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Screen Shot 2016-08-10 at 10.42.54 AMNot long ago Jesse James of West Coast Chopper (WCC) fame left California for the more gun-friendly state of Texas.

On the motorcycle front there’s no denying that he is a master marketer and craftsman.  But, motorcycle craftsman to custom firearms entrepreneur?  Not everyone was thrilled.

Keep in mind that it’s been 16 years since Discovery channel chronicled his every move in Motorcycle Mania.

Meanwhile, some in the firearms community were reluctant to accept his custom line of guns (JJFU — Jesse James Firearms Unlimited) as anything other than being overpriced “customization.”  But, hand-made firearms blended with multiple layers of different metals in Damascus style craftsmanship is an art form and now with months of product backlog after a couple years of forging his own work, those allegations don’t hold true.

Now the National Rifle Association announced a new licensing deal with Jesse James that will venture into Second Amendment-themed apparel with a branded clothing line called NRA Originals.

The Jesse James “outlaw persona” has without a doubt gathered a fan base over the years and one the NRA is looking to tap into.

Photo courtesy of NRA Originals web site.

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