Feeds:
Posts
Comments

Posts Tagged ‘Miller Brewery’

Harley's line Lake front road

Harley’s line Veterans Park

Many of you know riding is all about the camaraderie of the group.  For many it’s the main draw of having a motorcycle.  Fortunately we’ve got a great group of riders with years of experience and haven’t had the kind of chaos that can be associated with large group-riding.

That’s important because navigating around Milwaukee is like being a pro-snowboarder on Black Diamond bumps that go up, and those concrete cracks that go down and then being shot out of a half-pipe to change directions in mid-air.  I’ve never, ever seen Interstate, streets or roads so bad.  They are horrible!

The 110th post card photo

The 110th post card photo op

I ask folks about the roads and they would claim “allocations for street repair have gone up every year.”  My question is where did all those funds go?  Harley-Davidson doesn’t need a test track.  They can just drive across town and based on the conditions of the road check to see what fell off, was worn out or destroyed!

But, I’ve digressed…

The only thing that could have drowned out the V-twin roar in Milwaukee was the music.  Wow, five years ago, 45 bands played the Summerfest grounds across two days.

Summerfest

At Summerfest for Kid Rock Concert

This year for the 110th, Harley-Davidson added an additional day plus 21 more bands.  The motor company also expanded the number of headliners. Instead of building a separate venue in Veterans Park, as it did in 2008 for Bruce Springsteen and the E Street Band and Foo Fighters, Harley opted for more headliner options, with Toby Keith on Thursday, Aerosmith on Friday and Kid Rock on Saturday.  Then H-D leveraged the Marcus Amphitheater for even more musical acts to play on five stages.

Pano of Milwaukee Skyline

Pano of Milwaukee Skyline

And they say classic rock is dead?!  Sure, not only are the children of the baby boomers pushing thirty, but there’s a whole new generation of kids who have never experienced free-form radio or sitting in front of the stereo listening to full length albums, and if you’re even in the slightest into music then Milwaukee was nirvana.

Near the Art Museum at Lake Front

Near the Art Museum at Lake Front

I captured a video of ‘Wille’ G., Bill Davidson and Karen Davidson, thanking all 110th Anniversary attendees for coming and they provided an introduction to the exceptional Kid Rock concert which also featured John Fogerty, but there was so much more.

There was the Doobie BrothersZZ TopDierks Bentley and Brantley Gilbert.  There was Chance the Rapper and Springsteen-inspired punk group The Gaslight Anthem.  The “Sons of Anarchy” star Katey Sagal, performed with her band The Forest Rangers.

Group at the H-D Museum

The group at the H-D Museum

And many local area acts ranging from Celtic punk group Whiskey of the Damned to Gabriel Sanchez and the Prince Experience. There was even a Mexican pop rock band Moderatto, which played at the Miller Lite stage.  There were acts including Shooter Jennings and North Mississippi Allstars who were booked for performances at the Harley-Davidson Museum and the bands such as Sick Puppies and Puddle of Mudd who played at the free street parties.

Bridge near H-D Museum

Bridge near H-D Museum

I’ve listed just a few and if that wasn’t enough competing with itself, the local Harley-Davidson dealers had bands playing all 3-days, including Aaron Lewis of Staind at the House of Harley-Davidson and Grand Funk Railroad at Hal’s Harley-Davidson.

Our group went on the factory tours and talked with H-D reps about Project Rushmore, the 2014 model year touring bikes that received significant refinements to shortcomings that us owners have lamented for years. H-D has encapsulating over 2,400 new part numbers, and customers were sourced for input on updates that included liquid-cooling, touchscreen GPS, infotainment, improved venting, aerodynamics and ergonomics.  The new touring motorcycles have a lot to offer and props to H-D for rolling out enhancements beyond the typical new paint schemes!

Pano of the H-D Museum

Pano of the H-D Museum

We also pre-purchased tickets to experience the museum which featured the first known Harley model in existence from 1903.  The museum has a truly fascinating collection of bikes, displays and some curious homage to Harley’s influence on pop culture and racing.

Inside the archive area of the H-D Museum

Inside the archive area of the H-D Museum

The history tour doesn’t gloss over the AMC troubled times as they were as much a part of the motor company’s legacy as were the high points.

Prior to departing the city we stopped at the Miller Brewery and enjoyed the tour, refreshments and talking to one of the workers who was working the weekend doing a network upgrade.  We got the inside scoop on the number of cases each employee has for a monthly allocation as well as where the employee pub is located for afterwork libations.  Sounded like a fun job!

The brewery tour.

The brewery tour

If you were unable to make the ride home to Milwaukee it’s difficult to realize the full scope of the celebration from a couple of blog posts or photos.  Our group was fortunate to have participated in the event and being there provides a unique perspective on how welcome and appreciative the residents of Milwaukee made us feel.  Sure I ranted a bit about the roads, but the highways were absolutely jam packed with Harley’s of all shapes and sizes pointed towards “home” in honor of a company for the most part that has excelled for 110 years.  Not many can say that about their history!  Regardless of where we live or where we ride, there were a few days in 2013 that bonded us all together with the heritage of a HOG.

Since 1988, Harley-Davidson started throwing these hometown birthday celebrations every 5-years.  The 110th has to be one for the record books in terms of attendees,  fewest accidents, number of musical acts and from my vantage the number of smiles on attendee faces.

Thank you H-D for a great 110th celebration!

Thank you H-D for a great 110th celebration!

Thank you Harley-Davidson for a great celebration and here’s to another 100+ years!

The 110th Anniversary Homecoming – Part 1 (HERE) and Part 2 (HERE).

110th Anniversary Accident Stats:  The final numbers are not published yet, but I found these initial statistics encouraging.  Approximately 100,000 riders arrived in the Milwaukee metro area over a 6-day (Aug 29 – Sept 1) celebration timeframe.  There was an average of 4.9 motorcycle accidents per day.  There were 28 motorcyclists transported to the trauma center during that timeframe.  There were no reported deaths.  Wisconsin is a helmet-optional state.

Photos by author.

All Rights Reserved © Northwest Harley Blog
Advertisements

Read Full Post »

I don’t know about you, but I’ve yet to finalize all my ride plans for this summer.  However, I do know where I’ll be riding in August 2013.

Huh?

That’s right it’s more than a year away, but I’ve started making plans to attend the 110th Harley-Davidson Anniversary celebration in Milwaukee which kicks off on August 29, 2013!  It’s also the H.O.G. 3oth Anniversary celebration.

Back in 2008 the event was called the “The Ride Home” for the 105th Anniversary celebration and in my view was an incredible event which was topped off by the Springsteen concert.  It was a breath of fresh air riding out to this event compared to the typical west coast venues our posse attends.  The celebration was awesome and Harley-Davidson scored big in my book.  Most important was the terrific city and all the Milwaukeeans who welcomed us riders with open arms.

It turns out that H.O.G. members got a jump on the process this past week to make hotel reservations, but it all opens up to the public today so if you’re interested get on the web site and check it out.

If you’re looking to get a feel for the ride out to the celebration you can view my 105th Anniversary posts HERE where we started out on the journey.  If you’re looking for a view of just the celebration then start at this post HERE where we kicked off the event or if you want more detail about Knucklefest then go HERE or for a wrap up of the event HERE.  If you’re looking for a recap and a shout out to the Miller girls then go HERE.

Clearly there is a lot to do at the H-D Anniversary celebration and it’s best to get a jump on planning for it early.

Photo courtesy of H-D and H.O.G.

All Rights Reserved © Northwest Harley Blog

Read Full Post »

wrigley_scooterDo you remember the beer maker days of yesterday where the desperation for our refreshment $$ ran so high they needed to exposed us to, two voluptuous young women with pounds of bouncing exposed cleavage who got in a “Catfight” that ended with wrestling in wet cement before falling into a sultry kiss?

I do.  The advertisement fell under the “Miller Time” umbrella and was a Miller Brewing Co. embarrassment — a term I use advisedly — the cleavage, the clothes ripping and the wrestling match had significant fallout and beer makers around the globe were obliged to declare a moratorium on female objectification. And, sure enough, the cheesecake disappeared, briefly…  As a marketing guy my first encountered with “Catfight,” made me doubly embarrassed — first that a mainstream company could be so cheap and vulgar with no real message, and secondly that I leered appreciatively at the TV babes. 

wrigleyLast week Harley-Davidson announced hiring of a communications heavyweight to run the company’s overall global, strategic communications initiatives.  A former Kohl’s and Miller Brewing Co. marketing executive Susan Henderson (56) is now VP of corporate communications.  Henderson most recently held the same position at Wm. Wrigley Jr…. the Spearmint gum guys.  Henderson is replacing Kathleen Lawler, who is retiring.  I found it odd that there is no Harley-Davidson press release announcing the hire of a Communications VP?

So how long do you think it will be before we see “Harley Time” ad’s which appeal to men aged 21 to 27, the prime beer-drinking market and same demographic that Harley is recruiting? Maybe it’s time to put a Harley “spin” on it and bring back the Old Milwaukee Swedish “Bikini Team“…one of the most contentious ads ever for a mainstream consumer product.  Has everyone forgotten how angry women were about that commercial? 

I’m thinking of an ad campaign around the love of riding while chewing gum because it tastes great and freshens your breath, but also has the additional benefits of keeping bugs out of your mouth and losing weight.  Yeah I know… not nearly provocative enough is it?  That’s why I’m not an ad guy.

Photo courtesy of Wrigley web site.

 

All Rights Reserved © Northwest Harley Blog

Read Full Post »

Miller Brewery

Miller Brewery

The main set of 105th Celebration events are over – now what?  First off a shout-out to Harley.  They know how to throw a party and no one serves as a better host than the people of Milwaukee.  To put on an event of the 105th  size, takes commitment, organization, time, resources and of course, a great product so thank you Harley-Davidson!

It’s Sunday, August 31st, our final day in Milwaukee and it left us thinking about what we neglected to do.  It seemed the only items we opted out of besides the parade was a cheese tour (I had cheese on the way out..) and donating to the Wisconsin Red Cross Blood Drive!  It’s unlikely they would want our blood.

Miller Operations

Miller Operations

Instead we set the day in motion by heading over to the Miller Brewery.  We heard about free samples and knew it was going to hit the mid-80’s again.  To say the Milwaukee weather cooperated for the 105th Anniversary celebration is an understatement.  It was down right awesome.  A bit warm and humid for those of us from the Northwest, but better than we could have hoped for.

Plank Road

Plank Road

We brought our love of beer and stopped at the Brewery tour! We watched the 10 minute video and walked up and down the 4 blocks of the tour.  By the time we hit the Brew Kettle’s I think the gal was just hoping we’d go directly to the R&R area.  It’s an interesting time in the brewery biz.  Anheuser-Busch recently merged with Belgian-Brazilian brewing company InBev for $46B…yes that’s BILLION.   And back in 2002 South Africa Breweries bought Miller Brewing Company and called it SABMiller.  Then in 2005 Coors merges with Molson and then this year SABMiller and Molson Coors entered into a joint venture to form MillerCoors. 

Miller Brewery Girls

Miller Brewery Girls

A long way from the days of when Frederick J. Miller brought his passion for beer to the U.S. and settled in Milwaukee in 1855 where he bought the Plank Road Brewery.

Like all the people we met in Milwaukee it was no exception to find interesting and nice folks at the brewery too.  We sat for a good while and enjoyed our refreshments then said good-bye to the Miller High Life!

On a whim we decided to try a Harley-Davidson Museum drive by.  None of us received tickets to the museum as part of the lottery system, but we thought at least we could hang out on the grounds or if lucky score an open back door. 

HD Museum

HD Museum

The museum is located near downtown and is set on 20 acres of land which is surrounded on three sides of the Menomonee River.  It looks like a part of town that is getting ready for urban expansion and HD will be one of the major tenants of the renovation.

We parked the bikes and did a little fact-finding only to be rewarded with tickets to enter the museum.  Scored!

The museum truly should be on any Harley-Davidson motorcycle owners list of things to see and absorb.  The museum’s steel and glass exterior has an urban elegance and almost seems out of place in this area of town. 

HD Wall of Tanks

HD Wall of Tanks

The exhibits are unique and the stories of those who lived the HD life are remarkable.  From the recreation of the 1920’s board track, to serial number one of the first HD built in 1903 to the “King of Rock”, Elvis Presley’s 1956 KH motorcycle to the extensive and rare collection of vintage advertising and riding gear to the replica of Easy Rider.  Something for everyone.  The “tank wall” is a photographers dream come true! 

All of this only a couple blocks away from the luxury boutique hotel aptly named the Iron Horse Hotel.

In my mind there are two kinds of people in this world:  Those who ride Harley-Davidsons and those who wish they did. That’s not a slam on other motorcycles just a viewpoint after meeting and talking to numerous people on our two-wheelin’ journey “home”.  

Jumped on a plane Monday morning, I take a moment to reflect.  The Ride Home and 2576 enjoyable miles later along with an awesome multi-day music celebration comes to a close…110th anyone?!

Interested to know more about our “Ride Home”?  Read the road blogs for: Day 1 HERE, Day 2 HERE, Day 3 HERE, Day 4 HERE and Day 5 HERE.

Read Full Post »

%d bloggers like this: