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UPDATE September 10, 2020:
Scrutiny, then disagreement of methodology and then harsh criticism of the academic modelers from San Diego State University’s Center for Health Economics & Policy Studies arrived quickly after they published their findings in a 63-page report. The researchers sought to quantify the Sturgis Rally COVID-19 impact in South Dakota and nationwide by analyzing the (anonymous) cell-phone data of attendees.

South Dakota Gov. Kristi Noem said the study was “fiction,” and criticized journalists who reported on it.  “Under the guise of academic research, this report is nothing short of an attack on those who exercised their personal freedom to attend Sturgis,” Noem said in the statement. “Predictably, some in the media breathlessly report on this non-peer reviewed model, built on incredibly faulty assumptions that do not reflect the actual facts and data here in South Dakota.”

Media References:
USA Today
WSJ (paywall)

The Associated Press as of last week identified 290 cases from 12 states tied to the rally. Instead of looking at contact tracing and trying to identify specific people who had the disease and passed it onto others, the San Diego researchers looked at the areas that sent the most people to the rally and how case trends changed after the event.

*****

A scientific “Discussion Paper” (dp13670) was recently released referencing preliminary work, which documents the spread of COVID-19 due to a mass gathering conducted during a pandemic against the guidance of the CDC.

The document explicitly refers to the Sturgis Motorcycle Rally and how a single superspreading event can be leveraged to impose restrictions on future mass gatherings.

Discussion Paper Highlights:

  • The per 1,000 case rate increased by 10.7 percent after 24 days following the onset of Sturgis Pre-Rally Events.
  • A total of 263,708 additional cases due to the Sturgis Motorcycle Rally.
    These cases represent a cost of over $12.2 billion, based on the statistical cost of a COVID-19 case of $46,000 estimated by Kniesner and Sullivan (2020).
  • The cost is enough to have paid each of the estimated 462,182 rally attendees $26,553.64 not to attend.

The document concludes that the spread of the virus due to the Sturgis Rally was large. The authors provide descriptive evidence and suggest stricter mitigation policies to limit exposure due to the behavior of non-compliant events and those who travel to them.

Photo courtesy of IZA Institute of Labor Economics Document.

All Rights Reserved (C) Northwest Harley Blog

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Sunset in Sturgis, SD

Sunset in Sturgis, SD

The city of Sturgis, S.D. inked a deal with Harley-Davidson which is timed for this year’s 75th Sturgis Motorcycle Rally and made Harley-Davidson the official motorcycle of the rally and for the next 75 years!

I don’t know if that is one of the longest-term sponsorship agreements ever written, but it might be.

Many, but not all people who go to Sturgis ride Harley-Davidsons, and Harley has had a big presence in Sturgis for years. Mt. Rushmore was also the inspiration for Harley’s Project Rushmore line of motorcycles.

During a news conference at the company’s headquarters, they removed a brick from the historic front entrance using a 2015 Harley-Davidson Street® 750 motorcycle. That brick, alongside one from the Harley-Davidson Museum and 73 bricks from the headquarters’ famous motorcycle-only parking area will be delivered to Sturgis on Harley-Davidson motorcycles.

The deal with the city makes the Harley-Davidson’s footprint in Sturgis fairly permanent: there will be a Harley-Davidson-branded plaza on Main Street built with some of the bricks from the company’s century-old headquarters in Milwaukee. The venue will have a stage for concerts, and events year round.

It will all be completed in time for this year’s 75th Rally.

Photo taken by author in 2012.

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75th-Sturgis-LogoThe event has come a long way since it was known as the Black Hills Classic when Clarence “Pappy” Hoel, and some friends from the Jackpine Gypsies motorcycle club, decided to hold a racing event.

It’s now known as the Sturgis Motorcycle Rally and the 74th Sturgis Motorcycle Rally is in the books.  

Below are the law enforcement statistics as of 6:00 a.m. Sunday August 10, 2014

14-Sturgis-Stats

The Sturgis Motorcycle Rally is the worlds largest and next year is the 75th Anniversary.  This will undoubtably ensure that attendance will break previous records. There is even a special 75th logo being rolled out for such a legendary event and will be emblazoned on every imaginable piece of merchandise for you to spend some cash.

You can thank Paul Resnick of Hot Leathers who designed the logo for the 75th Anniversary. Hot Leathers is the primary licensee for the Sturgis Motorcycle Rally. 

Previous Sturgis statistics are HERE.

Photo courtesy of Hot Leathers and Sturgis Motorcycle Rally, inc. (SMRi) 

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HD-CrowdMany riders are on the road and in route to the Sturgis Rally.

If you rushed out of the garage before finalizing a list of things to do while in S.D., below is a list of activities Harley-Davidson will be rolling out for rally attendees.

The 2015 models will not be launched at Sturgis.  Last year the motor company started a new trend of  introducing the new model line up during the 3rd week of August after all the press/media noise subsides post-Sturgis and they can garner more mind share.

3rd & Lazelle Street, Downtown Sturgis, SD
Saturday through Saturday, August 2-9, 9am – 5pm

  • Stunt Show – 3 times daily (10am, 1pm, & 4pm) Produced by Ill Conduct Team
  • H.O.G. Rally Point – Join Tina, Thor and other H-D staff in the H.O.G. area. Pick up your FREE event Pin, join the club or renew your membership.  Plus, August 2-8 all H.O.G.® members + one guest are welcome to join us in the H.O.G area  from 3:00pm – 5:00pm for live entertainment, complimentary samples of our new H-D Road House Meats and beer samples.
  • Willie G. ® and H.O.G.® Commemorative Merchandise – You can’t buy it at home! Stop by to purchase exclusive Sturgis 2014 clothing.
  • Genuine Harley-Davidson® Parts & Accessories Display – the latest Harley® models equipped with the full line of custom Parts & Accessories. Check out our 12 fully accessorized bikes!
  • 2014 H-D® Motorcyle LineupCheck out the 2014 bikes, including NEW customized Street motorcycles, RUSHMORE bikes, the Low Rider® and the SuperLow®1200T.
  • Women’s Area – Rebel One hosts the JUMPSTART® Rider Experience and Bike Lift Seminars on how to properly lift a dropped motorcycle. Enter the sweepstakes to win a FREE Riding Academy course or Rental.
  • Weber® Mobile Grill Academy – Get a first-hand look at Weber grills and accessories; Weber Experts will be there to answer any questions you may have about grills, grilling techniques, recipes, and all things grilling!  Join the Weber Family by signing up for Weber Nation and you will be entered to win a Weber Genesis gas grill.
  • Craftsman® Garage Station – Come for a free oil fill-up and tire pressure check! Stay and watch our artists sculpt, paint, and engrave. Take home a cool new design on your bike helmet or a personalized engraving on a free Craftsman cap wrench.
  • Free Bike Wash – Wash away all the Black Hills dust and dirt at the free bike wash from 9am – 4pm. Just bring a dirty bike and a little elbow grease.
  • MDA will sell event pins and host a bike raffle. Enter to win a black 2014 Street Glide!
  • Visa will offer Visa Card membership application and free giveaways to all applicants!

Black Hills Harley-Davidson
2820 Harley Dr.
I-90 Exit 55, Rapid City, SD
Saturday through Saturday, August 2-9, 9am – 5pm

  • Harley-Davidson ® Motorcycle Test Rides – Take a FREE test ride on a 2014 Harley-Davidson® motorcycle, including our new RUSHMORE bikes, LowRider® and SuperLow® 1200T. Come early and ride as many bikes as you want. All riders must have a valid motorcycle license and adhere to riding gear requirements and safety rules.  Demo registration will close at 4:00pm daily.
  • 2014 H-D® Motorcycle Lineup – Check out the 2014 bikes
  • Harley-Davidson® Motorclothes® – Try on our new jackets – even take them for a test ride! All items will be available for immediate purchase.
  • H-D1 Fit Shop – Come experience the feel of a more comfortable, safer ride. Stop by the H-D1 Fit Shop and find your perfect seat and handlebar combination.

Featured Activities:

  • Sunday, August 3 – “Weber® Big Burger Battle Cook-Off” competition. Come to the Weber® display at 3rd and Lazelle St. to watch pre-selected finalists compete in a cook-off!
  • Tuesday, August 5 – The 6th Annual Women’s Biker Belles Ride and celebration sponsored by Harley-Davidson®. Visit www.bikerbelles.com to register and for more information.
  • Wednesday, August 6 – “Weber® How to Grill a Perfect Burger” hands-on grilling class exclusively for H.O.G members led by Weber® Grill Expert, Kelsey Heidikamp.  Classes offered at the Weber® display at 3rd and Lazelle St. at 11:45am, 1:30pm, and 3:15pm. To participate, please send your name, cell phone number, H.O.G. number and preferred class time to HandsOnGrilling@harley-davidson.com. Space is limited so sign up soon! Sign up ends Friday, August 1.

Photo courtesy of H-D.

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Brake Line Failure on the 2013 CVO Road King

Brake Line Failure on the 2013 CVO Road King

Over dinner the previous night in Gillette one of the guys (JR) in the group was discussing how the rear brake wasn’t working correctly on his bike and that he hadn’t noticed it before, but the ABS light was always on.  After settling the tab (and much ribbing about pushing the correct pedal), we set off to look over the bike.

It’s a new, bone-stock 2013 CVO Road King that was purchased about 9 months ago.  The bike had about 3000 miles on the odometer.  And sure enough, the brake fluid line and the ABS electrical line had been incorrectly routed, were rubbing up against the rear tire and had completely worn through.   When pushing on the rear brake pedal the brake fluid would discharged onto the ground.  We re-routed the lines and taped up the wires thinking a front brake was good enough to get to the H-D dealer.

South Dakota view looking back

South Dakota view looking backward.

The next morning we stopped at the Black Hills H-D dealer in Rapid City, S.D.  They didn’t have the rear brake line parts and would need to order them from Milwaukee.  Since we were going that direction we elected to wait until we arrived and then get it repaired.  It turned out that no dealer in the Milwaukee area had the parts either and they would need to order it from the factory.  Just in time inventory really doesn’t work when you’re on the road.  Nice quality control H-D!

There’s no question about it… It’s extremely flat and a long ways across South Dakota!

Billboards are everywhere, lining the Interstate trying to distract drivers for hundreds of miles.  In fact, Wall Drug who spends over $300K annually on billboards must have the Guinness record because you can see their advertisements for more than two hundred miles.

South Dakota view looking forward.

South Dakota view looking forward.

On Interstate 90 between Wyoming and Minnesota the expansive view is mostly sunflowers with the occasional corn field thrown in to mix it up.  It was a 410 mile ride on silky smooth Interstate that was peppered with billboard adverts, across a hot and humid prairie with large juicy bugs!  Quite the pilgrimage across that state and when a rest stop did arrive you really do need to pull off, wet down your t-shirt and head band because the long hot road does get long and did I say hot?!

Pano of Clear Lake

Pano of Clear Lake, MN

As I rode along for hours on the flat concrete surface my mind had a tendency to wander.  I found myself thinking about the lack of radio stations or irrigation in S.D.  Over the entire day I never saw any irrigation being applied to a corn, wheat or sunflower field.  Coming from the Northwest where the farmers in the valley or in Eastern Oregon are always using water to irrigate their fields this seemed rather odd to me.

Crossing the Mississippi River

Crossing the Mississippi River

It had been a hot and high humidity riding day!  After what seemed like just shy of forever we finally arrived near the end of the state and overnighted at a Best Western in Sioux Falls.  Air conditioning never felt so nice.

The next morning one of the riders in our group peeled off to see family in Iowa as the rest of the group rolled quickly through Minnesota on I-90 hoping that the scenery would change.  However, the major change was how poor the road quality seemed to get with the cracks and ruts.  Did you know we sent a man to the moon?  Yes, we did!  They even shipped a little car with him and they drove it around on the planet.  You’d think we’d know how to fix a concrete Interstate!

At the Best Western in La Crosse, WI.

At the Best Western in La Crosse, WI.

It was a shorter riding day as we crossed the bridge over the Mississippi River and stayed at a Best Western Plus Riverfront Hotel in La Crosse, WI.  Unknown at the time, was we were staying on the Black River and this Best Western had a nice riverside resort feel with beach accommodations.  The hotel had a terrific acoustic band on the riverside deck where we had a casual dinner while enjoying the refreshments and entertainment.

Dinner at Jack's

Dinner at Jack’s – La Crosse, WI

Over the previous couple of days we were shadowed by a large group of riders from Brazil.  They flew into and rented motorcycles in Las Vegas and were riding to the 110th celebration.  For a couple nights in a row we happen to overnight at the same hotels.  The group of approximately 20 riders had rented a U-Haul truck to carry all their luggage and it was quite the chaotic scene at check-in/out!  We got to know a couple of them.  A nice group.

In La Crosse, there was a noticeable increase in the number of motorcycles traveling east.  Many more on the Interstate and by the time we arrived in Madison there was a constant flow of bikes.

Arrival at Brookfield Inn

Arrival at Brookfield Inn

We arrived in Milwaukee around 1pm and unloaded the bikes and checked in to the Brookfield Suites Hotel and Convention Center.  Another member of our group actually rode out several days early to MN to visit family and then met us at the Brookfield.

In 2008 for the 105th celebration, we stayed at the Hampton Inn Express in Delafield which was 20+ miles from downtown Milwaukee.  The Brookfield Suites Hotel was a much nicer place and about 7 miles to downtown.  We were within walking distance to Hal’s Harley-Davidson.  We liked this location much better and the hotel staff was awesome!

Arrived at the 110th Anniversary Celebration

Arrived at the 110th Anniversary Celebration

We had arrived on Thursday (August 29), the start of the celebrations and later that day we headed down to Summerfest/Maier Festival Park to take in the 30th Anniversary celebration of H.O.G.  We all wanted to get the unique pin for this event so we put on our 110th and H.O.G. identification and arrived in time to get a pin and watch Lynyrd Skynyrd headline the Harley-Davidson Roadhouse stage.

At the HOG 30th Anniversary Celebration

At the HOG 30th Anniversary Celebration

In what seemed like a bit of irony, there was Rickey Medlocke on guitar… he was rocking out and being displayed on the large jumbo-tron monitors which included his trademark “Indian” tat and custom guitar with inlaid “Indian” spelled out on the fret board.  It had nothing to do with Indian Motorcycles, but it would have made for an interesting photo given they were playing on the H-D main stage with bar and shield brand logos everywhere.

After several days of being on the road with just the motorcycle, the festival was a bit of a sensory overload.  There was a lot going on at Summerfest and it took awhile to absorb and sync up with all the Harley “noisemakers.”  Riders and enthusiasts literally travelled from all over the globe to attend the festivities and over the next few days of the birthday celebration there would be more than 66-band performances.

I was starting to wondered if that rumbling coming down the road might be the roar of music vs. a V-twin!

The 110th Anniversary Homecoming – Part 3 (HERE) or Part 1 (HERE)

Photos taken by author

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4-Corners By Harley-Davidson – Part 2

Silverton Narrow Gauge Railroad

Silverton Narrow Gauge Railroad

This is a continuation of Part-1 HERE, of our 4000-mile journey to 4-Corners that led us through Oregon, Idaho, Utah, New Mexico, Arizona, Colorado, Nebraska, Wyoming, South Dakota/Sturgis, Montana, Northern Idaho, Washington and then back to Oregon.

Cortez to Meeker, CO – When we plotted our original route to 4-Corners, I don’t think any of us imagined riding in such dry, scorching heat through unimaginably desolate terrain.  It seemed like the buzzards were the only thing alive and they were circling patiently overhead for a couple days.  As a result, we decided it was time to head north for some cooler weather.

Red Mountain Pass

Red Mountain Pass – 10,708 Feet

On this morning’s departure the buzzards had taken the day off. We headed east on Highway 160 toward historic Durango and the Silverton Narrow Gauge Railroad. We stopped at the Durango Harley-Davidson dealer and picked up a t-shirt and exchanged some information about where to ride with other motorcyclists.  We then headed north on Highway 550 toward Silverton and then Highway 110, over what is also called the “Million Dollar Highway” toward the little the town of Ouray — “The Switzerland of America.”  We allowed for plenty of time to ride this route as the winding roads go through mountains and we knew there would be stops for photos and time to enjoy the vistas, waterfalls, deserted mining towns.

Looking down onto Silverton, Colorado

Looking down onto Silverton, Colorado

The GPS displayed 10,708 feet when we crossed over the summit and started to descend into Silverton.  I’m not sure what the town is like in the winter with its 300+ inches of snow that falls each year. We stopped for fuel and a soda break then rolled onto the main part of the Million Dollar Highway – north from Silverton to Ouray.  I’ve heard a couple  different reasons about why it has its name. It is either because it cost a million dollars a mile to build, or because the fill they used to make up the road has traces of gold and silver contained within it. Whichever is true, it is still a great name for a road.  The road itself is a terrific ride, but there are some parts where you have to pay close attention with steep drop-offs and no guard rails. In other places the road hugs the side of a steep slope of a mountain and in others, it has great bends which are ideal for motorcycling.

Outside Ouray and the gully washer and hail were on the way!

Outside Ouray and the gully washer and hail were on the way!

About 20 miles from Ouray after going around a mountain switch back the weather changed quickly.  We could see dark clouds rolling up the mountain valley, the temperature dropped 15 degrees and it started to spit some moisture.  We pulled over and hunted for rain gear which somehow had relocated to a deeper part of the hard bags in the days of searing heat.  It was a good call, because in less than 15 mins there came lightening and a gully washer.  As we rolled through Ouray it was hailing BB sized hail and the road was literally flowing with a mud/water mix.  We could see blue sky and kept rolling through the weather.  By the time we arrive in Ridgeway it stopped.

In Meeker, CO. washing the dried mud off the bikes.

In Meeker, CO. washing the dried mud off the bikes.

We finally arrived in Meeker and overnighted at the Elk Mountain Inn.  We ate a Mexican dinner at Ma Famiglia which was an extremely satisfying meal with great service.  We discussed riding to Sturgis since we were headed north and needed to start thinking about our return route.  The next morning coffee was on early and the hosts were very pleasant.  We wanted to clean the motorcycles after riding in the mud flow outside Ouray the previous day and they offered us a hose, buckets and cleaning soap.

On Wyoming Highway 70

On Wyoming Highway 70

Meeker to Torrington, WY – We were up early to clean the mud residue off the motorcycles.  Afterward we rolled north toward Craig on Highway 13/789.  Once we passed into Wyoming we headed east on Highway 70 where it passes over the Continental Divide and then descending onto the junction for Highway 230 north.  We picked up Highway 130 east and rode by Lake Marie and Mirror Lake while crossing through the Medicine Bow National Forest.

Highway 130 - Medicine Bow National Forest.

Highway 130 – Medicine Bow National Forest.

In Centennial we stopped for fuel at the Trading Post and then continued east on Highway 130.  At Laramie we got on I-80 east and headed toward Cheyenne.  It was a quick trip to Cheyenne and then we headed north on I-25 and then at Exit 17 is where US Highway 85 (Torrington Road) branches off to the northeast.

We arrived in Torrington fairly late in the day and tried a couple of motels which were full of bikers before ending up at the Motel 6.   It was the only place with vacancy and that should have been a red flag.  It was being renovated or had closed and then sort of reopened, but didn’t know what it was going to be in final form?

The Motel 6 door decal was duck taped over...

The Motel 6 door decal was duck taped over…

All the signs were removed from the building and significant remodeling was stalled.  We were fortunate to have A/C and a bed/shower, but I can honestly say don’t stay at this place until they get it finished.  We ate dinner at Deacons Restaurant and the hearty steak meal helped offset the strange motel situation.

Torrington to Rapid City, SD – On this morning we got up early and traveled the 8+ miles for a photo op on the Nebraska state line.  We did a U-turn and headed back onto the route that is known as the “Traditional” way for riders to get from northern Colorado to Sturgis.

We started to notice a lot more motorcyclist as if the NO vacancy signs weren’t a clue the night before.

On Highway 18 going to Custer, SD.

On Highway 18 going to Custer, SD.

We continued on Highway 85 north and headed to the town of Lusk.  Lusk was full of Bikers, and coincidently was having a big parade.  We had planned to get fuel there, there was a long wait at the gas station and one of the law enforcement officers who had traffic block mentioned that we should just head to the next town.

This stretch of road is heavily patrolled, but despite that we witnessed a number of bikers running near 90mph, though I don’t recommend it.  In fact, we came up on the first accident of the trip on this road.  It looked like an overloaded motorcycle dumped their load and skidded off into the ditch.  If anyone had been hurt they were already gone by the time we rolled past as the tow vehicle was picking up the motorcycle.

Crazy Horse Mountain Monument

Crazy Horse Mountain Monument

About halfway between Lusk and Newcastle is Mule Creek Junction with a nice rest area and it’s possible to head east on Highway 18 from there into Custer, SD which is what we did.

We rolled through Custer and past the Crazy Horse Mountain Monument and stopped in Rapid City.  We paid double the going rate for a room at the Best Western Ramkota Hotel and spent the remainder of the day and evening enjoying the typical Sturgis activity.

Knuckle-8We were only in town for 24 hours, but managed to hit The Knuckle Saloon for refreshments, One-Eyed Jacks Saloon for dinner, and see plenty of billboards, souvenirs, belt buckles, t-shirts, music and people watching on Main Street well into the evening.

Rapid City to Billings, MT – The next morning was another early rise.  It was a beautiful sun-drenched morning.

Sturgis S.D. at dusk

Sturgis S.D. at dusk

There was a quick sausage biscuit (yeah, we eat well on the road!) at Burger King and it was on the road again.  It was going to be an “Interstate Day” – all the miles would be on the freeway.  We motored west on I-90 toward Sundance then Gillette and Sheridan.

As the miles clicked by I gazed out over the landscape, it was not hard to imagine the challenges faced by those who struggled to forge a living from this land 150 years ago. It says something about the human spirit that they even tried.  When you’re rolling along on the freeway you soon learn to really hate semi-trucks and RVs.

Buffalo Country

Buffalo Country

These behemoth’s create their own wind patterns and take no issue with trying to out run motorcycles cruising above the speed limit!

Much of this route is prairie with long stretches of straight road.  Just outside Hardin we rolled past the Little Big Horn Battlefield National Monument at the Highway 212 junction.  We’ve ridden Hwy 212 a couple of times when returning from Sturgis, but this time we needed to make up some miles.

Rest stop in route to Billings, MT.

Rest stop in route to Billings, MT.

Passing by Little Big Horn I remember seeing the 135th anniversary signs of the battle.  It was late 1875, Sioux and Cheyenne Indians left their reservations, outraged over the continued intrusions of “whites” into their sacred lands in the Black Hills.   They gathered in Montana with Sitting Bull to fight for their lands.  The following spring, two victories over the US Calvary emboldened them to fight on in the summer of 1876 – the Battle of Little Big Horn.

Dusk at Holiday Inn Express

Dusk at Holiday Inn Express

A couple years ago I blogged about the Guidon, an artifact found/auctioned off from that battle.

It had been another hot day and we arrived in Billings at the Holiday Inn Express on the edge of town.  It was a new hotel and had all the amenities.  We headed to the pool and then I remember having dinner at a Subway shop up the road followed by some DQ ice cream.  There were a number of bikers returning from Sturgis who overnighted at the hotel and we made some new friends.

This is a multi-part blog post.  Part -1 HERE and Part – 3 HERE.

Photos by author.

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H-D Liberation Video

Last night, Harley-Davidson launched the next version of their No Cages campaign during the season premiere of Sons of Anarchy (SOA) on FX.

The advertising spot, called “Liberation“, adds to the limited portfolio of creative developed as part of the motor companies crowd sourcing strategy, introduced last year.

Sons of Anarchy Cast

Mark-Hans Richer, Harley-Davidson’s Chief Marketing Officer stated: “This latest effort builds upon our momentum as the on-road motorcycles market share leader in the U.S., as well as our leadership in sales to young adults, women, Hispanics and African-Americans and the growth we’ve made in international markets.”  He went on to say… “this process has helped to liberate the creativity of our most passionate of fans.”

Like previous No Cages creative, crowd-sourcing partner Victors & Spoils shared the Harley-Davidson creative brief broadly online, and the best idea was further developed and the creator rewarded. In the Liberation case, the idea came from 30-year-old film maker and visual content creator Benjamin Swan of Sioux Falls, SD, who believes that collaboration breeds creation.

And speaking of Sons of Anarchy and last night’s premier for the 4th season. Below are eight video clips from the new season that you might want to check out whether you tuned-in last night or not.

Season Preview
SOA is back for an all new season HERE.

Sneak Peek
Watch an exclusive scene from the all new season of Sons of Anarchy HERE.

Bike Mechanic
Check out the bikes from Sons of Anarchy HERE.

Production Design
Go behind the scenes of SOA and get an inside look into the show’s set and production design HERE.

Make Up
The bruises of SOA tell a story. Go behind the scenes and see how the show creates the gruesome makeup effects HERE.

Wardrobe
Go behind the scenes of the biker style of SOA HERE.

Charlie’s Prison Haircut
Go behind the scenes and find out why “Jax” cut his hair for season 4 HERE.

Hiatus
Take an inside look into what the cast does in between seasons HERE.

Photos courtesy of H-D Facebook and FX/SOA.

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At The 70th Sturgis Rally

Can you feel it?  It’s in the air. The annual Sturgis celebration (Black Hills Motorcycle Rally) is in full force.

Every year, about this time I get a lot of hits on the blog from previous Sturgis articles I’ve written.  Especially the 2008 article about the first shooting in 20 years between the Iron Pigs and HAMC.

Last year I went to the 70th Rally (blogged it HERE) and raved about the music (except Dylan), the food, the rides and, of course, the people.  I took it all in, and enjoyed every minute of it. Was it my best Sturgis ever?  I don’t know what the future holds, but it was pretty good.

This year had all the makings of being a major contender, but reports of the legal action surrounding the Rally trademarks and who can sell (legally) t-shirts with the name “Sturgis” along with reports about the economy has put clouds over the event.  Some motorcyclists have suggested that the core H-D customer has gotten older, sold their motorcycles and become tired of the event.  Some veteran riders have complained the Sturgis rally has lost its outlaw edge, attracting too many bankers and lawyers with top-of-the-line $30K+ Harley-Davidsons and not enough old-fashioned hard-core bikers.

I won’t argue that the meaning and appeal of motorcycle rallies change as you get older, but I’m thinking it’s neither the economy, trademark disputes or aging demographics.  Maybe Sturgis has just got…. OLD?!

The event has largely remain unchanged for the last 10+ years.  There are some who look forward to the Sturgis routine. They are the same people who return to the same spot year after year. They take the same riding routes.  It never gets old.

However, there are no easy dollars anymore especially in this new economy and it makes me wonder if there is still a place for bloated, over-commercialized rallies?  Many would argue yes.

I won’t be immersing myself in all things Sturgis this year.  I elected to spend the time and $$ riding down Hwy 101 along the pacific coast range through the Redwoods and then over to the Sierra Nevada mountains and through Yosemite.  That’s why I’ve been off line for the past couple weeks.  It was time to ride, but I gave South Dakota a break.

How about you.  Why didn’t you attend the mother of all rallies this year?

UPDATED: August 11, 2011 – Another item which seems to remain consistent year-over-year at the rally are the stats.  The South Dakota Highway Patrol logged the following incidents during the Sturgis motorcycle rally as of 6 a.m. Thursday:

• DUI arrests: 151 (Sturgis 140, Rapid City 8, Southern Hills 2, Badlands 1)
• Misdemeanor drug arrests: 96 (Sturgis 69, Rapid City 17, Southern Hills 10)
• Felony drug arrests: 36 (Sturgis 19, Rapid City 13, Southern Hills 4)
• Other felony arrests 1 (Southern Hills)
• Total citations: 834 (Sturgis 503, Rapid City 176, Southern Hills 89, Badlands 66)
• Cash seized: $1,853 (Rapid City)
• Concealed weapons arrests: 6 (Sturgis)
• Vehicles seized: 5 (Sturgis 2, Rapid City 3)
• Injury accidents: 64 (Sturgis 33, Rapid City 14, Southern Hills 13, Badlands 4)
• Fatal accidents: 2 (Sturgis)

Photo taken at 70th Sturgis Rally

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Only in America

He grew up on HOG farm in Pawnee City, Nebraska and dropped out of college in his junior year after trying his hand at comedy.  It turns out that was a good decision.

I’m talking about Daniel (Dan) Lawrence Whitney (a.k.a. “Larry The Cable Guy”) with his stereotypical redneck appearance and his southern catchphrase, Git-R-Done!

The Lippin Group, an entertainment communications and marketing firm contacted me about a “tune-in-alert” on the History Channel who is airing a biker-themed segment of “Only in America with Larry the Cable Guy” on (Tuesday), April 5th (9/8C).  If you are unfamiliar with the TV series, the comedian explores the country, immersing himself in different lifestyles, jobs and hobbies.  On the April 5 episode Larry visits the famous Sturgis Motorcycle Rally in South Dakota.

The episode airing tomorrow was shot last year (August 11, 2010) during the 70th Anniversary.  I was fortunate to attend the 70th rally and blogged about the ride out and back HERE, HERE and HERE.  I also provided a follow up post on the rally statistics HERE.

And speaking of South Dakota,  where a lot has been written about native Americans, the Sturgis show airs on the marriage anniversary of Pocahontas, daughter of the chief of the Powhatan Indian confederacy, who marries English tobacco planter John Rolfe in Jamestown, Virginia. The marriage ensured peace between the Jamestown settlers and the Powhatan Indians for several years.

Set your DVR if you can’t watch the episode as it should be interesting.

Photo courtesy of History Channel and Larry The Cable Guy.

All Rights Reserved © Northwest Harley Blog

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If you’re a numbers person there is plenty to analyze about the 2010 Sturgis Motorcycle Rally.

Even more so if you’re somehow impacted by the largest death tally in over 10 years.  These tragedies will reverberate throughout the tri-state area for months, and will undoubtedly affect future events.  My sympathies go out to the friends and families.   Even the Cowboy State (WY) has lawmakers reviewing the lack of a helmet law and are considering revisions based on this year’s tally which reversed a downward trend in that state.

Unknown Wedding Couple at Broken Spoke Saloon

Whether you have interest in the amount of tax revenue, the number of weddings, the number of drug arrests, the number of Regional Health System emergency department visits or the amount of trash the rally produced, there are stat’s for everyone.

First off is the tax revenue; the South Dakota Department of Revenue and Regulation stated that revenues at the 2010 Rally increased ($127,804) from last year. Sales and tourism taxes collected so far from temporary vendors totaled $989,911 in the northern Black Hills, which includes Sturgis and communities in Meade and Lawrence counties.  There were 1,207 vendors at the 2010 rally and the gross vendor sales totaled $13.6 MILLION in the Northern Hills, $1.7M more than last year. In the Southern Hills, which includes Pennington County and Rapid City, Custer, Hill City and Keystone, sales were $2.8 MILLION, up from last year’s $2.5M.  Another indicator of attendance came from the city of Sturgis public works director, Randy Nohava, who stated that the rally generated nearly 9-tons of trash per day!

But, there is one stat we won’t get and that is the exact number of law enforcement agents who worked the rally or the costs.  It’s double-top secret.  However, law enforcement is quick to point to the: 1,442 citations issued, including 209 arrests for driving under the influence; 46 felony drug arrests and 183 misdemeanor drug arrests as a result of their extensive presence.

And while I’m on the law enforcement topic, there is one statistic which was very odd. The arrival of a Blackhawk helicopter, courtesy of the U.S. Immigration and Customs Enforcement along with their extensive support team. Supposedly the Blackhawk was there to provide additional surveillance of criminals and better mobility for ICE agents.  There has been NO word yet on how many illegal immigrants were apprehended at the 2010 rally.  It turns out that the Blackhawk support was never requested according to local law enforcement and in fact their arrival created almost as much controversy as the May 2010 incident where 3-Blackhawks from the Colorado National Guard descended over Wounded Knee and touch off a flurry of protests.

In terms of attendance, the methodology suggests that estimates are always inflated.  In fact, an article in the Rapid City Journal stated that 2009 numbers were rounded down to 477,000 and that the early estimate number for 2010 is 450,000.  The exact number doesn’t really matter as the bean counters really focus on the tax revenue data as a key indicator.

There were some other interesting capitalism mass-marketing stats.  Ford used the Rally to launch its new 2011 H-D “bling” filled F-150 truck and the U.S. Postal Service unveiled the “American Motorcycles” commemorative set of four stamps featuring classic motorcycles and a 1970’s era chopper.  And there are statistics for a good cause too; the 50-mile Legends Ride which raised $52,000, and was split by the Sky Ranch for Boys and the Sturgis Motorcycle Hall of Fame and Museum. And finally were the Hamsters MC, who helped raise more than $257,000 for therapies and services at the Rapid City Children’s Care Hospital for children who couldn’t otherwise afford treatment there.

Yep, the rally has lots of protestations and an industry trumpeting its success…

Statistics courtesy of Rapid City Journal.  Photos courtesy of Army/web.

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