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Posts Tagged ‘Ricky Bobby’

Talladega“Shake ‘n Bake”…  as the Harley-Davidson financial wizards turn off the Speedway lights and come on cost savings ideas like a spider monkey. 

I blogged in October 2008 that H-D reached an agreement with Chrysler to use part of the Arizona Proving Grounds facility. The facility is located about 25 miles south of Kingman, AZ on the old Yucca Army Airfield.

Given the dismal Q3’09 financial results and closure of Buell, they have now decided to further reduce operational expenses by closing the test facility in Talladega, Alabama, eliminating about 100 jobs. The testing facility was opened in January 1981 and had performed several kinds of vehicle tests including high-speed performance tests on Talladega SuperSpeedway.

The companies operational plans had previously committed to cease testing in Mesa, AZ (the GM Proving Grounds) by July 2009 because the testing ground had been sold for a variety of planned developments.  Consolidating test operations from Talladega; and Naples FL., to the Arizona Proving Grounds in Yucca, AZ., is new information.

Clearly the company is aggressively cutting costs where it can and must be necessary to align cost with the new economic reality of reduced sales. I’m truly starting to wonder if H-D has lost its way and offer up the movie opening title card as a reminder to H-D management: “America is all about speed. Hot, nasty, bad-ass speed. – Eleanor Roosevelt, 1936.”

Photo courtesy of Sony Pictures.

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