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This is interesting timing because April is Alcohol Responsibility Month and the partnership announcement stated nothing about responsible drinking and riding!

Sailor Jerry Spiced Rum

The multi-year marketing partnership was announced this month and the two companies will honor the father of American old school tattooing, Norman “Sailor Jerry” Collins and unveil a series of twenty-two customized Harley-Davidson motorcycles designed by high profile artists and visionaries from around the U.S.

If you are unfamiliar with Norman “Sailor Jerry” Collins story, after serving in the U.S. Navy during WWII, he dedicated his life honing the art of tattooing out of his shop on Hotel Street in Honolulu. His shop became the must-stop destination for sailors on their shore-leave.

In the 50’s and 60’s, Americans getting tattoos included the most aggressive elements of counterculture.  And it was a time of another level of commitment to inscribe your body with an image that permanently stated your beliefs, affiliation or anti-establishment attitude.  In the 70’s and early 80’s, getting aggressively tattooed and pierced became a mark of punk culture’s disdain for conformity and social mobility.  Today the range of things that people express with tattoos continues to widen.

Oregon Has 2nd Highest Alcohol-Impaired Driving Fatalities From 2014-2015

But, I’m intrigued about this motorcycle and spiced rum marketing partnership which has some historical IRONY.  First, as previously mentioned the two companies chose April to kick-off the marketing partnership which  officially celebrates Alcohol Responsibility Month.  On the surface, that seems a bit tone deaf considering the increasing number of automobile and motorcycle accidents/deaths related to impaired driving.  In addition, is the fact that Norman “Sailor Jerry” Collins was out riding his Harley-Davidson in 1973 when he had the heart attack that took his life (after collapsing in a cold sweat, he got back on his bike and rode home).  So, when Scott Beck, Harley-Davidson director of marketing stated: “We are struck by the natural ties Sailor Jerry has to the motorcycle culture” it raises some awkwardness in my view and wonder how the two companies ever got mixed up in all this in the first place.

But I’ll stop reflecting and focus on the announcement.

According to the Milwaukee Biz Times — the two companies said the partnership would “come to life in bars, restaurants, Harley-Davidson dealerships and joint celebrations around the country” and consumers should expect a number of shared events leading up to Harley’s 115th anniversary in 2018.  “Sailor Jerry Spiced Rum and Harley-Davidson are all about freedom of expression and customization, whether that is expressed by a Norman Collins tattoo or a bike,” said Scott Beck, Harley-Davidson director of marketing.

The first event will be the unveiling of 22 customized motorcycles at the Harley-Davidson Museum on May 2. Harley’s Forty-Eight, Iron 833 and Roadster models were used for the project.

The artists will incorporate the flash art style of “Sailor Jerry” into their motorcycle design.  And members of the Harley-Davison styling team will also work on the motorcycles to inspire their designs.  The custom motorcycles will be on display at events at liquor retailers, Sailor Jerry’s Fleet Week New York celebrations, the Harley-Davidson Museum and more. The motorcycles will also be available to win in a sweepstakes that starts May 15.

Clearly the reckless spirit of motorcycle riding and alcohol don’t mix.  However, the collaboration with Harley-Davidson and Sailor Jerry Spiced Rum does have a natural feel about it and I’ll be curious to see some of the artwork and craftsmanship that comes from the partnership.

Photos courtesy of Sailor Jerry Spiced Rum and Responsibility Org.

All Rights Reserved (C) Northwest Harley Blog

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HD-CrowdMany riders are on the road and in route to the Sturgis Rally.

If you rushed out of the garage before finalizing a list of things to do while in S.D., below is a list of activities Harley-Davidson will be rolling out for rally attendees.

The 2015 models will not be launched at Sturgis.  Last year the motor company started a new trend of  introducing the new model line up during the 3rd week of August after all the press/media noise subsides post-Sturgis and they can garner more mind share.

3rd & Lazelle Street, Downtown Sturgis, SD
Saturday through Saturday, August 2-9, 9am – 5pm

  • Stunt Show – 3 times daily (10am, 1pm, & 4pm) Produced by Ill Conduct Team
  • H.O.G. Rally Point – Join Tina, Thor and other H-D staff in the H.O.G. area. Pick up your FREE event Pin, join the club or renew your membership.  Plus, August 2-8 all H.O.G.® members + one guest are welcome to join us in the H.O.G area  from 3:00pm – 5:00pm for live entertainment, complimentary samples of our new H-D Road House Meats and beer samples.
  • Willie G. ® and H.O.G.® Commemorative Merchandise – You can’t buy it at home! Stop by to purchase exclusive Sturgis 2014 clothing.
  • Genuine Harley-Davidson® Parts & Accessories Display – the latest Harley® models equipped with the full line of custom Parts & Accessories. Check out our 12 fully accessorized bikes!
  • 2014 H-D® Motorcyle LineupCheck out the 2014 bikes, including NEW customized Street motorcycles, RUSHMORE bikes, the Low Rider® and the SuperLow®1200T.
  • Women’s Area – Rebel One hosts the JUMPSTART® Rider Experience and Bike Lift Seminars on how to properly lift a dropped motorcycle. Enter the sweepstakes to win a FREE Riding Academy course or Rental.
  • Weber® Mobile Grill Academy – Get a first-hand look at Weber grills and accessories; Weber Experts will be there to answer any questions you may have about grills, grilling techniques, recipes, and all things grilling!  Join the Weber Family by signing up for Weber Nation and you will be entered to win a Weber Genesis gas grill.
  • Craftsman® Garage Station – Come for a free oil fill-up and tire pressure check! Stay and watch our artists sculpt, paint, and engrave. Take home a cool new design on your bike helmet or a personalized engraving on a free Craftsman cap wrench.
  • Free Bike Wash – Wash away all the Black Hills dust and dirt at the free bike wash from 9am – 4pm. Just bring a dirty bike and a little elbow grease.
  • MDA will sell event pins and host a bike raffle. Enter to win a black 2014 Street Glide!
  • Visa will offer Visa Card membership application and free giveaways to all applicants!

Black Hills Harley-Davidson
2820 Harley Dr.
I-90 Exit 55, Rapid City, SD
Saturday through Saturday, August 2-9, 9am – 5pm

  • Harley-Davidson ® Motorcycle Test Rides – Take a FREE test ride on a 2014 Harley-Davidson® motorcycle, including our new RUSHMORE bikes, LowRider® and SuperLow® 1200T. Come early and ride as many bikes as you want. All riders must have a valid motorcycle license and adhere to riding gear requirements and safety rules.  Demo registration will close at 4:00pm daily.
  • 2014 H-D® Motorcycle Lineup – Check out the 2014 bikes
  • Harley-Davidson® Motorclothes® – Try on our new jackets – even take them for a test ride! All items will be available for immediate purchase.
  • H-D1 Fit Shop – Come experience the feel of a more comfortable, safer ride. Stop by the H-D1 Fit Shop and find your perfect seat and handlebar combination.

Featured Activities:

  • Sunday, August 3 – “Weber® Big Burger Battle Cook-Off” competition. Come to the Weber® display at 3rd and Lazelle St. to watch pre-selected finalists compete in a cook-off!
  • Tuesday, August 5 – The 6th Annual Women’s Biker Belles Ride and celebration sponsored by Harley-Davidson®. Visit www.bikerbelles.com to register and for more information.
  • Wednesday, August 6 – “Weber® How to Grill a Perfect Burger” hands-on grilling class exclusively for H.O.G members led by Weber® Grill Expert, Kelsey Heidikamp.  Classes offered at the Weber® display at 3rd and Lazelle St. at 11:45am, 1:30pm, and 3:15pm. To participate, please send your name, cell phone number, H.O.G. number and preferred class time to HandsOnGrilling@harley-davidson.com. Space is limited so sign up soon! Sign up ends Friday, August 1.

Photo courtesy of H-D.

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Sturgis-SuveyThe results are in from a survey which the City of Sturgis commissioned during the 2013 rally.

The survey teams circulated at Loud American Inn, Knuckle Saloon and Easy Riders Saloon.  Some of the information is pretty much what you’d expect,  but there were some findings that were not obvious. Here are some of the findings:

  • The age breakdown was 40% of rallygoers are between the ages of 54 and 65, and 36% fall into the 41 to 53 age range
  • 9% of rally registrants said they were over 66 years old — up from 2 percent in 2004
  • 56% of rally attendees are male and 44% female
  • 25% have taken some college courses; 19% have an Associates or vocational degree and 18% of those surveyed have a Bachelors degree
  • Majority came to the rally on a Harley-Davidson motorcycle
  • Have a household income of more than $75,000
  • More than 25% planned to stay for eight days or more.  The next highest numbers were four days and seven days.
  • More than 20% of respondents came from western states (i.e., states located west of the Mississippi River); about 20% came from east of the Mississippi River. About 6% are not from the U.S.
  • Most tend to travel to the rally on a motorcycle, though a significant percentage travel in an automobile or truck. About 50% come to the rally on their motorcycle and about 37% said they travel by car or truck.

The full survey findings can be found HERE.

Photo courtesy of City of Sturgis

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Posse at the 70th Sturgis Rally

STURGIS is STURGIS — Since 1938 the Sturgis Rally has been held every year, with some exceptions during WWII, for example the gasoline rationing in 1942.

And as a result, a lot about Sturgis remains nearly the same year after year after year.  There are the RVs, tents, vendors, concerts, people watching and lots of motorcycles.  And did I already say there is a lot of people?  Every year they try to make it bigger, better and fancier.  In fact, this year the musical lineup included folk icon Dylan to heavy metal pioneer Osbourne along with some Motley Crue and ZZ Top in-between.  Each of the big three camp grounds compete with each other to see who can bring in the more impressive talent.

But there feels like a bit of a metamorphosis at Sturgis.  It’s become noticeably more commercial.  Even the Hells Angels had a booth serving up (for a fee) a Sonny B. book signing along with calendar and t-shirt sales!  The rally has turned a corner toward a concentration of commercialized chrome with a sanitized or reserved atmosphere.  Nothing wrong with that.  It’s just about moneymaking which doesn’t interest a lot of folks.

Our group persevered through the changes in rally persona, and spent a couple days at the “humble rumble” (i.e. Sturgis) – enjoying all that the town and surrounding area had to offer up – I departed with only one t-shirt!  The Sturgis population of 6500 hosts a few hundred thousand biking enthusiasts and along the way the economic engine collects about $987M in state tourism for the little celebration.

Capitalism at its finest!  And if you don’t think there are many people in attendance… consider this: NYC has 26,402 people per square mile; Sturgis during rally week has 160,427 people per square mile!

In my estimation there are 3-types of people who come to the Sturgis rally. The CASUAL OBSERVER – who may ride, but most likely does not and spends most of the day in t-shirt shops buying “proof” they were at the ‘mayhem’ or event.  Next is the RECREATIONAL RIDER – some who rode there, but many likely trailered their $35K CVOs.  This group offers up the largest opportunity for the vendor booths as the biker subculture fantasy doesn’t come cheap.  The last group is the RODE MINE whose leather jackets patina match the sunburned faces.  You don’t get that bright red tan while sitt’n in captain seats in the Ford F-series pickup!

Willie G

There might even be another group, those who don’t own rain gear, sport offensive tat’s and do tune ups along the way.  They have a true pulse of the V-Twin and a real sense of brotherhood.  But I’ve digressed.  For most the celebration will come to an end and will need to shave and shower and squeeze back into the cubicle.  In other words, get back to work as were going to need to pay off the August credit card bill!

From my vantage a few highlights were: the Kid Rock concert at the “Chip” (Dylan was totally lame!); face-to-face with Harley executives (Willie G., Bill and Nancy); Mount Rushmore achieved the highest single day attendance record on August 10th; witnessing the ear blasting B1-B Bomber fly over on main street; “The Wall That Heals” (a ½ scale replica of the Vietnam Veterans Memorial); the AMD World Championship customs; free Macanudo cigars and the Harley-Davidson booth/crew.

AMD World Championship

Speaking of the H-D booth, I want to provide a shout out to the Milwaukee team for a job well done!  In previous years you’d have to commute to Rapid City to see the new model line-up which many riders passed over.  It was extraordinarily convenient to meander up from the Broken Spoke and talk up new features with the well trained H-D personnel who were genuinely interested in chatting it up with riders.

Now for some of the bad news: the 70th Rally saw about double the number of road deaths/crashes vs. previous year averages.  Nine people were killed in the Sturgis area during the rally.  There were no deaths last year.  This number doesn’t account for fatal wrecks in other states involving motorcyclists on their way as was the situation for an Oregon man who crashed on US 12 near Powell, ID HERE.   Granted the higher number of attendees does contribute to potential crashes, but in many instances the accidents seemed due to inattention.  Early stats indicate that fewer people were arrested for drunken driving, but more for drug violation.  Law enforcement responded to 73 injury accidents and 36 non-injury which was similar to previous years.  Total citations for the 2010 rally were down to 1442 vs. 1803 in 2009.

70th Sturgis Rally Travelogue – Part 1 HERE and Part 3 HERE.

Photos taken during the trip.

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The jester who stole the kings crown…Bob Dylan.

He rode a 1966 Harley-Davidson Shovelhead and loved to ride to get away.  Once when riding through the countryside, he commented that “The police are really friendly around here; they are all waving at me.” Later he learned they wanted him to stop because he had no helmet on.

And speaking of getting away.

It’s about time to load up for the long haul and head east where the thunderclouds hover over grain bins on soybean fields.  I’m talking about the Black Hills Motor Classic, which most of us just call Sturgis.  And the jester himself is playing at the Buffalo Chip on August 10th!

Road-to-Sturgis Game (circa: 1989)

Getting on the “Road to Sturgis” reminds me of that video game by the same name which Harley-Davidson released in 1989.  The game is about a biker who’s trying to get to Sturgis for the annual biker event, unfortunately it’s only days away and you are on the other side of the country. You’re main objective is to get to Sturgis within days, but to gather enough fame to become legendary as the ultimate biker.  You start off the ride determining wealth, charisma, riding ability, mechanical ability and brawler skills…in case you need to work as a bouncer along the way.  After selecting your stats you begin outside a local bike shop where you can spend some of your money to upgrade your bike. Sound familiar?!  Things like brakes, springs and even whole engines can be upgraded but every Harley has to be unique and you have to make it look different.  You’ll also want to buy some extra sturdy clothes because being on the road on a motorcycle is not easy.

Unlike the real world, the riding sequences had very little scenery and were quite lame.  The game suffered from a very limited appeal and these days it’s a challenge to find much of any information about it.  The game did have something that made people want to come back, probably the idea of riding alone on a motorcycle from coast-to-coast is something that appeals to a lot of us.

The Sturgis rally was started in 1938 by the Jackpine Gypsies Motorcycle Club as an event for Harley riders and their families.  Until he died the founder of the club, J.C. “Pappy” Hoel, would oversee everything, right as rain.  This year it’s the 70th Anniversary and no place in western S.D. will escape the roar and hum of the motorcycle engines.

If you’ve got a few extra bucks on you and can get your scoot to I-90 and exit 32 you’ll be in for a real treat.

Photos courtesy of H-D.

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Can embarrassment and personal demons be squelched with money?

It would seem so and that $169,800 is all that’s needed!

I’m referring to the Iron Pigs MC member and Seattle police detective Ronald Smith.

It probably comes as no surprise that Smith, who as you may recall shot a member of the Hells Angels MC in Sturgis a couple years ago has filed a lawsuit against the city of Seattle and the Seattle Police Department.  The suit alleges the department disparaged him and negligently provided false information that led to his indictment on a perjury charge.

Disregard that all charges were dropped and why let any of the facts get in the way when Mr. Smith sees dollar signs.  The only thing missing in this little drama is an attorney to throw in the proverbial race card and get the ACLU marching.

I’ve blogged about this incident HERE, HERE and HERE as well as provided a number of updates.  A brief recap is during the annual Sturgis Motorcycle Rally, Smith, who was in Sturgis with members of the Iron Pigs, a motorcycle club composed of LEO’s and firefighters shot and wounded a Hells Angels MC member, Joseph Patrick McGuire, in self-defense during a fight in the Loud American Roadhouse on Aug. 9, 2008. Smith was charged in Meade County, S.D., Circuit Court with the felonies of aggravated assault and perjury. He also was charged with a misdemeanor count of carrying a concealed weapon without a permit.

Now comes the pain and suffering.  Mr. Smith claims he was “guilty until proven innocent,” shunned and neglected.  Huh?  The lawsuit contends his reputation was harmed by the criminal charges and that shortly after the incident, the Seattle Police Chief at the time, Gil Kerlikowske said during a public-relations event that Smith was an “embarrassment” to the department and would “not be working for him much longer.”

That working for him part was absolutely correct!   Shortly after Mr. Kerlikowske became the “drug czar” or the director of the Office of National Drug Control Policy for Obama.  He is responsible for advising the president on drug control programs, and for coordinating drug policies among all federal agencies.

My point?  While the various bloggers have raged back and forth between supporters of the police to distrust of the police and the justice system…could someone, even the Seattle Police Chief please just apologize to Mr. Smith before he continues to take all of your hard earned tax dollars.

Photo courtesy Flickr and Iron Pigs MC.

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Black_HorseI’ve heard of the “Trail of The Black Horse” motorcycle ride in the past, but never had the time to look up the information let alone determine if I could pull some time off work to make the ride.

I recently learned the ride is basically the McKenzie Highway from Sisters, Oregon to McKenzie Bridge on Hwy 242. The folks at Black Horse Saloon in Bend sponsor the ride and it all comes together on August 22nd.  The Black Horse Saloon is a great biker friendly saloon in central Oregon and home to a number of motor head clubs.

The ride is a narrow road which is closed from November thru July every year due to snow pack.  The route crosses a lava flow just west of Sisters and near the 5,325’ summit there is Clear Lake (head waters for the McKenzie River) a renowned location for fresh-water SCUBA diving.

This is one ride to add to the do list!

Photo courtesy of BHS.

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