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Posts Tagged ‘Mount Rushmore National Memorial’

2014 Electra Glide Ultra Limited

2014 Electra Glide Ultra Limited

“New? New is easy. Right is hard.” – Craig Federighi, Apple Sr. VP of Software Engineering.

Fresh back from the 110th  Anniversary celebration, where I spent some time on the factory floor, trying to get some spy photos and probing a number of the workers to talk about what’s behind that so-called RUSHMORE name.  Was it real or another marketing slogan by “Mr. Pontiac” himself… Mark-Hans Richer?

Cut away - 103 cu.in. Liquid-cooled Cylinder Heads

Cut away – 103 cu.in. Liquid-cooled Cylinder Heads and Radiator Fan

It turns out that Project Rushmore is a nod to the famous monument that also happens to be near the mother of all motorcycle rallies, Sturgis.

Basically it’s an overarching theme for Harley-Davidson’s internal quest to build a better motorcycle. And while the motor company always stated they took customer feedback and tried to make improvements, even the most casual observer could see that Harley-Davidson’s pace of innovation has been off.  Compounding the dribbles of innovation are two motorcycle trends that have been working against the motor company; the continuing rise of competition, most notably Indian/Victory, and the fall of prices that consumers are willing to pay for a premium motorcycle.

When the “great recession” hit, Harley was arrogant complacent with those easy customer conquests/sales that were financed by home equity and they missed how customers views were changing on premium motorcycles.  It was from this business duress that Harley-Davidson reworked internal processes and procedures while at the same time being forced to become a leaner organization that could work more efficiently at engineering and developing motorcycles.

CAUTION: Blogger about to enter the H-D factory floor...

CAUTION: Blogger about to enter the H-D factory floor…

Layoffs, renegotiated union contracts, temp labor, threats to shut down manufacturing sites, no more music on the factory floor, etc.,… the bad news seemed endless coming from the Milwaukee HQ.

But, the 110 year old company moved forward and internally the Project RUSHMORE name became a rallying cry and served two product goals;  quicker development time (rush) and deeper features (more).   After analyzing and reviewing  successful product development organizations across numerous industries, Harley-Davidson re-worked their engineering, marketing, styling, manufacturing, and supply chain management strategy, and successfully reduced their product development timeline from 5+ years down to just over 3 years.

Clearly the H-D executives, at best, passed off some illusory innovation prior to the 2014 model year!

However, today Project RUSHMORE is real and the results are tangible for motorcycle enthusiasts.  It’s focused on four key areas — Control, Feel, Style, and Infotainment.  The 2014 touring models received significant refinements to shortcomings that the owners have lamented about for years.  The tangible results are that H-D has encapsulated over 100 new features and incorporated over 2,400 new part numbers.  From more aerodynamic fairings and easier-to-use saddlebags to the availability of two Twin-Cooled engines that incorporate precision liquid-cooled cylinder heads.  

After seeing, sitting on and riding the new 2014 touring models it’s easy to state they have a lot to offer and props to H-D for rolling out tangible enhancements beyond the typical new paint scheme.

Photos courtesy of H-D.  Engine cut-away photo taken by author on Milwaukee factory tour.

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posse_rushmoreWhy does the Federal government discriminate against motorcycles?  National Parks are the biggest offenders. 

A recent example is from a trip to Sturgis to visit the granite monolith of Presidents at Mount Rushmore.  You pull up to the facility entrance and you’ll notice signs of a $10 (Cars, Motorcycles, and RV’s) fee.  Clear thinking people will immediately notice that the price applies to a family of eight touring the Black Hills of SD in a rusted out RV or two-up on a motorcycle.  Huh?  Talk about a rip off!

So, I sent an email to the U.S. Department of the Interior to get the discrimination scoop:

Dear Mr. Interior,

As a motorcyclist I feel discriminated against when visiting your fine monument.  I arrived over the summer to witness long lines of motorcycles, automobiles, vans, and RV’s packed with people eager to park and take photos of the stone Presidents.  To my shock I was required to pay a $10 fee just like all the other vehicles.  Yet, when my lovely “model” passenger informed the heavy soda drinking Park Ranger that we could not fit six people on the prize winning custom Black Harley-Davidson he just sneered and gave us $10 change from the Andrew Jackson…no sir not fair, not very fair at all…is it?

The attached photo (above) is of the posse who spent $80 to enter your facility on motorcycles.

Signed – Mac (Feeling ripped by the Department of the Interior)

The reply from the Interior’s head dude:

Dear Mr. Mac Rant,

Thank you for submitting an email on November 5, 2008, concerning your visit to Mount Rushmore National Memorial over the summer. The legislation that established Mount Rushmore National Memorial prohibits charging an entrance fee at the Memorial. No fees have been charged at the Memorial prior to the summer of 1997 when a parking fee was established.

This fee you reference is charged to pay for the cost of the construction and operation of the parking facility only. The new facility was necessary to accommodate the increased length of stay due to the new facilities now available at the Memorial. We determined after much effort that a federal appropriation to build the facility was not possible. Therefore, the National Park Service issued a concession contract for the design, construction and operation of a parking facility.

The concessionaire is allowed to collect a fee that will pay these costs. The concessionaire has set a standard rate of $10 for all personal vehicles. The concessionaire does not make special accommodations for various sizes of personal vehicles. In this method, we hope to keep our policies fair for everyone who visits the memorial. The parking concessionaire is also a non-profit organization, the Mount Rushmore National Memorial Society. Any income above expenses that might arise from the parking revenues is returned to assist the memorial with operations and maintenance.

We do appreciate your interest in Mount Rushmore National Memorial and you taking the time and initiative to learn more about the management of the memorial.

Signed – Park Ranger Bob

Bummer.  The ‘ol form letter from the government.  How ironic that I’ve been “stone-walled!”  What is it with these government types?  Let’s peel back some of the political layers here.  The DOI is the nation’s principal conservation agency.  It has over 80K employees at over 2400 locations across the U.S.  It has a $15.8B annual budget of which $12.9B are revenues collected from energy, mineral, land sales and recreational management.

rushmore_parkSo, what we have here is an aggressive commercialization situation by parking thugs concessionaire’s and us motorcyclist provide financial assistance way above all others who have a similar desire to visit the park.  This goes way beyond any reasonable common sense test!  Yet we continue to pay and provide the most generous contributions.  Clearly the Park Management knows this is the case.  I’m sure they have attendance reports that show half of the parking fee revenue is generated from motorcycles yet we don’t consume the equivalent parking space.  In 2007, over 2M visitors came to the monument.  I’ve solicited a report via the freedom of information act (FOIA) which will provide detailed information on the revenue break out and I’ll provide an update on the findings.

Given that budgets have grown tighter and the reality of federal appropriations for parks, it would be a good bet that this parking policy will never change.   So, on your next trip might I suggest as a sign of “cage” protest that we use one full parking space per motorcycle and send a message that we’re tired of the rip-off!

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