Legends Never Stop

H-DNet Web Site

Working together to improve their joint bottom lines IBM and Harley teamed up for a new television ad promoting the way IBM’s portal technology (H-Dnet) helps the motor company advance its brand identity online.

The four-minute ad was filmed on location at Milwaukee HQ, in Daytona Beach, and at Hal’s and Wildfire dealerships.  It’s a testimonial-type ad shifting from one speaker to the next and again talks “lifestyle” (Harley heritage) more so than products and how they’re using IBM technology to reach new riders.

See the 4 min video on YouTube HERE.  I watched the ad and think it will get favorable responses from the public at large.

H-DNet photo courtesy Harley-Davidson web site.