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Archive for the ‘Harley-Davidson’ Category

Have you ever thought about what a member of the military eats when deployed?

Those splashy marketing videos never seem to show it and we’re left to wonder what’s in those MRE’s.

When we commemorate the men and women who have died while in military service we tend to talk about “the troops” in an abstract form these days.  Bumper stickers remind us to “support the troops,” which is the functional equivalent of a bumper-sticker request to “imagine world peace.”

The nightly news, when they depart from the daily Trump “Groundhog Day” spotlight, will sometimes feature “In Remembrance” lists of “The Fallen,” which quickly scroll across our screens—distancing ourselves from them—their complexity, their individuality, their family, their humanity, before the next re-run of Seinfeld begins.

Memorial Day involves parades and a variety of solemn services, but most often, it involves barbecues.  Which for many allows us to be ignorant of what “the troops” service entails in the first place.  It’s not, of course, that “the troops” don’t deserve our admiration; it’s that they deserve much more than one day or weak displays of convenient gratitude on a bumper sticker or the empty logic of “support our troops” in a Twitter tweet.

The National Moment of Remembrance Act, encourages all-Americans to pause at 3 p.m. local time on Memorial Day for a moment of silence to remember and honor those who died in service to our nation.

So on Monday, May 29th, please take a moment to reflect and ask what it’s like, what it’s really like, to be a soldier.  And honor those who died in service to our nation.

The Oregon Department of Veterans’ Affairs has posted a list of Memorial Day events across the state on its website.

Photos taken by author’s father in Vietnam.

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Harley-Davidson V-4 NOVA Model

It’s not a discovery that ranks up there with the Egyptian tombs, but there are plenty of ‘skeletons in the closet’ about Harley-Davidson products that never made it to production.

One such item from the motor company was the NOVA Project which dates back to the late 1970’s and early 1980’s.

The company made a decision to start a program for a new family of modular engines built with two, four or six cylinders, and in displacements ranging from 500 to 1500cc.  Design and development of the engine was in collaboration with Porsche in Germany.

Sound familiar?

This was “revolutionary” stuff back in the day when AMF owned Harley-Davidson and AMF Corporate initially supported the Nova Project with $10 million.  Keep in mind that in June of 1981, AMA Hall of Famer Vaughn L. Beals Jr. and other Harley-Davidson executives (including Willie G. Davidson), were in the middle of executing an $81.5 million leveraged buyout of the company so, AMF protested at the additional millions that would have been required to make the motorcycle a reality.  Harley-Davidson was unwilling to explore other alternatives and officially shelved the project in 1983.

Harley-Davidson V-4 NOVA Engine

The only known NOVA Project motorcycle was a “test mule” and it’s unclear how the final version might have looked or been re-styled for a product launch.  However, the prototype reveals a lot.

The engine was an 800cc water-cooled V-Four, with chain-driven dual overhead cams and wet-sump oiling.  Fuel was delivered by Bosch Jetronic fuel injection.  The horizontally split crankcases were made provisionally for a balancer shaft, though one may or may not have been fitted to the prototype.  The deep finned cylinders and heads revealed the fact of liquid cooling, as did the apparent lack of a radiator.  The radiator was, in fact, located above the engine shrouded by a false gas tank that would duct air across it.  The real gas tank was located beneath the seat. The fuel filler cap was mounted on the right side of the rear fender.

As previously mentioned, Vaughn Beals Jr. was chairman and CEO after the buy-back, and one of the company’s exec’s who actually rode an operational prototype of the Nova motorcycle.  Wayne Vaughn was one of the engineers that worked on NOVA under Mike Hillman. The motor company had completed the first phase engine development, and tooled production crankcases.  It’s estimated that Harley-Davidson invested between $10 million and $15 million on the entire project including the expensive tooling necessary to manufacture the NOVA before shelving it in favor of redesigning the company’s traditional V-twin engine.

Harley-Davidson V-4 NOVA Model Instrument Cluster

Though NOVA never went into production, the program clearly “paid it forward” on future motorcycles and designs.  For example, the fairing that was designed and wind tested for the NOVA made it into production the first time and was used on the 1983 FXRT Sport Glide.  The NOVA Project was a precursor for the eventual development of the liquid-cooled VRSCA Revolution V-Rod engine.  And some elements of the NOVA liquid-cooled design and fuel injection were leveraged in the Twin Cam 88 and Twin Cam 96 to help meet ever tightening emission and noise standards.  It’s interesting to speculate about how NOVA may have changed the market dynamics of motorcycle industry at the time and the effects these Harley “projects” may have made on future motorcycles and their engines.

Harley-Davidson likely finds itself in a position today with the Milwaukee Eight in spite of—or perhaps because of—the no-go decisions and the rejections it’s made in it’s NOVA engineering past.

Photos take by author at and courtesy of Harley-Davidson Museum.

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Many automotive motorists simply are not taking their driving task seriously.

Distractions are everywhere and some seem to think cruising down a public road is a passive activity rather, it’s a complex task that involves concentration and more than just knowing how to use the accelerator, brakes, and steering.

Few automotive motorists will land on this blog post, but if they do here are some key messages for drivers:

  • Look For Motorcyclists — Use your eyes and mirrors to see what’s around, and check the blind spots when you’re changing lanes or turning at intersections. Look, and look again.
  • Focus on Driving — Don’t Text, hang up the phone, put down the eye lash liner brush, stop adjusting the sound system, ignore the navigation system, settle the passengers, and DRIVE.
  • Use Your Turn Signals — Signal your intentions for everyone’s safety.
  • Give Motorcycles Some Room — Don’t tailgate or pass too closely.
  • Take Your Time — Nothing is as important as the safety of your loved ones, yourself, and the others with whom you share the road.

Key messages for motorcycle enthusiasts?  Responsible riding habits are paramount and always worthy of special attention.

2017 Proclamation

May is Motorcycle Awareness Month and it’s time to remind everyone about driver safety.  Please keep your mind on the road!

NOTE:  As of the blog posting time stamp there’s been NO proclamation from Oregon’s 38th  Governor or the Governor’s Advisory Committee on Motorcycle Safety on the May 2017 Motorcycle Awareness Month.  Of course members are supportive of everyone being a responsible rider with efforts centered on training to improve rider skills and communicating the dangers of motorcycling, but a statement for this year has yet to be released.

UPDATED: May 4, 2017 — CORRECTION: Governor Brown did sign a 2017 proclamation in late April about May being Motorcycle Awareness Month.  See HERE.

Photo courtesy of Motorcycle Rider News.

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Harley-Davidson Two-Cycle Engine

When you think about Harley-Davidson motorcycles, it’s most often about the V-Twin engines, the retro-styling and the inescapable sound.

Many forget that the motor company manufactured a lightweight two-stroke engine and runabout motorcycle for 15-years.

In 1947 as a 1948 model, if you purchased an entry level runabout motorcycle it came with a two-stroke 125 cc single piston motor.  There were two motorcycles engines built — the Model 125 or S-125 (eventually called the ST-125).  The Model 165 or ST-165 replaced the ST-125 in 1953 when the engine size was increased to 165 cc. The ST models were the motor companies idea of how America motorcycle riding should be accomplished after WWII.

The Hummer

So how did Harley-Davidson develop or get the 2-stroke design?

The name “DKW” comes from a two-stroke engine built in 1919 by the Danish engineer Jørgen Skafte Rasmussen, in Saxony, Germany. It was a small engine, which Rasmussen called Das Kliene Wunder (the little marvel) that gave DWK its start in the motorcycle industry.

As WWII drew to a close in 1945, DKW’s factories had either been damaged or occupied by the Red Army. The Soviets took DKW plans, tools, and personnel back to Moscow where copies of the 125 were soon produced. The Soviet version of the 125 was first released in 1946 as the Moskva M1A and later as the K-125.

AMF Merger – 1969

As part of Germany’s war reparations, Harley-Davidson acquired the rights to the German DKW three-speed, two-stroke 125 cc Single.  Harley product shipments began in 1948 and thousands were manufactured in various incarnation until production ceased in 1966.

An updated model called the Hummer was added to Harley’s lineup in 1955, and subsequently all Harley single-cylinder two-strokes built between 1948 and 1966 incorrectly have come to be known as Hummers. The Hummer was named after Dean Hummer, a Harley-Davidson dealer in Omaha, Nebraska who led national Harley two-stroke sales.  The Hummer was very basic — it had magneto ignition and was sold without battery, electric horn, turn signals, or a brake light.

The Topper Scooter

In 1960, Harley-Davidson consolidated the Model 165 and Hummer lines into the Super-10, introduced the Topper scooter, and bought fifty percent of Aermacchi’s motorcycle division. Importation of Aermacchi’s 250 cc horizontal single began in 1961. The motorcycle had Harley-Davidson badges and was marketed as the Harley-Davidson Sprint. The engine of the Sprint was increased to 350 cc in 1969 and would remain that size until 1974, when the four-stroke Sprint was discontinued.

In 1962, Harley-Davidson built the Ranger, an off-road motorcycle without lights, made only for a year.  It had an extra-low final-drive ratio of 7.0:1 (12-tooth countershaft gear and 84-tooth rear sprocket) had neither a lighting system or front fender. Speculation was this motorcycle was built to consume the motor company supply of 165 cc engines, which would not be needed for any other models.

Aermacchi-built Harley-Davidson — The  Sprint

After the Pacer and Scat models were discontinued at the end of 1965, the Bobcat became the last of Harley-Davidson’s American-made two-stroke motorcycles. The Bobcat was the last of the 125-based Harley’s and manufactured only in the 1966 model year.  It was also the only 125-based Harley with a standard dual seat.

In 1969, American Machine and Foundry (AMF) bought Harley-Davidson, streamlined production, and slashed the workforce. The tactic resulted in a labor strike and lower-quality bikes.  Sales and quality declined, and the company nearly went bankrupt.

Harley-Davidson replaced their American-made lightweight two-stroke motorcycles with the Aermacchi-built two-stroke powered M-65, M-65S, and Rapido. The M-65 had a semi-step-through frame and tank. The M-65S was a M-65 with a larger tank that eliminated the step-through feature. The Rapido was a larger bike with a 125 cc engine. The Aermacchi-built Harley-Davidsons became entirely two-stroke powered when the 250 cc two-stroke SS-250 replaced the four-stroke 350 cc Sprint in 1974.

Harley-Davidson purchased full control of Aermacchi’s motorcycle production in 1974 and continued making two-stroke motorcycles there until 1978, when they sold the facility to Cagiva and ending it’s run of two-stroke engines.

Photos courtesy of and taken at Harley-Davidson Museum

For additional Harley-Davidson V-Twin Engine History see this page.

Sources:
Craig Hammitt LinkedIN Article
Wikipedia
Cycle World Article (1993) Article

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Harley-Davidson CEO Meets POTUS

Earlier this year, the President met with Harley-Davidson exec’s and put a spotlight on the company in his address to Congress, yet there was no “Trump Bump” as the motor company reported earnings which included sharp declines in revenue and profit for the first quarter of the year.

Some of the key Q1’17 stats:
— $186.4 million in net income, or $1.05 per share, for the period ended March 26, down more than 25% from $250.5 million, or $1.36 a share, in the same period a year ago.
— Revenue was $1.5 billion, down from $1.75 billion in the first quarter of 2016.
— Motorcycle sales in the U.S. were down 5.7% in the quarter compared with a year ago and International sales fell 1.8%
— Reported motorcycle shipments fell 14.7% to 70,831 in Q1
— Market share in the 601cc-plus segment was up to 51.3%.  Execs stated that the Victory liquidation helped market share.

Nothing screams Americana more than deep vehicle discounts and Harley-Davidson jumped head first into that pool by offering its dealers financial incentives to clear out the leftover 2016 motorcycles.  And in an unusual move the company has purposely constrained the supply of its 2017 hottest-selling new models, including bikes with the new Milwaukee Eight engine, leaving some customers waiting to conquer the open road.  All of this is happening with only 4-months until the 2018 model-year launch.

If you listened to the earnings call this week there was a lot of “feel good” expressions from management about the way the company is performing yet, there are tepid sales, a downbeat outlook, and consumer confidence numbers that don’t reflect spending behavior.  Clearly households worldwide are slow to embrace new motorcycles as a way to enjoy life.

According to Harley-Davidson this is the 9th year in a row (based on IHS Market New Registrations) for motorcycles with 601+cc where they were the number one seller of new on-road motorcycles in the U.S. on both their “outreach” and “core” customers.  “Outreach” is defined as four segments — young adults ages 18-34, women, African Americans and Hispanics.  “Core” is defined as Caucasian men aged 35-plus.

Harley-Davidson reported that more people than ever before are discovering motorcycles and claimed that they are dominating the motorcycle market as well as being recognized as the leader in addressing key demographics — women, younger riders, African Americans and Hispanics, however, the patterns of growth remain elusive.

So whats going on?

Let’s drill down:
— Press and media continue to push negative motorcycle narratives (motorcycle crashes, distracted driving, club violence (last years Waco example) etc.).
— Increased pricing on new motorcycles have pushed out the average length of ownership.  For example new autos reached 6.5 years in Q1 2015.
— In the northwest along with parts of California the wet weather has limited the number of days to ride in 2017.
— Increasing Insurance rates  — on auto, home and health care biting into the discretionary funding of a motorcycle hobby.
— Income growth has declined.
— Interest rates have increased (in past years people pulled $$ from their house to buy a “toy” and now there is no where else to pull $$).
— Fewer “Outreach” customers (aged 18-34) own vehicles or don’t drive as much, they UBER.
— Apathy of the motorcycle hobby/life style as a form of entertainment

All or some elements of this could be weighing down new motorcycle purchases.  But I’m an optimist, and Harley-Davidson has a 10-year strategy to train 2 million new U.S. riders, grow international business to 50% of sales (currently about 32%) and launch 100 new “high-impact” motorcycles.

As it turns out and according to this report, about 22% of all new motorcycle purchases come from first-time buyers. This figure has remained relatively stable since 2001.  It’s very likely some of those 2M new riders will buy a new “high-impact” Harley.

Photos courtesy of CNBC and Harley-Davidson

Full Disclosure:  I don’t currently hold or intend to hold any $HOG shares.

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This is interesting timing because April is Alcohol Responsibility Month and the partnership announcement stated nothing about responsible drinking and riding!

Sailor Jerry Spiced Rum

The multi-year marketing partnership was announced this month and the two companies will honor the father of American old school tattooing, Norman “Sailor Jerry” Collins and unveil a series of twenty-two customized Harley-Davidson motorcycles designed by high profile artists and visionaries from around the U.S.

If you are unfamiliar with Norman “Sailor Jerry” Collins story, after serving in the U.S. Navy during WWII, he dedicated his life honing the art of tattooing out of his shop on Hotel Street in Honolulu. His shop became the must-stop destination for sailors on their shore-leave.

In the 50’s and 60’s, Americans getting tattoos included the most aggressive elements of counterculture.  And it was a time of another level of commitment to inscribe your body with an image that permanently stated your beliefs, affiliation or anti-establishment attitude.  In the 70’s and early 80’s, getting aggressively tattooed and pierced became a mark of punk culture’s disdain for conformity and social mobility.  Today the range of things that people express with tattoos continues to widen.

Oregon Has 2nd Highest Alcohol-Impaired Driving Fatalities From 2014-2015

But, I’m intrigued about this motorcycle and spiced rum marketing partnership which has some historical IRONY.  First, as previously mentioned the two companies chose April to kick-off the marketing partnership which  officially celebrates Alcohol Responsibility Month.  On the surface, that seems a bit tone deaf considering the increasing number of automobile and motorcycle accidents/deaths related to impaired driving.  In addition, is the fact that Norman “Sailor Jerry” Collins was out riding his Harley-Davidson in 1973 when he had the heart attack that took his life (after collapsing in a cold sweat, he got back on his bike and rode home).  So, when Scott Beck, Harley-Davidson director of marketing stated: “We are struck by the natural ties Sailor Jerry has to the motorcycle culture” it raises some awkwardness in my view and wonder how the two companies ever got mixed up in all this in the first place.

But I’ll stop reflecting and focus on the announcement.

According to the Milwaukee Biz Times — the two companies said the partnership would “come to life in bars, restaurants, Harley-Davidson dealerships and joint celebrations around the country” and consumers should expect a number of shared events leading up to Harley’s 115th anniversary in 2018.  “Sailor Jerry Spiced Rum and Harley-Davidson are all about freedom of expression and customization, whether that is expressed by a Norman Collins tattoo or a bike,” said Scott Beck, Harley-Davidson director of marketing.

The first event will be the unveiling of 22 customized motorcycles at the Harley-Davidson Museum on May 2. Harley’s Forty-Eight, Iron 833 and Roadster models were used for the project.

The artists will incorporate the flash art style of “Sailor Jerry” into their motorcycle design.  And members of the Harley-Davison styling team will also work on the motorcycles to inspire their designs.  The custom motorcycles will be on display at events at liquor retailers, Sailor Jerry’s Fleet Week New York celebrations, the Harley-Davidson Museum and more. The motorcycles will also be available to win in a sweepstakes that starts May 15.

Clearly the reckless spirit of motorcycle riding and alcohol don’t mix.  However, the collaboration with Harley-Davidson and Sailor Jerry Spiced Rum does have a natural feel about it and I’ll be curious to see some of the artwork and craftsmanship that comes from the partnership.

Photos courtesy of Sailor Jerry Spiced Rum and Responsibility Org.

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Spring is here! Flowers are in bloom, birds are chirping, the sun is shining on many days in the Northwest, the days are longer and people feel more energetic.  Many want to get out to a happier place and enjoy the wind in their face.

Interestingly, it’s been reported that the Daylight Savings time change can be dangerous for some and researchers have shown there are increases in motor vehicle accidents.  Lack of sleep impairs driving ability, and driving drowsy can be just as dangerous as distracted driving.

Speaking of distracted driving

If you’ve been on a motorcycle for any length of time you’ve seen it all.  Talking on the cell phone, driving slow and looking down on the freeway, reading email at stop lights only to get honked at, eating and drinking, grooming, fiddling with instrument controls and GPS and talking with a passenger while using their hands for expressions. 

These are just a few of the common types of distracted driving habits that negligent drivers engage in across the northwest.

Screen Shot 2017-04-06 at 12.28.44 PMAccording to the U.S. Centers for Disease Control and Prevention, nine Americans are killed every day in automobile crashes that involve a driver who is distracted by some other activity while behind the wheel (Norton, 2015). As distracted driving crashes continue to claim lives, state agencies like the Oregon Department of Transportation (ODOT) are working to develop countermeasures that will may convince drivers to drive more responsibly.

Despite all the efforts to implement safe driving campaigns which have included things like billboard slogans, graphic video clips, television (TV) and radio ads, publications and legislative initiatives; the crashes continue to increase. As reported by Kullgren (2015), fatal crashes in Oregon spiked from 217 to 288, or 33% from September 23, 2014 through September 23, 2015. During this same time period, total deaths increased from 238 to 312, or 31%; pedestrian deaths increased from 33 to 54, or 64%; and motorcycle deaths increased from 40 to 46, or 15%.

When drivers overstep the inattentive line as they willfully impose their own level of risk on others they become socially and legally responsible. Drivers who allow themselves to be distracted by their multi-tasking activities are increasing the risk factor for themselves and imposing that dangerous limit on motorcyclists, passengers, other drivers, and pedestrians. This increased risk to which others are subjected is similar to other driver behavior’s that are considered aggressive and illegal: going through red lights, failing to yield, exceeding safe speed limits, reckless weaving, drinking and driving, driving drowsy, road rage, etc.  In addition, distracted driving causes auto insurance to go up for everyone and state legislators feel the need to control more of our lives via instituted laws.  

And speaking of legislators, today starts Oregon’s Distracted Driving Awareness Month with a big kick-off event in the capitol.  If you want to read more about the Distracted Driving Epidemic in Oregon see this report which details the problem, identifies some solutions and highlights the sobering facts.

Be alert out there!

UPDATED: April 18, 2017 — Noah Budnick, Director of Public Policy & Gov. Affairs for Zendrive published a blog post with some excellent data on Distracted Driving.  Interestingly was the finding that Oregon was the LEAST distracted of the states, however, the city of Portland was in 10th place of cities that were most distracted.  You can read the blog post HERE or download the report.

References:

Kullgren, I. K. (2015, September 30). More Oregonians are dying in car crashes, new data show. The Oregonian. Retrieved from http://www.oregonlive.com/politics/index.ssf/2015/09/more_oregonians_are_dying_in_c.html

Norton, A. (2015). Texting while driving: Does banning it make a difference? HealthDay. CBS News. Retrieved from http://www.cbsnews.com/news/texting-while-driving-does-banning-it-make-a-difference/

Photos courtesy of ODOT

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