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Posts Tagged ‘Sisterhood of the Traveling Pants’

Have you noticed the increase in women riding their own motorcycles?  I noticed many during my riding adventures this year. Every year more and more women are sitt’n in the saddle and riding solo on the open road.  Female riders have increased from 4% in 1990 to 12% today.  This aligns perfectly with Harley-Davidsons marketing plans and key product messages as the female demographic represents a significant expansion for the company.

To help “drive” the gal’s to or into their products, Harley introduced a special website and included a laser targeted publication.  Called “We Ride“, there is a lot of information on choosing models, basic handling techniques and how best to customize your ride.  Don’t be confuse.  It provides Harley-centric information about getting into motorcycling.  It’s called “soft” marketing to push product messaging at a key audience and ultimately sell more motorcycles.

I have no idea if similar to the best selling novel by Ann Brashares whether women wearing chaps gain insight into their life or are emboldened to change it.  I’m the first to admit I need help from the “sisters” on that front.

You can download sections or the entire (23Mb) PDF from the jump site here.

Photo courtsey of HD website.

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