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Posts Tagged ‘Salem H-D’

Closure Notice at AMC

The American Motorcycle Classics (AMC) Harley-Davidson dealer in Albany, OR., is going out of business at the end of the month.  They’ve called it quits.

Years ago the business was run by John Lewis, Sr.  He retired, moved to Las Vegas and sold the business to his son, John, Jr.   The G.M. was Joe Saltarello.  Was it the poor economy?  Sure didn’t help.  Were other H-D dealers complaining how Albany was cannibalizing their business which is only good for the consumer?  Did they invest in the business?  Depends on your definition of “invest.”  Maybe John, Jr. was having problems making the payments to Sr., who may have held on to the real estate and now decided to liquidate the assets, cut his losses, sell the real estate and call it a day?   Or, maybe they were FORCED out by the H-D motor company?

Hey, now that is an interesting question.  Maybe it’s a combination of all of the above.  Who knows?  If you do know send me a note.  I’m discreet.

Here is what we do know.  Over the last two years H-D is trying to consolidate its dealerships one way or another.  H-D may have just sent a letter of retirement to Albany/John Jr.  In essence it withdraws approval for the H-D franchise.  I called and spoke to the finance manager at AMC earlier in the month and he indicated that H-D was “forcing them out.”  Similar to the Chevrolet and Chrysler dealership forced closings.  Maybe it was sour grapes, but his statement went something like “HD was demanding they expand the store” and while they had committed a half-million $$ in infrastructure investment to H-D in what could be viewed as mini “Super Store” … they just didn’t have the sales revenue for such an investment, essentially being forced out by the manufacturer.  It’s not clear if AMC was selling a reasonable volume of licensed products, but I think it’s unlikely given the location.  The finance manager also stated they were doing about half the motorcycle sales volume they once garnered 4 years ago so clearly the economy has had a relevant impact.

Businesses fail all the time so what’s the point of this post?

Well, AMC H-D is well known in the northwest for being the cheapest H-D dealer in Oregon.  If I had interest in a new motorcycle I would always call or drive down and get pricing whether it be a motorcycle or parts.  That then became my new starting price to leverage any deal at a local dealer closer to the Portland metro area.  I never did purchase a motorcycle there,  but I have 4 buddies who all purchased motorcycles during the last 2-4 years from Albany.  They obtained below MSRP on every purchase, including additional discounts on aftermarket parts and walked away saving $1000’s and big smiles!

And even though they saved all those $$’s… cheapest does not always work.  You can’t always make it up on volume and it now seems that little was dropping to the bottom line to keep the doors open and make the payments.   We’ve seen this behavior in other type businesses.  A person will throw an “open sign” up in a strip mall and offer cheap prices — way below the current market — but in less than 24 months they disappear.  It means they were not making enough money, and just screwed up the market for everyone else.

AMC H-D had a “No pancakes, No S*****t, no rock band, no bull” slogan which was essentially an anti-social slam toward other dealers who subscribe the post-sales mantra.  But you know what?  That doesn’t work for some folks.  Yeah saving a few bucks is important (always!), but many of us are motorcycle enthusiasts and are looking for a dealer that will be in business (long-term), one that’s like a social “club” to hang out, talk shop, talk custom modifications and they are willing pay a little extra $$ to have that option.  Personally I like the fact that Paradise personnel (Mike(2)) know who I am and will call me by name when I walk into the dealer.  We’re not BFF’s, but I know, that they know, that I over paid a few hundred $$ for that privilege on my last motorcycle purchase, and for me it’s more than just a money transaction – its genuine relationship building – AFTER the sale.

Maybe this is what happened at Albany?  They had “A Beautiful Mind” moment.  Did you see the movie?  In the movie Russell Crowe plays John Nash, a mathematician who won the Nobel Prize for developing the concept of non-cooperative game theory.  In case you’re not familiar with the theory, it roughly means that to make the best decisions, you have to consider the actions of your competitors.

This may sound harsh, but in my view, the AMC H-D building was “lipstick on a pig.”  Functional, but not a place you’d socialize or hang-out long.  I’ve been there in the early morning and remember how they didn’t even have coffee for customers?!  Call me Mr. shallow.  From an outside-looking-in viewpoint,  the company didn’t have much of a Facebook presence, didn’t do any blogging or customer outreach, the email system announcing sales totally sucked and defied any reasonable logic from a marketing viewpoint, and did I say the web site was dated?  At the end of the day it just didn’t look like they were putting a lot into promoting the business or appealing to those who were looking for more of a social gathering atmosphere at their local dealer.  Yeah they could “splain” that all off as low overhead giving YOU the customer the best price, but when every other dealer around you is struggling and willing to lower/match prices to compete and your shop has no amenities… you’ve cast your destiny

There are consequences other than it’s “Christmas in July” for Paradise H-D, Salem H-D and Team Latus!  There is the loss of 10-19 people who are no longer gainfully employed – and I’m not trivializing this because the folks there are hard working people and deserve better – but, PowerSports Network (powered the website) loses a customer and AMC H-D also sponsored the Pioneer H.O.G .Chapter (newsletter PDF HERE).  It was the first northwest chartered H.O.G. chapter (#4085), and it now has no home.

I’m sorry to see the dealership close and I’m sure for many of you it feels like losing an old friend.  I’m just glad I don’t have any pre-paid expensive special parts on order!

Photo courtesy of American Motorcycle Classics.

All Rights Reserved © Northwest Harley Blog
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Dee Snider of Twisted Sister

Dee Snider of Twisted Sister

Twisted Sister (“We’re Not Gonna Take It”) is an American heavy metal band known for delivering youth anthems, wearing outrageous clothes, gawdy make-up and having wild hairstyles during their performances.  One could debate that glam rock peaked in the mid-80s with MTV, yet the band has sold over 10M records and earned 35 gold and platinum records from 8 countries to date.

So, what does Twisted Sister’s front-man Dee Snider and his flamboyant costumes and the hedonistic pop/rock themes have to do with babies?  My first thought was, “This can’t be good,” but then I was contacted by Kimberly Gustafson, the Community Director (Southern Or.) for March of Dimes and it turns out that Dee is the National Bikers for Babies Spokesperson and has been a strong advocate for children!  As a father of two prematurely born children (Cody and Cheyenne) he knows first-hand about the difficulties and things that can go wrong.

BFBLogo_198x62The Bikers for Babies is an integral role for the non-profit March of Dimes in the advancement of their fund raising mission which helps “preemies” and prevents birth defects.  Last year 35K riders and 250 motorcycle clubs (including: HOG, American Gold Wing, ABATE, CMA, Iron Pigs and the Red & Blue Knights) joined together on rides across the U.S. to help raise money.  The Oregon – Bikers for Babies ride is set for August 29th with 3 start locations (Bend, Eugene & Salem) and all routes end at Hoodoo Mountain Resort (mile post 80 on Hwy 20) on Santiam Pass, OR.  Sponsors of the Oregon ride are Salem H-D, Doyles H-D (Eugene) and Cascade H-D (Bend).  This web site has registration information if want to participate.

In these economic trying times it seems that more organizations are asking for more donations, but giving is not only about money.  Giving is also doing something with your heart and time so if you have passion about health issues which effect premature babies then I encourage you to visit the web site and help your fellow bikers improve their situation.

Photos courtesy of Bikers for Babies and Vondutch Kustom Cycles site.

All Rights Reserved © Northwest Harley Blog

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For those of you participating in the Free The Colors Ride, below is the finalized OVMA ride route. The map is only an approximation of the ride route:

  1. (A) Join the ride at the beginning in McMinnville. Leave Shari’s parking lot at 11:00AM SHARP! Be there early.
  2. (B) Join the ride at the first scheduled stop. Leaving the parking lot of K-Mart on Hwy 22 in South Salem at 12:10PM SHARP! Be there early.
  3. (C) Next scheduled stop. I-5 Northbound Rest Area (near Wilsonville). Time will be contingent upon the time it takes to ride from South Salem to the rest area. Riders need to be there by 12:20PM SHARP!
  4. Ride will depart rest area and proceed toward Wilsonville to I-205 North to the Oregon City exit for McLoughlin Blvd to (D) Ross Island Bridge.
  5. Ride will cross over to 99W and proceed to King City. Will then head out on Durham Road back to I-5 South.
  6. Ride will proceed I-5 South to (E) Salem Harley-Davidson

Some other important items being communicated through various channels by the OVMA deserve being repeated:

Law Enforcement will be providing traffic control assistance and the OVMA has expressed their appreciation and gratitude.  This ride is to celebrate the OVMA and its 16 years of service to Oregon State veterans and their families, and to demonstrate their continued intentions to be good neighbors in the Oregon MC community-at-large.

As stated in previous blog post/comments HERE, the OVMA will not tolerate bad actors.  Attitudes should stay at home.  The OVMA will cooperate with Law Enforcement fully and on all matters, as they have in the past.  There is no plan nor was there ever any intent to route this ride anywhere near other MC clubhouse’s or any other organization’s meeting areas.

The OVMA State Road Captain is currently working on placement of riders, and assigning assistant Road Captains, and road guards to assist during the ride.  Flyers will be available and passed out with the appropriate hand signals for those who are unfamiliar with group riding.  It’s predicted we will have large numbers of riders show up for this ride.  If you  are unfamiliar with group riding and/or have a question please ask someone for assistance.

First and foremost is SAFETY along with showing courtesy on the road to others we will be sharing. This ride is about Freedom, Fellowship, Comrades-in-Arms, and Brotherhood.

The theme says it all – “For Those Who Fought For It – FREEDOM has a Flavor the Protected Will Never Know”

Enjoy the ride and be safe out there!

UPDATE: September 27, 2008 – The ride results are HERE.

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