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Does it matter?  You bet!

Pendleton, Oregon and the “wild west” stands for — freedom, independence, self-expression and the rebel spirit.

That could be a marketing campaign for Harley-Davidson and likely why the motor company will grace Oregon’s Pendleton Bike Week (July 19 – 23rd).

This is major news, especially in biker circles.  It’s a lot of work and a big deal in the consumer goods and services sector to obtain a title sponsor on any type of event, let alone when the backbone of American culture, the flagship of American brands elects to throw its considerable weight behind an event and partner with an up-and-coming independent motorcycle rally in the Northwest.

Big shout out and congrats to Eric Folkestad and the Pendleton team for securing the sponsorship!

You may recall that the Pendleton Bike Week (PBW) is not a local or national sponsored HOG event so, this is really the first-of-its-kind partnership with Harley-Davidson and will help legitimize this event for motorcycle enthusiasts.  What makes this even more interesting is the fact that the Pacific Northwest HOG Rally (July 20 – 23rd) held in Meridian/Boise, ID will occur on the same set of dates as PBW.  Pendleton and Meridian, ID are about 3 hours apart on I-84 and I would anticipate some riders are working on a plan to attend both.

PBW is in it’s third year and it’s estimated there will be upwards of 20,000 bikers over the four days visiting the area this year.  I attended the first event in 2015 (read about HERE) where there was about 6,000 attendees and last year’s attendance spiked to about 16,000 across the four days.

Harley-Davidson will have factory reps on hand to chat with and two factory demo trucks onsite so riders can experience the performance of the company’s new line of motorcycles, including the new Milwaukee-Eight engine.  Pendleton is at the base of the scenic Blue Mountains, which has become well-known as a hub for motorcycle touring eastern Oregon.

The city of Pendleton is an appealing venue and the rally is a nice ‘back to the basics’ ride in the “wild west.”  See you there.

Photo courtesy of PBW

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HOG Lewis And Clark Touring Rally

Lewis And Clark Touring Rally

Harley Owners Group registration is now open!

It starts on July 10th in Portland, Oregon and ends July 21st in St. Charles, Missouri.

It’s a throw back to 2002 when HOG led a contingency of riders along the route made famous by Meriwether Lewis and William Clark during their 1804 – 1806 expedition.  I didn’t attend the original ride, but wrote about it in a post HERE.  I’m sure the box of commemorative “swag” from HOG only contributed to the adventure and road stories.

From the Pacific Ocean to the banks of the Mississippi River in Missouri, the touring rally will take Harley-Davidson riders to 9 cities along the famed route, numerous museums and interpretive centers, as well as some spectacular wind in the face riding.  It’s an especially great opportunity to ride the famous Bear Tooth Pass and explore Yellowstone National Park.  Here is a post with some photos from when I traveled this route back in 2013.

It’s not an inexpensive touring rally as registration on the members.hog.com website is $450.  It does include numerous meals, commemorative merchandise and special gatherings with fellow participants as part of the event package.

Notes from the website state: Maximum Capacity for the rally is 300. Full members may invite 1 guest on the tour.  The member must register the guest under his/her member number and purchase one of the above packages.  Cancellation: Prior to May 1, 2017 there is no cancellation fee. May 2, 2017 – July 3, 2017 a 50% fee will be imposed ($225).  If the Rally Package has been mailed to members they will need to return the rally package before a refund will be issued.  Cancelation deadline is July 4th, 2017.

Alert: You might not have this issue, but I was registering for the Pacific Northwest Rally earlier in the day and had numerous issues with the HOG website hanging.  I was using a MacBook with Safari browser, but couldn’t get the site to work. I called the HOG Support phone line and it was suggested that I use Google Chrome browser, which I did and it worked fine with that browser.

Photo courtesy of HOG website.

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BITW-HelmetAs I write this I’m reminded that I was flying home from Barcelona, Spain about this time last year after a long work week at an industry event and that every year in business is different.

A few years are easy, some are hard, and most are somewhere in between. Each year you face a different set of circumstances: changing economic, political, social and what’s cool in the billet industry.

We know from the Discovery Channel which scripted a mini-series project about the history of Harley-Davidson, that in the early years the company really struggled to survive. From month to month, they worked hard to keep from getting further behind and sinking further into debt.  There were the AMF years and then came the housing bubble.  Those of you who have tried or are establishing a little business of your own know that success is much harder than you envisioned it should be. Many folks think there must be “one big thing” they are missing that if discovered and remedied would turn things around and put them on the path to major prosperity.

Clearly, that isn’t the case, and over the course of a few startup years often you learn that rather than “one big thing,” there are many functions throughout the business that had to get established in good working order for the business to really succeed.

After 114 years, this still holds true for Harley-Davidson. There are no guarantees or shortcuts to success. There is only doing the hard work that needs to be done, doing it to the highest standards, and identifying the next area to establish or improve in order to build the next generation of Harley-Davidson rides and riders to control their destiny.

All of this became acute over the last week when Harley announced their Q4 and full-year 2016 financial results (HERE).

Words like “intense competition, flat market, soft sales, and earnings miss” ruled the day.

These are just words.  I’m of the viewpoint that how well any company performs is a key factor in how well they succeed compared to their competition.  Since we’re a few days before Super Bowl — a sports analogy is in order — how well a team executes ALL aspects of their game has everything to do with whether they win or lose.

Obviously taste in motorcycle brands, styles, or in paint schemes, is subjective. Some in the press have beaten down the overall market with reports that seem to indicate the riding “fad” has ended. Granted there’s been negative publicity with Polaris shutting down the Victory Motorcycle brand and overall motorcycle industry earnings not being great, but there are many very nice motorcycles being made, and WE the riding enthusiasts/public have lots of choices.

Why do I bring this up?

I’ve notice in my travels that many successful companies have a sense that they are masters of their own fate; their success is within their control. They know it’s a myriad of little things done well that add up to their success. And no matter what their size, they realize that a company always has the resources at hand to take their next step. Isn’t that really the “art” of it: to creatively employ existing resources to advance the ride, the employees and the company?

Most of us know the answer to a problem is rarely found outside the company; it usually comes from within.  I’m confident that Harley-Davidson will find the answers and simply function better as an organization.  I predict they will do a more thorough job of performing the functions a successful motorcycle company needs to and roll out compelling new products that will be industry hits.

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screen-shot-2017-01-09-at-11-15-09-amPolaris, the MN-based maker of motorcycles and all-terrain vehicles announced today that it’s winding down the Victory brand effective immediately to concentrate on its better-performing Indian Motorcycles business.

Polaris said it will assist dealerships in liquidating inventory and will supply parts for another 10 years and honor warranties in place.  Victory motorcycles are primarily manufactured in Spirit Lake, Iowa.

The first Victory motorcycles rolled out in 1998, yet never took much market share from Harley-Davidson Inc., in the cruiser-bike category. Indian Motorcycles, which Polaris relaunched after a 2011 acquisition, has performed better, however Harley’s market share remains at 48 percent to Indian’s 3 percent.

Polaris Industries Chairman and CEO Scott Wine stated, “This decision will improve the profitability of Polaris and our global motorcycle business, and will materially improve our competitive stance in the industry. Our focus is on profitable growth, and in an environment of finite resources, this move allows us to optimize and align our resources behind both our premium, high performing Indian Motorcycle brand and our innovative Slingshot brand, enhancing our focus on accelerating the success of those brands. Ultimately this decision will propel the industry-leading product innovation that is core to our strategy while fostering long-term growth and increased shareholder value.”

Photo courtesy of Victory/Polaris.

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I’m talking about the Timbisha Shoshone Tribe who are the native people of Death Valley.

Death Valley

Destination: Death Valley

With multiple weeks of nice weather, our posse departed Portland, Oregon early morning on September 17th with a cold front and threat of rain and the occasional spit of rain drops in the face. We haplessly listened to the V-Twin’s drone on as we traveled east on Interstate 84 for 426 miles.

Long delay due to overturned semi on I-84

Long delay caused by an overturned Concrete semi on I-84

We arrived in Boise late afternoon which was hosting Oktoberfest in the Basque Block part of the vibrant downtown!  We enjoyed some island fare and refreshments on the rooftop tiki patio at The Reef.  Crowds gathered in the closed off streets for authentic German biers, food and of course the occasional chicken dance.  And in what has to be one of the best Idaho cover bands — Pilot Error — rocked the crowd most of the evening.  Here is a video of the band doing a Def Leppard cover with Derek Roy as lead vocal and the awesome Roger Witt – on lead guitar.

As the evening wore on it seemed filled with young college kids who were trying hard to “be” the club scene.  Like those videos produced by I’m Shmacked.

Idaho Basin

Snake River and Great Basin area

The next morning was a continuation east on the mind-numbing straight road of Interstate 84. However, we really clicked off the miles to Twin Falls doing the freeway speed limit which is now set at 80 mph!  We rolled along and were surprised by how many 18-wheelers tried to pass us.

As a side bar, you might recall that in the mid-1970s, Congress established a national maximum speed limit by withholding highway funds from states that maintained speed limits greater than 55 mph. Do you remember the “I can’t drive 55” days?  The requirement was loosened for rural interstates in 1987 and completely repealed in 1995. As of today, 41 states have speed limits of 70 mph or higher. Oregon state legislators who seem to know more than the average citizen about how to protect us from ourselves just recently increased some rural interstate speeds to 70 mph.  Texas is the fastest at 85 mph.

Idaho

In route to Ely, NV

But I’ve digressed.  This part of our arid motorcycle journey took us on the Thousand Springs Scenic Byway which runs through the Snake River Canyon. We rode through bright green irrigated fields, crossed the Snake River, saw a waterfall spilling from the top of a high bluff, and watched windmills turning in the stiff wind.  As we headed further south on U.S. Route 93 we split the Great Basin that covers most of Nevada and part of Utah. There were mountains to the East and West, and the traffic thinned to an occasional tractor-trailer hauling freight or cattle.

Our ride ended that day in Ely, Nevada, which was founded as a stagecoach stop along the Pony Express, and later became a booming copper mining town.

We parked the bikes and enjoyed a nice dinner at the La Fiesta Mexican Restaurant.

On the Lonliest Road

On Nevada’s Loneliest Road

The following day we were up early and continued our ride south on one of Nevada’s loneliest roads.  I’m not sure about you, but I find the Nevada desert to be immensely beautiful and awe-inspiring. Even though most of the roads are flat and straight, the scenery is grand and I always enjoy the ride.

Just a few miles south of Ely is a turnoff for the Ward Charcoal ovens.  We didn’t travel down the eight miles of gravel road, but there are beehive-shaped stone kilns built by Mormons around 1876 to produce fuel for the silver and lead smelters serving the mines on Ward Mountain.  As you look across the valley at the Big Basin National Park, there is the 13,000 foot Wheeler Peak standing off in the distant.

More Lonely Road...

More Lonely Road…

We traveled the mostly straight 240+ miles and finally rolled into North Las Vegas and could see the skyline of the famous Las Vegas strip.  Speaking of the city that never sleeps, our posse picked up a lot of traffic at the U.S. 93/I-15 interchange and were immediately greeted with a dude on a sport bike weaving in and out of lanes.  Then adding to the traffic drama he started to split lanes at full on freeway speeds.

I must have missed that part of the training about how motorcyclists should always make sudden moves in heavy traffic!  Most people who’ve had any experience driving in and around Vegas know that it can be a bit treacherous. Cages with locals that always seem to be in a hurry and cabbies are out in force all day and night driving fast and cutting across multiple lanes.  Add to that the tourists trying to navigate a new city on the freeways and it’s a perfect storm of distracted drivers.

After all the traffic hustle and bustle I was looking forward to parking the bike for awhile and relaxing around the pool for a day.  That evening we took on the “clickers” (i.e. porn panderers) who stand on every corner of the Strip and aggressively try to shove advertisements for adult entertainment in your face.

Selfie

Departing Las Vegas

Don’t take me wrong, Las Vegas has world-class restaurants, cool bars, amazing entertainment and great weather, but after a couple of days of breathing air freshener the casinos pump into their ventilation systems to mask the reeking of camels, cigarillos, cigars and those slot machines going ding-ding-ding… I’m ready for some fresh air and wind in the face!

We did have an opportunity to walk through the sprawling Harley-Davidson dealer across from the “Welcome to Las Vegas” sign.  We checked out the new Milwaukee Eight touring bikes and spent some time chatting with a knowledgeable sales person about the 2017 differences.


It wasn’t too long (about 48 hours) and Las Vegas was in our mirrors as we rode out into the desert on Hwy 160.  We departed the city early so that we could tour through Death Valley before it got too hot.  It was still in the high-70 degree range as we departed.  We increased altitude going through Red Rock Canyon National Park toward Pahrump as the desert landscape morphs from sandy, rocky terrain dotted with low brush and creosote bushes.  Big stratified rock formations and hills define the valleys in the distance, closing in on the road periodically before opening up to a wide expanse of flat desert floor. It’s a wonderland of muted color.
Rearward pic

Looking back on Hwy 190

We fueled up in Pahrump which is an interesting town.  Like in the rest of Nevada, gambling is legal in Pahrump, and there are several casinos to take advantage of that fact. But, unlike Las Vegas, the casinos in Pahrump are present but not dominant. They’re smaller and a little less intimidating.  There might be some wisdom in staying overnight in Pahrump instead of the hectic scene in Vegas. Certainly the traffic situation would be a lot less stressful.

At the Death Valley junction we turned west on Hwy 190 and headed for Furnace Creek where the Native American tribe known as the Death Valley Timbisha Shoshone Band of California are located.

Initially it was was quite comfortable, but as we descended into the valley it felt like someone was turning up an oven.  It was still early and the temps were in the high 80’s but by the time we stopped in Furnace Creek it was 100 degrees.  Surprisingly hot for the end of September, but the scenery is spectacular!

Death Valley

Death Valley – Timbisha Shoshone Tribe

It’s some of the best “landscape” on the planet that looks a bit like you’ve arrived on Mars. There’s nothing growing out there higher than your knee yet it will be forever etched in your memory as not just one of the greatest motorcycle rides ever but one of the most beautiful.  At one place in the park you can look down at one of the lowest points on earth at -280 feet in one direction and up to the highest point in the continental U.S. in another (Mt. Whitney, at 14,494).  It’s an amazing color contrast.

Existing Death Valley

Exiting Death Valley

We scurried on out of the national park and headed toward Mammoth Lakes on Hwy 395.  The first real town you come to is Lone Pine. In the early to mid 20th century, the area around Lone Pine, particularly the Alabama Hills, which lie between the highway and the Sierra range, was a popular setting for western movies.  Just west of town you’ll get another nice view of Mt. Whitney.

By the time we rode through the Inyo National Forest the desert heat had faded and we were getting hit with cooler air.  Much, much cooler as we gained altitude and it started to spit rain drops.  Not enough to soak the road or require rain gear, but enough to make it a bit uncomfortable.  Our ride on this day ended at Mammoth Lakes which is a ski and outdoor-sports town.

Heading up toward Mammoth Lakes

Heading up toward Mammoth Lakes

Surprisingly it rained most of the night, but the sky cleared up in the early morning and we departed Mammoth Lakes with the temperature only in the high 40’s.  A brisk start to our riding day as we continued north on Hwy 395 on the eastern side of the Sierra’s.  We rode around Mono Lake, and we climbed to another 8100-foot ridge, which offers a great view back to the Mono basin before starting back down past the turn-off for Bodie.

Mono Lake

Mono Lake

The last real town before your reach Nevada is Bridgeport.  We stopped at the Bridgeport Inn, for breakfast.  A nice place built in 1877 and about 23 miles from Mono Lake.  It’s a family run historic period Victorian hotel, old Irish pub, and fine dining restaurant.  After warming up a bit we continue our ride and crossed into Nevada about 50 miles after Bridgeport. Aptly named Topaz Lake covers the state line next to the highway as you cross.

We arrived in Reno for the start of Street Vibrations 2016. Downtown was rumbling with motorcycles of all shapes and sizes for the fall rally which marks the last big motorcycle rally of the season for the west. There was no shortage of vendors and having been to the event a number of times we repeated some of the events over a couple of days.

The Posse

The Destination: Timbisha Indian Country Posse

Part of the posse departed early Saturday morning and some headed out late morning to return back to Portland.  I’m not sure about you, but I don’t take many photos on the return trip from Reno as I’ve been on these roads a lot over the years and just focused on riding home vs. scenery.


In summary, we traveled over 2100 miles in 8 days with no mishaps, tickets or mechanical malfunctions. What more can you ask for?

 

Street Vibrations UPDATE:  There was some disappointing  news surrounding Street Vibrations which I learned of upon my return.  Jeffrey Sterling Duke, 57, of Georgetown, Calif. was shot to death on Interstate 80 near Truckee on Saturday night.  According to law enforcement he was semi-associated with the Vagos Motorcycle Club and his Facebook page noted that he was a Green Nation Supporter.

According to officials three motorcyclists rode up to the victim and fired multiple gunshots before taking off.  It’s not clear if this shooting is associated, but you might recall that five years ago this past weekend, members of the Vagos and Hells Angels Motorcycle Clubs exchanged gunfire during a deadly brawl on the floor of a casino in Sparks.

Randy Burke (Road Shows) applies some media “spin” and explains why the Street Vibrations Rally is not to be blamed for the shooting.

Photos taken by author.

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Screen Shot 2016-09-01 at 4.19.44 PMRiding in the wind or doing research on motorcycle insurance!  Insurance research is not something any of us look forward too, but is a necessity.

Getting unbiased information on products and services along with specific pricing can be a challenge.  And we know that motorcycle insurance is not a one-size-fits-all proposition, but should include liability coverage, collision coverage, comprehensive coverage, and uninsured and underinsured motorist coverage.  That last item is key because it’s a well known fact that many riders are underinsured.

Every state requires motorists to carry some minimum level of insurance; this minimum level will vary from state to state. Regardless of the state, however, the minimum level of coverage is only sufficient to cover minor collisions; any collision that is serious enough to send you to the hospital will quickly run over the policy limits, typically within the first few minutes of the collision. Nevertheless, as long as a motorist carries this minimum level of coverage, the motorist is meeting their legal obligations. But the minimum level of insurance is insufficient to cover anything more than a minor collision and because of this motorists who do select this minimum level of coverage are termed “underinsured.”

And if you have the misfortune to be hit by an “underinsured” driver, the driver’s insurance policy will likely be insufficient to cover your injuries.  I’ve learned this first hand and in the last couple of months it was reinforced when Scootin’ America, who was raising money and awareness for the children of fallen soldiers by visiting Harley-Davidson dealers across N.A., was injured by an underinsured driver and life-flight to UPMC Presbyterian hospital in Pittsburgh.  He’s recovering well!

Most know that your motorcycle liability coverage provides financial protection in case you cause an accident. Comprehensive and collision coverage pay for damage to your motorcycle under various circumstances. But, the question to ask is: “Will you get protection if you are in a serious accident with a driver that has no coverage or is underinsured?”

A good policy can protect motorcycle riders and their families from potential financial disaster.

The good folks over at Reviews.com reached out to me with information they pulled together. They’ve spent six weeks creating a guide to walk riders through finding and choosing a policy, including how to decide how much coverage is necessary, which discounts to take advantage of, and how to stay safer on the road. They found three nationwide options that provided the best all-around coverage. You can see their full process and findings HERE and make your own decision about insurance needs. Their stated goal is to get the research into the hands of people who may find it helpful which I’ve offered to help re-post.

Full Disclosure: I have read through the web site, but have not used this service. I have no advertising relationship with Reviews.com.  I received no compensation from Reviews.com or an insurance provider for posting this information. I’m passing along the insurance advocacy information to help protect motorcycle riders and their families. Reviews.com does have an advertising relationship with some of the insurance offers included on their review page.

Photo courtesy of Reviews.com

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Brace

News about Harley-Davidson during the month of August has been a bit of a wild ride.

There was the consent decree and $15M settlement with the EPA. Then the announcement that Harley expanded the list of bikes on recall that may have been built with defective hydraulic clutch systems.  Then the biggest engine-product launch for the company since 1988, when the Twin Cam made its debut.

And now today, the day before the Milwaukee Rally kicks off, Harley-Davidson announced that approximately 200 employees will face layoffs starting in October as the company adjusts motorcycle production due to slower sales.

According to various news reports including Rick Barrett, of the Milwaukee Journal Sentinel, the union stated many of the layoffs will take place at Harley’s assembly plant in York, Pa., and some will occur at the engine plant in Menomonee Falls, where the company employs approximately 1,000 people, as well as in Tomahawk.

Given that the Sturgis Motorcycle Rally attendance was down roughly 40% from a year ago (some of which was expected), suggest that some riders are busy doing other things than throttling down rural America’s roads to a rally which makes the launch of its Milwaukee-Eight engine motorcycles key to amp up any new motorcycle sales.

Photo courtesy of Sturgill Simpson Video.

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