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Posts Tagged ‘Million Mile Monday’

Jobless benefit seekers are up in the U.S. and new home sales have fallen, again.  It’s a persistent drum beat of bad news about the economic recovery.  Even the Federal Reserve Chairman, Bernanke has acknowledge that many factors are weighing down the U.S. economy and they don’t have an answer.  Nothing new… just another day of the same ‘ol same.

But, it’s time to ignore all that because today is the day for the annual H.O.G. Million Mile Monday (MMM) ride.  It’s time for a smile.

Today riders from around the world will ride in a quest to log millions of miles together.  So ride your motorcycle to work or lunch or just take off and fill the day up with the wind in your face.  Hey we all need a mental health day now and then, right?

The MMM website has more information HERE.  It’s not too late to participate today so take the time to ride today because every mile counts.

UPDATE: June 29 2011 – The Worldwide mileage count exceeded 43M miles.  Click HERE to see the actual results.

Photo courtesy of H-D.

All Rights Reserved © Northwest Harley Blog
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Sometimes posts seem a bit like “Groundhog Day.”  Have you seen the movie?  It star’s Bill Murray and is often used as common reference to a situation the continually repeats.

And speaking of “three-peat”…   The Harley Owners Group (H.O.G.) Annual Million Mile Monday will take place on Monday, June 28th.   It’s a day which encourages all motorcyclists and in particular H.O.G. members to get out and ride.  To participate it’s simple, just ride – ride to work, at lunch, around the block, or even take the whole day off to ride. Log on to the member only section of H.O.G. and register your mileage contribution.  Non-H.O.G. members can still join up in time for the event.

Photo courtesy of H-D and H.O.G.

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Ice Racing -- Franky Zorn

Yes, it’s been ten years!

Magazines and newspapers with decade-ending rankings have started to appear.

Over the next month, we’re going to be deluged with statistics.  Telling us who the winners were.  People who provided fodder for the system, that you consumed, and forgot.  Best movies, best athlete, best TV shows, best songs, best companies etc.  So, I thought it would be good to go back and compile highlights on the Harley-Davidson decade.

It wasn’t all good news—marked by the roughest economy since the Great Depression.  In pulling together the data I was reminded of a song by James McMurtry’s “We Can’t Make It Here”.  It’s a favorite and one I would vote as the “best” song of the twenty first century, yet it never seems to get air play.  But, this isn’t a rant about how they killed radio and now have us anesthetized in front of the flat screen, selling us products we don’t need, that we put on credit cards that charge 29%.  Sure, McMurtry’s lyrics are poignant, but there’s a hypnotic groove that hooks the listener.  It makes me want to play the song again and again.  But, I’ve moved a little off topic… here is a look back:

2000 — The Softail Deuce is introduced.  All 2000 Softail models have the Twin Cam 88B engine, a counter-balanced version of the Twin Cam 88.

2001 — The V-Rod is introduced for the 2002 model year. Inspired by the VR-1000 racing motorcycle, the V-Rod is H-D’s first motorcycle to combine fuel injection, overhead cams and liquid cooling.  It delivered 115 horsepower.

2002 — The all-new Buell Firebolt is launched.

2003 — Buell launches the Lightning XB9S.  More than 250,000 people come to Milwaukee for the final stop of the Open Road Tour and the H-D 100th Anniversary Celebration.

2004 – The Sportster family models receive rubber engine mounting, a new frame, and a wider rear tire. The Road King Custom is introduced with a low rear suspension and wide handlebars it brings a beach cruiser look to a classic motorcycle.

2005 — The XL 883L Sportster 883 Low brings a lowered seating position to the Sportster line.  H-D and the Muscular Dystrophy Association (MDA) mark the 25th anniversary of their partnership.

2006 — The first of the 6-speed transmissions are made available on 2006 model year Dyna motorcycles. The 2006 model year includes the all-new Street Glide, a lower profile touring motorcycle. H-D appoints Beijing Feng Huo Lun (FHL) as the first authorized H-D dealer on mainland China.

2007 — Union rejected a proposed new collective bargaining agreement for employees and went on a strike at its final assembly operations in York, Pa.  H-D launch the Sportster XL 1200N Nightster. The H-D Foundation and the Disabled American Veterans (DAV) Mobile Service Offices (MSOs) launched the Harley’s Heroes Tour.  H-D celebrated 100 years of Police Motorcycle Sales.

2008 – H-D teamed up with the Ultimate Fighting Championship (UFC).  H-D holds its 105th Anniversary Celebration and the H.O.G. 25th Anniversary.  H.O.G. launched the Million Mile Monday ride. A H-D Softail stars in the new Indiana Jones movie. H-D acquires MV Agusta Group expanding presence in Europe.  The H-D museum opens to the public. H-D introduces the 2009 Tri Glide Ultra Classic motorcycle (3-wheel).  For 2009 touring models H-D introduces the all-new frame, swingarm, engine mounting system, wheels and tires and new chassis.   The H-D XR1200 is launched in the U.S.

2009 — CEO James Ziemer retires and is replaced by Keith Wandell. H-D reports decreased revenue, net income and diluted earnings per share and provides a new strategy and restructuring update. Buell named Official Pace and Safety Bikes of AMA Pro Road Racing. H.O.G. set a 5 Million Mile Monday goal, but falls just short of the goal. H-D launched the Ride Free II Guarantee program.  H-D rolls out nine new motorcycle models for 2010 across six model platforms. H-D formally enters the motorcycle market in India. H-D unveils long-term business strategy after poor Q3 revenue and announced the discontinue of its Buell product line and plans to divest its MV Agusta unit.  Erik Buell leaves the company to establish Erik Buell Racing.  H-D announced it will keep its motorcycle operations in York, Pa., that includes a restructuring plan which eliminates almost 50% of the workforce.

H-D Revenue: 2000 = $2.24 Billion (2000 was the 15th consecutive year of record revenue); **2009 = $4.08 Billion (back-to-back yearly declines — in ’06 revenue = $4.55B)

H-D U.S. & Canada Market Share (651+cc): 2000 = 45.9%; **2009 = 45%

H-D Gender:  2000 = Male (90%); Female (10%); **2009 = Male (89%); Female (11%)

H-D Median Age: 2000 = 44.2; **2009 = 48.1

H.O.G. Membership: 2000 = 582,400; **2009 = 1.3 Million

Unit Shipments: 2000 = 204,592; **2009 = 225,000

(** indicates estimates as final results not tabulated/reported and subject to change)

From record revenue and income to record downsizing and decline.  I didn’t mean to get you reaching for the Prozac, but it’s not all that bad.  Just like ice racing in winter months can be slippery with the occasional crash, H-D will continue to modify, adapt and adjust to come out on top.

Photo courtesy of Rutger Pauw;  Statistical Sources: H-D; H-D Investor; Google Finance and various analyst estimates.

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mil_mile_certToday is the Million Mile Monday ride.

H.O.G. members around the world ride together for the purpose of logging 5 million miles in a 24 hour period.

Why?  Because they can!!

So, to support the ride call I took some extra time today and rode beyond any normal commute to work.  The weather at lunch was a perfect clear-blue-sky,  in the mid 70’s with a light on-shore breeze from the pacific ocean.  It doesn’t get any better than this…unless it’s a day off and work issues are a distant memory.  And I sure thought about a sick day…

I think the reality of the second anniversary of the Million Mile Monday will be how many miles beyond the 5M target will H.O.G. members go?  I registered my 57 miles and got the certificate.

Photo courtesy of H-D/H.O.G

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