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Posts Tagged ‘U.S. Military’

Military_ShipOn this Veterans Day we still feel the shock of the 13 who were killed and the 43 injured on the base of Fort Hood just 6 days ago.

I have not been injured or nearly killed by a roadside bomb in Iraq.  Nor do I personally understand the trials and long road to recovery that the injuries of war demand.  In war, these events are called battles.  In our own country, by the hand of an American soldier, these events are called a massacre.  The victims were hit not by an exploding IED, responsible for close to 85 percent of the injuries and deaths in Afghanistan, they were hit by bullets, dozens of shots fired from a pistol by a psychologically disturbed individual.  The victims of this tragedy are not only those who were physically harmed, but also their families, loved ones and comrades.  They will need our support, on Veterans Day, and beyond.

Today I say thank you as we commemorate, remember, and honor those who have put themselves in harm’s way for their country.

Photo take in Pearl Harbor, Honolulu, HI.

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Military_Appreciation

American Bombshell - Marisa Miller

Didn’t you know?

Critics argue that “green” is a passing fad. But, don’t tell Harley-Davidson because the marketing professionals have rolled out a military green marketing and media campaign with “American Bombshell” Marisa Miller.

I’m not talking about an “Inconvenient Truth” or environmental type of green.  Yes, Virginia — I’m talking fashion and the wearing of or riding a Green colored motorcycle. The color comes in all shades and the fashion experts suggest/hype that it’s as fresh as Peppermint!

Yesterday, H-D announced that Marisa Miller expanded her relationship and will salute active and retired U.S. military personnel during the month of November.  This is part of the company’s first-ever “Military Appreciation Month” campaign.  Cool and just in time for Veterans Day!

Sporting minimal clothing, Ms. Miller will be sitting alongside H-D motorcycles in military-themed (read Green) creative, including print and digital ads, posters, postcards and calendars throughout the month of November.  In addition there will be a special section of the H-D web site where anyone can create an electronic postcard with artwork of Miller and Harley-Davidson motorcycles along with a personal message of gratitude that you can send to an active or retired member of the U.S. military.

It’s unclear just how carbon neutral, this ad campaign will be – meaning eliminate or offset all of the greenhouse gases it produces worldwide.  I predict a lot of heavy breathing by teenage males when filling out those postcards!  What do you think?  Is green the new black or is it just the flavour du jour?

Photo courtesy of H-D.

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