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Posts Tagged ‘Sex Sells’

dear_santaWith Christmas fast approaching, I thought it was a perfect time to ask Santa to grant some of my motorcycle wishes. Here’s what I want this holiday season: 

  1. Santa, please save Harley-Davidson from the economic meltdown. I want Harley, the key American motorcycle manufacture and underdog, to overcome all of its issues and be restored to the high-flying innovative motorcycle manufacture it once was. I long for bigger blocks, tight cylinder liners, tight head gaskets, 4 valves per jug, liquid-and-air-cooled, more HP, more torque and fewer problems. A $55 stock price would be nice too.
  2. Put an end to those Japanese-Harley clones. Japanese manufactures: stop trying to copy Harley and instead come up with your own breakthrough cruiser that delivers a superb motorcycle riding experience. Even better, make sure your engines sound flawlessly “Harley-like” on the American highway system before you debut them.
  3. Help Harley’s SAMCRO motorcycle vision come true. I know there are a lot of naysayers that doubt an OMC vision of a limited edition motorcycle launch will come to fruition, but I’d like to see it happen. I think this savvy idea could challenge traditional branding business models and create much more buzz in the competitive co-branding market.
  4. Help Harley win an exclusive product placement in Ben Affleck’s film about Arizona Republic journalist Don Bolles. He was killed in 1976 while working on a story about political corruption and organized crime. Rumor is Clooney will be lead and he rides motorcycles!
  5. Help reduce the number of federally protected gray wolves shot in Wisconsin by Harley hunters during deer season.
  6. Please, please, please help Harley marketing. The “sex sells” strategy with Marisa Miller is not working. Emotions are clouding their judgment.
  7. Hold the line on Summerfest beer prices. A recession is no time to raise beer prices and we need to keep the “suds” charges low.
  8. Lastly, please provide riders prolonged exposure to the wind so that all may find extended periods of uncontrolled euphoria.

My list may not be long, but my wishes aren’t going to be easy to grant. I hope Santa has some business-savvy elves ready to buckle down and work on my list. Let’s not stop there — send your wish list or comments below.

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turkeysWith Thanksgiving fast approaching, and everyone’s thoughts turning to the big feast, I decided to look at some of Harley-Davidson’s turkeys that made news in 2008–albeit for the wrong reason in my opinion. 

It’s never nice to point out the flaws in plans, products or ad schemes if they are questionable, failed or are in the process of going downhill, but it would also be irresponsible to simply just forget the follies of some of Harley’s bigger turkeys.

Click through the list to get a juicy taste of these ’08 Turkeys:

  1. Hired Hip-Hop Artist Run DMC For Judges At HD “Hot Model” Contest
  2. We Don’t Do Fear Ad Campaign
  3. Headcount Reductions Announced Q1
  4. HD Stars in Indiana Jones Movie
  5. Mv Augusta Group Purchase
  6. HD States Obvious Market Declines In Q2 Results
  7. HD Announces Tri Glide Ultra Classic and Ford Announced “Big Hog Daddy” Hauler
  8. Sex Sells – Ad Campaign with Marisa Miller
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