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This is interesting timing because April is Alcohol Responsibility Month and the partnership announcement stated nothing about responsible drinking and riding!

Sailor Jerry Spiced Rum

The multi-year marketing partnership was announced this month and the two companies will honor the father of American old school tattooing, Norman “Sailor Jerry” Collins and unveil a series of twenty-two customized Harley-Davidson motorcycles designed by high profile artists and visionaries from around the U.S.

If you are unfamiliar with Norman “Sailor Jerry” Collins story, after serving in the U.S. Navy during WWII, he dedicated his life honing the art of tattooing out of his shop on Hotel Street in Honolulu. His shop became the must-stop destination for sailors on their shore-leave.

In the 50’s and 60’s, Americans getting tattoos included the most aggressive elements of counterculture.  And it was a time of another level of commitment to inscribe your body with an image that permanently stated your beliefs, affiliation or anti-establishment attitude.  In the 70’s and early 80’s, getting aggressively tattooed and pierced became a mark of punk culture’s disdain for conformity and social mobility.  Today the range of things that people express with tattoos continues to widen.

Oregon Has 2nd Highest Alcohol-Impaired Driving Fatalities From 2014-2015

But, I’m intrigued about this motorcycle and spiced rum marketing partnership which has some historical IRONY.  First, as previously mentioned the two companies chose April to kick-off the marketing partnership which  officially celebrates Alcohol Responsibility Month.  On the surface, that seems a bit tone deaf considering the increasing number of automobile and motorcycle accidents/deaths related to impaired driving.  In addition, is the fact that Norman “Sailor Jerry” Collins was out riding his Harley-Davidson in 1973 when he had the heart attack that took his life (after collapsing in a cold sweat, he got back on his bike and rode home).  So, when Scott Beck, Harley-Davidson director of marketing stated: “We are struck by the natural ties Sailor Jerry has to the motorcycle culture” it raises some awkwardness in my view and wonder how the two companies ever got mixed up in all this in the first place.

But I’ll stop reflecting and focus on the announcement.

According to the Milwaukee Biz Times — the two companies said the partnership would “come to life in bars, restaurants, Harley-Davidson dealerships and joint celebrations around the country” and consumers should expect a number of shared events leading up to Harley’s 115th anniversary in 2018.  “Sailor Jerry Spiced Rum and Harley-Davidson are all about freedom of expression and customization, whether that is expressed by a Norman Collins tattoo or a bike,” said Scott Beck, Harley-Davidson director of marketing.

The first event will be the unveiling of 22 customized motorcycles at the Harley-Davidson Museum on May 2. Harley’s Forty-Eight, Iron 833 and Roadster models were used for the project.

The artists will incorporate the flash art style of “Sailor Jerry” into their motorcycle design.  And members of the Harley-Davison styling team will also work on the motorcycles to inspire their designs.  The custom motorcycles will be on display at events at liquor retailers, Sailor Jerry’s Fleet Week New York celebrations, the Harley-Davidson Museum and more. The motorcycles will also be available to win in a sweepstakes that starts May 15.

Clearly the reckless spirit of motorcycle riding and alcohol don’t mix.  However, the collaboration with Harley-Davidson and Sailor Jerry Spiced Rum does have a natural feel about it and I’ll be curious to see some of the artwork and craftsmanship that comes from the partnership.

Photos courtesy of Sailor Jerry Spiced Rum and Responsibility Org.

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Spring is here! Flowers are in bloom, birds are chirping, the sun is shining on many days in the Northwest, the days are longer and people feel more energetic.  Many want to get out to a happier place and enjoy the wind in their face.

Interestingly, it’s been reported that the Daylight Savings time change can be dangerous for some and researchers have shown there are increases in motor vehicle accidents.  Lack of sleep impairs driving ability, and driving drowsy can be just as dangerous as distracted driving.

Speaking of distracted driving

If you’ve been on a motorcycle for any length of time you’ve seen it all.  Talking on the cell phone, driving slow and looking down on the freeway, reading email at stop lights only to get honked at, eating and drinking, grooming, fiddling with instrument controls and GPS and talking with a passenger while using their hands for expressions. 

These are just a few of the common types of distracted driving habits that negligent drivers engage in across the northwest.

Screen Shot 2017-04-06 at 12.28.44 PMAccording to the U.S. Centers for Disease Control and Prevention, nine Americans are killed every day in automobile crashes that involve a driver who is distracted by some other activity while behind the wheel (Norton, 2015). As distracted driving crashes continue to claim lives, state agencies like the Oregon Department of Transportation (ODOT) are working to develop countermeasures that will may convince drivers to drive more responsibly.

Despite all the efforts to implement safe driving campaigns which have included things like billboard slogans, graphic video clips, television (TV) and radio ads, publications and legislative initiatives; the crashes continue to increase. As reported by Kullgren (2015), fatal crashes in Oregon spiked from 217 to 288, or 33% from September 23, 2014 through September 23, 2015. During this same time period, total deaths increased from 238 to 312, or 31%; pedestrian deaths increased from 33 to 54, or 64%; and motorcycle deaths increased from 40 to 46, or 15%.

When drivers overstep the inattentive line as they willfully impose their own level of risk on others they become socially and legally responsible. Drivers who allow themselves to be distracted by their multi-tasking activities are increasing the risk factor for themselves and imposing that dangerous limit on motorcyclists, passengers, other drivers, and pedestrians. This increased risk to which others are subjected is similar to other driver behavior’s that are considered aggressive and illegal: going through red lights, failing to yield, exceeding safe speed limits, reckless weaving, drinking and driving, driving drowsy, road rage, etc.  In addition, distracted driving causes auto insurance to go up for everyone and state legislators feel the need to control more of our lives via instituted laws.  

And speaking of legislators, today starts Oregon’s Distracted Driving Awareness Month with a big kick-off event in the capitol.  If you want to read more about the Distracted Driving Epidemic in Oregon see this report which details the problem, identifies some solutions and highlights the sobering facts.

Be alert out there!

UPDATED: April 18, 2017 — Noah Budnick, Director of Public Policy & Gov. Affairs for Zendrive published a blog post with some excellent data on Distracted Driving.  Interestingly was the finding that Oregon was the LEAST distracted of the states, however, the city of Portland was in 10th place of cities that were most distracted.  You can read the blog post HERE or download the report.

References:

Kullgren, I. K. (2015, September 30). More Oregonians are dying in car crashes, new data show. The Oregonian. Retrieved from http://www.oregonlive.com/politics/index.ssf/2015/09/more_oregonians_are_dying_in_c.html

Norton, A. (2015). Texting while driving: Does banning it make a difference? HealthDay. CBS News. Retrieved from http://www.cbsnews.com/news/texting-while-driving-does-banning-it-make-a-difference/

Photos courtesy of ODOT

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Does it matter?  You bet!

Pendleton, Oregon and the “wild west” stands for — freedom, independence, self-expression and the rebel spirit.

That could be a marketing campaign for Harley-Davidson and likely why the motor company will grace Oregon’s Pendleton Bike Week (July 19 – 23rd).

This is major news, especially in biker circles.  It’s a lot of work and a big deal in the consumer goods and services sector to obtain a title sponsor on any type of event, let alone when the backbone of American culture, the flagship of American brands elects to throw its considerable weight behind an event and partner with an up-and-coming independent motorcycle rally in the Northwest.

Big shout out and congrats to Eric Folkestad and the Pendleton team for securing the sponsorship!

You may recall that the Pendleton Bike Week (PBW) is not a local or national sponsored HOG event so, this is really the first-of-its-kind partnership with Harley-Davidson and will help legitimize this event for motorcycle enthusiasts.  What makes this even more interesting is the fact that the Pacific Northwest HOG Rally (July 20 – 23rd) held in Meridian/Boise, ID will occur on the same set of dates as PBW.  Pendleton and Meridian, ID are about 3 hours apart on I-84 and I would anticipate some riders are working on a plan to attend both.

PBW is in it’s third year and it’s estimated there will be upwards of 20,000 bikers over the four days visiting the area this year.  I attended the first event in 2015 (read about HERE) where there was about 6,000 attendees and last year’s attendance spiked to about 16,000 across the four days.

Harley-Davidson will have factory reps on hand to chat with and two factory demo trucks onsite so riders can experience the performance of the company’s new line of motorcycles, including the new Milwaukee-Eight engine.  Pendleton is at the base of the scenic Blue Mountains, which has become well-known as a hub for motorcycle touring eastern Oregon.

The city of Pendleton is an appealing venue and the rally is a nice ‘back to the basics’ ride in the “wild west.”  See you there.

Photo courtesy of PBW

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HOG Lewis And Clark Touring Rally

Lewis And Clark Touring Rally

Harley Owners Group registration is now open!

It starts on July 10th in Portland, Oregon and ends July 21st in St. Charles, Missouri.

It’s a throw back to 2002 when HOG led a contingency of riders along the route made famous by Meriwether Lewis and William Clark during their 1804 – 1806 expedition.  I didn’t attend the original ride, but wrote about it in a post HERE.  I’m sure the box of commemorative “swag” from HOG only contributed to the adventure and road stories.

From the Pacific Ocean to the banks of the Mississippi River in Missouri, the touring rally will take Harley-Davidson riders to 9 cities along the famed route, numerous museums and interpretive centers, as well as some spectacular wind in the face riding.  It’s an especially great opportunity to ride the famous Bear Tooth Pass and explore Yellowstone National Park.  Here is a post with some photos from when I traveled this route back in 2013.

It’s not an inexpensive touring rally as registration on the members.hog.com website is $450.  It does include numerous meals, commemorative merchandise and special gatherings with fellow participants as part of the event package.

Notes from the website state: Maximum Capacity for the rally is 300. Full members may invite 1 guest on the tour.  The member must register the guest under his/her member number and purchase one of the above packages.  Cancellation: Prior to May 1, 2017 there is no cancellation fee. May 2, 2017 – July 3, 2017 a 50% fee will be imposed ($225).  If the Rally Package has been mailed to members they will need to return the rally package before a refund will be issued.  Cancelation deadline is July 4th, 2017.

Alert: You might not have this issue, but I was registering for the Pacific Northwest Rally earlier in the day and had numerous issues with the HOG website hanging.  I was using a MacBook with Safari browser, but couldn’t get the site to work. I called the HOG Support phone line and it was suggested that I use Google Chrome browser, which I did and it worked fine with that browser.

Photo courtesy of HOG website.

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screen-shot-2016-11-11-at-12-24-21-pmLong form content in a short form world is a novelty these days and I plan to keep this post brief.

I’m thinking about all the Veterans (and their families) today who have sacrificed so much for so many.

I’m eternally thankful.

A very big thank you to all those who have served and continue to serve.

#VeteransDay

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I’m talking about the Timbisha Shoshone Tribe who are the native people of Death Valley.

Death Valley

Destination: Death Valley

With multiple weeks of nice weather, our posse departed Portland, Oregon early morning on September 17th with a cold front and threat of rain and the occasional spit of rain drops in the face. We haplessly listened to the V-Twin’s drone on as we traveled east on Interstate 84 for 426 miles.

Long delay due to overturned semi on I-84

Long delay caused by an overturned Concrete semi on I-84

We arrived in Boise late afternoon which was hosting Oktoberfest in the Basque Block part of the vibrant downtown!  We enjoyed some island fare and refreshments on the rooftop tiki patio at The Reef.  Crowds gathered in the closed off streets for authentic German biers, food and of course the occasional chicken dance.  And in what has to be one of the best Idaho cover bands — Pilot Error — rocked the crowd most of the evening.  Here is a video of the band doing a Def Leppard cover with Derek Roy as lead vocal and the awesome Roger Witt – on lead guitar.

As the evening wore on it seemed filled with young college kids who were trying hard to “be” the club scene.  Like those videos produced by I’m Shmacked.

Idaho Basin

Snake River and Great Basin area

The next morning was a continuation east on the mind-numbing straight road of Interstate 84. However, we really clicked off the miles to Twin Falls doing the freeway speed limit which is now set at 80 mph!  We rolled along and were surprised by how many 18-wheelers tried to pass us.

As a side bar, you might recall that in the mid-1970s, Congress established a national maximum speed limit by withholding highway funds from states that maintained speed limits greater than 55 mph. Do you remember the “I can’t drive 55” days?  The requirement was loosened for rural interstates in 1987 and completely repealed in 1995. As of today, 41 states have speed limits of 70 mph or higher. Oregon state legislators who seem to know more than the average citizen about how to protect us from ourselves just recently increased some rural interstate speeds to 70 mph.  Texas is the fastest at 85 mph.

Idaho

In route to Ely, NV

But I’ve digressed.  This part of our arid motorcycle journey took us on the Thousand Springs Scenic Byway which runs through the Snake River Canyon. We rode through bright green irrigated fields, crossed the Snake River, saw a waterfall spilling from the top of a high bluff, and watched windmills turning in the stiff wind.  As we headed further south on U.S. Route 93 we split the Great Basin that covers most of Nevada and part of Utah. There were mountains to the East and West, and the traffic thinned to an occasional tractor-trailer hauling freight or cattle.

Our ride ended that day in Ely, Nevada, which was founded as a stagecoach stop along the Pony Express, and later became a booming copper mining town.

We parked the bikes and enjoyed a nice dinner at the La Fiesta Mexican Restaurant.

On the Lonliest Road

On Nevada’s Loneliest Road

The following day we were up early and continued our ride south on one of Nevada’s loneliest roads.  I’m not sure about you, but I find the Nevada desert to be immensely beautiful and awe-inspiring. Even though most of the roads are flat and straight, the scenery is grand and I always enjoy the ride.

Just a few miles south of Ely is a turnoff for the Ward Charcoal ovens.  We didn’t travel down the eight miles of gravel road, but there are beehive-shaped stone kilns built by Mormons around 1876 to produce fuel for the silver and lead smelters serving the mines on Ward Mountain.  As you look across the valley at the Big Basin National Park, there is the 13,000 foot Wheeler Peak standing off in the distant.

More Lonely Road...

More Lonely Road…

We traveled the mostly straight 240+ miles and finally rolled into North Las Vegas and could see the skyline of the famous Las Vegas strip.  Speaking of the city that never sleeps, our posse picked up a lot of traffic at the U.S. 93/I-15 interchange and were immediately greeted with a dude on a sport bike weaving in and out of lanes.  Then adding to the traffic drama he started to split lanes at full on freeway speeds.

I must have missed that part of the training about how motorcyclists should always make sudden moves in heavy traffic!  Most people who’ve had any experience driving in and around Vegas know that it can be a bit treacherous. Cages with locals that always seem to be in a hurry and cabbies are out in force all day and night driving fast and cutting across multiple lanes.  Add to that the tourists trying to navigate a new city on the freeways and it’s a perfect storm of distracted drivers.

After all the traffic hustle and bustle I was looking forward to parking the bike for awhile and relaxing around the pool for a day.  That evening we took on the “clickers” (i.e. porn panderers) who stand on every corner of the Strip and aggressively try to shove advertisements for adult entertainment in your face.

Selfie

Departing Las Vegas

Don’t take me wrong, Las Vegas has world-class restaurants, cool bars, amazing entertainment and great weather, but after a couple of days of breathing air freshener the casinos pump into their ventilation systems to mask the reeking of camels, cigarillos, cigars and those slot machines going ding-ding-ding… I’m ready for some fresh air and wind in the face!

We did have an opportunity to walk through the sprawling Harley-Davidson dealer across from the “Welcome to Las Vegas” sign.  We checked out the new Milwaukee Eight touring bikes and spent some time chatting with a knowledgeable sales person about the 2017 differences.


It wasn’t too long (about 48 hours) and Las Vegas was in our mirrors as we rode out into the desert on Hwy 160.  We departed the city early so that we could tour through Death Valley before it got too hot.  It was still in the high-70 degree range as we departed.  We increased altitude going through Red Rock Canyon National Park toward Pahrump as the desert landscape morphs from sandy, rocky terrain dotted with low brush and creosote bushes.  Big stratified rock formations and hills define the valleys in the distance, closing in on the road periodically before opening up to a wide expanse of flat desert floor. It’s a wonderland of muted color.
Rearward pic

Looking back on Hwy 190

We fueled up in Pahrump which is an interesting town.  Like in the rest of Nevada, gambling is legal in Pahrump, and there are several casinos to take advantage of that fact. But, unlike Las Vegas, the casinos in Pahrump are present but not dominant. They’re smaller and a little less intimidating.  There might be some wisdom in staying overnight in Pahrump instead of the hectic scene in Vegas. Certainly the traffic situation would be a lot less stressful.

At the Death Valley junction we turned west on Hwy 190 and headed for Furnace Creek where the Native American tribe known as the Death Valley Timbisha Shoshone Band of California are located.

Initially it was was quite comfortable, but as we descended into the valley it felt like someone was turning up an oven.  It was still early and the temps were in the high 80’s but by the time we stopped in Furnace Creek it was 100 degrees.  Surprisingly hot for the end of September, but the scenery is spectacular!

Death Valley

Death Valley – Timbisha Shoshone Tribe

It’s some of the best “landscape” on the planet that looks a bit like you’ve arrived on Mars. There’s nothing growing out there higher than your knee yet it will be forever etched in your memory as not just one of the greatest motorcycle rides ever but one of the most beautiful.  At one place in the park you can look down at one of the lowest points on earth at -280 feet in one direction and up to the highest point in the continental U.S. in another (Mt. Whitney, at 14,494).  It’s an amazing color contrast.

Existing Death Valley

Exiting Death Valley

We scurried on out of the national park and headed toward Mammoth Lakes on Hwy 395.  The first real town you come to is Lone Pine. In the early to mid 20th century, the area around Lone Pine, particularly the Alabama Hills, which lie between the highway and the Sierra range, was a popular setting for western movies.  Just west of town you’ll get another nice view of Mt. Whitney.

By the time we rode through the Inyo National Forest the desert heat had faded and we were getting hit with cooler air.  Much, much cooler as we gained altitude and it started to spit rain drops.  Not enough to soak the road or require rain gear, but enough to make it a bit uncomfortable.  Our ride on this day ended at Mammoth Lakes which is a ski and outdoor-sports town.

Heading up toward Mammoth Lakes

Heading up toward Mammoth Lakes

Surprisingly it rained most of the night, but the sky cleared up in the early morning and we departed Mammoth Lakes with the temperature only in the high 40’s.  A brisk start to our riding day as we continued north on Hwy 395 on the eastern side of the Sierra’s.  We rode around Mono Lake, and we climbed to another 8100-foot ridge, which offers a great view back to the Mono basin before starting back down past the turn-off for Bodie.

Mono Lake

Mono Lake

The last real town before your reach Nevada is Bridgeport.  We stopped at the Bridgeport Inn, for breakfast.  A nice place built in 1877 and about 23 miles from Mono Lake.  It’s a family run historic period Victorian hotel, old Irish pub, and fine dining restaurant.  After warming up a bit we continue our ride and crossed into Nevada about 50 miles after Bridgeport. Aptly named Topaz Lake covers the state line next to the highway as you cross.

We arrived in Reno for the start of Street Vibrations 2016. Downtown was rumbling with motorcycles of all shapes and sizes for the fall rally which marks the last big motorcycle rally of the season for the west. There was no shortage of vendors and having been to the event a number of times we repeated some of the events over a couple of days.

The Posse

The Destination: Timbisha Indian Country Posse

Part of the posse departed early Saturday morning and some headed out late morning to return back to Portland.  I’m not sure about you, but I don’t take many photos on the return trip from Reno as I’ve been on these roads a lot over the years and just focused on riding home vs. scenery.


In summary, we traveled over 2100 miles in 8 days with no mishaps, tickets or mechanical malfunctions. What more can you ask for?

 

Street Vibrations UPDATE:  There was some disappointing  news surrounding Street Vibrations which I learned of upon my return.  Jeffrey Sterling Duke, 57, of Georgetown, Calif. was shot to death on Interstate 80 near Truckee on Saturday night.  According to law enforcement he was semi-associated with the Vagos Motorcycle Club and his Facebook page noted that he was a Green Nation Supporter.

According to officials three motorcyclists rode up to the victim and fired multiple gunshots before taking off.  It’s not clear if this shooting is associated, but you might recall that five years ago this past weekend, members of the Vagos and Hells Angels Motorcycle Clubs exchanged gunfire during a deadly brawl on the floor of a casino in Sparks.

Randy Burke (Road Shows) applies some media “spin” and explains why the Street Vibrations Rally is not to be blamed for the shooting.

Photos taken by author.

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Sturgis Rally 2016 -- 76th

Sturgis Rally 2016 — 76th Year

Life is about choices. What to wear, what to eat, where to ride… And if you pondered each one in advance, trying to get it exactly right, you’d be left far behind and barely make it out of your house.

There’s something unique about touring by motorcycle whether it be spontaneous or calculated.  Some riders want a state-by-state listing of the best motorcycle roads with in-depth descriptions of each highway and ratings for the road’s scenery, surface quality, and a description of the best greasy food stops.  They obtain motorcycle maps, get motorcycle trip tips, reviews, suggestions, and more.  Others are just fine to point the front wheel in a direction with back roads, freeways and cornfields without ever looking at a map.

I’m having some personal restlessness and feeling a bit starved for rides this year. I was aiming for Laughlin, Sharkweek/Sturgis and Reno, but circumstances eliminated the first two.  I don’t need to worry about Reno, yet. Although, when I last looked, I see all the local hotels have already raised their rates for those dates.  Then I remind myself that the best rides I take are never the trips to any of the big rallies anyway.

And speaking of the heightened motorcycle adventure called Sturgis (August 6-13th) — prep is in full swing for the 76th Rally celebration which starts in a couple weeks.

Last year Harley-Davidson announced that the motor company is now the “official motorcycle” of the annual Black Hills Rally in Sturgis, South Dakota (through the year 2090!). And until November 2015, nobody had ever successfully trademarked the name of a city, but Sturgis Motorcycle Rally, Inc. is the official sponsor of the Sturgis Rally and it has trademarked “Sturgis,” “Sturgis Motorcycle Rally,” “Sturgis Rally & Races,” “Take The Ride To Sturgis” and “Sturgis Bike Week.” The corporation has also trademarked the official Sturgis rally logotype or picture mark. The oldest of these trademarks dates to 1997 and the most recent was registered in 2011, just before their suit was filed.  The Sturgis Motorcycle Rally, Inc., won that trademark infringement case against Walmart.

But, I’ve moved off topic where every American should try at least once the Legendary Steak Tip Dinner at the Loud American Roadhouse (no colors policy strictly enforced).

Harley-Davidson dropped a press release to outline all their plans at the 76th Sturgis Rally (HERE).  A quick re-cap is:
  • The Harley-Davidson Rally Point is a their permanent year-round space in Sturgis that will feature events and live music daily from the stage.
  • Kick-off Party for the 76th Sturgis Motorcycle Rally, Friday, Aug. 5, at 3 p.m.
  • Rides:
    • Mayor’s Ride featuring Grand Marshal Ben Bostrom, Monday, Aug. 8.
    • Harley-Davidson Editor’s Choice Bike Show, Tuesday, Aug. 9- Registration 8 a.m./Awards 4 p.m.
    • First Ever Angel’s Ride, Friday, Aug. 12 – The number of women riders is on the rise.
    • Free Motorcycle Demo Rides on the 2016 line-up.  Staging for demo rides takes place in the parking lot behind the Community Center
  • The Project RUSHMORE Experience is a behind-the-scenes and hands-on look at H-D’s latest touring motorcycle technology
  • H-D Fit Shop and Genuine Motor Parts & Accessories area is new this year will have a “Quick Install” area for 30-minute or less installations of selected accessories for your motorcycle.
  • Better than a selfie stick!  Pro Bike photos taken of you/your bike to post on social media and an option to purchase the photo as a keepsake.
  • Hollywood Harley Bikes from the movies Captain America and Avengers will be on display including Steve Rogers and the hero bike from FX’s Sons of Anarchy TV show will be located on a red carpet area

In addition, there are many, many other “not-to-be-missed” activities around town, in the camp grounds and at various music venues.

Whether you are spontaneously twisting throttles to South Dakota or making a road trip that is highly calculated — Enjoy!

@HarleyDavidson social media is providing wall-to-wall coverage at #LiveYourLegend.  The official H-D Sturgis App, is at:  www.h-d.com/sturgis.

Photo courtesy of H-D.
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