Posted in 2009 Models, Advertising, Brand, Brand Loyalty, Clothing, Dark Custom, Harley, Harley-Davidson, Motorcycle, Motorcycle Sales, Old School, Products, tagged Bianchi, Billykirk Mechanics, Chippewa, Clothing, Dark Custom, Fashion, Fashion Victim, Harley, Humor, Hydrogen, Hydrogen Jeans, JCrew, JPeterman, Leatherman, Levi, Marmot, Motorcycle, Motorcycle Wear, MV Augusta, Sears Western, Snowboard Magazine, Sportster Iron 883, Value, Vintage Lee on March 27, 2009|
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H-D Clothing Bundle
There are many who think the new Harley-Davidson Iron 883 (Dark Custom) is the most beautiful bike sans clothing, with U.S. press fawning all over the “back-to-basic” motorcycle.
Enjoying my Friday morning cup of “bucks” I thought how H-D marketing should offer limited editions of the machine with new clothing bundles to increase motorcycle sales. H-D and fashion go hand-in-hand. There isn’t much the motor company can do to improve the no frills design of the Iron 883, but having a few extra choices when it comes to what clothing gets draped over the bike is surely a good thing, right?
Call it the “Fashion Victim” series. Offer up a complete pre-bundled look with the motorbike. This turn-key and new way of expressing your individuality might appeal to the younger generation which the company desperately solicits. Motorcycle clothing can be found in the most prestigious boutiques around the world, but think of the time you’ll save when H-D does the heavy lifting traveling the world of fashion and pulls together leading brand names in motorcycle wear and pre-packages them for your exclusive fashion statement.
There is precedence for this. A couple of years ago MV Augusta designed a limited edition motorcycle (Hydrogen) specifically for Hydrogen Jeans. Customers could order designer jeans or the motorcycle to match right online!
So, in keeping with this Iron and new clothing bundle theme it would include:
- Jacket: Levi’s blanket lined, Big E. Extra cost for lining worn out at right hip due to knife rubbing.
- Pants: Vintage Lee work pants via Ballyhoo Vintage.
- Shoes: Chippewa moc toe (very Irish!). Cordovan polish then mink oil make them look well worn.
- Gloves: Marmot
- Shirt: JCrew. If you don’t like a fake cowboy shirt from JCrew then it’s Sears Western.
- Belt: Billykirk Mechanic’s. Very cool hidden buckle avoids tanks scratches.
- Knife: Leatherman Flair. The only one offering a corkscrew. Dude don’t look silly carting around tools but can’t even open a bottle…essential.
- Glasses: JPeterman. Captures that Aermachi Club look.
- Dew Rag: don’t be caught naked without a snot-rag/potholder/coaster bandana. Or wearing instructions!
- Reading material: Snowboard Magazine (A fave to maintain “dude” speak)
Cost? Of course undertaking a ‘Bianchi‘ like journey from Amsterdam to Chicago isn’t cheap, but I’ll let H-D determine the expressive value of the package and price accordingly.
Maybe I’ll go decaf tomorrow?!
Photo courtesy of 10engines.
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No one can deny the huge impact that the American motorcycle and biker sub-culture has had on the fashion industry.
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