The 2018 Harley-Davidson Lineup — The New, Provocative and Peculiar

2018 Softail Lineup – Eight all-new models

When is “new,” “all-new,” “brand new,” “built from the ground up new,” “the newest,” “newer and refreshed,” advertising claims of an existing or previous Harley-Davidson really new?

Is there no objective basis by which to measure when a motorcycle is actually “new?”  What do you think?

It’s been reported that motorcycle enthusiasts are holding on to their old, reliable wheels for longer stretches of time, but Harley-Davidson wants to change that and has rolled-out the “brand new” 2018 #FreedomMachine models. Dealer launch video is HERE.

Send in the millennials and let’s make a deal!

Or in other words,  what the company is hopeful for after the ‘largest ever product development project’ was undertaken.

All-new Softail mono shock rear suspension

They may not look very different, but the 2018 changes to the engine, frame and suspension over shadow any “new” colors, new handle bar position or new seat thread design.  “All-new” is really what we’ve been promised to modernize these traditional bikes and it’s not a rehash of the old.

The quick read is that the Softail and Dyna product lines, as riders have known them previously, are gone.  The Dyna family is discontinued and the Dyna nameplates are now Softails!

Softail Big-Twin cruiser models

That’s the provocative and on the 2018 model revamp, all of the models that used to be in the Dyna’s lineup — the Fat Bob, Low Rider and Street Bob — rolled into the Softail lineup — Softail Slim, Heritage Classic, Deluxe, Fat Boy and Breakout — Harley completely redesigned the Softail chassis.  Not a minor cosmetic change, but a complete overhaul of the entire frame and suspension.  The new under-seat mono shock rear suspension aims to offer improved ride quality, traction, and control while the triangular swingarm maintains the classic lines of a hardtail frame.  The revamp also includes key accommodations for last years release of the Milwaukee-Eight, the first four-valve-per-cylinder heads engine packaged into the classic 45-degree V-twin.

From the styling department, all the new 2018 bikes have a much darker and aggressive paint scheme.  It’s largely a brooding “protester” feel with colors matched and with a “masked” or blacked out engine. There are smaller changes to individual models such a color-coded inner fairings, new wheels (including a 21” one for the Road Glide) and different exhaust finishes.  Oh and don’t forget that riders can now pair Bluetooth headsets with the stereo to remain wirelessly “connected” — on its top-of-the-line touring models.

I’ll address the hype right here: Your motorcycle and your smartphone are starting to have a lot in common, though only one can be used to take a selfie — at least for now.

115th Anniversary Eagle Badge

Lastly, the motor company announced the 115th Anniversary edition motorcycles.  There will be two limited-edition, serialized designs with 115th Anniversary Eagle and special anniversary paints available on nine different models in 2018 to celebrate the birthday.

But, what about that peculiar…

In the social media and PR launch extravaganza for the 2018 line up earlier this week, Harley-Davidson quietly discontinued the V-Rod.

Discontinued V-Rod

The 2017 V-Rod Muscle and Night Rod Special are the final iterations of the VRSC (V-Twin Racing Street Custom) line.  You may recall this motorcycle had the Revolution engine that was co-developed with Porsche and based on the VR-1000 Superbike that Harley used in competitive drag racing.  It had a hydro formed tubular frame, a gas tank under the seat with round-topped airbox cover up front posing as a gas tank.

This was often referred to as the Harley for the non-Harley motorcycle rider and was a testimony that engineers and the brand were capable of doing something very different.  It was introduced in 2001 and discontinued 16-years later.

It would seem that Harley-Davidson is no longer “building products that fulfill customers dreams on the drag strip!”

Photos courtesy of Harley-Davidson

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The Harley-Davidson $10 Million Dead End

Harley-Davidson V-4 NOVA Model

It’s not a discovery that ranks up there with the Egyptian tombs, but there are plenty of ‘skeletons in the closet’ about Harley-Davidson products that never made it to production.

One such item from the motor company was the NOVA Project which dates back to the late 1970’s and early 1980’s.

The company made a decision to start a program for a new family of modular engines built with two, four or six cylinders, and in displacements ranging from 500 to 1500cc.  Design and development of the engine was in collaboration with Porsche in Germany.

Sound familiar?

This was “revolutionary” stuff back in the day when AMF owned Harley-Davidson and AMF Corporate initially supported the Nova Project with $10 million.  Keep in mind that in June of 1981, AMA Hall of Famer Vaughn L. Beals Jr. and other Harley-Davidson executives (including Willie G. Davidson), were in the middle of executing an $81.5 million leveraged buyout of the company so, AMF protested at the additional millions that would have been required to make the motorcycle a reality.  Harley-Davidson was unwilling to explore other alternatives and officially shelved the project in 1983.

Harley-Davidson V-4 NOVA Engine

The only known NOVA Project motorcycle was a “test mule” and it’s unclear how the final version might have looked or been re-styled for a product launch.  However, the prototype reveals a lot.

The engine was an 800cc water-cooled V-Four, with chain-driven dual overhead cams and wet-sump oiling.  Fuel was delivered by Bosch Jetronic fuel injection.  The horizontally split crankcases were made provisionally for a balancer shaft, though one may or may not have been fitted to the prototype.  The deep finned cylinders and heads revealed the fact of liquid cooling, as did the apparent lack of a radiator.  The radiator was, in fact, located above the engine shrouded by a false gas tank that would duct air across it.  The real gas tank was located beneath the seat. The fuel filler cap was mounted on the right side of the rear fender.

As previously mentioned, Vaughn Beals Jr. was chairman and CEO after the buy-back, and one of the company’s exec’s who actually rode an operational prototype of the Nova motorcycle.  Wayne Vaughn was one of the engineers that worked on NOVA under Mike Hillman. The motor company had completed the first phase engine development, and tooled production crankcases.  It’s estimated that Harley-Davidson invested between $10 million and $15 million on the entire project including the expensive tooling necessary to manufacture the NOVA before shelving it in favor of redesigning the company’s traditional V-twin engine.

Harley-Davidson V-4 NOVA Model Instrument Cluster

Though NOVA never went into production, the program clearly “paid it forward” on future motorcycles and designs.  For example, the fairing that was designed and wind tested for the NOVA made it into production the first time and was used on the 1983 FXRT Sport Glide.  The NOVA Project was a precursor for the eventual development of the liquid-cooled VRSCA Revolution V-Rod engine.  And some elements of the NOVA liquid-cooled design and fuel injection were leveraged in the Twin Cam 88 and Twin Cam 96 to help meet ever tightening emission and noise standards.  It’s interesting to speculate about how NOVA may have changed the market dynamics of motorcycle industry at the time and the effects these Harley “projects” may have made on future motorcycles and their engines.

Harley-Davidson likely finds itself in a position today with the Milwaukee Eight in spite of—or perhaps because of—the no-go decisions and the rejections it’s made in it’s NOVA engineering past.

Photos take by author at and courtesy of Harley-Davidson Museum.

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Harley-Davidson Sponsors Pendleton Bike Week

Does it matter?  You bet!

Pendleton, Oregon and the “wild west” stands for — freedom, independence, self-expression and the rebel spirit.

That could be a marketing campaign for Harley-Davidson and likely why the motor company will grace Oregon’s Pendleton Bike Week (July 19 – 23rd).

This is major news, especially in biker circles.  It’s a lot of work and a big deal in the consumer goods and services sector to obtain a title sponsor on any type of event, let alone when the backbone of American culture, the flagship of American brands elects to throw its considerable weight behind an event and partner with an up-and-coming independent motorcycle rally in the Northwest.

Big shout out and congrats to Eric Folkestad and the Pendleton team for securing the sponsorship!

You may recall that the Pendleton Bike Week (PBW) is not a local or national sponsored HOG event so, this is really the first-of-its-kind partnership with Harley-Davidson and will help legitimize this event for motorcycle enthusiasts.  What makes this even more interesting is the fact that the Pacific Northwest HOG Rally (July 20 – 23rd) held in Meridian/Boise, ID will occur on the same set of dates as PBW.  Pendleton and Meridian, ID are about 3 hours apart on I-84 and I would anticipate some riders are working on a plan to attend both.

PBW is in it’s third year and it’s estimated there will be upwards of 20,000 bikers over the four days visiting the area this year.  I attended the first event in 2015 (read about HERE) where there was about 6,000 attendees and last year’s attendance spiked to about 16,000 across the four days.

Harley-Davidson will have factory reps on hand to chat with and two factory demo trucks onsite so riders can experience the performance of the company’s new line of motorcycles, including the new Milwaukee-Eight engine.  Pendleton is at the base of the scenic Blue Mountains, which has become well-known as a hub for motorcycle touring eastern Oregon.

The city of Pendleton is an appealing venue and the rally is a nice ‘back to the basics’ ride in the “wild west.”  See you there.

Photo courtesy of PBW

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Brace For Impact As Harley-Davidson Announces Layoff

News about Harley-Davidson during the month of August has been a bit of a wild ride.

There was the consent decree and $15M settlement with the EPA. Then the announcement that Harley expanded the list of bikes on recall that may have been built with defective hydraulic clutch systems.  Then the biggest engine-product launch for the company since 1988, when the Twin Cam made its debut.

And now today, the day before the Milwaukee Rally kicks off, Harley-Davidson announced that approximately 200 employees will face layoffs starting in October as the company adjusts motorcycle production due to slower sales.

According to various news reports including Rick Barrett, of the Milwaukee Journal Sentinel, the union stated many of the layoffs will take place at Harley’s assembly plant in York, Pa., and some will occur at the engine plant in Menomonee Falls, where the company employs approximately 1,000 people, as well as in Tomahawk.

Given that the Sturgis Motorcycle Rally attendance was down roughly 40% from a year ago (some of which was expected), suggest that some riders are busy doing other things than throttling down rural America’s roads to a rally which makes the launch of its Milwaukee-Eight engine motorcycles key to amp up any new motorcycle sales.

Photo courtesy of Sturgill Simpson Video.

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Harley-Davidson To Roll Out New 107ci Engine

H-D new engine — “Milwaukee-Eight”

According to the rumor mill, Harley-Davidson is set to release a new engine in certain touring models for 2017.

The new engine is called the “Milwaukee-Eight”.

The engine will have four valves per cylinder and be increased to 107 cubic inches, or 1753cc.There have been seven distinct engine designs from the motor company since 1914, and Harley-Davidson has been consistent with air-cooled, pushrod driven, two valve per cylinder designs.  The new engine is the eighth in the line and may explain the naming convention. The new engine will be air cooled, but the increase in the number of valves will help make the new engine compliant with increasingly more stringent emissions laws.

The official unveiling is reportedly to occur in a couple of weeks when Harley-Davidson rolls out the new 2017 models.

Photo courtesy of Harley-Davidson and motorcyclelife.com.au

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