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Posts Tagged ‘collaboration breeds creation’

H-D Liberation Video

Last night, Harley-Davidson launched the next version of their No Cages campaign during the season premiere of Sons of Anarchy (SOA) on FX.

The advertising spot, called “Liberation“, adds to the limited portfolio of creative developed as part of the motor companies crowd sourcing strategy, introduced last year.

Sons of Anarchy Cast

Mark-Hans Richer, Harley-Davidson’s Chief Marketing Officer stated: “This latest effort builds upon our momentum as the on-road motorcycles market share leader in the U.S., as well as our leadership in sales to young adults, women, Hispanics and African-Americans and the growth we’ve made in international markets.”  He went on to say… “this process has helped to liberate the creativity of our most passionate of fans.”

Like previous No Cages creative, crowd-sourcing partner Victors & Spoils shared the Harley-Davidson creative brief broadly online, and the best idea was further developed and the creator rewarded. In the Liberation case, the idea came from 30-year-old film maker and visual content creator Benjamin Swan of Sioux Falls, SD, who believes that collaboration breeds creation.

And speaking of Sons of Anarchy and last night’s premier for the 4th season. Below are eight video clips from the new season that you might want to check out whether you tuned-in last night or not.

Season Preview
SOA is back for an all new season HERE.

Sneak Peek
Watch an exclusive scene from the all new season of Sons of Anarchy HERE.

Bike Mechanic
Check out the bikes from Sons of Anarchy HERE.

Production Design
Go behind the scenes of SOA and get an inside look into the show’s set and production design HERE.

Make Up
The bruises of SOA tell a story. Go behind the scenes and see how the show creates the gruesome makeup effects HERE.

Wardrobe
Go behind the scenes of the biker style of SOA HERE.

Charlie’s Prison Haircut
Go behind the scenes and find out why “Jax” cut his hair for season 4 HERE.

Hiatus
Take an inside look into what the cast does in between seasons HERE.

Photos courtesy of H-D Facebook and FX/SOA.

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