Posts Tagged ‘Super Ride 2009’

rusty_bike2Neil Young said it best HERE with his anti-establishment message.  Conventional wisdom is you can’t change the world with a song, but I remember the musical impact of No Nukes in the late ’70s.

So, along comes Harley-Davidson marketing looking to tap that “change the world” sentiment not through a song, but through Super Ride 2009 — test rides on any new bike now until June 30th.  No obligation. The claim is that you’ll feel something that’s been hard to feel lately: excitement about the direction you’re headed. It’s more of the same ‘ol lust for life, anti-establishment marketing campaign — screw it, just ride!  For some time now a sizable majority of motorcycle riders have a like mind about such marketing buffoonery!  What’s next TV ads with a denim-clad American riding to the tune of “Fortunate Son,” the blistering Vietnam-era protest song by Creedence Clearwater?

super_rideYet, I saw good example of marketing meets anti-establishment while watching part of the ACM Awards the other night.  I still haven’t figured out why there are two country music award shows and I’d like to tell you how great the show was.  But it wasn’t.  Not because I dislike country music, rather because so much of the material was just plain boring.  Does country really believe that in this new economic music model it’s immune from listeners running away?  Then I heard the acoustic set of John Rich’s Shuttin’ Detroit Down.” 

Let me just say that I think John Rich has tapped into the national psyche with “Shuttin’ Detroit Down”.  Because I’m down with the truth.  I don’t mind people getting rich adding to society, earning it the hard way, but when you create a fallacious game and ruin our entire country’s economics, I get UPSET!  When you’re a CEO and get multi-million dollar bonuses for running a company into the dirt then like many of you I get UPSET!!

I had heard the song before and gave it no mind as the music sounded like AM radio and a ride in the country with the windows down in my pickup. But lyrics matter, and to hear John Rich sing it acoustically was to hear a completely different song.  I’m not going to recite every lyric, or bore you with politics, but this song resonated with me…

“My daddy taught me in this country everyone’s the same; You work hard for your dollar and you never pass the blame

When it don’t go your way”; “Well pardon me if I don’t shed a tear; They’re selling make believe and we don’t buy that here”

“Because in the real world they’re shuttin’ Detroit down; While the boss man takes his bonus paid jets on out of town”

Give it a listen and tell me what you think.

UPDATE: April 7 —  Displacedbrett provided the identity of the group (Murder By Death) and song (’52 Ford) which was used in the Harley commercial.   

Photo courtesy of Flickr.

All Rights Reserved © Northwest Harley Blog

Read Full Post »

%d bloggers like this: