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Posts Tagged ‘KINK’

I was up early this morning thinking about the Arizona law, which takes effect July 29th.  I wouldn’t have been thinking about illegal immigrants, but for the fact that a drunk driver hit a family members parked car last night which meant that for part of my evening it was spent with law enforcement observing their DUI process.  I’ve come away with a new appreciation about a suspect’s immigration status.   More on this in a future post.

As I was saying… there I was shaving thinking about AZ when on KINK radio I heard the DJ’s talk about the large motorcycle rallies planned this weekend and for drivers to be on the lookout for an increase in motorcycle traffic.  Cool!  Nice to see the ODOT motorcycle safety program in action.  I still believe the variable message signs would be a good and highly visible option, but with a pesky ‘just-say-no’ traffic engineer controlling the “ON” switch… radio ads will help.  In addition, ODOT provided the below press release to all major media outlets:

“Share the road safely with motorcycles

With two large motorcycle rallies happening in Oregon this weekend, ODOT is urging drivers and motorcyclists to watch out for each other and share the road safely.

The BMW Motorcycle Owners of America are holding their 2010 international rally in Redmond July 15-18. The Good Vibrations Motorcycle Rally will take place in Salem and Keizer July 16-18. Both rallies are expected to attract hundreds of motorcyclists from around the state and the nation.

“It doesn’t matter if you’re on four wheels or two, we all have to do our part to share the roadways,” said Michele O’Leary, ODOT’s Motorcycle Safety program manager.

A motorcycle is one of the smallest vehicles on our roads, often hidden in a vehicle’s blind spot. It’s crucial that drivers always make visual checks for motorcycles by double-checking mirrors and blind spots before changing lanes, merging and at intersections.

Motorcyclists have responsibilities too. They should follow the rules of the road, be alert to other drivers, never ride while impaired or distracted, and always wear a helmet and full protective gear.

Although Oregon is far below the national average for motorcycle fatalities, in 2008, 46 motorcyclists lost their lives in crashes in Oregon. That’s far too many family members, friends and neighbors lost in often preventable incidents.

ODOT offers safety tips for drivers and motorcyclists:

Drivers

  • Remember, motorcycles are vehicles with all of the rights and privileges of any other motor vehicle on the roadway. Always allow a motorcyclist the full lane width—never try to share a lane.
  • Always make a visual check for motorcycles by checking mirrors and blind spots before entering or leaving a lane of traffic and at intersections.
  • Always signal your intentions before changing lanes or merging with traffic.
  • Remember that road conditions, which are minor annoyances to passenger vehicles, pose major hazards to motorcyclists.
  • Allow more following distance, three or four seconds, when following a motorcycle, so the motorcyclist has enough time to maneuver or stop in an emergency. Don’t tailgate.

Motorcyclists

  • Always wear a helmet and protective clothing.
  • Allow time and space to react to other motorists or changing road conditions.
  • Always signal your intentions before changing lanes or merging with traffic.
  • Don’t speed.
  • Motorcycle rider training and education save lives. TEAM OREGON offers classes for beginner to advanced riders.

For more information on ODOT’s motorcycle safety program visit www.oregon.gov/ODOT/TS/motorcyclesafety.shtml.”

Oregon state will have a kaleidoscope of motorcyclists traveling over the roads the next 72 hours.  Drivers might notice our tattoos, leathers and even winch at the exhaust noise, but most of all the riders will appreciate the fact that you took notice and we’ll get home safe!

Update: July 19, 2010 — A early scan of the motor vehicle accident reports suggest that this past rally filled weekend was relatively safe for motorcyclists.  The exception being where OSP was dispatched to an accident involving two motorcycles on Highway 20 near milepost 14. The incident was the result of a bucket which blew out from the back of a pickup onto the roadway.  A 2001 BMW K1200LT motorcycle, operated by BENJAMIN JONSSON, and passenger CARA JONSSON, both age 54, from Spruce Grove, Alberta Canada was westbound on Highway 20 near milepost 14 when they came upon the bucket. BENJAMIN JONSSON was able to successfully swerve and miss the bucket.
However, a 2003 BMW R1150T motorcycle, operated by FREDERICK HERZOFF, age 61, and passenger  as ANNETTE HERZOFF both from Paradise City, California were also westbound traveling some distance behind JONSSON’S motorcycle.  FREDERICK HERZOFF attempted to swerve around the bucket and in doing so crashed into the back of JONSSON’S motorcycle. JONSSON and HERZOFF were not traveling together.
All four riders were transported by ambulance to Saint Charles Hospital in Bend. BENJAMIN and CARA JONSSON sustained minor injuries. FREDERICK HERZOFF sustained serious injuries and ANNETTE HERZOFF critical injuries. All four riders were wearing helmets.

Photo courtesy of ODOT.

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As an “oldster” I remember a time when automobiles (or motorcycles for that matter) didn’t come standard with FM radios.

Back in 1978, KINK FM ran entire vinyl album sides without a break.  The year prior they added Les Sarnoff as Music Director.  And I remember waiting in the car to hear songs end so that I could learn who the artist was or determine if it was a new release. I haven’t done that in 20 years with any commercial station.    Why?

Advertising.

The ad machine ensures there are 26 minutes of ads every hour and in this diminishing musical content/increased ad model every radio station has made changes – for the worst in my view – with huckster ads interrupting the music and snake-oil voices peddling foreclosed houses or bankruptcy evasion schemes leaving listeners with airwave SPAM just like late night TV.  Thank the FCC, which allowed Clear Channel and Entercom to acquire anyone, in turn they fired the music programmers and dialed up the wattage on the commercial noise in cookie-cutter repetition for every market – and play the same crappy 25 song sets 24×7.

As for AM radio, I suspect that most people under 40 never press the “band” button unless they want to hear “talk” stations degrade us with their vulgarity.  So, it would seem there is a market for satellite programming, but of course the niche listener/technology shifts are affecting all media outlets ad revenue and some are struggling more than others.  Services such as XM/Sirius are essentially replacing what used to be the independent small market radio.  Satellite radio is a lot like FM in the ’70s where stations varied considerably and few advertisements crept in.  But that’s a changing as many of us have witnessed and complained about on our so-called $15 monthly “commercial-free” service.

Satellite radio for motorcycles up until recently was only available by third-party suppliers as radio add-on kits.  Back in 2005 Harley-Davidson announced a partnership with XM and a year later offered an aftermarket solution based on the Road Tech AL20.  Then all the major motorcycle manufactures started to offer up satellite radio as part of the standard audio systems.  H-D made it standard on many touring motorcycles as part of the Advanced Harmon/Kardon Audio System or as kit upgrade.  In the fall of 2007, Kawasaki partnered with XM and made satellite radio standard on the Vulcan 1600 Nomad touring models.  Honda was also quick to jump on the trend.

XM/Sirius provides little detail on their listener stats.  They provide stats on the number of overall subscribers, but they don’t release demographics or detail subscription numbers by vehicle type or channel.  That makes it impossible to get public information on the number of motorcycle subscribers.  In fact, many of the GPS (Garmin, RadioTech, Zumo etc.) have satellite radios built in, but again there is no subscriber info.  I’d like to analyze a consumer breakdown because I suspect that less than 5% of the satellite enable radios on motorcycles have an active subscription.

So how do you roll?  Whenever, wherever 150 channels of information and entertainment have to be at your side?  Or are you there to experience the ride with all your senses intact?  Do you want the freedom to listen to commercial-free music while crisscrossing the country or are you out there to enjoy a quiet ride?

Don’t know what a satellite radio is?  Then more info on a XM Satellite Motorcycle Antenna HERE and nothing like an endorsement from OCC’s Paul Jr. who states satellite radio is “cushy” HERE.

Photo courtesy of H-D

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