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Posts Tagged ‘Pendleton Bike Week’

Does it matter?  You bet!

Pendleton, Oregon and the “wild west” stands for — freedom, independence, self-expression and the rebel spirit.

That could be a marketing campaign for Harley-Davidson and likely why the motor company will grace Oregon’s Pendleton Bike Week (July 19 – 23rd).

This is major news, especially in biker circles.  It’s a lot of work and a big deal in the consumer goods and services sector to obtain a title sponsor on any type of event, let alone when the backbone of American culture, the flagship of American brands elects to throw its considerable weight behind an event and partner with an up-and-coming independent motorcycle rally in the Northwest.

Big shout out and congrats to Eric Folkestad and the Pendleton team for securing the sponsorship!

You may recall that the Pendleton Bike Week (PBW) is not a local or national sponsored HOG event so, this is really the first-of-its-kind partnership with Harley-Davidson and will help legitimize this event for motorcycle enthusiasts.  What makes this even more interesting is the fact that the Pacific Northwest HOG Rally (July 20 – 23rd) held in Meridian/Boise, ID will occur on the same set of dates as PBW.  Pendleton and Meridian, ID are about 3 hours apart on I-84 and I would anticipate some riders are working on a plan to attend both.

PBW is in it’s third year and it’s estimated there will be upwards of 20,000 bikers over the four days visiting the area this year.  I attended the first event in 2015 (read about HERE) where there was about 6,000 attendees and last year’s attendance spiked to about 16,000 across the four days.

Harley-Davidson will have factory reps on hand to chat with and two factory demo trucks onsite so riders can experience the performance of the company’s new line of motorcycles, including the new Milwaukee-Eight engine.  Pendleton is at the base of the scenic Blue Mountains, which has become well-known as a hub for motorcycle touring eastern Oregon.

The city of Pendleton is an appealing venue and the rally is a nice ‘back to the basics’ ride in the “wild west.”  See you there.

Photo courtesy of PBW

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PBW-Logo“Why aren’t we flying? Because getting there is half the fun. You know that.” — Clark Griswold (Chevy Chase), National Lampoon’s Vacation

As riders across the northwest embark on wheeled tours this summer — two and three-wheelers, like the iconic movie, National Lampoon’s Vacation — in the pursuit of some quality wind in the face time with friends it’s important to be vigilance and travel safely.

According to the American Automobile Association, the number of travelers on the roads this summer could be the highest in ten years because gas prices are the lowest they’ve been in five years.

Rally season is coming up fast and I wanted to highlight the Pendleton Bike Week (PBW) on July 22nd – 26th.  In its inaugural  year and what riding a motorcycle is all about.  Great Rides, Concerts (Too Slim and the Taildraggers), Hamley’s Steakhouse, 45. Cal Poker Run, the PBW Motorcycle Show, and REAL Western hospitality at the Hardtail Saloon.

What about the Hells Canyon Motorcycle Rally (HCMR) in Baker City you ask?

Eric Folkestad, is one of the founders of the Hells Canyon Motorcycle Rally, sold his interest in the event to his brother, co-founder Steve Folkestad, and is helping promote this new motorcycle event in Pendleton. The HCMR is remains intact and runs July 9-13th.  They plan to cross-promote each of the events.

My viewpoint is that most riders won’t go to both events as they will likely make a choice. However, another rally won’t hurt the northwest and provides calendar alternatives for folks.  A key sponsor is Rattlesnake Mountain Harley-Davidson, Kennewick, and they will have a sizable chunk of real estate at the Pendleton Convention Center, headquarters for the rally. Wildhorse Resort & Casino is also a sponsor.

The Folkestad brothers deserve a big shout-out for making both rallies about safely riding the scenic byways of Eastern Oregon and not about partying and debauchery.

Pendleton is an appealing venue and the rally is a perfect ‘back to the basics’ ride in the west and social event with old friends.

See you there!

Photo courtesy of PBW.

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