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Posts Tagged ‘Keizer Renaissance Inn’

Three-peat is a contraction of the words three and repeat, which has been trademarked for commercial use by retired basketball coach Pat Riley.

The Oregon motorcycle rally called Good Vibrations is set to “3 Peat” on July 13th.  It’s three days of motorcycle fun in and around Salem/Keizer including festivities at Riverfront Park and Salem Harley-Davidson.

Randy Burke, President of Road Shows Inc., (Reno Street Vibrations “fame”) is running at full throttle to make the third rendition of the motorcycle rally in Oregon the best. The  rally will have bike competitions, bike shows, entertainment, concerts, poker runs, wine country tours and is expected to attract hundreds of motorcycle enthusiasts to the area.

I’ve provided shout outs in the past for Randy Burke HERE about his efforts to make Street Vibrations a major success.  His company, Roadshows Inc. is a private company categorized under Entertainment Promotion and located in Reno, NV. Online records indicate it was established in the ‘90’s and incorporated in Nevada. Current estimates indicate the company has an annual revenue of $500,000 to $1 million and they employ a staff of approximately 5 to 9.  They are also a fully licensed entertainment booking agency, licensed private event security and event management company.  In addition to Good & Street Vibrations, they produce events in Palm Springs, Lake Havasu, Mammoth Lakes, Myrtle Beach, SC and Milwaukee.

They know how to make magic at a motorcycle rally!

Photo courtesy of Road Shows Inc.

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You could define a good day when everything goes your way, when nothing can take you out of your motorcycle riding rhythm.  No work and stress or minor irritations are brushed aside because of the euphoric emotions flowing with the wind in your face.

That was the vibe heading into the 2010 Good Vibrations in Salem/Keizer this past weekend.  It had the perfect concoction for a motorcycle rally – deep blue clear skies, mid-70 degree weather, and a solid line up of vendor booths along with some good music mixes.  Arguably the chamber-of-commerce would view it as a successful inaugural motorcycle rally – independent of key indicators – as the city rolled out the red-carpet with the goal of helping the mid-valley economy with tourism dollars.  Our group did a 4-hour drive-by on Saturday as we rolled down and explored the asphalt ribbons of Hwy 219 through the farming valley.  The dust has now settled and the rumble of bikes is all but a memory of the rally so it’s time for some feedback.

1.    Marketing:  Do more advertising, and do it earlier.   Leverage low-cost word of mouth motorcycle clubs disti lists, social media etc., to get the word out.  Even with a blog post, and all the talk about an Oregon motorcycle rally with friends, relatives and business associates the attendance wasn’t contagious.  We arrived at the registration hotel (Keizer Renaissance Inn) along with about 4 other motorcycles to have the receptionist tell us that the event was “SPREAD OUT” all across town and we were not at the ‘hub’ of the event.

2.    Maps: Provide one!  Provide an event map on the web site.  Provide an event map on the pocket flyer.  Make .PDF maps available for e-distribution.  Train the hotel employees on how to answer ‘visitors’ question about what is going on.  Admittedly I’m unfamiliar with the inner Salem/Keizer streets and finding some parts of the rally venue was like an exercise in trying to escape the legislature tax hikes.  It was near impossible.  We looped the bridges on Hwy 22/99E/221 so many times it felt like movie Ground Hog day!

3.    Balanced Police Presence: local police were everywhere (biking, walking, Segways) and the ever visible patrol cars on side roads made the event lose some of the ‘festival’ vibe. If they would have been enforcing the anti-littering laws against all smokers throwing their butts everywhere they’d rake in thousands vs. needing comprehensive street patrols and zero-based-tolerance of straight pipes modified exhausts.

4.    Wine Tour: Do more to dispel the negative perception that motorcyclists are wildly racing through farm country on winery tours – “just sipping”, of course – to the next watering hole.  I received a number of emails and comments that it’s no wonder people don’t take motorcyclists serious if they don’t operate sober and safe.  Need to change the overall messaging.

The impact of tourism in Oregon is powerful.  According to Travel Salem, in Marion and Polk counties tourism employs more than 5,600 people having an estimated economic impact in 2009 of $452M.  While I don’t agree with how everything was implemented at this year’s rally I do want to provide a major shout out to Randy Burke and Road Shows Inc., team for all their hard work in bringing what hopefully is an annual motorcycle event to the state.

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Keyser Söze is the fictional character in the 1995 film The Usual Suspects.

It’s a great movie and in pop culture slang Keyser Söze is a shorthand reference to being fooled by the actual villain into believing in a villain that doesn’t exit.  That’s how the “Does anyone else feel they’ve been Keyser Sözed?” or the “Keyser Sözed Syndrome” was born.

We’ve seen several motorcycle rallies get Keyser Sözed over the past year.  Typically the villain is the gloomy economy in cities which can’t support a motorcycle rally cost, but a contributing factor has been the perception issue of ‘biker clubs’ (villain that doesn’t exit) and concerns for additional peace officers to secure the event and their costs.  Peace officer expenses have been named as one of the top expense issues for motorcycle rallies across the U.S.

None of this is stopping Randy Burke, President of Road Shows Inc. (Street Vibrations fame) from working on a motorcycle rally in Salem/Keizer, OR at full throttle.  Keizer city council has yet to make any commitment to the July 16-18 event beyond voting to try and secure some funding.

Will Oregon get Good Vibrations or suffer the Keyser Sözed Syndrome?   Who knows.

But, Sherrie Gottfried, sales manager at the Keizer Renaissance Inn is hoping for good vibes.  She made a pitch to the city council last month vying to have Keizer be the “hub” of the event.  This is the first year for this event which was already scheduled in Salem (although little info exits about the event there) and it now looks like Keizer wants to draft behind the 3-day event.  The Good Vibrations rally will likely have bike competitions, bike shows, entertainment, concerts, poker runs, wine country tours and is expected to attract thousands to the area.

Who is Randy Burke (aka Roadshows Inc.)?  I’ve provided shouts out in the past HERE for his efforts to make Street Vibrations a success.  His company, Roadshows Inc. is a private company categorized under Entertainment Promotion and located in Reno, NV. Online records indicate it was established in the ‘90’s and incorporated in Nevada. Current estimates indicate the company has an annual revenue of $500,000 to $1 million and they employ a staff of approximately 5 to 9.  They are also a fully licensed entertainment booking agency, licensed private event security and event management company.  In addition to Street Vibrations, they produce events in Palm Springs, Lake Havasu, Mammoth Lakes, Myrtle Beach, SC and Milwaukee.  With more than 17 years in the event business they know how to make motorcycle rally magic!

I think this is a unique opportunity for a bike event in Oregon which can grow and is a perfect complement to the northwest activities already underway.  It’s time for a major motorcycle rally in the state!

Full Disclosure:  I’m not affiliated or do business with Roadshows Inc.

Photo courtesy of Wikipedia

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