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Posts Tagged ‘Strategy’

Marketing theory distinguishes between two kinds of promotional marketing – “push” and “pull.”

A “push” strategy uses the company’s sales force and trade promotion to create consumer demand.  A “pull” strategy is one that requires heavy advertising spending and consumer promotion to build up demand for the product.

It’s the beginning of a new year and the start of a new decade so Harley-Davidson rolled out a new $500 bonus credit for potential consumers to “push-or-pull” a competitor brand trade-in to your nearest dealer.  The offer expires January 31st and covers untitled 2008, ’09 and ’10 models.  Of course read the fine print on the trade-in site for all the details and restrictions.

Photo courtesy of H-D.

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turkeysWith Thanksgiving fast approaching, and everyone’s thoughts turning to the big feast, I decided to look at some of Harley-Davidson’s turkeys that made news in 2008–albeit for the wrong reason in my opinion. 

It’s never nice to point out the flaws in plans, products or ad schemes if they are questionable, failed or are in the process of going downhill, but it would also be irresponsible to simply just forget the follies of some of Harley’s bigger turkeys.

Click through the list to get a juicy taste of these ’08 Turkeys:

  1. Hired Hip-Hop Artist Run DMC For Judges At HD “Hot Model” Contest
  2. We Don’t Do Fear Ad Campaign
  3. Headcount Reductions Announced Q1
  4. HD Stars in Indiana Jones Movie
  5. Mv Augusta Group Purchase
  6. HD States Obvious Market Declines In Q2 Results
  7. HD Announces Tri Glide Ultra Classic and Ford Announced “Big Hog Daddy” Hauler
  8. Sex Sells – Ad Campaign with Marisa Miller
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