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2009 Ford F-450

2009 Ford F-450

Released just in time to haul your new Harley-Davidson Tri-Glide Classic to motorcycle events, Ford teamed up with Harley to produce the first ever F-450. 

Let’s call it the “Big Hog Daddy” trike hauler of the road!

We’ve seen the Ford Harley-Davidson editions in F-250 and F-350 versions, but never before has the colossal F-450 come in Harley style and trim. As with the other Harley versions, it’s all about looking good sitting still. Given the fuel mileage that might be all you can afford!  The new F-450 is downright intimidating with its massive grille. Its gigantic size would impress even long-haul truck drivers!  The Harley model has even more presence thanks to its blue flames leaping out of the side vents and dual rear wheels and fender flares.

There are many new “smart” features embedded in the truck.  Most notable is the “Tool Link”, a Radio-Frequency Identification (RFID) asset tracking system developed with DEWALT, the power tool dudes, and ThingMagic, experts on embedded RFID technology.  This enables truck owners to maintain a detailed real-time inventory of the tools or equipment stored in the vehicle.  I suppose you can rest assured that as you ready to haul your Tri-Glide to the next motorcycle event you’ll have all the appropriate tools to wrench on the chrome accessories?!

It seems strange to me to create this sort of marketing mix to promote both brands.  Especially for a truck that has a MSRP of $59,560 and optioned up it quickly gets into the $80,000+ range.   Clearly not everyone can afford!  This class of vehicle and the fuel guzzling attributes seem very out of touch in today’s mortgage meltdown climate.  But then again if I think more about it, it makes perfect sense. In the U.S. 40% of Harley owners drive a full-size pickup truck – many of those are likely Ford F-Series.  So, what do two companies having sales and financial issues do?  Target joint customers with this massive truck and turn what used to be just a workhorse into a fashion statement for the rich and famous who are motorcycle enthusiasts.

All dressed up there’s just no way to mistake this “Big Hog Daddy” for anything else other than a Tri-Glide hauler.

Photo courtesy of Ford.

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