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Archives Warehouse — Harley-Davidson Museum — Milwaukee, WI

Before jumping into the nuts and bolts…

Disclaimer: Some of the names and identifying details have been changed to protect the privacy of individuals.

This article is the first in a series of planned posts about a collection of vintage motorcycles in the northwest and the man whose work was steeped in the craftsmanship necessary to become proficient at restoring this collection.

Outbuildings, Workshop and Showroom

I’m not a motorcycle archivist, but definitely a fan of reflections in a classic motorcycle headlamp. Vintage motorcycles turn heads wherever they go.

You might find on a typical road trip to Sturgis, a classic motorcycle rattling along in it’s own space in the slow lane.  You’ll roll up along side to pass then with a nod to the rider, be momentarily distracted from the road as the vibrating antique parts try and reach out to tell their story.

I came to know about this remarkable collection of classics in the northwest and was most fortunate to interview the family.  Getting a tour of this private collection is a slow-walk through motorcycle history in America.  I was not only impressed with the number, but also the significance and uniqueness of them.

January 1937 H-D Enthusiast

As a general rule, bloggers are impatient and eager to illuminate a story, especially when it comes to finding a rare stash of motorcycle history.  But, I wanted to be deliberate in the research of the bikes and truly capture the ‘soul’ of the story — the man who is behind the restorations and who made the magic.

Let’s call this man, Robert (Bob) — the heartiest of men with a large stature, a strong handshake, a friendly smile and a genuine love of wrenching on classic motorcycles.

There’s something a little magical about taking an old, neglected, forgotten motorcycle, bringing her back to life, and restoring it to her former glory.

Why do classic motorcycles grab us fiercely by the heartstrings?

There is no simple answer to that question, but one thought is they intersect with our own history.  If not you, then your father or granddad, all who would’ve been lucky to ride one of these works of art and as is often the case, it triggers a flood of fond memories.

1937 Harley-Davidson Model UL

To provide some historical context and mental imagery — it was a time when there were far fewer people around, fewer laws and regulations, when gas was cheap, when driving was a pleasure, and if you owned a powerful two-wheeled machine you could point the chrome headlight down an empty road and go!

In 1937, the San Francisco’s Golden Gate Bridge opened to traffic — at about the same time, a new generation of side-valve engines were introduced from the Milwaukee motor company.  Replacing the V series which had a “total loss lubrication” system, the new U series motors in 1937 were dry-sump oil designs. Most of the motorcycle parts were made in common with the Model E 61 inch OHV motorcycle that debuted a year earlier.  As it turns out, Bill Harley was granted patent 2,111,242 for this oiling system on March 15, 1938.

1913 Harley-Davidson Model 9B

The completely revised engine had many upgrades that separated it from the earlier V motor including new cases, cylinders and now had roller bearings throughout the lower end. New forks, frame and sheet metal improved the image of the new bike, with styling cues heavily influenced by the Art Deco movement, something that the flowing lines of paint and emblems reflected.

Fast-forward to 2020 and my private tour was finally here!

1948 Harley-Davidson Model 45

I’ve aspired to attain eminence in photography and my bucket list includes photographing motorcycles in a professional studio.  But, finding a studio with a large white soft-box that’s big enough to ride a motorcycle into is an obstacle.  Well, it is for a regular guy and renting a commercial studio with light stands, multiplex flash strobes, drop clothes and diffusion panels to eliminate reflections in the paint wasn’t in the budget.

But, I’ve digressed…

I stepped through a side-door entrance and onto the wooden floor of the showroom that houses the motorcycle collection. The space is huge and it’s open and airy with an industrial aesthetic and light pouring in through multi-paned windows.  There is a lingering smell of oil and I noted a few drops on the polished floor.

1916 Indian Power Plus

A beautiful collection!

I didn’t want to be that annoying “tourist” snapping too many photos, but I was that irksome camera-happy dude on this day.

It was a “ride through history” on rare and collectible motorcycles. More significant, were the remarks about the attention to detail and listening to the fascinating backstories, anecdotes, folk-lore and the restoration tales that my “tour guides” shared on each of the motorcycles.

A panoramic scan of the showroom is an overload of storytelling. Side-stepping across the wooden floor finds a person gazing across more than a dozen motorcycles stacked side-by-side.  Set up like an academic library, against an outer wall are multiple bookcases and shelves, where hundreds of engine manuals and parts catalogs were filed away.

The only item missing in this showroom was an onsite cafe!

1925 Henderson Four

There is even an old draughtsman drawing board complete with an articulated protractor head displaying some vintage documents.  The illustrations contained a collection of various engines schematics from their earliest incarnation.

Deep breathing makes a person more aware so, I quickly exhaled, then took another big breath while meandering my feet slowly across the showroom floor.

A bright Teak-Red restoration caught my eye; it was a stunning 1937 Harley-Davidson Model UL flathead.  It’s a little like seeing a childhood photo of someone you miss.  Then I turned to look at a bicycle form of mechanical sculpture…a tribute to the original “Silent Grey Fellow” was gently positioned in the corner — a rare 1913 Model 9B single cylinder… the very essence of simplicity!

Engine Manuals and Parts Catalogs

These old motorcycles were made when clunky was normal and oil leaks were expected. It’s oddly endearing.

Gleaming in the middle was an Azure Blue over Silver 1948 Harley-Davidson Model 45 and at the far end of that row was a shiny Dark Blue 1925 Henderson 4-cylinder.  And placed at a right-angle near the Henderson was a beautifully weathered 1916 Indian Power Plus that looked as if it had just been pulled out of a barn for the first time in many decades.

I’ve listed only a few of the motorcycles in this gem of a collection.

It’s striking and every motorcycle reaches out to tell a unique story of the time, money and effort required to be restored. Imagine how often you’d want to call in sick to skip work so that you could tinker with these bikes.  It speaks volumes of Bob’s discipline, persistence and the decades long practice of his craft.

If you are like me, old things make you feel young.  Admittedly, I have a fascination with dusty items and will be posting several articles on these vintage motorcycles, the workshop and the man behind the restorations.

Stay tuned…

UPDATED: February 27, 2020 — The second post on this vintage motorcycle collection is a deep dive on a restored 1937 Harley-Davidson Model UL Flathead (HERE).

UPDATED: March 8, 2020 — The third post on this vintage motorcycle collection is at: Every Restored Motorcycle Has A Story — The 1913 Single

UPDATED: October 21, 2020 — The fourth post on this vintage motorcycle collection is a deep dive on an original 1916 Indian PowerPlus (HERE).

Photos taken by the author and courtesy of Harley-Davidson.  Cover of the 1937 Enthusiast is courtesy of Harley-Davidson Museum.

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Brake Line Failure on the 2013 CVO Road King

Brake Line Failure on the 2013 CVO Road King

Over dinner the previous night in Gillette one of the guys (JR) in the group was discussing how the rear brake wasn’t working correctly on his bike and that he hadn’t noticed it before, but the ABS light was always on.  After settling the tab (and much ribbing about pushing the correct pedal), we set off to look over the bike.

It’s a new, bone-stock 2013 CVO Road King that was purchased about 9 months ago.  The bike had about 3000 miles on the odometer.  And sure enough, the brake fluid line and the ABS electrical line had been incorrectly routed, were rubbing up against the rear tire and had completely worn through.   When pushing on the rear brake pedal the brake fluid would discharged onto the ground.  We re-routed the lines and taped up the wires thinking a front brake was good enough to get to the H-D dealer.

South Dakota view looking back

South Dakota view looking backward.

The next morning we stopped at the Black Hills H-D dealer in Rapid City, S.D.  They didn’t have the rear brake line parts and would need to order them from Milwaukee.  Since we were going that direction we elected to wait until we arrived and then get it repaired.  It turned out that no dealer in the Milwaukee area had the parts either and they would need to order it from the factory.  Just in time inventory really doesn’t work when you’re on the road.  Nice quality control H-D!

There’s no question about it… It’s extremely flat and a long ways across South Dakota!

Billboards are everywhere, lining the Interstate trying to distract drivers for hundreds of miles.  In fact, Wall Drug who spends over $300K annually on billboards must have the Guinness record because you can see their advertisements for more than two hundred miles.

South Dakota view looking forward.

South Dakota view looking forward.

On Interstate 90 between Wyoming and Minnesota the expansive view is mostly sunflowers with the occasional corn field thrown in to mix it up.  It was a 410 mile ride on silky smooth Interstate that was peppered with billboard adverts, across a hot and humid prairie with large juicy bugs!  Quite the pilgrimage across that state and when a rest stop did arrive you really do need to pull off, wet down your t-shirt and head band because the long hot road does get long and did I say hot?!

Pano of Clear Lake

Pano of Clear Lake, MN

As I rode along for hours on the flat concrete surface my mind had a tendency to wander.  I found myself thinking about the lack of radio stations or irrigation in S.D.  Over the entire day I never saw any irrigation being applied to a corn, wheat or sunflower field.  Coming from the Northwest where the farmers in the valley or in Eastern Oregon are always using water to irrigate their fields this seemed rather odd to me.

Crossing the Mississippi River

Crossing the Mississippi River

It had been a hot and high humidity riding day!  After what seemed like just shy of forever we finally arrived near the end of the state and overnighted at a Best Western in Sioux Falls.  Air conditioning never felt so nice.

The next morning one of the riders in our group peeled off to see family in Iowa as the rest of the group rolled quickly through Minnesota on I-90 hoping that the scenery would change.  However, the major change was how poor the road quality seemed to get with the cracks and ruts.  Did you know we sent a man to the moon?  Yes, we did!  They even shipped a little car with him and they drove it around on the planet.  You’d think we’d know how to fix a concrete Interstate!

At the Best Western in La Crosse, WI.

At the Best Western in La Crosse, WI.

It was a shorter riding day as we crossed the bridge over the Mississippi River and stayed at a Best Western Plus Riverfront Hotel in La Crosse, WI.  Unknown at the time, was we were staying on the Black River and this Best Western had a nice riverside resort feel with beach accommodations.  The hotel had a terrific acoustic band on the riverside deck where we had a casual dinner while enjoying the refreshments and entertainment.

Dinner at Jack's

Dinner at Jack’s – La Crosse, WI

Over the previous couple of days we were shadowed by a large group of riders from Brazil.  They flew into and rented motorcycles in Las Vegas and were riding to the 110th celebration.  For a couple nights in a row we happen to overnight at the same hotels.  The group of approximately 20 riders had rented a U-Haul truck to carry all their luggage and it was quite the chaotic scene at check-in/out!  We got to know a couple of them.  A nice group.

In La Crosse, there was a noticeable increase in the number of motorcycles traveling east.  Many more on the Interstate and by the time we arrived in Madison there was a constant flow of bikes.

Arrival at Brookfield Inn

Arrival at Brookfield Inn

We arrived in Milwaukee around 1pm and unloaded the bikes and checked in to the Brookfield Suites Hotel and Convention Center.  Another member of our group actually rode out several days early to MN to visit family and then met us at the Brookfield.

In 2008 for the 105th celebration, we stayed at the Hampton Inn Express in Delafield which was 20+ miles from downtown Milwaukee.  The Brookfield Suites Hotel was a much nicer place and about 7 miles to downtown.  We were within walking distance to Hal’s Harley-Davidson.  We liked this location much better and the hotel staff was awesome!

Arrived at the 110th Anniversary Celebration

Arrived at the 110th Anniversary Celebration

We had arrived on Thursday (August 29), the start of the celebrations and later that day we headed down to Summerfest/Maier Festival Park to take in the 30th Anniversary celebration of H.O.G.  We all wanted to get the unique pin for this event so we put on our 110th and H.O.G. identification and arrived in time to get a pin and watch Lynyrd Skynyrd headline the Harley-Davidson Roadhouse stage.

At the HOG 30th Anniversary Celebration

At the HOG 30th Anniversary Celebration

In what seemed like a bit of irony, there was Rickey Medlocke on guitar… he was rocking out and being displayed on the large jumbo-tron monitors which included his trademark “Indian” tat and custom guitar with inlaid “Indian” spelled out on the fret board.  It had nothing to do with Indian Motorcycles, but it would have made for an interesting photo given they were playing on the H-D main stage with bar and shield brand logos everywhere.

After several days of being on the road with just the motorcycle, the festival was a bit of a sensory overload.  There was a lot going on at Summerfest and it took awhile to absorb and sync up with all the Harley “noisemakers.”  Riders and enthusiasts literally travelled from all over the globe to attend the festivities and over the next few days of the birthday celebration there would be more than 66-band performances.

I was starting to wondered if that rumbling coming down the road might be the roar of music vs. a V-twin!

The 110th Anniversary Homecoming – Part 3 (HERE) or Part 1 (HERE)

Photos taken by author

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"Wind in the face..."

“Wind in the face…”

I’m headed out for some quality “wind in the face” time…  We’re Milwaukee, WI bound and going to take in the 110th Anniversary celebration.

In my mind, most of the fun is in the journey across the country, but once we arrive it will be three days of events both big and small to excite and entertain all who attend. Sixty bands with top tier musical acts daily. Factory tours, museum tours, demo rides, and plenty of refreshments and Milwaukee hospitality…you name it and the motor company has thought about it along with the great city of Milwaukee we’re clearly going to be wow’ed.  If you need more info on the 110th Anniversary go HERE

I know that for many the recession/depression-like economy over the past few years has limited many a family budgets.  And sustaining a cash flow causes everyone to rethink rally expenditures.

So if you can’t attend, local artist, Doug LeTendre, is the guy behind “Little Pictures by Doug, LLC“. He makes cards in honor of everything Milwaukee and Wisconsin. It’s unique artwork that is original, hand-made cards for only $20 for a pack of ten.  He’s now working on a card to commemorate the H-D 110th Anniversary.

It’s some cool art.  Click on Doug’s cards to see a sample of his original art. 

I’ll see you in Milwaukee to wish Harley-Davidson a happy 110th Anniversary!  Ride safe my friends.

Photo courtesy of Hallmark.

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110-PostereditedSlicing open champagne bottles with a giant sword is an unlikely refinement that we’ll see during the 110th Anniversary.  That is unless you have a need for a new-motorcycle christening and want to get your hard-partying samurai going.

We’re about 50 days out from the big celebration where the Harley-Davidson 110th Anniversary team (marketing, general merchandising, communication, legal, etc.) have been negotiating rights to feed photos and sound to television stations for broadcast.  Not to mention all the work in venue agreements, performance contracts, vendor contracts, photographic rights, recording issues, publishing deals, leases and the list goes on and on.  Add to that the trademark team that’s traveled around to make sure the H-D marks are properly used and not infringed, and that when folks like me arrive (“customers”) we’re not buying counterfeit merchandise thinking H-D is selling inferior gear!  Yeah, there will be some tired H-D employees who will be looking forward to taking some time off after Labor Day!

I want to thank the H-D employees in advance.

110th Anniversary Commemorative Ticket + Museum Pass

110th Anniversary Commemorative Ticket, “Koochie” + Museum Pass

I received the 110th Anniversary tickets over the weekend.  I opted for the higher priced commemorative package thinking what was coming was gift-worthy or an elegant picture stand.  The package was small enough and arrived via the mailbox.

Unfortunately, the Harley-Davidson Anniversary team neglected to take a page from Apple and pay close attention to the unboxing experience.  When it arrived did it make me smile?  Sure.  Did it create a long-lasting positive experience?  No.  Hey, why sweat the small stuff, right… it was only $118!  And the aroma discharge from that “Koochie” thing is like having a set of motorcycle tires stored in your living room.  Nothing says your awesome like the smell of tire rubber in the house!

110th Anniversary Celebration Schedule Guide

110th Anniversary Celebration Schedule Guide

I’m not sure who from Harley-Davidson sat in a conference room, doing the most mundane task of simply opening an Anniversary sample package to see what the emotional response would be by customers.  But, I’ve digressed.

The 110th “ride home” is just around the corner and starting feel real.  Earlier this week Harley-Davidson announced a NEW two-day party ($79) pass.  It gets you into the Summerfest Grounds any two of the 3-days.  The music headliners (Aerosmith, Toby Keith, Kid Rock (each sold separately)) are an incremental $24.50 purchase.  There is a $95 three day pass and the upsell commemorative package.  I’ve also seen a Chrome Ticket Package online at $522.15 which must pay for a lake-front rental given that unobtanium price.  To be candid, I’m a little overwhelmed with all these pricing options being tossed around on the web, but it does eliminate potential negative feedback for not having enough pricing options.

And how about that “official” Harley-Davidson 110th Anniversary Mobile App (HERE).  Yeah, I’ve allowed H-D to use some memory space on the iPhone to buzz and blink me with updates over the next 50+ days.  Even if you’re not attending the anniversary event, I suggest downloading the app because H-D will be talking to your phone (via the app) and you can enjoy the festivity updates from the couch and avoid “social envy” while tweeting about all the $$ you’ve saved.

Ever wonder what’s it like when motorcyclists take over a town?   Noisy!

Poster photo courtesy of H-D and colorized by author.  Photos taken by author.

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Chief-2014Traditional product launches often act as a big corporate “Lighting Bolt.”

Meaning the company plans a big event, creates loads of new sales tools and collateral and places those important ad campaigns in the trade rags.  All the while keeping everything in hush, hush secrecy ‘til they near the big day. Then comes the big ‘Ta Da’. The press release hits the wire, they hold some big chest-thumping events and then start selling, having trained the sales force in the weeks prior.

Spirit of Munro -- Named in honor of Burt Munro’s “Munro Special,”

Spirit of Munro — Named in honor of Burt Munro’s “Munro Special,”

The Indian Motorcycle (Polaris Industries) launch plan is different.

Their launch process is a more gradual, momentum-building approach that is often called “Rolling Thunder.”  Not to be confused with the Rolling Thunder® Inc., and POW/MIA topic, the rolling product launch approach dribbles out information, builds credibility over time, creating anticipation, and leverages social media to feed the various channels and momentum.

Case in point is the dribbling out of key information from Indian Motorcycle. First up at Daytona Bike Week was the reveal — a release of information about the new 111 cubic inch engine, called Thunder Stroke 111™ made in Osceola, WI and assembled at the Polaris plant in Spirit Lake, Iowa. Next up was the back story of the custom-built streamliner named “Spirit of Munro” and then last weeks announcement of their intent to unveil the new 2014 Indian Chief motorcycle at the 73rd Sturgis Motorcycle Rally followed with a sneak-peek video and the subtle announcement (HERE at 0:43) of the $18,999 price. The previous Indian Chief sold in the $26-$37K range and the previous owners may stare at that in slacked-jaw envy!

Thunder Stroke 111™

Thunder Stroke 111™

Clearly the supply-chain scale and negotiation mojo that Polaris brings to the Indian table brought better component pricing and improved labor rates.

The Indian brand dates back to the early 1900s.  Polaris acquired it in 2011 and 27 months later will release a new classic motorcycle line.  Polaris continues forward with their Victory 15-year old brand of motorcycles.  They each draw on different customers.

I’m not sure how many more “dribbles” they have planned, but the press buzz and excitement of the launch in social media circles is clearly throttling up.

Photo’s courtesy of Indian Motorcycles.

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belushianddanThe Baby Boomer generation is a source of trends, research and discussion of and by people born from 1946 – 1964.

The “Boomers” are a key demographic, with plenty of disposable income and make up a major share of people who buy and ride Harley-Davidson motorcycles.

So, it’s rather ironic when Dan Aykroyd yesterday wrote to his fans online that he had offered to have the Blues Brothers open for Kid Rock at Harley-Davidson’s 110th anniversary celebration, but executives apparently told him that they were “too old for (their) desired demographic”.

Huh?  Really H-D.  REALLY!

This ranks right up there as the biggest marketing no brainer in the history of no brainers, but H-D exec’s say no and then add a shameless insult that is deliberately offensive to the aging hipsters and largest customer segment for the motor company?!

aykroyd-FBHere is the actual text:  Offered Blues Brothers to open for Kid Rock at Harley-Davidson 110th anniversary.  H-D execs. say B.B.’s too old… fb.me/27MHI7iYw — Dan Aykroyd (@dan_aykroyd) May 10, 2013

You might recall that Kid Rock is scheduled as the headliner for the event’s third and final night on Saturday, Aug. 31 in Milwaukee.

The Blues Brothers formed in 1978 and featured Dan Aykroyd and John Belushi as part of a musical sketch on Saturday Night Live. Their debut album, “Briefcase Full of Blues”  went to number 1 on the Billboard 200 chart.  In 1980, John Landis directed the “Blues Brothers” movie which according to Box Office Mojo, remains the 13th highest grossing film in both the ‘Musical‘ and ‘Comedy – Road Trip‘ categories and likewise ranks as having the 13th highest box office earnings for films opening in limited release.

Hey Harley-Davidson…  ever hear of Bikes, Blues and BBQ?  How about The Blues Bothers Ride?  You don’t stop riding because you get old; you get old because you stop riding!

Is it time for a public apology and to make a truly informed decision rather than sending out open insults to your customer base?

Photo courtesy of Facebook and meoutfit.com.  Rawhide video HERE.

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Harley-Davidson 110th Anniversary Celebration

Harley-Davidson 110th Anniversary Celebration

Graffiti art originated in the late 1960’s, and it has been developing ever since.

It’s not readily accepted as being art like those works that are found in a gallery or a museum. Most of the opposition to graffiti art is due to its location and bold, unexpected, and unconventional presentation, and that often it involves illegal locations or does it necessarily qualify as art.

H-D is giving all its fans an opportunity to create their own “graphic art” as part of the 110th Anniversary Celebration.

The graphic maker is located HERE where you can upload a personal photo and have it framed within the 110th Anniversary logo.  Once the upload is complete and the photo gets checked/validated it will be shared on the 110th Anniversary “Graphic Wall” and visible to the riding world.

Photo taken by author near Moab, UT and post processed by H-D

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He’s a preacher’s son, a perpetual optimist, and in a nod to the “Imported from Wisconsin” team he rides a Harley-Davidson Road King.

I’m talking about Wisconsin Gov. Scott Walker who pledged a “return to frugality in government.”

Harley motorcycles and government frugality are two things I can rally behind, but just 6-weeks into his term, the badger state protesters, mostly public-sector workers have seized the same building and are comparing the governor to Hitler and Darth Vader.

The trigger?  A bill which would reduce most public-sector workers of their union rights and pare back their benefits. The protesters interpreted “frugality” as code for “union busting” and erupted into dueling rallies and slogan chants.

In my overly basic description, unions have two sides.  One is the great positive influence on democracy of people banding together for equal and fair treatment by employers.  The other is the misuse of that power to force too many concessions from employers, or become unreasonable about the union making concessions when economic conditions have changed.  In fact, watching the teachers demonstrate in Wisconsin I wonder how all these people obtained college degrees because a 6th grader understands that if you have $50 in the bank, you can’t withdraw $500.  Can they spell bankruptcydeficit, or foreclosure?  And if your taxes are increased (suggested by legislatures who like gov. welfare programs and want someone else to pay for them), will you have more money or less to spend?

“Frugal” may describe Gov. Walker, but for many Americans we’re in ‘frugal fatigue’ fearing a job loss any day, coping with rising health care costs and hoping for any opportunity to break the economic gridlock and return to the good ‘ol days of 2005.

Take Harley-Davidson who was on a high-speed-train to utter collapse.  They had to reduce labor costs and gain worker flexibility to remain competitive in the new economy.  They stated it would move operations from Milwaukee to Kansas City if it did not get a new union contract with lots of worker concessions. They also had threatened to move operations from York to Shelbyville, Ky., if it could not get a contract in York.  The company never blinked and I don’t think it was an empty threat of playing one location against another, and the reality was they have the capability of moving if they want too — anytime.  The company wasn’t expecting much and didn’t get any pushback from the unions given the dismal job market and in the past 22 months, Harley-Davidson has negotiated competitive labor contracts with the unions, exited non-core brands, expanded internationally, rebuilt its balance sheet, and addressed the scarcity value of the brand.

Will there be fewer people employed at $35.00 an hour to manufacture a H-D motorcycle?  Yes,  but this wasn’t some proud attempt at “union busting” by the company management.  It was about survival of the company and for the remaining few people employed it was about work or do without!

So, for all the Wisconsin fans and Wisconsonites in these troubling times – for the love of the Super Bowl champions, Bucky the badger and of course, the beer (Pabst, Schiltz, Miller and Blatz) – can we all just agree and get united to pitch in a bit more on health care and retirement benefits like the rest of us in the non-public, non-union job sectors and break the gridlock?!

Photo courtesy of WI., collective bargaining rights protestors.

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The Myth of Fair Value - William Poundstone

It was rather fitting that last week Harley-Davidson workers in Milwaukee got their first look at a proposed labor agreement that would take effect in 2012 at about the same time as President Obama spent Labor Day at Laborfest where he announced a $50 BILLION jobs plan centered around transportation infrastructure including the rehab of 150K miles of road.

Well, I’ve traveled Milwaukee roads (and lived to blog about it!) and I can say they need rehab!  No argument there.  Bring on the new asphalt.

Speaking of jobs, Wisconsin has lost 35,000 manufacturing jobs since Obama took office in January 2009.  A total of 182,000 manufacturing jobs since 2000.  In July 2010 the unemployment rate was 7.8% a couple of points below the national average.  A good job that pays a good wage with health care and provides for a secure retirement even if you’re not rich might sound like simple ideas, but American workers are in dire straits.  There are job cuts and plant closings facing down families and the job cause is more urgent than ever.

This fact has not escaped Harley-Davidson executive management as workers in USW Local 2-209, USW Local 460 and IAM Lodge 78 will vote on a new labor contract Monday, September 13th which would preserve about 1,300 jobs in Milwaukee (PTO) and Tomahawk.  You can read the full 65-page text of the agreement on the Cyril Huze blog HERE.

The key highlights are they plan to institute a 7-year pay freeze, implement salary cuts, create a two-tiered work force, cut a couple hundred positions and use seasonal workers (who would make about half what current full-time employees earn).  According to the Kansas City Journal tier-1 employees would be paid between $30.50 and $34.38 an hour during the first year of the agreement, depending on job classification and tier-2 would earn between $21.96 and $29.87 an hour.  Pretty dam good pay if you’re unemployed!

And now just days before the vote Harley-Davidson CEO, Keith Wandell sent a letter to employees “highlighting his concerns” or what some might call spinning “why you should earn less.”  The letter was made available to JS Online by an employee.  You can read the full text of the letter HERE.  The key highlights are:

  1. An ultimatum — that if the contract is rejected the board will act the following day to authorize the process to relocate the production operations
  2. H-D is restructuring the design process to reduce development time and place a greater focus on “WOW”
  3. H-D is reducing the size of the dealer network
  4. H-D is challenging their suppliers like never before
  5. H-D is aligning all manufacturing operations under a common “production operating system”
  6. H-D is doing everything with fewer people (including salaried h/c) to run leaner at today’s lower volume

There is a Wisconsin metaphor: “You only worry as far as you can milk it.”  The recession favors management as an excuse to slash costs and puts more pressure on workers to agree to the demands.  In addition, the motor companies go-forward business strategy and restructuring is getting some traction.  So, it looks like labor concessions are an insurance policy for the future.

UPDATE: September 14, 2010 — H-D posted a press release HERE on the ratification details of the new 7-year labor agreement.  The company expects to have 325 fewer unionized employees in Milwaukee and the new contract will generate about $50M in annual operating savings in 2013.

Photo courtesy of William Poundstone

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Willie G. Celeb Chair

Willie G. Celeb Chair

It’s that time of year where charities try to rise above the steady drum beat of donation noise. 

It got me thinking about Harley-Davidson and MDA’s challenge to garner more rider attention and the ever important donations.  Then wham, this idea came to me…!

For the first time ever, what if you could spend a day or weekend with Willie G. and his friends in some unique place? Let’s call it the Willie G. Experience and it’s your exclusive opportunity to have a personal experience with your friends and the world’s most famous motorcycle figure to benefit MDA as you live it.  Willie G. is a veritable legend, with more cred than most music stars.  He doesn’t need the money, which is why he’s diligent in donating it to charity.

Below I’ve developed some package/donation choices for Willie G. to consider:

Willie G.

Willie G.

Phone Call Package – $2000.00 Donation to MDA:   One signed complete Sportster fuel tank and a phone call from Willie G.  Ask him anything. Tell him a story. Or just chit chat about your day… it’s up to you. Willie G. can also change your outgoing message on your voicemail.  Limit of 10 packages.

Lunch and Demo Package – $10,000.00 Donation to MDA:  You and 3 other people are invited to lunch and a demo ride session at H-D world headquarters, complete with a tour of the facilities. This will take place on a mutually agreeable date. This package also includes two complete Sportster fuel tanks. Your group will join up to 12 other individuals for this experience.  Each member of the group will receive a hand drawn motorcycle on a scrap piece of paper from the marketing design center where Willie G. works.

Happiest VIP On Earth Package – $25,000.00 Donation to MDA:  You and Willie G. spend the day at Disneyland with a VIP escort, meaning that you breeze to the front of every line. You will not believe how many rides you can hit in one day, and won’t have to wait for a table wherever you choose to eat. You can even have a “themed” H-D party if you want to do it up big. And you can try to beat Willie G. at Toy Story Mania. If you don’t succeed, we’ll just get right back on it. We’ll finish the day with dinner at Disney’s Club 33. This package also includes a signed complete Tri-Glide model fuel tank.

LA Harley Xperience Package  – $35,000.00 Donation to MDA:   I’ll pick you up at LAX on my 150hp Tri-Glide and we will visit cliché tourist spots (Hollywood sign, Sunset Blvd, Venice Beach, etc.) on our way to the motorcycle drag races. You will then have VIP passes to see any and all drag events or just sit in the press booth with me and a Peter Fonda look-a-like while I commentate the competition. Dinner is included at Sushi Nozawa, Matsuhisa or try some blowfish at The Hump… or we can get the true LA Paparazzi experience at Koi. This package also includes two replica signed “Captain America” fuel tanks.

VegasVegas, Baby, Vegas Package – $45,000.00 Donation to MDA:  We’ll fly from Milwaukee, WI — via private jet (yes, a private jet) to Vegas two nights before the MDA charity ride. Dinner at Simon (prepared by Kerry Simon himself), ride the NYNY rollercoaster (not necessarily in that order), play blackjack at a private table or we can hit Gameworks and play every arcade game known to man. Suite at Wynn included for three nights, then VIP passes to a mystery dinner event on Saturday.  Then we’ll return by private jet to Milwaukee on Sunday. This package also includes a H-D leather vest with H.O.G. logo and one signed complete Sportster model fuel tank.

Willie G. Bike

Willie G. Bike

Milwaukee Family Day Package – $75,000.00 Donation to MDA:  You’ll come to my house and I will make cinnamon rolls for breakfast, then swimming in the backyard with me, Nancy and the grand-kids. From there we will hit Miller Brewing and my boys can show you all the coolest stuff in the “park.” Lunch at nearby Famous Dave’s, then come back to my place and play Xbox 360 games or guitar, then dinner at Maders. Taking the dogs out for a walk throughout the day is optional. We can also take the ’64 Panhead out for a cruise if I can get it started. This package also includes 3 signed complete Sportster model fuel tanks.

To make it easy people could pay for the Willie G. experience via a cashier’s check, wire transfer, credit card or PayPal.  And, your payment (after expenses) will constitute a donation to MDA and you’ll receive a letter acknowledging the portion of your payment that constitutes a contribution. 

Crazy idea?  Sure.  But what if there is a motorcycle enthusiast who loves ALL access to celeb’s and will think this is the ultimate fantasy?  Schmoozing with the famous…. like one night with your favorite rock star!  What’s that worth?  And with a donation tie in to the MDA charity, priceless?!  

Photos courtesy of H-D and ACM Awards.

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