The H-D 21 Virtual Launch

H-D 21 Virtual Broadcast

The H-D 21 virtual broadcast was an all digital event to announce new 2021 motorcycles, parts and accessories.

The new model launch yesterday came less than a year after the motor company reported plans to streamline its product portfolio by 30% while overhauling its launch timing (historically every August) and go-to-market practices for maximum impact.

As soon as the media, dealers and consumers logged into the Harley-Davidson online portal, I knew this year’s product launch was going to be … different.

The event opened with a long video montage on the joys of the motorcycling experience.  I watched Jason Mamoa gush about his Harley family, or “Ohana” — you’ll remember him as Aquaman.

As someone who has served time in the trenches creating marketing campaigns, this was the traditional entertainer-as-a-promotional vehicle initiative.  The idealized figure introduced Harley-Davidson CEO Jochen Zeitz who teased the audience with a number of motorcycles and projects that he apparently can’t speak about yet.

Huh?

As the motorcycle launch wore on, with a selection of motor company smooth-talking prognosticators from various departments sharing bits of information about updates to Cruiser, Touring and CVO models, the value of an all-virtual Harley-Davidson product roll-out actually became less clear. The new products, which we usually look forward to, felt less exciting. It’s hard to determine the viability of any product by watching a slick video about it in a browser. The discussions about the Harley-Davidson future of motorcycling felt less like revelatory conversations and more like a TED Talk that I’d scroll past in my Twitter feed.

For me the serendipity of discovery was gone. One of the most exciting parts of a product launch has been finding out about something or learning about something new through pure chance. At a virtual H-D 21, that’s a virtual impossibility.

Street Bob 114

But, I’ve digressed.

Cruiser Updates
Harley stated that the Street Bob 114 is the lightest Softail model to be equipped with the Milwaukee-Eight 114 engine. The legendary Fat Boy receives refreshed styling for 2021, getting brilliant chrome instead of satin chrome on the engine and exhaust, the front end, the rear fender struts and console.

Touring Models
The 2021 Touring lineup includes three baggers that feature the Milwaukee-Eight 114 motor: Road King Special, Road Glide Special and Street Glide Special. The Street Glide Special and Road Glide Special get new two-tone paint options, and a choice of a blacked-out or bright chrome styling treatment – a choice between dark and sinister, or brilliant and more traditional.

Fat Boy

Road King Special and Street Glide Special models get a new brilliant Daymaker LED headlamp. All Harley-Davidson Touring models that are equipped with the colour touchscreen Boom! Box GTS infotainment system that now have Android Auto and Apple CarPlay compatibility. The feature requires a wired connection to a smartphone rather than going through Bluetooth.

CVO Models
Custom Vehicle Operations (CVO) motorcycles are the poster child for Harley-Davidson’s styling and performance. The Milwaukee-Eight 117 V-Twin engine is exclusive to CVO models as standard equipment. For 2021, the CVO Street Glide and CVO Road Glide models receive all-new Harley-Davidson Audio provided through an exclusive partnership with Rockford Fosgate.

CVO Limited

The audio systems, featuring speakers and amplifiers, were designed specifically for Harley-Davidson motorcycles. These components will also be made available through Harley-Davidson Genuine Motor Parts & Accessories for 2014 and newer Touring models equipped with a Boom! Box infotainment unit.

The 2021 CVO models (CVO Street Glide, CVO Road Glide, CVO Limited and CVO Tri Glide) all feature new paint options and styling features. All four CVO models are also equipped with RDRS safety equipment, including Cornering Enhanced Electronic Linked Braking, Cornering Enhanced ABS, Cornering Enhanced Traction Control, Drag-Torque Slip Control, Vehicle Hold Control, and Tire Pressure Monitoring System.

Pan America 1250

Pan America Global Reveal
The upcoming and over exposed Pan America 1250 adventure tourer was previewed in the virtual launch broadcast, but the most important details weren’t provided as it’s official launch is set for February 22nd. Mark your calendar and register for the event HERE.

It will be interesting to compare how this virtual launch broadcast performs in attracting potential motorcycle buyers and if it will drive demand for products or make an emotional connection to the Harley-Davidson brand.

It’s been my experience that: “People don’t buy “what” you do, they buy “why” you do it.”  — Simon Sinek

Photos courtesy of Harley-Davidson

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The 2018 Harley-Davidson Lineup — The New, Provocative and Peculiar

2018 Softail Lineup – Eight all-new models

When is “new,” “all-new,” “brand new,” “built from the ground up new,” “the newest,” “newer and refreshed,” advertising claims of an existing or previous Harley-Davidson really new?

Is there no objective basis by which to measure when a motorcycle is actually “new?”  What do you think?

It’s been reported that motorcycle enthusiasts are holding on to their old, reliable wheels for longer stretches of time, but Harley-Davidson wants to change that and has rolled-out the “brand new” 2018 #FreedomMachine models. Dealer launch video is HERE.

Send in the millennials and let’s make a deal!

Or in other words,  what the company is hopeful for after the ‘largest ever product development project’ was undertaken.

All-new Softail mono shock rear suspension

They may not look very different, but the 2018 changes to the engine, frame and suspension over shadow any “new” colors, new handle bar position or new seat thread design.  “All-new” is really what we’ve been promised to modernize these traditional bikes and it’s not a rehash of the old.

The quick read is that the Softail and Dyna product lines, as riders have known them previously, are gone.  The Dyna family is discontinued and the Dyna nameplates are now Softails!

Softail Big-Twin cruiser models

That’s the provocative and on the 2018 model revamp, all of the models that used to be in the Dyna’s lineup — the Fat Bob, Low Rider and Street Bob — rolled into the Softail lineup — Softail Slim, Heritage Classic, Deluxe, Fat Boy and Breakout — Harley completely redesigned the Softail chassis.  Not a minor cosmetic change, but a complete overhaul of the entire frame and suspension.  The new under-seat mono shock rear suspension aims to offer improved ride quality, traction, and control while the triangular swingarm maintains the classic lines of a hardtail frame.  The revamp also includes key accommodations for last years release of the Milwaukee-Eight, the first four-valve-per-cylinder heads engine packaged into the classic 45-degree V-twin.

From the styling department, all the new 2018 bikes have a much darker and aggressive paint scheme.  It’s largely a brooding “protester” feel with colors matched and with a “masked” or blacked out engine. There are smaller changes to individual models such a color-coded inner fairings, new wheels (including a 21” one for the Road Glide) and different exhaust finishes.  Oh and don’t forget that riders can now pair Bluetooth headsets with the stereo to remain wirelessly “connected” — on its top-of-the-line touring models.

I’ll address the hype right here: Your motorcycle and your smartphone are starting to have a lot in common, though only one can be used to take a selfie — at least for now.

115th Anniversary Eagle Badge

Lastly, the motor company announced the 115th Anniversary edition motorcycles.  There will be two limited-edition, serialized designs with 115th Anniversary Eagle and special anniversary paints available on nine different models in 2018 to celebrate the birthday.

But, what about that peculiar…

In the social media and PR launch extravaganza for the 2018 line up earlier this week, Harley-Davidson quietly discontinued the V-Rod.

Discontinued V-Rod

The 2017 V-Rod Muscle and Night Rod Special are the final iterations of the VRSC (V-Twin Racing Street Custom) line.  You may recall this motorcycle had the Revolution engine that was co-developed with Porsche and based on the VR-1000 Superbike that Harley used in competitive drag racing.  It had a hydro formed tubular frame, a gas tank under the seat with round-topped airbox cover up front posing as a gas tank.

This was often referred to as the Harley for the non-Harley motorcycle rider and was a testimony that engineers and the brand were capable of doing something very different.  It was introduced in 2001 and discontinued 16-years later.

It would seem that Harley-Davidson is no longer “building products that fulfill customers dreams on the drag strip!”

Photos courtesy of Harley-Davidson

All Rights Reserved (C) Northwest Harley Blog

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Ten Commemorative Models For The 110th

At Sturgis 2012 and the marketing spin on the delayed launch of new 110th Anniversary models.

A couple weeks back, Harley-Davidson announced its 2013 model lineup.

I’ll cut to the chase.

What the marketing department portrays as a launch at the intersection between craft, art, and technology… it is in truth mostly carryovers and there is little to stimulate excitement other than a new paint scheme.  Adding fuel to the excitement starved debate is how H-D was late to release the 2013 motorcycles compared to previous years.  Why did the motor company avoid the traditional opportunity to showcase the new models at Sturgis?  Instead having a wooden crate on display with the launch date stamped on it for later in August.  I was disappointed and thought it was a bit lame, but it likely stopped people from asking the pesky question of where are the ’13 models, over and over of the Sturgis staff.  They could just point to the box…

Post Sturgis and as expected (and previously blogged HERE) there are a number of 110th Anniversary models receiving the press attention. Understandable, given its the kick-off celebration of the 110th Anniversary.  Recently at the Harley-Davidson Museum, and then in a Europe continuation of the festivities at European Bike Week in Faaker See, Austria, on Sept. 4-9, 2012.  However, the ‘official’ Harley-Davidson Anniversary Celebrations will unfold in Rome, June 13-16, 2013, and in Milwaukee, Aug. 29-Sept. 1, 2013.

H-D vendor area at Sturgis 2012

There will be ten models available as part of the 110th Anniversary Editions.  They will have unique serial number plates and Anniversary Vintage Bronze/Anniversary Vintage Black paint (CVO models get Diamond Dust/Obsidian paint).   Each will feature commemorative solid bronze fuel tank badges plated in black nickel and then distressed to highlight the bronze. A bright gold-tone Bar and Shield cloisonné is inserted in the main body of the “single wing” badge along with special anniversary badging and trim.  All of the Anniversary Editions will be loaded up with factory-installed options as ‘standard equipment’ including a premium price between $665 and $2,495 over the non-Anniversary models.

The ten 110th Anniversary Edition Harley-Davidsons are:

• 1200 Custom 110th Anniversary Edition (limited to a quantity of 1,500): MSRP $11,699
• Super Glide® Custom 110th Anniversary Edition (limited to a quantity of 1,450): MSRP $15,999
• Fat Boy® Lo 110th Anniversary Edition (limited to a quantity of 1,750): MSRP $19,499
• Heritage Softail® Classic 110th Anniversary Edition (limited to a quantity of 1,900): MSRP $20,799
• Road King® 110th Anniversary Edition (limited to a quantity of 1,750): MSRP $20,999
• Electra Glide® Ultra Limited 110th Anniversary Edition (limited to a quantity of 3,750): MSRP $25,999
• Tri Glide® Ultra Classic® 110th Anniversary Edition (limited to a quantity of1,450): MSRP $33,499
• CVO™ Ultra Classic® Electra Glide® 110th Anniversary Edition (limited to a quantity of 1,100): MSRP $38,599
• CVO™ Road King® 110th Anniversary Edition (limited to a quantity of 900): MSRP $30,999
• CVO™ Road Glide® Custom 110th Anniversary Edition (limited to a quantity of 900): MSRP $33,999

Historically the Anniversary models become a collector item and sometimes retain higher resale value.  In addition, for 2013, the motor company is pushing the Hard Candy Custom program, a shout-out to the styling movement from the chopper era of the 1960s that showcases metal flake paint, and styling details.  The motor company also introduced the new CVO™ Breakout™ model.

Photos taken by author at Sturgis 2012 and courtesy of H-D.

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The Harley-Davidson 100W Smile

Not so long ago the saying among motorcyclists was “there is no replacement for displacement.”

In fact, on CVO models the 1800cc (110 cu in) engine produced copious amounts of torque and high horsepower numbers… it was the key to happiness and a big smile.  It’s H-D’s analog approach to a mostly digital world.

But, let’s start from the beginning.

Remember the day you sat in your basement, in your bedroom with the lights off, driving the stereo speakers to the point of distortion, listening to music that energized you and soothed your soul at the same time?

Well get READY!  Along comes the 2012 models and we’re talking about a one-hundred watt smile which emanates from the Harman/Kardon Advanced Audio system.  The kids these days might be listening on earbuds, but the H-D creators are clearly freaks for sound.  Who says high-end motorcycle audio has to be difficult?!  What’s coming out of the speakers on the new models is positively mind-blowing.

I’m financially challenged, but even I was doing the calculation on a new 2012 CVO Street Glide from Harley-Davidson…  New this year is a second 100W per channel amplifier and bridged tweeters mounted in the saddlebag lids.  That’s a total of eight speakers and two power amplifiers kicking out 400W of lower mid-range and crisp highs of crashing cymbals.  Not quite the gut-kicking bass of JBL concert speakers during a U2 concert, rather it’s like a warm ooze embrace of a digital sound field.  It’s the aural grease you’ll need to make it through the day!

The new 2012 CVO Road Glide Custom gets a boosted 100W (up from 80W) amplified Harman/Kardon system too.  The speakers are not the $3000 a pair Dynaudio BM15A’s you’d find in a music studio, but new this year are the two-way 5×7’s for booming down the boulevard.  If I had either of these motorcycles I’d park it in the garage and shut all the windows because the music tracks on this system mean you’ve got to crank the volume – up enough – that you’d be in the same room with the band.  Yeah, it’s that good.

For many riders they will stop right there when reviewing the new 2012 models and look for the check book.  But there is more…  H-D standardized on the Twin Cam 103 engine (with automatic compression release) as standard equipment on Softail, touring and most Dyna models.   H-D launched the V-Rod 10th Anniversary Edition and the new Dyna Switchback.  Some additional 2012 highlights include:

• A Security Package that pairs Anti-lock Braking System (ABS) with Smart Security System with proximity-based, hands-free security fob is available for all 2012 V-Rod, Dyna, Softail, Touring and CVO models. The Security Package is standard equipment on CVO models and on the Road Glide Ultra, the Electra Glide Ultra Limited and the Road King Classic. The Security Package is a factory-installed option for all other models.
• The Night Rod Special is updated with new tapered tail section, lighter-weight wheels, an inverted front fork and improved ergonomics. Harley-Davidson celebrates a decade of power cruising with the V-Rod 10th Anniversary Edition motorcycle, finished in Brilliant Silver Pearl bodywork.  All V-Rod models will carry V-Rod 10th Anniversary badges.
• The new Dyna Switchback combines hard saddlebags and a windshield with the eager handling and Twin Cam 103 performance of the Dyna chassis. It’s a custom-touring bike ready for a long weekend trip, until the detachable bags and windshield are removed.
• The Fat Boy and Fat Boy Lo have a new reduced-reach handlebar for more-comfortable ergonomics. The Softail Deluxe and Heritage Softail Classic will be available with a new optional “tubeless” Chrome Aluminum Profile Laced wheel option for ease of tire replacement and repair.
• On Touring models, the Twin Cam 103 is equipped with an oil cooler. All Touring models except the Ultra Limited will offer a new “tubeless” Chrome Aluminum Profile Laced wheel option.
• The Sportster line cuts across a broad range of riders with models ranging from the XR1200X to the SuperLow to Dark Custom roadsters like the Iron 883, Nightster and Forty-Eight. The Sportster 1200 Custom can be personalized for fit, function and style with H-D1 factory customization, and new 1200 Custom color options have been added to Bike Builder this year.

If any of this appeals to you go online to H-D and check it out.

Photo courtesy of RCA/Popular Mechanics (circa: 1958)

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