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Posts Tagged ‘Rocco DeLuca and the Burden’

FreeOwners of motorcycles report being deeply attached to their bikes since the values of freedom are intrinsic parts of the owners lifestyle and resonate with an emotional bond.

Harley-Davidson continues to promote self-expression and a passion to escape the routine by releasing a new video featuring FREEDOM — in the form of thirty-four new 2010 models.  Buy one and you can become anyone you like is the marketing premise wrapped in this adventurous pioneer spirit reminiscent of the wild west days.  The video sound track is cool music by Rocco DeLuca and the Burden.  You can see/hear it on the YouTube channel HERE.

Mac's Shoutout

Mac's Shoutout

Do you feel like raising your voice about riding and living free?  You can do that HERE.  It’s your chance to make a statement (if it passes admin approval) and you can view several thousand others who have done the same.  Using your message and an image of a 2010 Harley-Davidson motorcycle of your choice, you can create a custom banner ad that can then be shared on social media (Twitter, Facebook etc.) sites or turned into a personal wallpaper for your PC.

It’s my view that this is the same ‘ol marketing promotion tactics we’ve seen from the motor company before, simply re-rolled for the new 2010 models.  There is nothing unique or innovative about this! Hey Harley-Davidson, how about something truly creative like an iPhone app?!  Take the cool web-based mapping software and make it unique/available for the iPhone or how about an app that advocates freedom to associate with other bikers — now we’re talking FREEDOM — or how about an app that allows users to contact members of Congress, identifying the users local Congressman via GPS and informing us how to easily contact them to promote motorcycle and rider issues/concerns?  No?  Okay, then how about a ringtone?

Photo courtesy of H-D.

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