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It’s official.  The Great American Solar Eclipse and the potential for catastrophic disaster has produced the first ever Oregon Motorcycle Solar Eclipse Advisory: AVOID RIDING MOTORCYCLES, August 18 — 22, 2017 is the stated recommendation.

Plan to have a good time watching the 2-minute daylight-to-twilight event (around 10:15 am), but just don’t travel anywhere by motorcycle for 5-days!

Huh?  How did we get to this place?

The “once-in-a-lifetime” excitement and buzz surrounding the eclipse is now at Defcon 1 with less than seven days before the interstellar event.  For months people have been on an obsessive pursuit of the perfect photo location.  Get outside advertisements and turn your Oregon journey into a legacy have been everywhere,  Eclipse 101 brochures, guide pamphlets, and preparedness articles are in overdrive across all forms of media.

Advisory: Avoid Motorcycle Riding August 18 – 22, 2017

But, there is this bazaar pre-cog of an impending apocalyptic doom that is permeating the eclipse narrative given that hundreds of thousand of people and their vehicles — perhaps millions — will converge on the already severely overcrowded highways.

Can you spell Oregon anxiety and fear?

Media ratings often drive the “never miss an opportunity to drum up catastrophic hysteria:”  Did you set up a generator ‘war room’ in your basement in case of a state-wide breakdown of electricity and communication?  Did you rent a satellite phone to update your social media channels from Steens Mountain?  Does your family have an evacuation route and disaster preparedness plan?  Did you stock up on SPAM and water?  Do you have a full tank of gas?  Did you buy extra coolant and oil for the engine?  Do you have jumper cables?  Did you purchase a spare tire for your spare tire in case it goes flat?  Did you drain your checking account and now walking around with thousands of dollars in your wallet?  Do you have paper maps in case the cell phone grid goes down?  Did you take a first aid course?  Do you have a roll of duct tape?  Did you buy a package of souvenir: “The Path Of Totality” toilet paper?

Seems silly, but maybe the media should ask us if we remembered to breath?

Is the sky truly falling or is the daily drum beat of “chicken little” prudent preparedness?

I don’t think we want the celestial spectacle any darker and will know soon enough.  Though we might make fun of them a little, looking back, we may also sympathize, but after a long season of eclipse anxiety and survival doomsaying, condensed with all the scientific history, phony viewing glasses and hype — we should all be so lucky as to have yet another boring Monday on August 21st.

TIME photo modified by author with original courtesy of TIME.  TEAM Oregon photo courtesy of web site.

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Have you ever thought about what a member of the military eats when deployed?

Those splashy marketing videos never seem to show it and we’re left to wonder what’s in those MRE’s.

When we commemorate the men and women who have died while in military service we tend to talk about “the troops” in an abstract form these days.  Bumper stickers remind us to “support the troops,” which is the functional equivalent of a bumper-sticker request to “imagine world peace.”

The nightly news, when they depart from the daily Trump “Groundhog Day” spotlight, will sometimes feature “In Remembrance” lists of “The Fallen,” which quickly scroll across our screens—distancing ourselves from them—their complexity, their individuality, their family, their humanity, before the next re-run of Seinfeld begins.

Memorial Day involves parades and a variety of solemn services, but most often, it involves barbecues.  Which for many allows us to be ignorant of what “the troops” service entails in the first place.  It’s not, of course, that “the troops” don’t deserve our admiration; it’s that they deserve much more than one day or weak displays of convenient gratitude on a bumper sticker or the empty logic of “support our troops” in a Twitter tweet.

The National Moment of Remembrance Act, encourages all-Americans to pause at 3 p.m. local time on Memorial Day for a moment of silence to remember and honor those who died in service to our nation.

So on Monday, May 29th, please take a moment to reflect and ask what it’s like, what it’s really like, to be a soldier.  And honor those who died in service to our nation.

The Oregon Department of Veterans’ Affairs has posted a list of Memorial Day events across the state on its website.

Photos taken by author’s father in Vietnam.

All Rights Reserved © Northwest Harley Blog

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Many automotive motorists simply are not taking their driving task seriously.

Distractions are everywhere and some seem to think cruising down a public road is a passive activity rather, it’s a complex task that involves concentration and more than just knowing how to use the accelerator, brakes, and steering.

Few automotive motorists will land on this blog post, but if they do here are some key messages for drivers:

  • Look For Motorcyclists — Use your eyes and mirrors to see what’s around, and check the blind spots when you’re changing lanes or turning at intersections. Look, and look again.
  • Focus on Driving — Don’t Text, hang up the phone, put down the eye lash liner brush, stop adjusting the sound system, ignore the navigation system, settle the passengers, and DRIVE.
  • Use Your Turn Signals — Signal your intentions for everyone’s safety.
  • Give Motorcycles Some Room — Don’t tailgate or pass too closely.
  • Take Your Time — Nothing is as important as the safety of your loved ones, yourself, and the others with whom you share the road.

Key messages for motorcycle enthusiasts?  Responsible riding habits are paramount and always worthy of special attention.

2017 Proclamation

May is Motorcycle Awareness Month and it’s time to remind everyone about driver safety.  Please keep your mind on the road!

NOTE:  As of the blog posting time stamp there’s been NO proclamation from Oregon’s 38th  Governor or the Governor’s Advisory Committee on Motorcycle Safety on the May 2017 Motorcycle Awareness Month.  Of course members are supportive of everyone being a responsible rider with efforts centered on training to improve rider skills and communicating the dangers of motorcycling, but a statement for this year has yet to be released.

UPDATED: May 4, 2017 — CORRECTION: Governor Brown did sign a 2017 proclamation in late April about May being Motorcycle Awareness Month.  See HERE.

Photo courtesy of Motorcycle Rider News.

All Rights Reserved (C) Northwest Harley Blog

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Screen Shot 2014-06-04 at 2.35.53 PMDo you agree with the adage — “You are what you ride?”

While I don’t claim the axiom is foolproof, there are many observable examples that support the concept — from the successful lawyer driving to the office in a tire-shredding German sedan and then rides a chopped and stripped down Forty Eight on the weekends, to the general contractor who most days is in a tool-ridden F-250, but prefers to ride a CVO Limited, the grand American cruiser for the long road trips.

I fell hard for Harley-Davidson (over 20 years ago now) and it took me more than three models later to acquire the current riding spirit of the Road Glide.

I’ll admit it.  I enjoy the attention that comes with owning motorcycles of the Harley-Davidson caliber — parking lot discussions and drive-by salutations from strangers.  Sure it sounds pretentious, but I’ve spent way too much time behind the handle bars of a Honda and Yamaha to resist metaphorically blowing my own horn.

Right or wrong, many of us place a great deal of importance on what we ride. Critiquing others freely, we are likewise judged by the sheet metal of our ride.  Because, like it or not, motorcycles are a reflection of ourselves — a view into our wind in the face wandering soul.

Think about it.

We often purchase what fits our current character and life status. Everything from the color to the style and model is carefully and deliberately selected.  Much of our riding and our life for that matter, is spent developing this ride persona — and it evolves as we do.  Our environment may change from year to year where a mortgage or a kid in college influences what sits in the garage — as would the line of work, the economy, the community and our circle of friends.  Whether we currently own the motorcycle of our dreams does not mean the statement is any more or less true.

As we know, not everyone can live with a Harley-Davidson status symbol — whether they intended to or not. Just go to any dealer and look at the low-mileage castaways in the used area. Those owners moved on to a more practical ride or abandoned the entire motorcycle “lifestyle.”  An association with a Harley-Davidson motorcycle is an extension of ourselves and a natural consequence of the freedom of the road culture. Like clothing, we dress in leather, steel and rubber, the same as we do with cotton or silk. Color, texture, design and shape — we’re being seen in public with our best “outfits.”

But, there is one great equalizer for all this pomp and circumstance activity — the gas station!  It’s the one place where we gather like creatures in the desert at the waterhole, replenishing empty tanks. The perfect spot to critique both motorcycle and rider while staring through polarized shades at the others from a distance.  I might dismount and swipe a credit card at the pump as fellow bikers draw conclusions based on my re-fueling habits.  I’m not bothered by that — after all, I’m doing precisely the same thing they did just minutes earlier.

Vanity comes in many forms, and even the modest will present their motorcycle with some defiance — like wearing blue jeans to a formal event.  It’s just a different perspective.

You may deceive society by how you look and the way you dress, your manner of speech and education, the neighborhood you live in or the reach of your bank account, but none of this really matters in a material world.  Because in that moment of judgement, you are inevitably what you ride.

Photos courtesy of H-D
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A Marketing Staff Meeting at H-D?

Reflection of a Marketing staff meeting at H-D?

I don’t know who the people in “People” are and candidly I don’t care.  I use to have some casual interest, but as I’ve aged, I realized that promoting faux stars is how an industry makes itself feel good about itself.

 
I grew up in a different time.  Yes, I’m getting older, put me down for it, as some readers do, but unlike some of you I’m wise and experienced. And when I grew up, hard work, a bit of skill and insight would not only get you a house in a reasonable neighborhood, but the ability to support your family and go on vacation. Now, most people can’t even pay their bills.

When you think of “aging boomers,” what comes to mind?  Accelerating retirements, workforce skill shortages, stagnant incomes, or runaway health care spending?  It’s unlikely you think about aging as an economic drag on Harley-Davidson, right?
H-D History

H-D History

Down the road from my place, in the rolling farmlands north of Sunset Highway (U.S. 26), is a greasy burger joint called Helvetia Tavern … a place I’ve been known to frequent a little more often than my doctor might recommend, but the burgers are oh so good!  If you stop there on any given summer weekend, you might see a dozen or more bikers parked in the lot, who are talking bikes and showing off their blacked-out or chrome-laden Harleys.  And nearly all of them are over the age of 45. Many are over 50.

This isn’t a coincidence.  Harley-Davidson is a brand whose sales depend disproportionately — almost exclusively, in fact — on middle-aged males. There have been business case studies written and stock investment analysis looking at the H-D demographics while espousing doom and gloom for the company.  The fact is that motor company has been working hard to try and capture a younger, more diverse set of riders, including women and are trying to appeal to the less experienced and younger riders who want cheaper alternatives.

Blackline Appeal

Blackline Appeal

I would submit that riders younger than 30 generally lack the time, interest or the bankroll to buy a Harley for touring. And by the time they get into their 50s or older, riding with the wind in the face loses it’s allure.  It’s the noise, it’s the traffic, it’s the increased dangers, it’s the joint pain of long rides, it’s hot, it’s cold, it’s raining, it’s… always something.

I know that many of you are riding into your late 60s, but my observation is you’re doing it less frequently and you’re not buying a new bike as often as you might have in your 40’s.  That means Harley has a growth problem with the boomer demographic that will not go away.  Even with a robust economy which we are not experiencing.

But, this is all well documented and debatably old news (“Living High on the Hog” (WSJ: February 5, 2007).

Looking at the challenges...

Looking at the H-D boomer challenges…

The challenge for Harley-Davidson, in my view, is how they will continue to tap into the enormous resource that older Americans can provide?  Boomers are generally healthier and more educated than prior generations.  They are the largest group starting new businesses both in Oregon and nationally.  And many economic projections about aging are misguided because they are based on outdated notions about retirement and what it means to grow older.

I can speak with some authority on this aging topic and it’s debatable whether Harley-Davidson can grow if boomers decide to quit riding in mass.  I wanted to offer up some observations:

  • Boomers are bombarded by media.  In an attention overload society it’s very hard for the message to get noticed because it’s noisy out there and hype is more prevalent than ever.
  • Boomers believe everything they’re into should last forever, but it doesn’t, just like them.
  • Have all the latest gadgets but barely know how to use them.
  • Boomers know the lyrics of “Hotel California.”
  • The boomers can’t square looking good with feeling bad. All the hogwash about 50 being the new 30 and 60 being the new 40 has convinced them that they’re breaking the laws of science, but the truth is people break down, everybody does.
  • Want to be anti TV, but talk about doing Netflix marathons.
  • Were into the Great Society, but now don’t want to pay taxes, especially if the benefits don’t flow to them.
  • Believed boil-able vegetable bags by the Green Giant were the future only to find out fresh and local was truly “in.”
  • Thought college was where you grew up and learned something as opposed to overpaying for an entry ticket to a job.
  • Still believe in government, and that their voice and vote counts.
  • Know that you work ever harder for less money.
  • Remember when companies were loyal.
  • Remember when you fixed stuff, now you just throw it out and buy a new one.
  • Want manufacturing to come back to the U.S., but still want very cheap electronics.
  • Boomers talk about their health. The pills they take, the conditions they have, it comes up in conversation, and it doesn’t bug them, it’s akin to discussing bands when they were younger.
  • Realize opportunity has slipped through their fingers. But are still dreamers nonetheless.
  • Baseball, motorcycles and big block automobiles are so twentieth century.  Baby boomers don’t stop talking about them, but their kids shrug their shoulders and lust for the latest mobile device.

Sure some of these observations are broad generalities and I’m painting a large group with a wide brush here, but I’m sure something resonated, right?   Once upon a time the baby boomers were the younger generation, champing at the bit to replace our parents. But now we’re fading off into the sunset, just like Letterman.  So long the era of the baby boomers. They were the largest segment of the population, who pushed and pulled and help change the world.

But, let’s face it, aging isn’t so much about the fact that we are getting older.  It’s about how the motor company is always going after the young buyer and often denigrates or discounts the older demographic.  They make an assumption that today’s Americans will behave in much the same way as prior cohorts did.  I don’t know about you, but boomers in general have reshaped every element of society as they’ve aged.  And, I would submit that Harley-Davidson is placing a disproportionate amount of focus and customer feedback on the youth lifestyle.  Sean Cummings, H-D senior vice president of global demand reinforced this by stating:  “We’re targeting the 55 million Generation X’ers to get them back out and riding.”  In doing so, it makes it harder for Harley to keep a finger on the pulse of the aging motorcyclist.

It might be someone else’s time (looking at you Millennials and GenX), but what is not fixed is how affluent boomers respond to Harley-Davidson motorcycle changes.  You have to give boomers motorcycles/features they can get excited about and you can’t be too catering to old age.  No one likes to admit they’re getting older and at the other end of the spectrum you’ll alienate the entire boomer group if you cater to youth.

Power, sex and youth have long been used to sell motorcycles, so anything that suggests older buyers might not be as virile and agile as they were could backfire and only serve to fulfill the “Silver Tsunami.”

Photos courtesy of marketoonist.com and H-D.
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Screen Shot 2016-07-08 at 11.07.03 AMI never had the opportunity to meet or hang with Adam Sandovalas and Scooter “Trash” Sandoval, his Chihuahua.  He’s traveling around the U.S to every Harley-Davidson dealership raising money and awareness for the children of fallen soldiers. Basically it’s a ride, stop, meet and greet, throttle up to the next dealer and repeat.  You can follow along on his web site at Scootin’ America.

Similar to the USPS slogan, neither snow nor rain nor heat nor gloom of night will keep Adam and Scooter from the swift completion of his task.

I remember seeing a Facebook post back in June of Adam and Scooter stopping at PDX Speed Shop and recall thinking it would have been cool to shake his hand and listen to a couple of his stories on this cross country adventure.  I admired the fact that here is a person willing to put his personal life on hold and do what he believes in to get the job done.

Screen Shot 2016-07-08 at 11.14.26 AMMany of us have thought about doing something similar or noteworthy on our motorcycle.  I’ve heard and been part of the discussions in my own riding circles.  Take a couple months to do this or a bucket list dream ride of doing that, but more often than not we stop – just short of pulling the bike out of the garage.

Adam has dedicated a couple of years time to ride thousands of miles on his 1996 Harley-Davidson Electra Glide and spread the word benefitting those who need a hand.  I could drone on about Adam and his accomplishments, but this has already been done. I could write about his dedication to see this project through to the end and his drive to make a difference, but there are plenty of photos of the endless handshakes and well-wisher’s.

What I really wanted to bring attention to is that on July 2nd, on the way to one of the first Harley-Dealer stops of the day, a lady driving in oncoming traffic came across the center line and hit Adam. Scooter was okay, but they Life-Flight Adam to the UPMC Presbyterian hospital in Pittsburgh where he was admitted. He was stable and underwent surgery on July 3rd. He is progressing well given the situation and started the first day of physical therapy on July 5th.  If interested you can follow his updates on his Facebook page HERE or on his Twitter page HERE.

His stated goal is to fix himself up along with the Harley and complete his mission for our soldiers.  If you want to know how-to-help please visit HERE.

To read that Adam wants to get back out there and finish the task got me to thinking that innovative marketing is the underbelly of Harley-Davidson success and wouldn’t it be cool if they provided a bit of positive outreach and started a fund to loan or buy him a new bike!  This is something that would clearly serve all and is a win-win-win.

Harley-Davidson’s U.S. Media Relations Manager is Jen Hoyer.  If you have some passion about this her contact info is HERE.

Photos are courtesy of Scootn’ America.

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Screen Shot 2016-07-07 at 3.34.02 PMThe State of Oregon has more than 74,000 miles of total roads and highways to wander as you set out on your northwest adventure.  The state is known for a diverse landscape including the Pacific coastline, the Cascade Mountain Range, and the flat central/eastern desert. It’s the ninth largest state and with a population of 4 million, the 26th most populous.

Yet, over the last couple of weeks the state is being defined by an alarming spike in motorcycle accidents and rider deaths!  OSP flash alerts are HERE.

  • On Highway 36 on June 24th a 2004 Harley crossed the center line and struck a Ford Ranger head-on. The motorcyclist, 56-year-old Michael R. Lucier of Swisshome, died at the scene.
  • On June 25th there was motorcycle crash on Highway 46 at milepost 7 (Caves Highway near Cave Junction).  The preliminary investigation revealed that a 2001 Triumph motorcycle was eastbound on Highway 46 at milepost 7 when it left the roadway on a corner. The motorcycle struck a tree and the rider, Patrick Michael Daley, age 57, of Cave Junction, was thrown down the embankment and pronounced deceased at the scene.
  • On June 26th there was a report of a truck versus motorcycle collision on Interstate 5 at the 235 interchange (just north of Albany). The 1995 Kenworth truck tractor was towing a chip trailer and had been traveling southbound on Old Salem Road. The truck began to make a left turn onto the Interstate 5 southbound on-ramp, but turned in front of a northbound 1995 Kawasaki motorcycle. The motorcyclist crashed as a result of the truck turning into its path. The rider, Kevin R. Argo, age 39, of Lebanon was pronounced deceased at the scene by emergency personnel.
  • On June 30th near Deadwood, OR, Richard F. Araujo, 68, died when he missed a corner on his 1992 Harley Davidson and sideswiped a Dodge pickup. It was the 2nd fatal motorcycle crash on Highway 36 in less than a week.
  • On July 2nd OSP responded to a report of a motorcycle versus vehicle crash on London Road near the Cottage Grove Reservoir.  Information revealed a 1999 Honda 900 motorcycle was traveling southbound on London Road at a high rate of speed just as a 2008 Chrysler Sebring was pulling out of a private drive northbound. The motorcycle impacted the driver’s side of the Sebring. The rider, identified as Cory Nathan Tocher, age 33, of Cottage Grove, was thrown from the motorcycle and pronounced deceased at the scene.
  • Also on July 2nd there was a report of a traffic crash involving a motorcycle rider and an SUV on Southeast 82nd Avenue near Schiller Street.  Efforts to save the motorcyclist, 45-year-old Aaron Christopher Rufener were unsuccessful and he was pronounced deceased at the scene by emergency personnel.  The driver of the SUV, a 44-year-old man, remained at the scene and was cooperative. Officers learned that he was driving northbound on 82nd Avenue and was turning left into the Don Pedro Mexican Restaurant parking lot when the southbound motorcycle rider crashed into the passenger side rear of the SUV, a 2004 Chevrolet Trailblazer. The motorcycle is a 2013 Harley Davidson.

In addition, on July 5th there was a vehicle crash reported on I-5, just south of Ashland.  The crash, involved a BMW motorcycle and a semi-truck going southbound at mile post 10.5.  The motorcycle was from Mexico and was traveling at about 70 mph when it ran into the back of a semi-truck.  The motorcycle driver was transported to Oregon Health and Science University to be treated for his life-threatening injuries.

On July 6th, again on I-5 in northern Josephine County near Wolf Creek, OSP responded to the single-vehicle accident at milepost 80.  David Carl Freiboth, 61-year-old of Mercer Island was riding his Triumph motorcycle in the fast lane of I-5 when a semi-truck in the slow lane quickly signaled and changed lanes in front of him.  Freiboth told OSP he hit his brakes and quickly veered away from the semi, which caused him to hit the median and lay his bike down. He complained of shoulder pain and was transported by AMR Ambulance to Three Rivers Medical Center for treatment.  A motorcyclist behind Freiboth confirmed the incident, but was unsure about the description of the semi – which did not stop after causing the mishap.

Oregon has no shortage of steep grades, tight curves and awesome views that can be fascinating on a motorcycle.  But, please, PLEASE pay attention because we want you to live through your trip here!

If you are new or considering a motorcycle visit to the state I urged riders – to review motorcycle safety information.

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