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Posts Tagged ‘MTV’

Did you notice that over the holiday’s it was everything Joanne Stefani Germanotta (i.e. Lady GaGa)?

Lady GaGa cemented her mainstream outreach which began with “A GaGa Thanksgiving,” then proceeded with “A Very GaGa Holiday” album and concluded with the “GaGa Workshop”, the singers interpretation of “Santa’s Shop” at Barney’s in NYC.  And don’t forget all the Lady GaGa-themed gifts from flame pressed-on-nails, spike moto gloves and even an eatable facial likeness cookie!   Talk about gagging!

Lady GaGa is the 1%.

I don’t mean that she’s to be hated like those over paid, real estate wrecking wall street bankers, or that she has no talent, only that she won, she’s ubiquitous, she’s rich!

You see society demands a certain amount of commonality, things we all know about and comment upon.  This accounts for the growth in reality TV and awards shows.  We all watch the Super Bowl, so we can comment on it the following day.

And speaking of football, doesn’t it seem like the song remains the same… but, the teams come and go?  I’m referring to Madonna who is set to headline Super Bowl halftime show.  Announcement HERE.  The league calls the show “the most-watched musical event of the year,” with more than 162 million people tuning in last year in the U.S. alone.

Huh?  MTV doesn’t even call itself “Music Television” anymore. What happened to my country when football became the jumping off point to showcase the sad state of affairs of the music business?  Madonna is aging so fast you can see the sell-by date.  I suggest they should broadcast the performance in 3D so when people get dizzy watching the “cones”, the league will have a wardrobe scapegoat.  It was the glasses…yeah, that’s it… the weak battery in the 3D glasses warped the faux glitz and glamour she provided on stage.

Did someone in the NFL front office make a mistake?  Was there old farts running focus groups to provide homogenized entertainment to people who don’t really exist and they booked Madonna thinking it was really Lady Gaga?!  The NFL enlisting Madonna who is doing her best to look younger than the players is laughable.  The nipped and tucked Madonna is a contemporary of the players mothers. Hip-hop runs the NFL. Just check the iPods they listen to to get psyched up before the game.

I’m part of the 99%.  And we used to be awed at the show, we used to need to tell everybody about the music. If we speak about Madonna by the water cooler the day after the Super Bowl it’ll be because of a wardrobe malfunction, or something she says. Her music, unlike the game, is dead.

Photo courtesy of Madonna.

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2010 Buell Blast

2010 Buell Blast

The public has been manipulated so many times, that when something extraordinary happens and becomes instantly viral in our networked world, many people cross their arms and say – “not real!”

They say the public is cynical.  Who’d blame them?  What with the Borat and Eminem “butt kiss” at the MTV awards show — it was all for ratings.  It seems everything is about seeing misfits behave in the midst of other misfits.  Once upon a time we respected honesty.  To truly make it these days, you’ve got to be honest, you’ve got to have the goods and talent too otherwise you’re just another “scammer” trying to make a buck.

Speaking of honesty, Eric Buell (Buell Motorcycle Co.) is not some faux character in a vague reality TV script.  He’s the real deal and shoots straight about the Buell Blast.  Yes, it’s a piece of crap “sport bike”.  Not his words.  Sure, Eric comes off with ‘tude as if completely independent, not beholden to the parent company (Harley-Davidson), but he does what everyone would like to do — trash compact/compress that little nerdy Buell Blast into oblivion!

The 2010 Buell Blast introduction video is HERE.

The video works because it’s a “first”. Well actually I am pretty sure that it isn’t – but that’s not important as long as it’s perceived as a novel idea.  Kudo’s to the marketing dudes.  The video contains a bit of a mystery. Something that wants to be solved. Curiosity sets in and you wonder if this is a hoax or a real video.  There’s always both the message (the actual video) and the meta-discussions of the message (is this real/stupid/too much?) to drive people to share and view your content. As the buzz grows, people will join only to see what others are talking about – this is when the crowd mentality kicks in.

It’s a battle over clever stuff and this was good product marketing on the failure to convert the non-riding public into Buell owners!

UPDATE:  September 17, 2009 — I neglected to mention that back in March Buell retained Crispin Porter + Bogusky as its new advertising agency of record. The advertising account was previously handled by Laughlin Constable.  This was some good work Alex (Bogusky).   Congrats!

Photo courtesy of Buell.

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DonkeyKanye West is a ‘jackass’.  And not because of his 2007 video for “Stronger” which used a genuine Japanese motorcycle gang in the video.

Here’s the 411 — President Obama ‘off-the-record’ called Kanye West a ‘jackass’ for his outburst at VMAs when Taylor Swift won.  You can listen to the audio HERE

Yes, Kanye did hand the microphone back to her, but like the 19 year old she is, she was overwhelmed and couldn’t speak.  Thus cementing her status as a singing teenage naif.   The ABC reporter, Terry Moran, who overheard the casual between-us-folks chatter — which is often a part of the technical set-up before an interview officially begins — tweeted yesterday that President Obama was “off the record” in an interview with CNBC which a few hundred thousand people @RT the Kanye ‘ass’ outing.

I have a new level of respect for Obama.  Calling out Kanye was the right thing to do.  Yet, the jackass quote was soon retracted!   ABC issued an apology to both CNBC and the White House (and removed the Tweet, but not before folks screen-grab images of it).  It’s difficult to know, but what if a Caucasian had stormed the stage and used such language to an African-American entertainer?  Yeah, I’m on thin ice with an inference to the “R” word, but it does create a moment of pause.  For those who think the entire event was scripted or “staged” then you’ll appreciate this site.

The losers in all of this is the American public.  Real stories can’t get traction.  Health care is too complex and we’ve got ADHD.  We’ve become a nation of public spectacles, gossip, and misinformation.  Sure frivolity has a place, but what we revere in popular culture has almost nothing of value.  Furthermore, who didn’t know the “K-man” had been acting like a jackass previously?  It’s like his jackassed-ness was his career.  Finally now he truly is a superstar!   Stay classy Kanye! 

You might think I’m over doing it here, but… People spend money dressing and living like rappers, going to the Palms in Vegas to splash in the pool while consuming overpriced liquor and flash hand signs.  In a “me” society, who can expect anybody to behave properly, with humility.  Twenty four hour news from one celebrity mishap to another not twenty four hours on explaining bills in Congress, or Supreme Court decisions.  We indeed need a readjustment.  But they need the ratings!

Kanye is, ratings.  For anybody who’s got a trinket to sell.  And we’re buying it! 

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Dee Snider of Twisted Sister

Dee Snider of Twisted Sister

Twisted Sister (“We’re Not Gonna Take It”) is an American heavy metal band known for delivering youth anthems, wearing outrageous clothes, gawdy make-up and having wild hairstyles during their performances.  One could debate that glam rock peaked in the mid-80s with MTV, yet the band has sold over 10M records and earned 35 gold and platinum records from 8 countries to date.

So, what does Twisted Sister’s front-man Dee Snider and his flamboyant costumes and the hedonistic pop/rock themes have to do with babies?  My first thought was, “This can’t be good,” but then I was contacted by Kimberly Gustafson, the Community Director (Southern Or.) for March of Dimes and it turns out that Dee is the National Bikers for Babies Spokesperson and has been a strong advocate for children!  As a father of two prematurely born children (Cody and Cheyenne) he knows first-hand about the difficulties and things that can go wrong.

BFBLogo_198x62The Bikers for Babies is an integral role for the non-profit March of Dimes in the advancement of their fund raising mission which helps “preemies” and prevents birth defects.  Last year 35K riders and 250 motorcycle clubs (including: HOG, American Gold Wing, ABATE, CMA, Iron Pigs and the Red & Blue Knights) joined together on rides across the U.S. to help raise money.  The Oregon – Bikers for Babies ride is set for August 29th with 3 start locations (Bend, Eugene & Salem) and all routes end at Hoodoo Mountain Resort (mile post 80 on Hwy 20) on Santiam Pass, OR.  Sponsors of the Oregon ride are Salem H-D, Doyles H-D (Eugene) and Cascade H-D (Bend).  This web site has registration information if want to participate.

In these economic trying times it seems that more organizations are asking for more donations, but giving is not only about money.  Giving is also doing something with your heart and time so if you have passion about health issues which effect premature babies then I encourage you to visit the web site and help your fellow bikers improve their situation.

Photos courtesy of Bikers for Babies and Vondutch Kustom Cycles site.

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