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Posts Tagged ‘Mt Rushmore’

Sunset in Sturgis, SD

Sunset in Sturgis, SD

The city of Sturgis, S.D. inked a deal with Harley-Davidson which is timed for this year’s 75th Sturgis Motorcycle Rally and made Harley-Davidson the official motorcycle of the rally and for the next 75 years!

I don’t know if that is one of the longest-term sponsorship agreements ever written, but it might be.

Many, but not all people who go to Sturgis ride Harley-Davidsons, and Harley has had a big presence in Sturgis for years. Mt. Rushmore was also the inspiration for Harley’s Project Rushmore line of motorcycles.

During a news conference at the company’s headquarters, they removed a brick from the historic front entrance using a 2015 Harley-Davidson Street® 750 motorcycle. That brick, alongside one from the Harley-Davidson Museum and 73 bricks from the headquarters’ famous motorcycle-only parking area will be delivered to Sturgis on Harley-Davidson motorcycles.

The deal with the city makes the Harley-Davidson’s footprint in Sturgis fairly permanent: there will be a Harley-Davidson-branded plaza on Main Street built with some of the bricks from the company’s century-old headquarters in Milwaukee. The venue will have a stage for concerts, and events year round.

It will all be completed in time for this year’s 75th Rally.

Photo taken by author in 2012.

All Rights Reserved © Northwest Harley Blog

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2014 Electra Glide Ultra Limited

2014 Electra Glide Ultra Limited

“New? New is easy. Right is hard.” – Craig Federighi, Apple Sr. VP of Software Engineering.

Fresh back from the 110th  Anniversary celebration, where I spent some time on the factory floor, trying to get some spy photos and probing a number of the workers to talk about what’s behind that so-called RUSHMORE name.  Was it real or another marketing slogan by “Mr. Pontiac” himself… Mark-Hans Richer?

Cut away - 103 cu.in. Liquid-cooled Cylinder Heads

Cut away – 103 cu.in. Liquid-cooled Cylinder Heads and Radiator Fan

It turns out that Project Rushmore is a nod to the famous monument that also happens to be near the mother of all motorcycle rallies, Sturgis.

Basically it’s an overarching theme for Harley-Davidson’s internal quest to build a better motorcycle. And while the motor company always stated they took customer feedback and tried to make improvements, even the most casual observer could see that Harley-Davidson’s pace of innovation has been off.  Compounding the dribbles of innovation are two motorcycle trends that have been working against the motor company; the continuing rise of competition, most notably Indian/Victory, and the fall of prices that consumers are willing to pay for a premium motorcycle.

When the “great recession” hit, Harley was arrogant complacent with those easy customer conquests/sales that were financed by home equity and they missed how customers views were changing on premium motorcycles.  It was from this business duress that Harley-Davidson reworked internal processes and procedures while at the same time being forced to become a leaner organization that could work more efficiently at engineering and developing motorcycles.

CAUTION: Blogger about to enter the H-D factory floor...

CAUTION: Blogger about to enter the H-D factory floor…

Layoffs, renegotiated union contracts, temp labor, threats to shut down manufacturing sites, no more music on the factory floor, etc.,… the bad news seemed endless coming from the Milwaukee HQ.

But, the 110 year old company moved forward and internally the Project RUSHMORE name became a rallying cry and served two product goals;  quicker development time (rush) and deeper features (more).   After analyzing and reviewing  successful product development organizations across numerous industries, Harley-Davidson re-worked their engineering, marketing, styling, manufacturing, and supply chain management strategy, and successfully reduced their product development timeline from 5+ years down to just over 3 years.

Clearly the H-D executives, at best, passed off some illusory innovation prior to the 2014 model year!

However, today Project RUSHMORE is real and the results are tangible for motorcycle enthusiasts.  It’s focused on four key areas — Control, Feel, Style, and Infotainment.  The 2014 touring models received significant refinements to shortcomings that the owners have lamented about for years.  The tangible results are that H-D has encapsulated over 100 new features and incorporated over 2,400 new part numbers.  From more aerodynamic fairings and easier-to-use saddlebags to the availability of two Twin-Cooled engines that incorporate precision liquid-cooled cylinder heads.  

After seeing, sitting on and riding the new 2014 touring models it’s easy to state they have a lot to offer and props to H-D for rolling out tangible enhancements beyond the typical new paint scheme.

Photos courtesy of H-D.  Engine cut-away photo taken by author on Milwaukee factory tour.

All Rights Reserved © Northwest Harley Blog

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There may be no better place in America to take in and capture the stunning contrast of scenery than at a biker rally.  Sturgis bike week kicked off today.  Sure Sturgis ‘08 is a new year, with new bikers, but it’s the same soul where bystanders can take in a mix of style and metal.

I was reminiscing about Sturgis and while sitting behind the ‘ol MacBook I was looking for some Rally news, photos, videos…something from Sturgis to connect while I wait until our 105th Anniversary departure.

What luck?!  Last year I remember clicking on webcams for road reports and realized I can be there…”virtually”!

As a photo hobbyist, the best site is the webcam on Sturgis Bike Week site.  There is also Web wolf, Rally Daily, Deadwood from the SD Public TV, Mt Rushmore, Crazy Horse, and all the associated Wyoming highway cams HERE.

The Sturgis Bike Week site offers hi-resolution cameras in multiple locations.  And when I say hi-resolution, it is most impressive with a zoom feature.  I did a “page scrap” of a random hi-resolution webcam photo and you’ll notice that in the close up of the gal on the sidewalk you can nearly make out the face of the guy who is a reflection in her sunglasses.  Wow!  It’s stunning that webcams are capturing this kind of detail.  It would be easy to run license plates while sitting in an air conditioned room…in another state

I updated the camera and captured this photographer walking across the Sturgis main street.  When zooming in a person could nearly make out the type and size of lens he has on the camera.

This is pretty good image quality for a webcam.  Makes me wonder how many people know there picture is on the internet…whether they like it or not?

Photos courtesy of Sturgis Bike Week Webcam.

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