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Easy Rider Poster at Sunset Gower Studio

Easy Rider Poster at Sunset Gower Studio

Last spring I happen to be in Hollywood on a work gig and got a Sunset Gower Studio tour.  Sunset Gower has been part of the Hollywood film history since there was a Hollywood.

While wandering through the writers’ suites and the studio lot I walked down this hallway and came across an Easy Rider poster.  The Sunset Gower sound stages were used for the movie.

No one could have predicted that Dennis Hopper and Peter Fonda’s small budget film, fueled by motorcycles and amazing music would redefine pop culture.

In fact, it’s impossible to even think about this film without the opening riff of Steppenwolf’s “Born to Be Wild” echoing in your head.  In the movie industry, it’s rare that a film and its soundtrack break through to the masses.  Easy Rider was an incredible success commercially and culturally (it inspired an entire genre and a hundred knockoffs), and the impact of the soundtrack was revolutionary.

“The idea was to have the music which accompanies the cross-country cycling scenes reflect current times,” Peter Fonda told Rolling Stone in 1969. By compiling prerecorded tracks and music specifically created for the film to make a “musical commentary” and companion to the movie.

IMG_2785Additionally, the Easy Rider soundtrack laid the groundwork for Michelangelo Antonioni’s Pink Floyd-led Zabriske Point the following year and nearly every classic film soundtrack of the next four decades, from Singles to Forrest Gump to Drive.

The soundtrack paints a picture of the counterculture on the brink of the Seventies.   Steppenwolf’s get-on-your-bike-and-ride anthem along with the bluesy dealer epic “The Pusher,” and the classic cuts from the Jimi Hendrix Experience, the Holy Modal Rounders and the Byrds (whose Roger McGuinn also scored the film) makes an epic film.

As the story goes, Bob Dylan was recruited by Peter Fonda to pen the film’s theme “Ballad of Easy Rider,” (soundtrack) and after jotting out a few lines, told the actor to give the lyrics to McGuinn to flesh out.

Photos taken by author and courtesy of Sunset Gower Studio and Silver Screen Collection/Hulton Archive.

All Rights Reserved © Northwest Harley Blog

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Harley-Davidson Out-Performers

The 1970 Harley-Davidson Out-Performers

In the last few years Harley-Davidson has been known to confront stereotypes in their advertising.

Think “E Pluribus Unum” campaign which means “Out of many, one”, and it is promoting the uniqueness of the Harley-Davidson riders.  Or how about the “No Cages” campaign which puts “real” Harley riders in the spotlight, to reinforce the image of what you think about motorcycle riders.

If nothing else the motor company should get credit, it does have a highly developed capacity to adapt their business to change.  In the mid-70’s, A.M.F. went too far when it replaced the Harley name with its own.  Apparently unaware of the magnitude of that marketing decision.

What kept Harley going in those dark days, and what is driving it now, is the fact that the motorcycle it makes is not just a product, but rather the centerpiece of a lifestyle, “Hook”.

So on #TBT (Throwback Thursday) here is a 1970 advert about how Harley-Davidson was Out-performing!

Photo courtesy of H-D and Adbranch.com

All Rights Reserved © Northwest Harley Blog

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Gregg Allman

Gregg Allman

“I’ve got to run to keep from hidin’
And I’m bound to keep on ridin'”

The 1973 reference is when the Allman Brothers were the biggest band in the country.  Duane had died two years before, but the band carried on, ate a peach, and emerged with the “Brothers and Sisters” album that was so prevalent we were all ramblin’ men and women.

Remember 1973…  scratch that, you probably weren’t even alive back then. The preoccupation of young males was the stereo shop on Saturday afternoon followed by some tuning of your ride.  Back in the day music used to be a commitment.  You actually had to step out of the house and go to your local store to buy the vinyl album.  After paying with hard earned cash you returned home to the Marantz amplifier and Advent speakers, dropped the Dual turntable needle and digested it.

America has a bit of an outlaw culture.   Boomers understand this as the great American pastime was to get in a vehicle or put some wind in the face and set off across this great country of ours, where no one knew where you were going, or where you were, which is exactly how you liked it, because we don’t really want to be boxed in, we want to be free.

So, today I’m driving north on the spot where all commuters know traffic grinds to a halt, pushing the buttons on the satellite radio and I hear “Midnight Rider.”   It’s the track that got all the airplay from the “Laid Back” album.  And I’m instantly transported back to that high-school swagger in art class with this playing in the background.  Yet, I couldn’t help but wonder if I’ve become a member of the over-the-hill gang.

Probably, but I’m past the point of caring.

Do we really have any choice but to keep on keepin’ on?  We keep on ridin’ because the road really does go on forever.  Around every bend are not only unforeseen potholes, but a lot of pleasures.  And just like the hopeful grooves in those old vinyl favorites they are as powerful today as it was back in 1973.

Older?  Yes.  Over the hill?  Hardly.

We’re still ridin’ and groovin’.  We’ve got the wind in our face, the power of music in us and no one is going to catch us midnight riders!

Original version of “Midnight Rider
Alternative version of “MidnightRider” with Vince Gill, Gregg Allman and Zac Brown

Photo courtesy of Facebook.

All Rights Reserved © Northwest Harley Blog

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Harley-Davidson Advertisement

Harley-Davidson Faux Advertisement

It makes a lasting impression in only seconds.   It’s provocative.

I’m talking about ads.

We see them every day, everywhere we go, whatever we do… advertisements for products and services plastered in front of our faces.

Good advertising “tricks” the average person into believing that they need a product or service even when they don’t, and the tricks are usually well-constructed.

This advertisement came to me via the Northwest Harley Blog Daily.  It is sublime and will have many motorcyclists wondering if they’ve gone too far.  After clicking on the “play” button my immediate thought was… “What am I watching?”  “Should I look away before something happens that I won’t be able to forget?”  Then you’re left wondering.

I can’t recommend watching it, but if you must the video advertisement is HERE.  The ad seems to focus less on particular features of the company’s products and more on the way these products are used.  Maybe it’s different in your part of the world, but I’m not exactly sure the message or what product is being “evangelized”…  it’s likely I missed the point, but some of the choices might be:

  1. A Harley will make a man out of you!
  2. Even a cross dresser wants a Harley?
  3. Someone who adopts the dress of the opposite sex wants a man or woman on a Harley?
  4. A new stylish dress and Clothing line launch for Ladies of Harley®?

There are times when I can be influenced by advertising techniques.  Although creative, this is not one of them!

Photo courtesy of Jung Chantme.  Harley-Davidson has stated they are targeting all demographics, but the odds of this being an officially sponsored deal is remote.

All Rights Reserved © Northwest Harley Blog

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belushianddanThe Baby Boomer generation is a source of trends, research and discussion of and by people born from 1946 – 1964.

The “Boomers” are a key demographic, with plenty of disposable income and make up a major share of people who buy and ride Harley-Davidson motorcycles.

So, it’s rather ironic when Dan Aykroyd yesterday wrote to his fans online that he had offered to have the Blues Brothers open for Kid Rock at Harley-Davidson’s 110th anniversary celebration, but executives apparently told him that they were “too old for (their) desired demographic”.

Huh?  Really H-D.  REALLY!

This ranks right up there as the biggest marketing no brainer in the history of no brainers, but H-D exec’s say no and then add a shameless insult that is deliberately offensive to the aging hipsters and largest customer segment for the motor company?!

aykroyd-FBHere is the actual text:  Offered Blues Brothers to open for Kid Rock at Harley-Davidson 110th anniversary.  H-D execs. say B.B.’s too old… fb.me/27MHI7iYw — Dan Aykroyd (@dan_aykroyd) May 10, 2013

You might recall that Kid Rock is scheduled as the headliner for the event’s third and final night on Saturday, Aug. 31 in Milwaukee.

The Blues Brothers formed in 1978 and featured Dan Aykroyd and John Belushi as part of a musical sketch on Saturday Night Live. Their debut album, “Briefcase Full of Blues”  went to number 1 on the Billboard 200 chart.  In 1980, John Landis directed the “Blues Brothers” movie which according to Box Office Mojo, remains the 13th highest grossing film in both the ‘Musical‘ and ‘Comedy – Road Trip‘ categories and likewise ranks as having the 13th highest box office earnings for films opening in limited release.

Hey Harley-Davidson…  ever hear of Bikes, Blues and BBQ?  How about The Blues Bothers Ride?  You don’t stop riding because you get old; you get old because you stop riding!

Is it time for a public apology and to make a truly informed decision rather than sending out open insults to your customer base?

Photo courtesy of Facebook and meoutfit.com.  Rawhide video HERE.

All Rights Reserved © Northwest Harley Blog

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Long-way-thereWritten by Graeham Goble on June 2, 1972.  Nearly 40-years ago!

Only in his early 20’s when he left home in Adelaide to pursue a music career in Melbourne, Australia.  He became home sick and initially traveled back and forth by car every three weeks to see his family.  The trip often took over 9 hours and the idea for the song came from one of those long trips home.

This is all a set-up for that moment in the fall of ’76 when I was driving through the snow covered heartland of North Dakota and heard this song for the first time.  One of the things you’ll notice about North Dakota is how proud NoDaks are of their state.  Another thing you notice is how geographically diverse North Dakota is. It’s of course flat in most parts, but intermixed with a lot of rolling hills and green. And there are sections of the state that have buttes as far as the eye can see.

But, I’ve digressed.

Nodak-RGIt was the early days of FM radio.  You remember radio without advertisements, right?!  And I hear these swirling strings and then cappella harmonies and the track proceeds to positively rock out.  For nearly 10-minutes!  The youth of today have never heard a song uninterrupted for 10-minutes on radio.

I’m talking about the song, “It’s A Long Way There” by The Little River Band (LRB).

“People on the road are getting nowhere
I’m on the road to see
If anything is anywhere and waiting just for me”

It’s one of those songs that sounds as great today as the day it was released.

LRB-Album CoverI came home, ripped off the album shrinkwrap and dropped the needle and…  with big speakers, and large amps you could actually see the instruments come alive in the speakers.  In those days it was not an earbud nation!

What I truly enjoyed most about the seventies music was it wasn’t cookie-cutter.  There was even a time I thought I had a future in music.  It was really a long way to where I was going.  Sometime I’ll tell you my history, because I haven’t been writing this blog drivel forever and it took me years to find a niche.

That was 1976 and now, in 2013, LRB is still touring the U.S., but sadly with NO original members. Through a bizarre legal situation, the original members lost the rights to the ‘Little River Band’ name and Trademark.  Now it’s Birtles, Shorrock and Goble (BSG).

Harley’s touring bikes are built for American roads and as you lollop along with the engine thudding crank up  LRB, and “It’s A Long Way There”.  It’s an exquisitely recorded gem from the good ‘ol days that is a perfect companion for that road trip playlist. HERE is a more recent performance.

Check it out.

Photo’s taken by the author, album cover courtesy of LRB.

All Rights Reserved © Northwest Harley Blog

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