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vlam2014_lowresThere is about a week left before Election Day.

Remember motorcycle-only checkpoints?  Too much ethanol in gasoline?  Health insurance discrimination against motorcyclists?

There is and have been a wide variety of issues on Capitol Hill related to motorcycling.  Election Day choices will affect motorcyclists and that’s why it’s important for all of us to cast our ballots in the November general election.

The AMA Government Relations Department put together a guide for their members and you can access it (HERE) to take stock of where candidates stand on motorcycling issues as you decide how best to cast your ballots.

Some members in the winner-take-all government believe this wild ride on robot scooters from the guys at OK Go represent motorcycling at it’s finest…  a clever video, but they are clearly not masters of “wind in the face” road trips!

Photo courtesy of AMA.

All Rights Reserved © Northwest Harley Blog

2015 Road Glide

2015 Road Glide

Ideas are a dime a dozen.  Execution is everything.

We know that behind the success is a lot of unseen work by the employees and dealers, but is Harley-Davidson ever executing!

Success is hard work and very few want to do the heavy lifting.  Because it’s boring, because its challenging, because no one is paying attention and it might not pay off in the long run.

However, passion and excitement are contagious and leading the Q3’14 financial news announcement is how the new 2015 Road Glide models were the best-selling 2015 Harleys!  The Road Glide was the highest selling model from the new line-up, yet only constituted 4% of the net retail sales this quarter, down from 8% in Q3 2013. This was because the model was only available since the latter part of the quarter, and is now expected to spur domestic sales in Q4.

2015 CVO Street Glide

2015 CVO Street Glide

Sure there was continued strong demand for Street Glides and Ultras, which contributed to the strong sales and the new Rushmore models including the CVO Street Glide, the Electra Glide Ultra, Classic Low and Ultra Limited Low and the Freewheeler, a trike all contributed.

Retail sales at dealers in the US, which account for two-thirds of Harley-Davidson’s business, jumped 3.4 percent in the third quarter as domestic dealers rolled out 50,167 new motorcycles onto the highways.  Keep in mind that motorcycle sales rose this quarter despite a tough comparison with last year’s huge launch of Project Rushmore touring bikes, which had fueled a U.S. sales surge of more than 20 percent.

The stiffer competition from Indian didn’t seem to materialize, but there was a profit hit from an unprecedented number of motorcycle recalls, which cost the company $14 million in the quarter or approximately $0.04 on EPS.

Here are some of the financial stats for Q3’14:

  • There are now more than 1,450 H-D dealers in 90 countries
  • U.S. market segment share (MSS) was flat at 56.3%
  • Harley reported that net income for Q3’14 was $150.1 Million, or 69 cents per share, a decrease of about 8 percent compared with $162.7 Million, or 73 cents per share, in the same period a year ago.  The company cut shipments to dealers who had been saddled with inventory after a slow Q2.
  • Revenue for Q3’14 was $1.3 Billion, down from $1.34 Billion. Supply chain problems with the Street, its newest motorcycle platform, caused the company to delay shipping the motorcycles.
  • Harley dealers worldwide sold 73,217 new motorcycles, up from the 70,517 sold in the third quarter of last year.
  • Harley expects shipments in the fourth quarter of 2014 to increase by3.5 to 5.5 percent from 2013, which had been a record year for sales.
  • 30-day delinquency rate for motorcycle loans was 3.0% vs. 3.11% in 2013.

Congrats to everyone at H-D on the great execution in the quarter!

Photo courtesy of H-D.  Full disclosure:  The author does not own HOG stock or have a financial vested interest in the company.

All Rights Reserved © Northwest Harley Blog

Easy Rider ­ TBT

Easy Rider Poster at Sunset Gower Studio

Easy Rider Poster at Sunset Gower Studio

Last spring I happen to be in Hollywood on a work gig and got a Sunset Gower Studio tour.  Sunset Gower has been part of the Hollywood film history since there was a Hollywood.

While wandering through the writers’ suites and the studio lot I walked down this hallway and came across an Easy Rider poster.  The Sunset Gower sound stages were used for the movie.

No one could have predicted that Dennis Hopper and Peter Fonda’s small budget film, fueled by motorcycles and amazing music would redefine pop culture.

In fact, it’s impossible to even think about this film without the opening riff of Steppenwolf’s “Born to Be Wild” echoing in your head.  In the movie industry, it’s rare that a film and its soundtrack break through to the masses.  Easy Rider was an incredible success commercially and culturally (it inspired an entire genre and a hundred knockoffs), and the impact of the soundtrack was revolutionary.

“The idea was to have the music which accompanies the cross-country cycling scenes reflect current times,” Peter Fonda told Rolling Stone in 1969. By compiling prerecorded tracks and music specifically created for the film to make a “musical commentary” and companion to the movie.

IMG_2785Additionally, the Easy Rider soundtrack laid the groundwork for Michelangelo Antonioni’s Pink Floyd-led Zabriske Point the following year and nearly every classic film soundtrack of the next four decades, from Singles to Forrest Gump to Drive.

The soundtrack paints a picture of the counterculture on the brink of the Seventies.   Steppenwolf’s get-on-your-bike-and-ride anthem along with the bluesy dealer epic “The Pusher,” and the classic cuts from the Jimi Hendrix Experience, the Holy Modal Rounders and the Byrds (whose Roger McGuinn also scored the film) makes an epic film.

As the story goes, Bob Dylan was recruited by Peter Fonda to pen the film’s theme “Ballad of Easy Rider,” (soundtrack) and after jotting out a few lines, told the actor to give the lyrics to McGuinn to flesh out.

Photos taken by author and courtesy of Sunset Gower Studio and Silver Screen Collection/Hulton Archive.

All Rights Reserved © Northwest Harley Blog

SB-Recall-14V537000Harley-Davidson is recalling more than 105,000 motorcycles from the 2014 model year because their clutches may fail, causing stopped bikes to creep forward and potentially crash.  The motor company said it will rebuild clutch master cylinders for motorcycles impacted by the recall.

The company knows of 19 low-speed tip-over crashes tied to the problem, with three minor injuries reported. Bikes named in that recall include the Electra Glide Ultra Classic and the CVO Road King.

The NHTSA recall details follow:

NHTSA Campaign #: 14V537000
Potential Number of Units Affected: 105,746
Vehicle Make | Model | Model Year(s)

  • H-D FLHRSE 2014
  • H-D FLHTCU 2014
  • H-D FLHTCUTC 2014
  • H-D FLHTCUTG 2014
  • H-D FLHTK 2014
  • H-D FLHTKSE 2014
  • H-D FLHTKSHRINE 2014
  • H-D FLHTP 2014
  • H-D FLHX 2014
  • H-D FLHXS 2014
  • H-D FLHXSHRINE 2014
  • H-D FLSTNSE 2014
  • H-D FXSBSE 2014

SUMMARY:
Harley-Davidson Motor Company (Harley-Davidson) is recalling certain model year 2014 Electra Glide Ultra Classic (FLHTCU), Ultra Limited (FLHTK), Police Electra Glide (FLHTP), Street Glide Special (FLHXS), Street Glide (FLHX), Tri Glide Ultra (FLHTCUTG), CVO Limited (FLHTKSE), CVO Road King (FLHRSE), CVO Breakout (FXSBSE), Electra Glide Ultra Classic Twin Cooled (FLHTCUTC), Ultra Limited Shrine (FLHTK SHRINE), Street Glide Shrine (FLHX SHRINE), and CVO Softail Deluxe (FLSTNSE). In the affected motorcycles, a component in the clutch master cylinder may fail, reducing the pressure available to keep the clutch disengaged.

CONSEQUENCE:
If the clutch does not remain disengaged, the motorcycle may creep forward while the rider intends to be stopped, increasing the risk of a crash.

REMEDY:
Harley-Davidson will notify owners, and dealers will rebuild the affected clutch master cylinders, free of charge. The recall is expected to begin in September 2014. Owners may contact Harley-Davidson customer service at 1-800-258-2464. Harley-Davidson’s number for this recall is 0159 and 0160.

In addition the motor company is also recalling 1,384 motorcycles made earlier this year to test for possible fuel tank leaks.  The recall is on model year 2015 XG500 and XG750 motorcycles manufactured June 11, 2014, to August 14, 2014.  Dealers will test fuel tanks subject to that recall and replace them for free if any leak from under their caps. No injuries, accidents or fires have been tied to that problem.

Photo courtesy of H-D.

All Rights Reserved © Northwest Harley Blog

Billy Lane Released

William B. (Billy) Lane

William D. (Billy) Lane

According to the Florida Inmate Release Information web site, William D. (Billy) Lane was released today from the Orlando Transition Center and is re-opening his shop in Daytona Beach, Florida.

You might recall that Billy Lane (Choppers Inc.) was involved in a drunk-driving crash that killed Sebastian Inlet Park Ranger and fellow biker Gerald Morelock on A-1-A in Melbourne Beach on September 4, 2006. Billy repeatedly took responsibility, didn’t offer any excuses for the crash and told the court he wasn’t seeking pity.

He was sentenced to six years in prison and three years’ probation.  Judge Robert Burger also ordered Lane’s driver license be suspended for life.

Good people make mistakes.  You can’t take the past back and he will have to live everyday with the thought that another person is no longer alive because of his actions.  There were no winners.  He paid a price, served his time and enough said.

My hope is that all goes well in his new shop and that he can be an inspiration to others in not only the creativity of his work.

Photo courtesy of Florida Corrections.

All Rights Reserved © Northwest Harley Blog

Harley-Davidson Out-Performers

Harley-Davidson Out-Performers

The 1970 Harley-Davidson Out-Performers

In the last few years Harley-Davidson has been known to confront stereotypes in their advertising.

Think “E Pluribus Unum” campaign which means “Out of many, one”, and it is promoting the uniqueness of the Harley-Davidson riders.  Or how about the “No Cages” campaign which puts “real” Harley riders in the spotlight, to reinforce the image of what you think about motorcycle riders.

If nothing else the motor company should get credit, it does have a highly developed capacity to adapt their business to change.  In the mid-70’s, A.M.F. went too far when it replaced the Harley name with its own.  Apparently unaware of the magnitude of that marketing decision.

What kept Harley going in those dark days, and what is driving it now, is the fact that the motorcycle it makes is not just a product, but rather the centerpiece of a lifestyle, “Hook”.

So on #TBT (Throwback Thursday) here is a 1970 advert about how Harley-Davidson was Out-performing!

Photo courtesy of H-D and Adbranch.com

All Rights Reserved © Northwest Harley Blog

Corner Saloon

Corner Saloon

As the nation pauses today to remember the lives lost 13 years ago…

I’m reminded of how many times I have ask or answered the question, “Where were you on September 11?

The typical answer is geographical. Meaning, where you were physically attributes to your Sept. 11 comprehension or experience, of course, but try reflecting on where you were mentally and the emotions you felt in the aftermath.

On that awful day like most, I was angry and confused and to be candid some helplessness did seep in.

Thirteen years later my resolve has waned a bit and it’s getting harder to remember a time when we haven’t been at war or gearing up for “counter-insurgency.”  Sure there is ample room for debate on how and why America got to where it is today, but on this day I’m feeling sadness about the thousands of people who died on Sept. 11 and the thousands more since. I’m sad for the families who lost so much, and the Americans who have perished.

Corner Saloon Field

Corner Saloon Field

Yesterday the good folks at Paradise H-D and the Corner Saloon put their talented marketing minds together and along with a bunch of motorcycle enthusiasts we joined together at “Taco Wednesday” to remember the 9/11 anniversary and honor those who choose to serve our great country.

Thank you for your service!

Photos taken by author.

All Rights Reserved © Northwest Harley Blog

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