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Posts Tagged ‘What Women Want’

Maya Hansen at the Mercedes Benz Fashion Week — Madrid

Valentine’s Day…

Have you noticed that Barbie beauty standards have wormed their thick smoky eye shadow and shimmering red lip gloss way into the world of motorcycling?

It’s true, companies use scantily clad women in sexy poses, draped over the fuel tank to sell motorcycles.

Clearly, the advertisers think if you’re a male in the market for a motorcycle, then a woman fixing her hair and makeup in the chrome reflection, while wearing lingerie, a bikini or underwear is as important as the size of — the engine combustion chamber.  It’s the kind of situation in the dealer showroom one could only hope to find oneself in when purchasing a motorcycle.

Right?

We’ve all seen these so-called “perfect biker babes.”  They strap themselves into black leather bras, lean forward and pout with cherry red lipstick.  When they disembark the motorcycle they shake out bouncy platinum hair, adjust their cleavage and scan the area for a Glamour photographer in hopes of a modeling contract without even smudging their red lipstick.

Maya Hansen Clothing Line and NZI Helmets

Let’s transport back to the real world.

Photographers from Glamour are nowhere to be seen.  Because in reality, most women don’t spend much time draped across a fuel tank semi-clothed on a random motorcycle. Especially if there’s a camera around.  In all my years of riding, I’ve never seen a woman get off a motorcycle, shake out her hair, and be offered a modeling contract!

Breaking the stereotype — nobody looks twice when they see a woman riding a motorcycle these days.  Women don’t want to be objectified for any purpose and especially not for hawking a motorcycle.  The public’s perception that motorcycle riders are predominately male is ‘long gone.’

In fact, according to a 2018 national survey by the Motorcycle Industry Council (MIC), they found that among all age groups, women make up 19 percent of motorcycle owners, compared with less than 10 percent less than a decade ago. The survey found even greater ownership among younger generations.  With Millennials, 26 percent of motorcycle owners were women. Among Gen X, 22 percent were women.

Advertising sells products, but the ridiculousness of women draped over, like melted candle wax, awkwardly positioned a-top a motorcycle – is perhaps an easy way to grab attention to try and sell something – it’s not necessarily the best approach.

For equality, here is a similar motorcycle photoshoot, but with “perfect” men.

Photos courtesy YouMotorcycle, Maya Hansen and NZI Helmets.  Photos taken at the Mercedes Benz Fashion Week — Madrid, Spain.

Disclaimer: As I’m sure you can imagine, the internet knows no mercy when you misstep to be a perfect model of a human.  I mean no disrespect if you are, or are not perfect and certainly not looking for a stampede of angry followers accusing me of being tone deaf for the sake of generating clicks.  If you ask, I’ll candidly admit that I don’t have a clue about “What Women Want” when it comes to fashion.

All Rights Reserved © Northwest Harley Blog

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Barricades outside The View studios on West 66th Street

There are more than 13 MILLION people unemployed.  You can’t trust the prognostications as we’re in a state of chronic joblessness. Two wars, the BP oil slick, housing implosiong, poll numbers down and imaginary racism (Shirley Sherrod & Arizona Immigration) is up – so it’s a good time to go on “The View” for a little “Chatty Kathy” with friends.  Huh?

I’m speaking of President Obama who made the unpresidential decision to appear on The View! Given all the hard hittin’ questions about – his iPod playlist, Mel “The Raging Ranter” Gibson, Lohan’s jail stint, his fav colors and Snooki!   Who?  Was this a Tiger Beat interview?!  Next up in the fluffy daytime TV demographic has to be a Jerry Springer special to break through directly to those people who think dignity’s out of fashion.

The only item missing was a well-placed Harley-Davidson commercial break espousing “What Women Want” from a cruiser motorcycle – just after that Mel Gibson question.  The media spin was classic.  Let’s talk about needing to govern vs. campaigning as he sat there on the sofa promoting himself and his agenda to the daytime talk show demographic – a bunch of mindless women who talk a lot about nothing everyday.

In order to have time to visit the “den of gossip” the president snubbed the Boy Scouts and their l00th anniversary jamboree, for which he was the scheduled main speaker.  Nice!  Obama’s three predecessors have spoke at the event.  No worries.  I’m sure all the Scouting youth will forget the administration snub as they become exceptional (voting age) adults.

And if you’re like me, being subjected to this JayZ and ‘Snooki’ nonsense – all in the same sentence – had me wondering if my mind had turned to mush.  Could  the time not be better served elsewhere?   It was the wrong timing, wrong message, wrong audience and I have no clue why they thought this was a good idea?

We need leadership not lecturing.  Dude needs to do his job.  If not, I hear BP is looking for a new spokesman.

Note: I’m not on a White House watch or changing the blog to rant on political accountability, but this was just “Bush’s” league when it comes to issues of credibility.

BREAKING NEWS: July 30, 2010 —  Snooki gets arrested per US Magazine.

Photo courtesy of Jen Chung.

All Rights Reserved © Northwest Harley Blog

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