Pendleton Bike Week

“Why aren’t we flying? Because getting there is half the fun. You know that.” — Clark Griswold (Chevy Chase), National Lampoon’s Vacation

As riders across the northwest embark on wheeled tours this summer — two and three-wheelers, like the iconic movie, National Lampoon’s Vacation — in the pursuit of some quality wind in the face time with friends it’s important to be vigilance and travel safely.

According to the American Automobile Association, the number of travelers on the roads this summer could be the highest in ten years because gas prices are the lowest they’ve been in five years.

Rally season is coming up fast and I wanted to highlight the Pendleton Bike Week (PBW) on July 22nd – 26th.  In its inaugural  year and what riding a motorcycle is all about.  Great Rides, Concerts (Too Slim and the Taildraggers), Hamley’s Steakhouse, 45. Cal Poker Run, the PBW Motorcycle Show, and REAL Western hospitality at the Hardtail Saloon.

What about the Hells Canyon Motorcycle Rally (HCMR) in Baker City you ask?

Eric Folkestad, is one of the founders of the Hells Canyon Motorcycle Rally, sold his interest in the event to his brother, co-founder Steve Folkestad, and is helping promote this new motorcycle event in Pendleton. The HCMR is remains intact and runs July 9-13th.  They plan to cross-promote each of the events.

My viewpoint is that most riders won’t go to both events as they will likely make a choice. However, another rally won’t hurt the northwest and provides calendar alternatives for folks.  A key sponsor is Rattlesnake Mountain Harley-Davidson, Kennewick, and they will have a sizable chunk of real estate at the Pendleton Convention Center, headquarters for the rally. Wildhorse Resort & Casino is also a sponsor.

The Folkestad brothers deserve a big shout-out for making both rallies about safely riding the scenic byways of Eastern Oregon and not about partying and debauchery.

Pendleton is an appealing venue and the rally is a perfect ‘back to the basics’ ride in the west and social event with old friends.

See you there!

Photo courtesy of PBW.

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Champagne Sabres And 110th Anniversary Makers

Slicing open champagne bottles with a giant sword is an unlikely refinement that we’ll see during the 110th Anniversary.  That is unless you have a need for a new-motorcycle christening and want to get your hard-partying samurai going.

We’re about 50 days out from the big celebration where the Harley-Davidson 110th Anniversary team (marketing, general merchandising, communication, legal, etc.) have been negotiating rights to feed photos and sound to television stations for broadcast.  Not to mention all the work in venue agreements, performance contracts, vendor contracts, photographic rights, recording issues, publishing deals, leases and the list goes on and on.  Add to that the trademark team that’s traveled around to make sure the H-D marks are properly used and not infringed, and that when folks like me arrive (“customers”) we’re not buying counterfeit merchandise thinking H-D is selling inferior gear!  Yeah, there will be some tired H-D employees who will be looking forward to taking some time off after Labor Day!

I want to thank the H-D employees in advance.

110th Anniversary Commemorative Ticket, “Koochie” + Museum Pass

I received the 110th Anniversary tickets over the weekend.  I opted for the higher priced commemorative package thinking what was coming was gift-worthy or an elegant picture stand.  The package was small enough and arrived via the mailbox.

Unfortunately, the Harley-Davidson Anniversary team neglected to take a page from Apple and pay close attention to the unboxing experience.  When it arrived did it make me smile?  Sure.  Did it create a long-lasting positive experience?  No.  Hey, why sweat the small stuff, right… it was only $118!  And the aroma discharge from that “Koochie” thing is like having a set of motorcycle tires stored in your living room.  Nothing says your awesome like the smell of tire rubber in the house!

110th Anniversary Celebration Schedule Guide

I’m not sure who from Harley-Davidson sat in a conference room, doing the most mundane task of simply opening an Anniversary sample package to see what the emotional response would be by customers.  But, I’ve digressed.

The 110th “ride home” is just around the corner and starting feel real.  Earlier this week Harley-Davidson announced a NEW two-day party ($79) pass.  It gets you into the Summerfest Grounds any two of the 3-days.  The music headliners (Aerosmith, Toby Keith, Kid Rock (each sold separately)) are an incremental $24.50 purchase.  There is a $95 three day pass and the upsell commemorative package.  I’ve also seen a Chrome Ticket Package online at $522.15 which must pay for a lake-front rental given that unobtanium price.  To be candid, I’m a little overwhelmed with all these pricing options being tossed around on the web, but it does eliminate potential negative feedback for not having enough pricing options.

And how about that “official” Harley-Davidson 110th Anniversary Mobile App (HERE).  Yeah, I’ve allowed H-D to use some memory space on the iPhone to buzz and blink me with updates over the next 50+ days.  Even if you’re not attending the anniversary event, I suggest downloading the app because H-D will be talking to your phone (via the app) and you can enjoy the festivity updates from the couch and avoid “social envy” while tweeting about all the $$ you’ve saved.

Ever wonder what’s it like when motorcyclists take over a town?   Noisy!

Poster photo courtesy of H-D and colorized by author.  Photos taken by author.

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Good Vibrations Three-Peat

Three-peat is a contraction of the words three and repeat, which has been trademarked for commercial use by retired basketball coach Pat Riley.

The Oregon motorcycle rally called Good Vibrations is set to “3 Peat” on July 13th.  It’s three days of motorcycle fun in and around Salem/Keizer including festivities at Riverfront Park and Salem Harley-Davidson.

Randy Burke, President of Road Shows Inc., (Reno Street Vibrations “fame”) is running at full throttle to make the third rendition of the motorcycle rally in Oregon the best. The  rally will have bike competitions, bike shows, entertainment, concerts, poker runs, wine country tours and is expected to attract hundreds of motorcycle enthusiasts to the area.

I’ve provided shout outs in the past for Randy Burke HERE about his efforts to make Street Vibrations a major success.  His company, Roadshows Inc. is a private company categorized under Entertainment Promotion and located in Reno, NV. Online records indicate it was established in the ‘90’s and incorporated in Nevada. Current estimates indicate the company has an annual revenue of $500,000 to $1 million and they employ a staff of approximately 5 to 9.  They are also a fully licensed entertainment booking agency, licensed private event security and event management company.  In addition to Good & Street Vibrations, they produce events in Palm Springs, Lake Havasu, Mammoth Lakes, Myrtle Beach, SC and Milwaukee.

They know how to make magic at a motorcycle rally!

Photo courtesy of Road Shows Inc.

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31st Annual Shriners Toy Run

It’s the mother of motorcycle parades and it benefits children.

I’m talking about the Portland, Oregon annual Toy Run this Saturday (December 4th) which benefits children at OHSU’s Dornbecker Children’s Hospital.

The major organizer and motorcycle advocacy group for the event is ABATE and this year will mark 31 years.  In previous year’s turnout there have been thousands of riders, but more important are the toys collected for sick kids.  The Toy Run brings together Harleys, Hondas, clubbers, and even the occasional Vespa scooter.  The ABATE members hold a motorcycle raffle to help raise money for the hospital and shortly after noon the police will escort riders followed by a Tri-Met bus full of toys to the Shriners Hospital.

See you there…

Photo courtesy of ABATE.

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Street Vibration 2010 Stats

Starting in 1994 with only 1,500 bikers participating, Street Vibrations has grown into the nation’s 6th largest bike event.  It was estimated (no info supplied on how) that slightly more than 25,000 motorcycles attended Street Vibrations in 2010.  About the same as previous years, however, hotels like the Peppermill, Grand Sierra Resort, the Nugget and Atlantis all reported shorter stays for guests on average vs. other years.

During the event period there was an increase in motorcycle accidents.  It’s unclear if the increase was attributable to the split-event in Sparks which many riders complained about.  Here is how the stats break down:

Nevada Highway Patrol (NHP) arrested 39 people of which 21 were DUI arrests.  There were 15 accidents investigated, which included 2 fatal crashes, including one with a motorcycle.  In total there were 8 injury crashes and 5 crashes involving property damage only.  NHP didn’t report which arrests involved only motorcycles.

Reno Police reported making 72 arrests for various offenses stating alcohol was a factor in most.  They handed out 533 traffic citations and placed 4 people in civil protective custody (public intoxication).  They also handed out an additional 428 traffic warnings.  There were 6 stolen motorcycles (which the Pepper Mill Casino seemed to be hit most often) and 10 stolen tour packs (saddle bags).

Stealing saddle bags? That is just down-right mean! I hope they set up sting operations in the future to take down the jerks.

In addition, there was a brawl reported between 30 people (unknown if it was bikers?) that left one man stabbed in Sparks and was sent to the hospital.  The Carson City man was treated with multiple stab wounds which were non-life threatening.

Speaking of large groups… it’s unclear if related to last month’s HAMC and Vagos MC shootout in Arizona (Chino Valley, north of Prescott) where 27 people were booked on charges ranging from attempted murder to participation in a criminal street gang and where more than 50 rounds were fired between the two clubs… but, there was an extraordinarily large mass of the “Green Machine”, and the “Red & White” along with support clubs like the “Miscreants” on the corner of 4th and Virginia Street on Saturday.  I was on the street at the time and the atmosphere was most tense, it looked as if a confrontation would explode similar to scene’s from the problem-oriented “Hot August Nights” event.  Even the few LEO’s looked somewhat threatened.  Fortunately no confrontation occurred and within a half-hour the groups had mostly cleared out.

And speaking of the Reno police, they worked a lot of overtime and were paid based on a grant called “Joining Forces”.  The “Joining Forces” grant program is one of the many Nevada Office of Traffic Safety’s proactive safety initiatives coordinated directly with the National Highway Traffic Safety Administration to provide grant funding for special enforcement campaigns, education, equipment and training throughout the calendar year.  There are currently 28 law enforcement agencies in Nevada that participate in this program. Some of those enforcement campaigns include DUI saturation patrols and checkpoints, speed enforcement, traffic signal enforcement at identified high-accident intersections, and crosswalk & pedestrian safety enforcement initiatives.

Lastly, is my rant about the fact that Nevada has over 49,000 miles of road and nothing is more treacherous than the I-80 and U.S. 395 interchange (known by locals as the “Spaghetti Bowl”) in downtown Reno.  Motorcyclists have seen at least 2 years of congested traffic flow from this construction project, but more important is trying to navigate through or ride over and avoid the deep crevices and cracks in the concrete.  It’s dangerous for motorcycles and get it done already!

Stat sources: Daily Sparks Tribune #1; #2; News 4; Carson Now.

Photo’s taken at the event.

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The Street Vibrations 2010 Mea Culpa

The Sands Hotel (Orange) From Silver Legacy

Previously I blogged about how Street Vibrations 2010 turned into Street Frustrations 2010 HERE.

Sure, there’s a whole bunch of stuff that can go wrong with any major event the size of Street Vibrations and after months and months of hard work the folks running this event know if they just pulled off another stunning performance or if it’s all over in minutes after it starts.  Unfortunately it was over before it started…

I wrote a letter to both Reno’s Mayor Bob Cashell and to Randy Burke of Road Shows Inc., who is the event producer.  I want to thank them both for a quick response and am sharing the information I received:

Reno Mayor – Bob Cashell via Marcia Morse

Mayor Cashell asked me to thank you for your comments and let you know it was not the City of Reno that changed the format for Street Vibrations.

It was the promoter, Randy Burke with Roadshows.  His contact information is: http://www.road-shows.com/contact.php . The City of Reno will be meeting with him soon to discuss this situation and get back to the regular format for next year.

We are sorry that this has happened to a wonderful event and promise to make next year a better year.

Marcia

Marcia Morse
Administrative Secretary to
Mayor Robert Cashell
P.O. Box 1900
Reno, NV  89505
775-334-2001
775-334-2097 Fax
morsem@reno.gov

Randy Burke – Road Shows Inc.

Thank you for your input about Street Vibrations Fall Rally 2010.

The City of Reno provided us with our downtown Reno layout in January 2010. After five revisions, we agreed to their plan. We had heard from our bikers that they wanted bikes, not vendors, on Virginia Street. We were wrong, shame on us.

We will meet with the mayor of Reno next week to discuss bringing vendors back Virginia Street for 2011.

Best Regards,

Randy Burke
Roadshows, Inc.
admin@roadshowsreno.com
775-329-7469

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Street Frustrations 2010

Street Vibrations 2010 - Thin crowds at the split event!

Formally known as Street Vibrations…

As thousands of motorcycles descended into Reno, NV for the annual Street Vibrations motorcycle rally they were met with what will be surely known as the motorcycle rally debacle of 2010!

Our posse arrived on Thursday (23rd) afternoon.  Checked in to the hotel and walked out on to the street to take in some of the action.

WAIT.  Where are the vendor booths?  Why are cars traveling on so many of the side streets?  Where is every one?  Why are people standing around doing NOTHING on Virginia Street?  We walked three blocks and someone remarked how we’ve yet to see any law enforcement patrols?  WTF?

Sparks Victorian Square - Thin crowds at the split event.

Street Vibrations is the fourth largest motorcycle rally in the country, but you wouldn’t have known that by observing the thin crowds on Virginia Street.  Crowds that mostly wandered around wondering what to do.  It turns out that the information released earlier about vendors being expanded into Sparks really meant — ALL of the vendors were moved to the Sparks Victorian Square this year.  Only the convention center contained vendor booths.  With the exception of a handful of food vendors and a couple official t-shirt booths ALL OTHERS where moved to Sparks.

On Friday we headed to Sparks to check out the vendor booths in Victorian Square.  The traffic control folks were sending everyone into a dead-end parking area.  There were 25-30 bikes at a time getting jammed up with little room to maneuver or turn around creating a blockage that overflowed onto the street.  Dumb.  We finally got parked and walked around.  The feel of the area was nice, clean and open, but the crowds were thin.  Sure you could drink, but are you going to when you’ve got to get back on the motorcycle and ride to your hotel?  Not likely.  Whose idea was it to promote drinking and driving?  Where were the shuttle buses?  Dumb.  And while it’s true they expanded a number of vendors, I don’t know about you… I didn’t go to a motorcycle event to look at scented candles!   The Simms, Kuryakyn, Performance Machines, Mustang Seats and Metzler booths were well attended, but most others were fairly spotty.

Street Vibrations 2010 Event Map -- Split event booths at Sparks/Reno

I met/talked with several vendors in both locations as well as some attendees to get their reactions.  NONE liked the set up.  Not one!  I ask casino employees/pit bosses and they all balked at the setup.  The local Reno H-D dealer attendance was much lower than previous years.  People had front row parking available in the dealer parking lot.  Unheard of in previous years.  H-D employees had NOTHING good to say about the new arrangement.

I received a mixed bag of finger pointing.  The first reason was about how the Reno Police were greedy in what they wanted to charge for crowd control.  The cost couldn’t be passed on to the vendors so, the events producer decided to move it to a lower cost area (i.e. Sparks).  Then we heard that the event had become too big.  We heard that the city council was trying to “Get Back The Streets”… meaning that the days of blocking off streets from residents and creating traffic jams for locals were over.  We also heard that there wasn’t enough parking for motorcycles and then I heard that it was the bikers fault because they wanted to park/drive on Virginia Street… blah, blah, blah.  It seemed like reason de jour.

I’m somewhat convinced it was about $$.  At the end of the day it always seems to be about $$.  Whether it’s law enforcement costs, city liability, promoter margins or [make your excuse here]… it typically comes down to someone not getting enough $$ or someone paying too much $$.

MEMO TO: Randy Burke (Events Producer (Road Shows)) and Bob Cashell (Reno Mayor) – WORK it out.  The split event sucks!  Street Vibrations started on the street and should stay on the street.  It’s just that simple.  Don’t correct this debacle and I predict a fast decline and the end of Street Vibrations.

If you attended and have an opinion (good or bad) then please send an email or contact Mr. Burke HERE or Mr. Cashell HERE and let them know what you thought of this years rally.

Photo’s taken at the event.

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Road To Sturgis

The jester who stole the kings crown…Bob Dylan.

He rode a 1966 Harley-Davidson Shovelhead and loved to ride to get away.  Once when riding through the countryside, he commented that “The police are really friendly around here; they are all waving at me.” Later he learned they wanted him to stop because he had no helmet on.

And speaking of getting away.

It’s about time to load up for the long haul and head east where the thunderclouds hover over grain bins on soybean fields.  I’m talking about the Black Hills Motor Classic, which most of us just call Sturgis.  And the jester himself is playing at the Buffalo Chip on August 10th!

Road-to-Sturgis Game (circa: 1989)

Getting on the “Road to Sturgis” reminds me of that video game by the same name which Harley-Davidson released in 1989.  The game is about a biker who’s trying to get to Sturgis for the annual biker event, unfortunately it’s only days away and you are on the other side of the country. You’re main objective is to get to Sturgis within days, but to gather enough fame to become legendary as the ultimate biker.  You start off the ride determining wealth, charisma, riding ability, mechanical ability and brawler skills…in case you need to work as a bouncer along the way.  After selecting your stats you begin outside a local bike shop where you can spend some of your money to upgrade your bike. Sound familiar?!  Things like brakes, springs and even whole engines can be upgraded but every Harley has to be unique and you have to make it look different.  You’ll also want to buy some extra sturdy clothes because being on the road on a motorcycle is not easy.

Unlike the real world, the riding sequences had very little scenery and were quite lame.  The game suffered from a very limited appeal and these days it’s a challenge to find much of any information about it.  The game did have something that made people want to come back, probably the idea of riding alone on a motorcycle from coast-to-coast is something that appeals to a lot of us.

The Sturgis rally was started in 1938 by the Jackpine Gypsies Motorcycle Club as an event for Harley riders and their families.  Until he died the founder of the club, J.C. “Pappy” Hoel, would oversee everything, right as rain.  This year it’s the 70th Anniversary and no place in western S.D. will escape the roar and hum of the motorcycle engines.

If you’ve got a few extra bucks on you and can get your scoot to I-90 and exit 32 you’ll be in for a real treat.

Photos courtesy of H-D.

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Oregon’s Good Vibration

You could define a good day when everything goes your way, when nothing can take you out of your motorcycle riding rhythm.  No work and stress or minor irritations are brushed aside because of the euphoric emotions flowing with the wind in your face.

That was the vibe heading into the 2010 Good Vibrations in Salem/Keizer this past weekend.  It had the perfect concoction for a motorcycle rally – deep blue clear skies, mid-70 degree weather, and a solid line up of vendor booths along with some good music mixes.  Arguably the chamber-of-commerce would view it as a successful inaugural motorcycle rally – independent of key indicators – as the city rolled out the red-carpet with the goal of helping the mid-valley economy with tourism dollars.  Our group did a 4-hour drive-by on Saturday as we rolled down and explored the asphalt ribbons of Hwy 219 through the farming valley.  The dust has now settled and the rumble of bikes is all but a memory of the rally so it’s time for some feedback.

1.    Marketing:  Do more advertising, and do it earlier.   Leverage low-cost word of mouth motorcycle clubs disti lists, social media etc., to get the word out.  Even with a blog post, and all the talk about an Oregon motorcycle rally with friends, relatives and business associates the attendance wasn’t contagious.  We arrived at the registration hotel (Keizer Renaissance Inn) along with about 4 other motorcycles to have the receptionist tell us that the event was “SPREAD OUT” all across town and we were not at the ‘hub’ of the event.

2.    Maps: Provide one!  Provide an event map on the web site.  Provide an event map on the pocket flyer.  Make .PDF maps available for e-distribution.  Train the hotel employees on how to answer ‘visitors’ question about what is going on.  Admittedly I’m unfamiliar with the inner Salem/Keizer streets and finding some parts of the rally venue was like an exercise in trying to escape the legislature tax hikes.  It was near impossible.  We looped the bridges on Hwy 22/99E/221 so many times it felt like movie Ground Hog day!

3.    Balanced Police Presence: local police were everywhere (biking, walking, Segways) and the ever visible patrol cars on side roads made the event lose some of the ‘festival’ vibe. If they would have been enforcing the anti-littering laws against all smokers throwing their butts everywhere they’d rake in thousands vs. needing comprehensive street patrols and zero-based-tolerance of straight pipes modified exhausts.

4.    Wine Tour: Do more to dispel the negative perception that motorcyclists are wildly racing through farm country on winery tours – “just sipping”, of course – to the next watering hole.  I received a number of emails and comments that it’s no wonder people don’t take motorcyclists serious if they don’t operate sober and safe.  Need to change the overall messaging.

The impact of tourism in Oregon is powerful.  According to Travel Salem, in Marion and Polk counties tourism employs more than 5,600 people having an estimated economic impact in 2009 of $452M.  While I don’t agree with how everything was implemented at this year’s rally I do want to provide a major shout out to Randy Burke and Road Shows Inc., team for all their hard work in bringing what hopefully is an annual motorcycle event to the state.

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Kaleidoscope Of Motorcycles

I was up early this morning thinking about the Arizona law, which takes effect July 29th.  I wouldn’t have been thinking about illegal immigrants, but for the fact that a drunk driver hit a family members parked car last night which meant that for part of my evening it was spent with law enforcement observing their DUI process.  I’ve come away with a new appreciation about a suspect’s immigration status.   More on this in a future post.

As I was saying… there I was shaving thinking about AZ when on KINK radio I heard the DJ’s talk about the large motorcycle rallies planned this weekend and for drivers to be on the lookout for an increase in motorcycle traffic.  Cool!  Nice to see the ODOT motorcycle safety program in action.  I still believe the variable message signs would be a good and highly visible option, but with a pesky ‘just-say-no’ traffic engineer controlling the “ON” switch… radio ads will help.  In addition, ODOT provided the below press release to all major media outlets:

“Share the road safely with motorcycles

With two large motorcycle rallies happening in Oregon this weekend, ODOT is urging drivers and motorcyclists to watch out for each other and share the road safely.

The BMW Motorcycle Owners of America are holding their 2010 international rally in Redmond July 15-18. The Good Vibrations Motorcycle Rally will take place in Salem and Keizer July 16-18. Both rallies are expected to attract hundreds of motorcyclists from around the state and the nation.

“It doesn’t matter if you’re on four wheels or two, we all have to do our part to share the roadways,” said Michele O’Leary, ODOT’s Motorcycle Safety program manager.

A motorcycle is one of the smallest vehicles on our roads, often hidden in a vehicle’s blind spot. It’s crucial that drivers always make visual checks for motorcycles by double-checking mirrors and blind spots before changing lanes, merging and at intersections.

Motorcyclists have responsibilities too. They should follow the rules of the road, be alert to other drivers, never ride while impaired or distracted, and always wear a helmet and full protective gear.

Although Oregon is far below the national average for motorcycle fatalities, in 2008, 46 motorcyclists lost their lives in crashes in Oregon. That’s far too many family members, friends and neighbors lost in often preventable incidents.

ODOT offers safety tips for drivers and motorcyclists:

Drivers

• Remember, motorcycles are vehicles with all of the rights and privileges of any other motor vehicle on the roadway. Always allow a motorcyclist the full lane width—never try to share a lane.
• Always make a visual check for motorcycles by checking mirrors and blind spots before entering or leaving a lane of traffic and at intersections.
• Always signal your intentions before changing lanes or merging with traffic.
• Remember that road conditions, which are minor annoyances to passenger vehicles, pose major hazards to motorcyclists.
• Allow more following distance, three or four seconds, when following a motorcycle, so the motorcyclist has enough time to maneuver or stop in an emergency. Don’t tailgate.

Motorcyclists

• Always wear a helmet and protective clothing.
• Allow time and space to react to other motorists or changing road conditions.
• Always signal your intentions before changing lanes or merging with traffic.
• Don’t speed.
• Motorcycle rider training and education save lives. TEAM OREGON offers classes for beginner to advanced riders.

For more information on ODOT’s motorcycle safety program visit www.oregon.gov/ODOT/TS/motorcyclesafety.shtml.”

Oregon state will have a kaleidoscope of motorcyclists traveling over the roads the next 72 hours.  Drivers might notice our tattoos, leathers and even winch at the exhaust noise, but most of all the riders will appreciate the fact that you took notice and we’ll get home safe!

Update: July 19, 2010 — A early scan of the motor vehicle accident reports suggest that this past rally filled weekend was relatively safe for motorcyclists.  The exception being where OSP was dispatched to an accident involving two motorcycles on Highway 20 near milepost 14. The incident was the result of a bucket which blew out from the back of a pickup onto the roadway.  A 2001 BMW K1200LT motorcycle, operated by BENJAMIN JONSSON, and passenger CARA JONSSON, both age 54, from Spruce Grove, Alberta Canada was westbound on Highway 20 near milepost 14 when they came upon the bucket. BENJAMIN JONSSON was able to successfully swerve and miss the bucket.
However, a 2003 BMW R1150T motorcycle, operated by FREDERICK HERZOFF, age 61, and passenger  as ANNETTE HERZOFF both from Paradise City, California were also westbound traveling some distance behind JONSSON’S motorcycle.  FREDERICK HERZOFF attempted to swerve around the bucket and in doing so crashed into the back of JONSSON’S motorcycle. JONSSON and HERZOFF were not traveling together.
All four riders were transported by ambulance to Saint Charles Hospital in Bend. BENJAMIN and CARA JONSSON sustained minor injuries. FREDERICK HERZOFF sustained serious injuries and ANNETTE HERZOFF critical injuries. All four riders were wearing helmets.

Photo courtesy of ODOT.

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