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Archive for September 23rd, 2008

Have we become immune to marketing ploys? 

Here comes another one in my inbox (slightly modified by yours truly).  Have you notice how Harley-Davidson has put the CVO operations in charge of advertising?  I speculate this is true because those Scream’n Eagle upgrades on all its advertising lately has me totally overloaded at how fast and how often they seem to come.

Simply put, advertising overload is what happens when you’ve seen so many ads, that you become desensitized. You lose your ability to think or differentiate what’s real vs. the “cool-aid…everything and everyone wants to attract your attention…obviously this will translate into you buying something!

Think back…..remember when you first realized that people could make money online?  Remember the excitement?  Did you “buy” into it all? The hype, the promises, and the exaggerations of riches beyond your wildest dreams. Did you actually wrap up that $5 bill in a piece of paper and mail it to the last name on the list in the chain letter?

We’re under siege by motorcycle advertisers, and the problem is more serious than just irritating dinnertime phone calls or endless ads during movie previews or commercial names for sports stadiums or e-mail boxes that are clogged by unsolicited emails.  So here is my public outcry and request to put me on all the “do-not-disturb” lists or delete my email address and I’m now smarter than a chain letter so don’t use “faux marketing” and SPAM’ers beware…pick your advertising term of the day…

As the Harley marketers re-jigger and focus on the return of their media campaigns and how to reach more and more of us please understand that the most effectively way to reach me is to not reach out at all….I’ll come to you when I’m ready for any transaction. 

I’m of the opinion that the tyranny of too much isn’t necessarily better in advertising.

Photo is courtesy of Harley-Davidson’s email blast with some “slight” modifications.

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It’s here! Street Vibrations 2008 starts Thursday … and at least for me, anyway I’m headed out on the road and the journey starts tomorrow. 

With part time hobbies of blogging and photography I try to “cover” the various rallies, especially any event I attend.  You’d think Harley-Davidson would comp an oil rag or an oil change…something for all the free publicity I provide the motor company, but they don’t and I really could care. I do my fare share of ranting about their dysfunctions and the arrogant dealer network so why risk a free oil change attempt to influence my semi-subjective reporting!

This year, I think I’ll be following the ‘shortest-distant-between-two-points’ theory and try and avoid the rain that wants to wreak havoc on our end-of-summer riding party!

I’m traveling light and will likely hold off on blog updates until I return.  I will get on the road early as it will be a most ambitious day mile wise, plus, I can’t wait to get rolling in the wind.

See you in Reno.  Travel safe my friends.

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Okay, received some feedback to “lighten up” after my post on the financial bail-out debacle.

I thought long and hard about some lighter topics and ideas — then it came to me — now that we know David Duchovny (of X-Files fame) has checked into rehab for sex addiction it’s no longer inappropriate to discuss motorcycle sex.   

No, I’m not talking about sex-education though the use of Miss Nix burlesque, song, puppetry and/or mythical creatures.  Nor am I talking about Proposition K – San Francisco’s hot-button on prostitution decriminalization that has reached the November ballot. 

I’m talking about “Sex on a Motorcycle” — the alcoholic drink, what did you think?!  For reference it includes one ounce each of melon liqueur, Blue Curacao, pineapple juice, coconut rum and sweet and sour mix.  Shake and pour over ice.

Tease enough I have…syndicated humor columnist B. Elwin Sherman has written a clever article about Sex On A Harley-Davidson and tackles the question of safety without giving up the thrills.  Not to be a plot spoiler (so to speak), but the subtle humor and innuendo’s are comical.

 

“Take your stimulating cues from Harley’s new 6-speed transmissions.  This gives you extra level of arousal, and an opportunity to include another plateau of delight….but, don’t lose sight of your RPMs.  Operating a motorcycle as a guide…making the right moves; throttle-up, releasing, clutching, shifting, re-engaging – and all the while increasing your overall speed and distance as everything else passes by…”

Check out Sherman’s post for an interesting and humorous read.  And remember to accelerate coming out of the curves!

SATC photo courtesy HBO.

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