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Posts Tagged ‘peak summer selling season’

They’ve launched!  Well sort of…

H-D announced a 2012 product launch on their web site HERE.

What could be described as a new “slow drip” marketing campaign vs. previous years where it was a rolling thunder.  Today they drip, drip, dripped 15 new models (Touring, Trike (U.S. only) and Sportster) onto dealers.  Additional 2012 models will be announced on July 20th at the H-D summer dealer meeting in Anaheim, CA.

These new 2012 products will go on sale immediately in an effort to capture consumer mind share/interest and provide consumers the newest ride/model for the largest block of time in the riding season.  While that is true I can’t help but think the accelerated shipment of these 2012 models to dealers will get people to the showroom and allows the dealer to capitalize on the peak summer selling season.  Either way if you’re in the motorcycle market its cool to see them launch a month early!

I’ll do a deeper scan on feature/enhancements for a later blog post, but on the surface it looks like only minor adjustments.  On the Touring models all are powered by the 103 cu in with automatic compression release (ACR) and an integrated oil cooler.  Looks like the 96 cu in goes out with little fan fare.  There are 6 new colors or color combinations among the various paint choices.  There is also reference to a new “tubeless” chrome laced wheel option for ease of tire replacement and repair.

There were 6 Sportster models launched.  H-D is using the H-D1™ Bike Builder factory customization process for those who want more control on the customization direct from the factory.  There was a reference to new Michelin Scorcher tires on all Sportster models which have been tested and matched to the motorcycle.  There are 7 new color options and minor tank graphic changes.

Worth a ride into the dealer?  Yeah, I need to pick up some synthetic oil and will check it out any deals on the 2011 model close out.

UPDATE: July 20, 2011 – Got a text this morning from Anaheim, CA., where the annual dealer rollout of new models is in process with the typical business training.  All the new 2012 models are online now.  The “SwitchBack” model is HERE. The CVO’s have new color combinations and H-D dropped the CVO Road Glide Ultra and replaced it with the CVO Road Glide Custom.  Very good looking motorcycle.  The CVO Street Glide gets another 100W power amp to drive 8-speakers.  Two of which are located in the touring bag/lids.  Talk about a “100W Smile”…

UPDATE: July 25, 2011 – Brief update/post on the models and various changes HERE.

Photo courtesy of H-D.

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