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Posts Tagged ‘Sons’

Sons of Anarchy co-star Mark Boone Junior, (Bobby)

Sons of Anarchy co-star Mark Boone Junior (Bobby)

It would seem that AOL CEO, Tim Armstrong, isn’t the only person making inexcusable blunders that goes far beyond foolish.

Huh?

Let me provide some context.  

You might recall how the AOL CEO whined last week  that two “distressed babies” had cost his company a million dollars each. That pronouncement was widely criticized, especially because it seemed Armstrong (who was paid over $12M last year) was trying to shift the baby care costs onto the Internet company’s employees. Armstrong cited it as a reason AOL had decided to change, but later reinstated, its 401(k) match.  One of the “distressed babies” mothers spoke out (HERE). 

And speaking about gaffes and foolishness… we now have the Sons of Anarchy co-star Mark Boone Junior, (Bobby) taking credit for and stating that the TV show “basically saved Harley” to Susan Carpenter of The Hollywood Reporter.

"Sons" co-star Mark Boone Junior, (Bobby) Rides?

“Sons” co-star Mark Boone Junior (Bobby) Rides?

By any measure, “Sons” is a disturbingly violent TV show  that includes a theme of rape, torture, brutal assaults, and bath tubs full of human excrement.  It’s about a 1% motorcycle club — which creator Kurt Sutter readily admits has always traded in “blood and guts” – with “actors,” many of which don’t know how to ride a motorcycle – now proclaiming that he (Boone Junior) and his fellow cast members are the reason that Harley-Davidson recovered from the financial collapse and economic meltdown.

Only in the make believe world of Charming, California.

Let’s get real here. Saved Harley-Davidson?  That is ridiculous!  It’s more than just a bit of a stretch and goes far beyond foolish.  It’s almost as out of touch with reality as the “distressed babies” claim.

Hey Bobby, I’ve got news for you.  Get ready, because it’s an emotional gut punch. The faux outlaw motorcycle gang drama that you co-star and “ACT” in didn’t save Harley!

However, I do wonder how Harley-Davidson management reconciles profiting off violence  as they cozy up and work to be affiliated with an uber-violent TV show.  Basically a TV gang, most of whom are governed by violent criminals.  Sure it’s an imaginary world, but seems out of step.  And, Jennifer Hoyer, (Harley-Davidson Media Relations Manager) explains it well:  “Our relationship with SOA has been mostly beneficial from our side, as we have enjoyed getting many of the cast members all to be real riders — showing them the freedom that Harley-Davidson motorcycles bring to their lives.”

Real riders!  We got the point already. 

Note: To be fair, the Harley-Davidson Foundation does a significant amount of community outreach.  For example, working with the Sojourner Family Peace Center to break the cycle of family violence in Milwaukee, Disabled Vets, Big Brothers Big Sisters, MDA and YMCA to name just a few.

In the spirit of the SOA outlaw I copied the photos from FX Networks without permission.

All Rights Reserved © Northwest Harley Blog
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Maisto “Sons of Anarchy” 1:18 Scale Bikes

Maisto “Sons of Anarchy” 1:18 Scale Bikes

There is now the Sons Of Anarchy collection of die-cast motorcycles.

Back in December, Maisto announced they worked closely with 20th Century Fox and Harley-Davidson to bring fans of the show 1:18 scale die-cast versions of the SOA motorcycles in association with the TV show characters: Jax, Clay, Opie and JT – the SOA Motorcycle Collection.

Not only can you now dress and ride like SOA outlaws, thanks to a flurry of licensing deals that includes everything from actual motorcycles at Bartel’s H-D to hats, games, stationary, jewelry, calendars, stickers, wall graphics and more.   Now while sitting in your work cube thinking about the winter cold you can have your very own die-cast outlaw motorcycle to stare at and think about how you can’t wait to ride in warmer weather!

The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The company has been manufacturing die cast replicas for over 40 years.  They have over 11,000 employees worldwide, and manufacturing facilities covering more than 2 Million square feet.

Sons Of Anarchy merchandise sales have grown 70% year-to-year since 2010.  This is not a U.S. only concept as the TV show is a hit in U.K., Australia, New Zealand, Germany and the Netherlands.  And with the TV show committed through a seventh season merchandise sales will only increase.

Previous SOA/H-D license deals blog post HERE.

Photo courtesy of Maisto, 20th Century Fox and Harley-Davidson.

All Rights Reserved © Northwest Harley Blog

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Limited edition Son’s of Anarchy motorcycles

I called this back in 2009 with a post called Bottling Ideas.  UPDATE: Actually now that I’ve re-scanned the blog it was even earlier with a post in 2008 called Harley SAMCRO Limited Edition Motorcycle HERE.

I’m talking about the FX television series “Son’s of Anarchy (SOA)“, and a new deal with Harley-Davidson for custom motorcycles made by 20th Century Fox Consumer Products as part of a flurry of licensing deals for SOA that includes clothing, leather jackets, hats, t-shirts, games, calendars, stationary and much more.

Thanks to Bartels’ Harley-Davidson the bike maker will produce 100 limited edition Son’s of Anarchy motorcycles that will retail for about $25,000 each at Harley dealers this fall.   Now TV viewers can further tap into the motorcycle club fantasy… who doesn’t want to pretend to be a ‘clubber’ and ride a faux outlaw biker motorcycle, right?

I can’t think of another TV show that cuts across multiple gender identities, social boundaries, is a taboo breaker, a mainstream manufactured product for the rebellious and the dispossessed.  If ever there was a Harley-Davidson brand ambassador it would be Kurt Sutter’s (@sutterink), Son’s of Anarchy!

SOA is about to enter its fifth season, and is now the most-watched show in its history among total viewers 18-49. The most recent season the show averaged 5.5 million viewers per episode. It was also the number three DVD release among TV shows in 2011.  And after growing online merchandise sales for FX’s top-rated show about 70 percent year-to-year since 2010, Fox is shifting to brick and mortar retailers like Spencer Gifts, Transworld/FYE and Hastings.

I wouldn’t be honest if I failed to mention that this feels like a disaster for any person who rides to a rally thinking they’ll have instant club admiration.  However, it could be shrewd marketing of misbehavior and we’ll see a formal offering from the motor company every year!  Any of the “noise” generated in the press and blogosphere helps in terms of show profile, helps H-D reinforce how the middle finger of rebellion built the brand.  And isn’t that all that matters in the end?!

I don’t have a Kurt Sutter man-crush, but he does deserve a big shout-out for remaining true to the setting in the TV show without becoming stereotypical.  We know it’s hard work compared to the Laffing Devils crap the Discovery Channel is trying to pass off as good TV.

Here are some previous SOA blog posts made over the years: OMG New Media Darlings; Men of MayhemBikes, Bullets & Brawls; Mail Room of LifeBottling Ideas; Be Good & You’re Lonely; Sutter Shout Out; Season 3 IdeasWorking The SOA Trail

Photo courtesy of SOA and RatRodStudios.com.

All Right Reserved © Northwest Harley Blog

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H-D Liberation Video

Last night, Harley-Davidson launched the next version of their No Cages campaign during the season premiere of Sons of Anarchy (SOA) on FX.

The advertising spot, called “Liberation“, adds to the limited portfolio of creative developed as part of the motor companies crowd sourcing strategy, introduced last year.

Sons of Anarchy Cast

Mark-Hans Richer, Harley-Davidson’s Chief Marketing Officer stated: “This latest effort builds upon our momentum as the on-road motorcycles market share leader in the U.S., as well as our leadership in sales to young adults, women, Hispanics and African-Americans and the growth we’ve made in international markets.”  He went on to say… “this process has helped to liberate the creativity of our most passionate of fans.”

Like previous No Cages creative, crowd-sourcing partner Victors & Spoils shared the Harley-Davidson creative brief broadly online, and the best idea was further developed and the creator rewarded. In the Liberation case, the idea came from 30-year-old film maker and visual content creator Benjamin Swan of Sioux Falls, SD, who believes that collaboration breeds creation.

And speaking of Sons of Anarchy and last night’s premier for the 4th season. Below are eight video clips from the new season that you might want to check out whether you tuned-in last night or not.

Season Preview
SOA is back for an all new season HERE.

Sneak Peek
Watch an exclusive scene from the all new season of Sons of Anarchy HERE.

Bike Mechanic
Check out the bikes from Sons of Anarchy HERE.

Production Design
Go behind the scenes of SOA and get an inside look into the show’s set and production design HERE.

Make Up
The bruises of SOA tell a story. Go behind the scenes and see how the show creates the gruesome makeup effects HERE.

Wardrobe
Go behind the scenes of the biker style of SOA HERE.

Charlie’s Prison Haircut
Go behind the scenes and find out why “Jax” cut his hair for season 4 HERE.

Hiatus
Take an inside look into what the cast does in between seasons HERE.

Photos courtesy of H-D Facebook and FX/SOA.

All Rights Reserved © Northwest Harley Blog

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I didn’t watch it.  Living in the U.S. we typically recoil at the concept of royalty, but it reminded me of my own wedding.

It happened 3 weeks ago!

I know what you’re thinking… “aren’t you of that age where walking down the aisle once again with hope and opportunity in front of you… isn’t that a concept for the youth?”   It’s not exclusive and although I have a bit of the Joni Mitchell school of relationships in me… do you really need a piece of paper from the upstairs choir keeping us tied and true… there is something to be said about standing up to testify in front of family and friends that seals the deal and causes you to cast aside your old kit bag and start anew.  It’s revived a feeling of optimism that life is in front of me instead of behind me.

Don’t despair,  it won’t affect my opinions and rants, however, in the last month time constraints have taken a toll on the number of blog posts.  The wedding, a road trip to Laughlin and working the National Association of Broadcasters (NAB) annual trade show — not necessarily in that order – meant little keyboard time.  And if you haven’t been to NAB, it’s worth a visit. Unlike your typical consumer electronics show, content takes center stage.

L to R: Paul Maibaum; Kurt Sutter; Anthony Medina -- "SOA"

And speaking of content, I had an opportunity to sit in on a session (short video clip HERE) called “Sons of Anarchy: Grit and Texture in Small Town America” where Kurt Sutter, along with the “Sons” director of photography Paul Maibaum and production designer Anthony Medina shared information about their creative vision and techniques as to how they capture the gritty stories of the outlaw club.  It was an interesting session that illuminated real-world examples of filmmaking and television production.

Then it was buckle up as our small posse rode to Laughlin, Nevada for the 29th “River Run.”  Yes, you read that correct.  In April, we decided on a whim to ride the 1200+ miles to the rally and it was an utterly fascinating experience.  On the day of departure snow levels were down around 1500 feet and rainfall was the 3rd highest in 71 years.  Average temperature in April was 47.8 degrees.  Needless to say there wasn’t much chance of t-shirt weather as we headed south to the drier and warmer desert.

I’m working on a trip summary and will post it shortly so that anyone interested can re-live the experience.

Photo courtesy of NAB.

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