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Posts Tagged ‘Rider’s Edge’

The new Harley-Davidson™ Riding Academy

The new Harley-Davidson™ Riding Academy logo

Back in April, Harley-Davidson unveiled its new Riding Academy in the U.S., which is a program to help students take their first lessons in riding and they get to do it on a Harley-Davidson Street 500 motorcycle.

You might recall that the Harley-Davidson™  Riding Academy was previously called Rider’s Edge®.  In September 2012 the program celebrated a milestone of training 300,000 riders since starting in 2000.  At the time the Buell Blast, a motorcycle made by the Buell Motorcycle Company was used in the Rider’s Edge New Rider program.  In July 2009, prior to ceasing all motorcycle production, Buell ran an ad campaign stating that the Buell Blast would no longer appear in their line-up and the ad featured a Buell Blast being destroyed in an automobile crusher.

The new Harley-Davidson™ Riding Academy is a national rider training program and is likely to be hosted by Harley-Davidson dealerships across the country.

The old Rider's Edge® logo

The old Rider’s Edge® logo

It’s designed to get folks comfortable on a bike and give them the skills needed to ride with confidence.  The students are trained on the motorcycle that they will be riding and will also be taught the basics of rider safety. All the student needs to bring is the riding gear that consists of a long sleeves, jeans/pants, ankle length footwear, full gloves, eyewear and DOT standard helmet. The academy will provide a motorcycle and certified instructors from Motorcycle Safety Foundation (MSF). The course features a minimum of 20 hours of classroom and range training with two instructors guiding 12 students at a time. The practice range is where students learn maneuvers such as turning, braking, going over obstacles and controlling skids.

Some thought the original Rider’s Edge Program was a pricey version of the MSF Basic Rider Course with four additional promotional/marketing hours added into the curriculum. Otherwise the curriculum of the two were nearly identical.  I have not been through the new Riding Academy, but would anticipate that it’s a Harley-Davidson branded version of the new 2014 MSF curriculum.

The motorcycle used in the new Harley-Davidson Riding Academy is the newly launched liquid-cooled Harley-Davidson Street 500.  I suspect the strategy of incorporating the Street 500 motorcycle is that students will want to keep riding after the class is over once they’ve learned on the motorcycle… maybe even consider a purchase.  The Street 500 is fitted with a vehicle protection kit that protects the motorcycle in case a student is not able to maintain balance and topples it. In addition, there is a first of its kind Power Limit Calibration system that is in place to restrict the bikes at low gear speeds allowing only the maximum speed needed for the course.  Or put another way, it modifies the fuel injection system and de-powers the bike.  If you’re looking for initial impressions of the bike for training check out this post HERE.

Once the training has been completed, the students will get an MSF Basic Rider Course completion card which may even exempt students from the state testing for a motorcycle endorsement, but this varies state to state. Harley states that this card may even help new riders in getting a discount on their motorcycle insurance.

TEAM OREGON Locations

TEAM OREGON Training Locations

But, what about the state of Oregon?

It looks like the Oregon Harley-Davidson dealers get somewhat of a pass on managing the new Riding Academy logistics since the only approved training is provided by TEAM OREGON.

If you’ve been riding awhile you’ll recall that Oregon was the first state to break away from MSF and Idaho soon followed.  There is 40-years of history, but in 2003, the last time MSF released a new curriculum, TEAM OREGON decided the new product didn’t meet the riders of Oregon needs.  However, MSF would not support continued use of the old product so, TEAM OREGON designed their own curriculum to meet the needs of Oregon riders.  The prevailing viewpoint was the California-based MSF “one-size-fits-all curriculum” didn’t address local issues – for example, Florida’s riding environment is much different from Washington State’s, which is unlike Wisconsin’s or New York’s.  MSF sued TEAM OREGON in 2006 over the curriculum they developed which the Oregon Department of Justice and Oregon State University tenaciously defended and in December 2008 the MSF agreed to abandon its lawsuit without any monetary settlement.  More details on the lawsuit are located HERE.

Independent of where you live in the Northwest, this blog has promoted safe motorcycle operation and suggested many times that riders be life-long learners.  Take a training class.

More information can be found at: TEAM OREGON – Basic (BRT) and Intermediate (IRT) courses are available statewide and meet Oregon’s mandatory training requirement.  Idaho STAR Motorcycle Safety Program;  Advanced Street SkillsPuget Sound Safety

Photos courtesy H-D and TEAM OREGON.  Shout-out to Pat Hahn (TEAM OREGON Communications and Outreach Manager) who was consulted for accuracy in the writing of this article.

All Rights Reserved © Northwest Harley Blog

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Walter Mitty was a fictional character in James Thurber’s short story “The Secret Life of Walter Mitty” published back in 1939.  Mitty was a meek, mild man with a vivid fantasy life where he imagines himself as a wartime pilot, an emergency-room surgeon and devil may care dreamer.

What about daydreaming of wind-in-the-face, and being part of the counterculture rebels-with-tats ethos?

As luck would have it, Harley-Davidson is launching a comprehensive effort aimed at getting the “Walter Mitty” dreamers of the world to ride H-D motorcycles.   It’s call the “Start Something” campaign, with the message that you have to stop dreaming and actually do it.

The advertisements feature model superstar and motorcycle rider Marisa Miller in the Maxim Hot 100 issue along with a brand presence at the Maxim party in Los Angeles, advertisement on the Maxim Web site, the Maxim television program and of course can you spell social media in 140 characters?

H-D also has a new promotional book, “Guide to Ride” meant to dispel any of “Mitty’s” conflicting thoughts about whether to ride or not. Including tips on handling protests by the significant other.  The book is available at dealerships or the company’s website.

A very important associated promotion has H-D offering up Rider’s Edge New Rider Training Courses for free.

To all you ineffectual dreamers — isn’t time to take a road trip?

Photo courtesy of H-D.

All Rights Reserved © Northwest Harley Blog

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More women than ever are choosing to ride motorcycles as their main leisure activity. This bit of trivia is according to a recent survey by J.D. Power and Associates, where 12 out of every 100 motorcycles are sold to women – a 20 percent increase since 2003.

However, that’s just not enough women buyers for Harley or they aren’t getting a disproportionate share of those women buyers because the company marketers have spun up another promotion targeted exclusively for women. 

The deal is that every women who graduates from a Rider’s Edge course AND purchases a new Harley-Davidson motorcycle now through October 1, 2008 will receive a diamond ring.

This comes as no surprise from a highly male marketing team.  Motorcycling is a male dominated sport and there is very little information out there that speaks directly to woman’s interest in riding or getting her own bike…call me crazy, but today’s woman rider is college-educated earning $50,000 or more and is a role model in her community…do “diamond ring”  stereotype’s really work and influence women to make a purchase decision?

This is so yesterday’s news.  The Harley marketing staff needs to get a clue and bring on a few dozen female college interns to regain perspective.

Ring and Woman advertisement photo courtesy of HD

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