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Opening scene of Semper Ride

Opening scene of Semper Ride

I’ve blogged previously about the folks in the armed forces, the increased number of motorcycle accidents and dealer responsibility.  The military draws many parallels with motorcycling and with overtly male-dominated advertising the stats are very clear.

Military personnel have a higher fatality rate than the civilian population which is too high!  In fact, Yamaha launched and I commend them for doing so, an ad campaign specifically targeted to members of the military due to the increased number of riding accidents.  And let us not forget that the amount of female military personnel on active duty has increased from a 1.4% in 1970 to over 15% to today.  Although women make up only 10% of all riders they represent about 25% of new motorcycle purchases.

In a broad effort to promote more responsible riding the U.S. Marines have produced Semper Ride, a film and web site designed to catch the attention of young soldiers.  The seven minute movie combines big-action and a message on riding safety from stars such as Jason Britton, Keith Code, Jeremy McGrath and James Stewart.  The movie from One Eyed Bird Entertainment, uses a mix of educational and rider-to-rider advice from experts in freestyle motocross, racing and stunt riding.

The movie is very effective in conveying the message of riding responsibly, no matter what your experience level.  After watching it I felt compelled to purchase a dirt bike and hit Sand Lake!

Photo courtesy of U.S. Marines.

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