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This is interesting timing because April is Alcohol Responsibility Month and the partnership announcement stated nothing about responsible drinking and riding!

Sailor Jerry Spiced Rum

The multi-year marketing partnership was announced this month and the two companies will honor the father of American old school tattooing, Norman “Sailor Jerry” Collins and unveil a series of twenty-two customized Harley-Davidson motorcycles designed by high profile artists and visionaries from around the U.S.

If you are unfamiliar with Norman “Sailor Jerry” Collins story, after serving in the U.S. Navy during WWII, he dedicated his life honing the art of tattooing out of his shop on Hotel Street in Honolulu. His shop became the must-stop destination for sailors on their shore-leave.

In the 50’s and 60’s, Americans getting tattoos included the most aggressive elements of counterculture.  And it was a time of another level of commitment to inscribe your body with an image that permanently stated your beliefs, affiliation or anti-establishment attitude.  In the 70’s and early 80’s, getting aggressively tattooed and pierced became a mark of punk culture’s disdain for conformity and social mobility.  Today the range of things that people express with tattoos continues to widen.

Oregon Has 2nd Highest Alcohol-Impaired Driving Fatalities From 2014-2015

But, I’m intrigued about this motorcycle and spiced rum marketing partnership which has some historical IRONY.  First, as previously mentioned the two companies chose April to kick-off the marketing partnership which  officially celebrates Alcohol Responsibility Month.  On the surface, that seems a bit tone deaf considering the increasing number of automobile and motorcycle accidents/deaths related to impaired driving.  In addition, is the fact that Norman “Sailor Jerry” Collins was out riding his Harley-Davidson in 1973 when he had the heart attack that took his life (after collapsing in a cold sweat, he got back on his bike and rode home).  So, when Scott Beck, Harley-Davidson director of marketing stated: “We are struck by the natural ties Sailor Jerry has to the motorcycle culture” it raises some awkwardness in my view and wonder how the two companies ever got mixed up in all this in the first place.

But I’ll stop reflecting and focus on the announcement.

According to the Milwaukee Biz Times — the two companies said the partnership would “come to life in bars, restaurants, Harley-Davidson dealerships and joint celebrations around the country” and consumers should expect a number of shared events leading up to Harley’s 115th anniversary in 2018.  “Sailor Jerry Spiced Rum and Harley-Davidson are all about freedom of expression and customization, whether that is expressed by a Norman Collins tattoo or a bike,” said Scott Beck, Harley-Davidson director of marketing.

The first event will be the unveiling of 22 customized motorcycles at the Harley-Davidson Museum on May 2. Harley’s Forty-Eight, Iron 833 and Roadster models were used for the project.

The artists will incorporate the flash art style of “Sailor Jerry” into their motorcycle design.  And members of the Harley-Davison styling team will also work on the motorcycles to inspire their designs.  The custom motorcycles will be on display at events at liquor retailers, Sailor Jerry’s Fleet Week New York celebrations, the Harley-Davidson Museum and more. The motorcycles will also be available to win in a sweepstakes that starts May 15.

Clearly the reckless spirit of motorcycle riding and alcohol don’t mix.  However, the collaboration with Harley-Davidson and Sailor Jerry Spiced Rum does have a natural feel about it and I’ll be curious to see some of the artwork and craftsmanship that comes from the partnership.

Photos courtesy of Sailor Jerry Spiced Rum and Responsibility Org.

All Rights Reserved (C) Northwest Harley Blog

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Sturgis Rally 2016 -- 76th

Sturgis Rally 2016 — 76th Year

Life is about choices. What to wear, what to eat, where to ride… And if you pondered each one in advance, trying to get it exactly right, you’d be left far behind and barely make it out of your house.

There’s something unique about touring by motorcycle whether it be spontaneous or calculated.  Some riders want a state-by-state listing of the best motorcycle roads with in-depth descriptions of each highway and ratings for the road’s scenery, surface quality, and a description of the best greasy food stops.  They obtain motorcycle maps, get motorcycle trip tips, reviews, suggestions, and more.  Others are just fine to point the front wheel in a direction with back roads, freeways and cornfields without ever looking at a map.

I’m having some personal restlessness and feeling a bit starved for rides this year. I was aiming for Laughlin, Sharkweek/Sturgis and Reno, but circumstances eliminated the first two.  I don’t need to worry about Reno, yet. Although, when I last looked, I see all the local hotels have already raised their rates for those dates.  Then I remind myself that the best rides I take are never the trips to any of the big rallies anyway.

And speaking of the heightened motorcycle adventure called Sturgis (August 6-13th) — prep is in full swing for the 76th Rally celebration which starts in a couple weeks.

Last year Harley-Davidson announced that the motor company is now the “official motorcycle” of the annual Black Hills Rally in Sturgis, South Dakota (through the year 2090!). And until November 2015, nobody had ever successfully trademarked the name of a city, but Sturgis Motorcycle Rally, Inc. is the official sponsor of the Sturgis Rally and it has trademarked “Sturgis,” “Sturgis Motorcycle Rally,” “Sturgis Rally & Races,” “Take The Ride To Sturgis” and “Sturgis Bike Week.” The corporation has also trademarked the official Sturgis rally logotype or picture mark. The oldest of these trademarks dates to 1997 and the most recent was registered in 2011, just before their suit was filed.  The Sturgis Motorcycle Rally, Inc., won that trademark infringement case against Walmart.

But, I’ve moved off topic where every American should try at least once the Legendary Steak Tip Dinner at the Loud American Roadhouse (no colors policy strictly enforced).

Harley-Davidson dropped a press release to outline all their plans at the 76th Sturgis Rally (HERE).  A quick re-cap is:
  • The Harley-Davidson Rally Point is a their permanent year-round space in Sturgis that will feature events and live music daily from the stage.
  • Kick-off Party for the 76th Sturgis Motorcycle Rally, Friday, Aug. 5, at 3 p.m.
  • Rides:
    • Mayor’s Ride featuring Grand Marshal Ben Bostrom, Monday, Aug. 8.
    • Harley-Davidson Editor’s Choice Bike Show, Tuesday, Aug. 9- Registration 8 a.m./Awards 4 p.m.
    • First Ever Angel’s Ride, Friday, Aug. 12 – The number of women riders is on the rise.
    • Free Motorcycle Demo Rides on the 2016 line-up.  Staging for demo rides takes place in the parking lot behind the Community Center
  • The Project RUSHMORE Experience is a behind-the-scenes and hands-on look at H-D’s latest touring motorcycle technology
  • H-D Fit Shop and Genuine Motor Parts & Accessories area is new this year will have a “Quick Install” area for 30-minute or less installations of selected accessories for your motorcycle.
  • Better than a selfie stick!  Pro Bike photos taken of you/your bike to post on social media and an option to purchase the photo as a keepsake.
  • Hollywood Harley Bikes from the movies Captain America and Avengers will be on display including Steve Rogers and the hero bike from FX’s Sons of Anarchy TV show will be located on a red carpet area

In addition, there are many, many other “not-to-be-missed” activities around town, in the camp grounds and at various music venues.

Whether you are spontaneously twisting throttles to South Dakota or making a road trip that is highly calculated — Enjoy!

@HarleyDavidson social media is providing wall-to-wall coverage at #LiveYourLegend.  The official H-D Sturgis App, is at:  www.h-d.com/sturgis.

Photo courtesy of H-D.
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Screen Shot 2015-04-07 at 9.10.26 AMThe Pacific Northwest…bounded on one side by the pacific ocean and the other side is the mountainous Rocky’s.

It’s perfect for finding a two-lane crowd-free by-way and rolling past acres of lush forest.  Those acres can turn into meandering hours of riding the countryside on a motorcycle.   In fact, the Pacific Northwest HOG rally will be hosted in the picture-esq Northwest (Portland) in a couple of weeks where we will deliver the aesthetic vision of why we ride!

Welcoming the 1000’s of riders to the adventure will be hot and dry weather.  Not only will they encounter the best weather temps, but they will also have to deal with wildfires.  Yes, the west could be described as being on fire!

Wildfires In Oregon and Washington State

Wildfires In Oregon and Washington State

The fires across the region have forced evacuation, burned down structures and created breathing issues for some.  Twenty minutes outside the Portland metro area the air is thick with particulate and smoke permeates the sky for miles across the region.  In Washington state over a 1000 people have been evacuated in Chelan county.  The Warm Springs fire (Countyline 2 fire) in Oregon has exploded into the largest fire at 36K acres.  U.S. 26 is closed at Oregon 126.

According to NatGeo, on average more than 100K wildfires clear 4-5 million acres each year in the U.S.  In 2014, some 1.2 million acres burned in Oregon and Washington and sadly this year it’s looking like a repeat.

Wildfires In Canada, BC

Wildfires In Canada, BC

In scanning the reports I got to thinking about the last time I’ve taken a motorcycle trip during the summer that wasn’t marred with a wildfire.  Of course it depends on how many miles I’ve traveled, but in a typical week long ride during the summer I realized that it’s been a fair number of years where I didn’t pass near or through a burning wildfire during a ride.  I’ve had multiple trips to Sturgis.  Through Yellowstone Park, through Glacier National Park – both with fires on multiple trips.  There was U.S. Route 550 or the “million dollar highway” that had a San Jan National Forest fire.  There was Beartooth Highway (U.S. Hwy 212) and a lingering wildfire.  I’ve taken a couple extended trips up north to British Columbia Canada and the land of lumberjacks was on fire both times.  In most all cases we were not close enough to see flames, but dark smoke and particles filled the sky for many miles as we navigated across the country.

In Washington and Oregon there are now 31 major wildfires currently burning.  See the map.  In Canada BC, there are even more.

In addition to the economic woes that these fires cause it does makes one wonder whether motorcyclists should even consider traveling the west during the height of the summer fire season.

But, life is for living and I’m not talking about the thrill of a car ride snaking through the marquee Going-to-the-Sun-Road in Glacier.  It’s about feeling small in a very big world and how that is a great thing on a motorcycle.  So, I’ll continue to plan motorcycle trips to ride the west – wildfires and all!  Sure some of my photos will be filled with smoke obscuring the mountain views but, just know that I’ll have a big smile underneath that slightly wetted down dew rag covering my face!

Photos courtesy of the Oregonian and NWCC.

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2015 Sturgis Rally Stats

2015 Sturgis Rally Stats

Stat pushers.

Not a day goes by that we’re not confronted with or overwhelmed with statistics or key metrics and the 75th Sturgis Rally is no exception.

But, what’s the one item we didn’t see at Sturgis this year?  Nada.  Not one.  Tickets issued for ape-hangers!  Thank South Dakota ABATE.

Starting July 1st, there are no longer regulations about where to hang your hands!  Ape-hangers are now legal in South Dakota and the $20 fine for riding with your hands too high was wiped off the books as governor Dennis Daugaard signed Senate Bill 85, effectively abolishing South Dakota law that prohibited such handlebars.

In previous years it was a petty offense in South Dakota if you rode a motorcycle on a public street or highway with the handlebar grips positioned at or above shoulder height.  For law enforcement it was almost an automatic excuse to pull over a motorcyclist.

sturgis_infographic_2_0And then there were the daily public safety reports.  The number of people in attendance, the number of vendor permits, the tons of garbage recycled, the number of arrests, the number of accidents, the number of DUI’s and the motorcycle deaths.  An endless parade of daily stats.  Some of it confusing as the stats didn’t match day-to-day in the media given the spaghetti architecture that makes up the western South Dakota tracking system.

Maybe the City of Sturgis can contract with Booz Allen who recently won the healthcare.gov contract to coordinate and manage the various agency’s reporting data.  How about an infographic at the conclusion of the event so that we can all tweet and share on social media!

It turns out that in previous years, the State Police counted arrests and traffic crashes in and near Sturgis, as well as in the Rapid City Patrol district which is most of western South Dakota, beginning the Saturday before the Rally’s official start on Monday and going through early Sunday morning, on the final day.

That made for eight days of data.

However, this year because it was the 75th anniversary, the Patrol began counting on Tuesday, July 28. So the totals reported each day for DUI arrests and injury accidents didn’t compare exactly, with previous years’ reporting.  They release a special comparative statistics for Saturday Aug. 1 through Saturday Aug. 8, – actually until 6 a.m. Sunday – to compare with previous years.

That means instead of 220 DUI arrests this year as previously reported, the eight-day total was 195 DUI arrests for the Rapid City district, which includes Sturgis and most of western South Dakota.  Even the Puddle of Mudd singer (Wes Scantlin) was charged with DUI.  City managers can now point to the report and state that stats were well below the 244 DUI arrests related to the Sturgis rally last year for the same eight days.

Felony drug arrests this year were at 80 during the eight days, compared with 90 for the same period in 2014. The 12-day total previously reported was 99 felony drug arrests this year, if counted from July 28.  But who’s counting?

Sadly, the traffic fatalities remain well above last year independent of which metric (8 day vs. 12 day period) used.  The total of 12 this year for the eight days; previously the Patrol had been reporting 13 fatalities connected to the Sturgis rally this year, counting from July 28.

Why?  More people, more crashes seems to be the prevailing answer.  That answer seems too simplistic and certainly doesn’t root cause how to have a fatality-free rally.

The Department of Transportation counted vehicles entering Sturgis, as it has been done since 1990.  Final numbers weren’t available, but is projected to be in the 500,000 and 600,000 range.  More than the previous two years, but not as many as the record year of 2000.

Harley-Davidson motorcycles dominate the rally, but was a lot of other breaking news this year.  For example, the underwear world record attempt, failed.  Given all these side shows being reported by the media, the opening of an Indian Dealer in Sturgis and lots of foreign motorcycles in attendance the Harley dominance might be reduced.

Photo courtesy of South Dakota State News  |  Infographic courtesy of Lancetdatasciences.com 

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Bridge of the Gods

Bridge of the Gods

On a cool summer morning it all started on the Vietnam Veterans Memorial Highway with the wind at our backs looking east.

I’m talking about Interstate 84 and the 378 miles which stretches from Portland, Oregon to the Idaho border.  Senate Bill 461 took effect in January 2014 which required the use of private funds to be used in the purchase, installation and maintenance of the large brown signs which designates the route to honor all veterans who served and those who became casualties** during the Vietnam war.

There are approximately 20 signs installed to-date and our riding group passed a couple as we headed toward the base of the Blue Mountains to the Wild West city of Pendleton for the Pendleton Bike Week (PBW).  We took the Cascade Locks exit and rode across the cantilever bridge that spans the Columbia River called the “Bridge of The Gods.”

Maryville Winery

Maryville Winery

There we picked up another rider in our group and headed east on highway 14.  We stopped in Stevenson, WA at the Venus Café for a bit of breakfast then made our way winding along through the Columbia Gorge through the forest and up steep bluffs.  We did a quick stop at the Maryhill winery, traveled past the largely dismantled aluminum smelter plant and then after a short stop in Umatilla we arrived in Pendleton.

This was the inaugural year of the PBW and based on my observations it looks to have sowed the seeds for the start of a recurring big event.  Bikers flooded the convention center, took in vendor booths, relaxed with musical entertainment, cruised around town and spent money which was an economic boost for the city!

Helmley's

Hamley’s “Old West” Saloon

Some key highlights were:

  • There is power in the wheat field and power in the rain because the Rogue Brewery Ale House officially launched the Pendleton Pilsner.  They grow their own hops, malting barley, rye, pumpkins, honey and other ingredients for refreshments.  The new Pendleton Pilsner is brewed at the Rogues HQ in Newport, Oregon and I’m reminded of that movie… where Frank the Tank states: “Once it hits your lips, it’s so good!
  • Pendleton’s legendary hospitality continues in fine style.  The local food was 1st class, the staff at restaurants were most personable and everywhere folks seemed genuinely friendly and appreciative of the motorcycle enthusiasts being in town.
  • PMR Registration

    PMR Registration

    The 100-year old mahogany bar at Hamley’s.  We spent a fair amount of time enjoying Pendleton’s iconic “old-west” saloon and taking in the towns ambiance.

  • Wildhorse Resort & Casino was most entertaining.  Operated by the Confederated Tribes of the Umatilla Indian Reservation, the 10-story hotel and resort pulls in the people and the gaming revenue seemed brisk during my short time there. Yes, I contributed to their next expansion project!
  • Attendance of Rattlesnake Mountain H-D from Kennewick, WA at the rally celebration added icing to the cake.  The dealer brought over a bunch of motorcycles and there was a rather large assortment of accessories, parts and t-shirts for attendees to load up on.
Rally Crowds

Rally Crowds

Eric Folkestad, event partners and business leaders are likely making plans for 2016.   I chatted briefly with Eric and he deserves a big shout out from the riding community in taking on the risk and pulling together this quality event.  Motorcycle rallies are a huge gamble and you have to bring your “big girl panties” to the party because it’s not easy.  Note: That is a biker saying and apologies if I offended anyone wearing panties!  Granted he’s had practice being the co-owner of the Hells Canyon Rally and then selling his stake to his brother, but for any motorcycle event to be successful you need to bring large groups of riders together, offer up great entertainment, get biker vendors to support the event, cover the civic (OSP, police, 1st responders etc.) duties and hope that you don’t suffer financial ruin in the end.

Motorcycle Show Trophy's

Motorcycle Show Trophy’s

I’m happy to have participated in the “First PBW!”  Congrats on a most successful rally Eric!

Lastly, I wish I could report that there were no accidents, but Mr. Jason Anteau, 43-years-old, sadly died Friday night in a motorcycle accident at the west end of Pendleton.  Mr. Anteau worked for the Oregon Department of Transportation, was a Hermiston volunteer firefighter and was attending the rally.

Motorcycle Show

Motorcycle Show Entry

The preliminary investigation revealed speed and distraction were not factors, nor were any of the drivers impaired.  More information reported HERE.   Obituary HERE.  Rally’s can be a recipe for danger, but PBW is very small compared to other high profile events (i.e. Sturgis, Laughlin River Run etc.) where thousands of riders are packed into a congested area.  It’s an unfortunate blemish this occurred during the rally and we’re reminded once again how important safety awareness is to the motorcycle community, and how precious life really is.  My thoughts and prayers are with Mr. Anteau’s family and friends!

UPDATED: July 29, 2015 – added link to Mr. Anteau obituary.  Also adding that Mr. Anteau was on the Oregon State HazMat Team and was the vice president of the East Desert Diamondbacks chapter of the Iron Order motorcycle club.

UPDATED: July 29, 2015 – The 2016 Pendleton Bike Week will take place from July 22 to July 26th. According to this report co-founder Eric Folkestad said the event met attendance and revenue goals and was able to break even. PBW brought in a total of 5,740 people over the five day event. The event peaked on Saturday, when 2,150 motorcycle enthusiasts arrived at the Pendleton Convention Center.

Photos taken by author.

**Approximately 57,000 Oregonians served “in country” during the Vietnam War with 719 killed in action.  Another 5,000 were wounded in action.  39 remain missing in action after 40 years.  Of the 333,000 veterans living in Oregon, approximately a third served during the Vietnam conflict. Interstate 205 (I-205) is also known as the War Veterans Memorial Highway and Highway 97 is known as the WWII Veterans Memorial Highway.  Thirty-three other states have officially designated highways in honor of Vietnam vets.

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PBW-Logo“Why aren’t we flying? Because getting there is half the fun. You know that.” — Clark Griswold (Chevy Chase), National Lampoon’s Vacation

As riders across the northwest embark on wheeled tours this summer — two and three-wheelers, like the iconic movie, National Lampoon’s Vacation — in the pursuit of some quality wind in the face time with friends it’s important to be vigilance and travel safely.

According to the American Automobile Association, the number of travelers on the roads this summer could be the highest in ten years because gas prices are the lowest they’ve been in five years.

Rally season is coming up fast and I wanted to highlight the Pendleton Bike Week (PBW) on July 22nd – 26th.  In its inaugural  year and what riding a motorcycle is all about.  Great Rides, Concerts (Too Slim and the Taildraggers), Hamley’s Steakhouse, 45. Cal Poker Run, the PBW Motorcycle Show, and REAL Western hospitality at the Hardtail Saloon.

What about the Hells Canyon Motorcycle Rally (HCMR) in Baker City you ask?

Eric Folkestad, is one of the founders of the Hells Canyon Motorcycle Rally, sold his interest in the event to his brother, co-founder Steve Folkestad, and is helping promote this new motorcycle event in Pendleton. The HCMR is remains intact and runs July 9-13th.  They plan to cross-promote each of the events.

My viewpoint is that most riders won’t go to both events as they will likely make a choice. However, another rally won’t hurt the northwest and provides calendar alternatives for folks.  A key sponsor is Rattlesnake Mountain Harley-Davidson, Kennewick, and they will have a sizable chunk of real estate at the Pendleton Convention Center, headquarters for the rally. Wildhorse Resort & Casino is also a sponsor.

The Folkestad brothers deserve a big shout-out for making both rallies about safely riding the scenic byways of Eastern Oregon and not about partying and debauchery.

Pendleton is an appealing venue and the rally is a perfect ‘back to the basics’ ride in the west and social event with old friends.

See you there!

Photo courtesy of PBW.

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Corner Saloon

Corner Saloon

As the nation pauses today to remember the lives lost 13 years ago…

I’m reminded of how many times I have ask or answered the question, “Where were you on September 11?

The typical answer is geographical. Meaning, where you were physically attributes to your Sept. 11 comprehension or experience, of course, but try reflecting on where you were mentally and the emotions you felt in the aftermath.

On that awful day like most, I was angry and confused and to be candid some helplessness did seep in.

Thirteen years later my resolve has waned a bit and it’s getting harder to remember a time when we haven’t been at war or gearing up for “counter-insurgency.”  Sure there is ample room for debate on how and why America got to where it is today, but on this day I’m feeling sadness about the thousands of people who died on Sept. 11 and the thousands more since. I’m sad for the families who lost so much, and the Americans who have perished.

Corner Saloon Field

Corner Saloon Field

Yesterday the good folks at Paradise H-D and the Corner Saloon put their talented marketing minds together and along with a bunch of motorcycle enthusiasts we joined together at “Taco Wednesday” to remember the 9/11 anniversary and honor those who choose to serve our great country.

Thank you for your service!

Photos taken by author.

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