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Posts Tagged ‘@sutterink’

Maisto “Sons of Anarchy” 1:18 Scale Bikes

Maisto “Sons of Anarchy” 1:18 Scale Bikes

There is now the Sons Of Anarchy collection of die-cast motorcycles.

Back in December, Maisto announced they worked closely with 20th Century Fox and Harley-Davidson to bring fans of the show 1:18 scale die-cast versions of the SOA motorcycles in association with the TV show characters: Jax, Clay, Opie and JT – the SOA Motorcycle Collection.

Not only can you now dress and ride like SOA outlaws, thanks to a flurry of licensing deals that includes everything from actual motorcycles at Bartel’s H-D to hats, games, stationary, jewelry, calendars, stickers, wall graphics and more.   Now while sitting in your work cube thinking about the winter cold you can have your very own die-cast outlaw motorcycle to stare at and think about how you can’t wait to ride in warmer weather!

The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The company has been manufacturing die cast replicas for over 40 years.  They have over 11,000 employees worldwide, and manufacturing facilities covering more than 2 Million square feet.

Sons Of Anarchy merchandise sales have grown 70% year-to-year since 2010.  This is not a U.S. only concept as the TV show is a hit in U.K., Australia, New Zealand, Germany and the Netherlands.  And with the TV show committed through a seventh season merchandise sales will only increase.

Previous SOA/H-D license deals blog post HERE.

Photo courtesy of Maisto, 20th Century Fox and Harley-Davidson.

All Rights Reserved © Northwest Harley Blog
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Limited edition Son’s of Anarchy motorcycles

I called this back in 2009 with a post called Bottling Ideas.  UPDATE: Actually now that I’ve re-scanned the blog it was even earlier with a post in 2008 called Harley SAMCRO Limited Edition Motorcycle HERE.

I’m talking about the FX television series “Son’s of Anarchy (SOA)“, and a new deal with Harley-Davidson for custom motorcycles made by 20th Century Fox Consumer Products as part of a flurry of licensing deals for SOA that includes clothing, leather jackets, hats, t-shirts, games, calendars, stationary and much more.

Thanks to Bartels’ Harley-Davidson the bike maker will produce 100 limited edition Son’s of Anarchy motorcycles that will retail for about $25,000 each at Harley dealers this fall.   Now TV viewers can further tap into the motorcycle club fantasy… who doesn’t want to pretend to be a ‘clubber’ and ride a faux outlaw biker motorcycle, right?

I can’t think of another TV show that cuts across multiple gender identities, social boundaries, is a taboo breaker, a mainstream manufactured product for the rebellious and the dispossessed.  If ever there was a Harley-Davidson brand ambassador it would be Kurt Sutter’s (@sutterink), Son’s of Anarchy!

SOA is about to enter its fifth season, and is now the most-watched show in its history among total viewers 18-49. The most recent season the show averaged 5.5 million viewers per episode. It was also the number three DVD release among TV shows in 2011.  And after growing online merchandise sales for FX’s top-rated show about 70 percent year-to-year since 2010, Fox is shifting to brick and mortar retailers like Spencer Gifts, Transworld/FYE and Hastings.

I wouldn’t be honest if I failed to mention that this feels like a disaster for any person who rides to a rally thinking they’ll have instant club admiration.  However, it could be shrewd marketing of misbehavior and we’ll see a formal offering from the motor company every year!  Any of the “noise” generated in the press and blogosphere helps in terms of show profile, helps H-D reinforce how the middle finger of rebellion built the brand.  And isn’t that all that matters in the end?!

I don’t have a Kurt Sutter man-crush, but he does deserve a big shout-out for remaining true to the setting in the TV show without becoming stereotypical.  We know it’s hard work compared to the Laffing Devils crap the Discovery Channel is trying to pass off as good TV.

Here are some previous SOA blog posts made over the years: OMG New Media Darlings; Men of MayhemBikes, Bullets & Brawls; Mail Room of LifeBottling Ideas; Be Good & You’re Lonely; Sutter Shout Out; Season 3 IdeasWorking The SOA Trail

Photo courtesy of SOA and RatRodStudios.com.

All Right Reserved © Northwest Harley Blog

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