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Posts Tagged ‘Osceola’

Chief-2014Traditional product launches often act as a big corporate “Lighting Bolt.”

Meaning the company plans a big event, creates loads of new sales tools and collateral and places those important ad campaigns in the trade rags.  All the while keeping everything in hush, hush secrecy ‘til they near the big day. Then comes the big ‘Ta Da’. The press release hits the wire, they hold some big chest-thumping events and then start selling, having trained the sales force in the weeks prior.

Spirit of Munro -- Named in honor of Burt Munro’s “Munro Special,”

Spirit of Munro — Named in honor of Burt Munro’s “Munro Special,”

The Indian Motorcycle (Polaris Industries) launch plan is different.

Their launch process is a more gradual, momentum-building approach that is often called “Rolling Thunder.”  Not to be confused with the Rolling Thunder® Inc., and POW/MIA topic, the rolling product launch approach dribbles out information, builds credibility over time, creating anticipation, and leverages social media to feed the various channels and momentum.

Case in point is the dribbling out of key information from Indian Motorcycle. First up at Daytona Bike Week was the reveal — a release of information about the new 111 cubic inch engine, called Thunder Stroke 111™ made in Osceola, WI and assembled at the Polaris plant in Spirit Lake, Iowa. Next up was the back story of the custom-built streamliner named “Spirit of Munro” and then last weeks announcement of their intent to unveil the new 2014 Indian Chief motorcycle at the 73rd Sturgis Motorcycle Rally followed with a sneak-peek video and the subtle announcement (HERE at 0:43) of the $18,999 price. The previous Indian Chief sold in the $26-$37K range and the previous owners may stare at that in slacked-jaw envy!

Thunder Stroke 111™

Thunder Stroke 111™

Clearly the supply-chain scale and negotiation mojo that Polaris brings to the Indian table brought better component pricing and improved labor rates.

The Indian brand dates back to the early 1900s.  Polaris acquired it in 2011 and 27 months later will release a new classic motorcycle line.  Polaris continues forward with their Victory 15-year old brand of motorcycles.  They each draw on different customers.

I’m not sure how many more “dribbles” they have planned, but the press buzz and excitement of the launch in social media circles is clearly throttling up.

Photo’s courtesy of Indian Motorcycles.

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Today was not a good day for leadership.

First it was Calderon.   You know — the Mexican President, Felipe Calderon?  His administration has attempted to rid Mexico of the narco-traffickers using thousands of Mexican troops and hundreds of millions of dollars in U.S. aid, but cartel members have killed thousands in an effort to maintain control of the lucrative drug trafficking routes.  More than 18,000 people have been killed since Calderon launch his military offensive in 2006.

Then in an unprecedented mucho ballsy move he comes to the U.S. today and complained about Arizona’s immigration law (SB1170), when all the state wants to do is protect itself against a flood of illegal immigrants from Calderon’s country!  And, how about that Congress’s standing ovation for the Mexican leader?!  Adding insult to injury in this twilight zone was President Obama complaining whining about Arizona trying to do something about a problem he- President Obama and the federal government- have created and choose to ignore.  George W. didn’t help.  Combined with the fact they can’t be bothered to read the law that they’re criticizing. If they did, they’d find out that parts of Arizona’s law are word-for-word the same- exactly- as the federal statutes on immigration.  I’ll save my viewpoints on how Mr. Calderon should spend his time trying to create opportunities for his own citizens, so they’re not driven by poverty and desperation to sneak into this country illegally for another day.  The fact is that this “pony show” is all about pandering to Hispanics for votes.

And speaking of pandering…

Polaris Industries Inc., (parent company of Victory motorcycle) announced today that it will establish a new factory in Mexico’s Monterrey/Saltillo area. Talk about great timing on doing your part for the American economy — exporting American jobs along with the factories.  This major realignment will begin immediately and will lead to an eventual sale or closure of the Polaris’ Osceola, Wis., manufacturing operations.  Polaris stated the realignment allows it to invest in and outsource certain “nonstrategic” component manufacturing processes while improving on-time delivery to customers, and providing savings in logistical and production costs.  Make no mistake, it is all about the money.

Scott Wine, CEO of Polaris, stated in a press release:

“Pursuing opportunities in new markets outside the United States, while concurrently evaluating our cost structure to improve our long-term competitive positioning, are key components to our growth strategy. This decision was based on a thorough review of our worldwide operations and will allow us to improve our ability to meet the quality, delivery and cost standards desired by our dealers and customers.”

Harley-Davidson has made it public they are also considering a move out of Wisconsin.  Inconceivable? Think again.  Polaris plans to have their factory in Mexico operational beginning in the first half of 2011.  Can H-D be too far behind?

My philosophy is that if my neighbor doesn’t have a job, sooner or later I won’t have a job either.

Photo courtesy of Harlistas.

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