It’s real, and it’s spectacular. Fastest I’ve ever clicked “buy.”
Wait! Not so fast. What are you talking about Mac?
Today was historic. The original film starts out greeting thrillseekers, music lovers and conversationalists all across the frozen plains.
You had me at; “You’re here by the grace of your lineage.”
But, I’ve wandered off the main trail.
Our “movie hero,” Jochen Zeitz, chairman, president and CEO Harley-Davidson, was an actor riding — yes, RIDING — an actual motorcycle. That in of itself might be a first?! There he was in the scenic landscape of Kenya, Africa no less. Traveling to the vast wildlife preserves to lasso the FIRST twin Adventure Motorcycle and bring it back to Made in America!
Nothing to see here Buell owners.
The emotional exhaustion of this past year must have gripped Mr. Zeitz’ soul, as he peered out onto the Segera Retreat, where a herd of zebra graze, swishing their tails in unison to keep the flies away. Where a long giraffe at the outer edges of the garden keeps him company as he ploughs through a lengthy to-do list waiting for the Milwaukee employees to wake up.
Today Mr. Zeitz must be just thrilled of simply being alive and to share his wisdom with the motorcycle adventure world.
At the film preview, Journalists cheered… remotely of course. There were tears and applause, then more tears as the press fell apart during the historical Harley-Davidson Pan America launch today. Harley-Davidson told a syrupy sympathetic story with dramatic musical overdubs on how the motor company always made off-road bikes. The film narrator described that this isn’t Harley’s first dirt rodeo. You might recall, that back in the 1960s and 70s, Harley offered a variety of small dual-sports, and even briefly got into the motocross game. Harley filled the gap in their lineup by purchasing the Italian motorcycle manufacturer Aermacchi. Not too long after, Harley gave up on the idea of small dirt bikes and sold Aermacchi, which eventually became the company we know today as Cagiva.
It’s fairly evident that the motorcycle press has become nothing but “exhausting love letters to consumerism.” I’ll save my cynicism as a more legitimate response to a product launch once I have a chance to fully review the stats vs. just post another emotional reaction.
We all know that Harley-Davidson is trying to break into the popular adventure motorcycle scene with the 2021 Pan America 1250 and Pan America 1250 Special. The motorcycle and dealer network will compete with some of Europe’s top players, including the BMW GS 1250, KTM 1290 Adventure, and the Ducati Multistrada V4. Harley-Davidson pricing begins at $17,319 for the base model and $19,999 for the Special. The models will arrive at Harley-Davidson dealerships in spring 2021.
For me, it was an immense privilege both physically and spiritually to witness the Pan America launch via film/video. #sarcasmalert
Image courtesy of YouTube: Harley-Davidson Original Film (25:45 minutes)
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