Slicing open champagne bottles with a giant sword is an unlikely refinement that we’ll see during the 110th Anniversary. That is unless you have a need for a new-motorcycle christening and want to get your hard-partying samurai going.
We’re about 50 days out from the big celebration where the Harley-Davidson 110th Anniversary team (marketing, general merchandising, communication, legal, etc.) have been negotiating rights to feed photos and sound to television stations for broadcast. Not to mention all the work in venue agreements, performance contracts, vendor contracts, photographic rights, recording issues, publishing deals, leases and the list goes on and on. Add to that the trademark team that’s traveled around to make sure the H-D marks are properly used and not infringed, and that when folks like me arrive (“customers”) we’re not buying counterfeit merchandise thinking H-D is selling inferior gear! Yeah, there will be some tired H-D employees who will be looking forward to taking some time off after Labor Day!
I want to thank the H-D employees in advance.
I received the 110th Anniversary tickets over the weekend. I opted for the higher priced commemorative package thinking what was coming was gift-worthy or an elegant picture stand. The package was small enough and arrived via the mailbox.
Unfortunately, the Harley-Davidson Anniversary team neglected to take a page from Apple and pay close attention to the unboxing experience. When it arrived did it make me smile? Sure. Did it create a long-lasting positive experience? No. Hey, why sweat the small stuff, right… it was only $118! And the aroma discharge from that “Koochie” thing is like having a set of motorcycle tires stored in your living room. Nothing says your awesome like the smell of tire rubber in the house!
I’m not sure who from Harley-Davidson sat in a conference room, doing the most mundane task of simply opening an Anniversary sample package to see what the emotional response would be by customers. But, I’ve digressed.
The 110th “ride home” is just around the corner and starting feel real. Earlier this week Harley-Davidson announced a NEW two-day party ($79) pass. It gets you into the Summerfest Grounds any two of the 3-days. The music headliners (Aerosmith, Toby Keith, Kid Rock (each sold separately)) are an incremental $24.50 purchase. There is a $95 three day pass and the upsell commemorative package. I’ve also seen a Chrome Ticket Package online at $522.15 which must pay for a lake-front rental given that unobtanium price. To be candid, I’m a little overwhelmed with all these pricing options being tossed around on the web, but it does eliminate potential negative feedback for not having enough pricing options.
And how about that “official” Harley-Davidson 110th Anniversary Mobile App (HERE). Yeah, I’ve allowed H-D to use some memory space on the iPhone to buzz and blink me with updates over the next 50+ days. Even if you’re not attending the anniversary event, I suggest downloading the app because H-D will be talking to your phone (via the app) and you can enjoy the festivity updates from the couch and avoid “social envy” while tweeting about all the $$ you’ve saved.
Ever wonder what’s it like when motorcyclists take over a town? Noisy!
Poster photo courtesy of H-D and colorized by author. Photos taken by author.