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Posts Tagged ‘Mayhem’

Concert promotion blew up in the ‘70’s during the development and heyday of classic rock.  Stadiums or festivals were where the gigs took place as music drove the culture and everybody wanted to participate.

Thirty plus years later and along comes the internet.  Suddenly everyone is no longer focused on the same thing and niche was king.  Yet the major music labels continue to play the same old tune of trying to get acts TV exposure and on terrestrial radio with 22-minutes of commercials an hour, but the public is sick of being dictated to by music corporations purveying artists only in it for the buck and have tuned out.   The end result?

Is today’s modern concert business where the average person feels fleeced by excessive fees and high ticket prices and have decided to pass on most concerts.  In fact, ‘twenty-ten’ might go down as the turning point year that devastated the concert business.  Look at the signs from SoundScan.  Arizona concert boycotts.  Cancelled concerts by the Eagles, poor showing for John Mayer, Bon Jovi downsizes the number of cities, the death of Lilith Fair, winery offers for Court Yard Hounds, and the ever popular $10 concert cash coupons if you can drink a dozen 1-litre bottles of Diet Coke at $1.49.  The list goes on.

H-D Tent @ Mayhem

Disregarding the external conditions of the concert promotion sphere, is Harley-Davidson marketing.  Their demographic ‘machine’ determined that ‘twenty-ten’ is the year to double down on seeking young motorcycle buyers and do so at…music concerts!   Huh?

It’s true.  They launched their H-D Golden Horse Saloon at the Rockstar Mayhem Festival two weeks ago in San Bernardino, Ca., in an effort to market to young, edgy potential customers.  The third concert of the tour was last week at the White River Amphitheater, in Auburn, Wa.  The festival includes Korn, Rob Zombie, Lamb of God, Five Finger Death Punch, Hatebreed and several other bands. Last month H-D had a similar set-up at the Bonnaroo Music & Arts Festival in Manchester, TN.

Rob Zombie (R) and drummer (L)

The goal of any Harley-Davidson special events marketing campaign is to generate awareness and increase sales among the target audience.  It’s well known in music circles that the concert business is in the toilet.  Sure you can talk about the economy, all the external business factors, but they’re secondary to the acts, the music.  It’s doesn’t matter how great the venue is, certainly doesn’t matter how great the promoter is, it comes down to the quality of the act and whether they can draw a crowd.  Given sky high concert prices and that we live in an on-demand world where you experience only that which you want means this demographic outreach/tactic is unlikely to pay motorcycle sales dividends for Harley.

H-D Demographic -- Young Edgy Potential Customer

One notable item…  Mayhem could arguably be the loudest festival on the planet giving the sparse crowds so much ‘metal’ that many will feel aurally violated after the gig.

Photos courtesy of H-D, Mayhem Festival and Rob Zombie.

Bonus: If you’re into this type of ‘Metal’ music mix there is a free 9-song download via iTunes (good through Sept 30th) using the following code to redeem the songs: 9EL3JJRW3JNF

All Rights Reserved © Northwest Harley Blog
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Book of Eli

If the first installment of Son’s of Anarchy” (SOA), Kurt Sutter’s unique take on a motorcycle gangs modern life, served as a refreshing kick during a woeful aftermath of the financial crisis, then the 2nd installment served as a protest on assault weapon prices and the growing divide between the haves and the have-nots.

Even when viewed as mindless diversion, it’s difficult to imagine how the 3rd installment will provide bolder and grittier action for the discordant “Lock, Stock and Two Smoking Barrels” crowd.

Television sequels find it difficult to live up to the glory of the previous season, especially when the original was a hit.  And according to Kurt Sutter, season 3 will deal with SOA roots and “a world that is outside their own.”  Speaking of another world, I came up with some ideas for Sutter’s “anarchists.” In a word Kurt – APOCALYPSE!

Is there anything better than an apocalypse? No food, marauding motorcycle gangs out to kill you, survival skills, a horrible lack of soap – none of its good.  Season 3 could be all about how SAMCRO survives in an apocalyptic world?  The below film examples might provide Mr. Sutter story ideas for SOA season 3:

  • Introduce a dangerous loner – (The Book of Eli, 2010) – SOA could introduce a “Hatchet” Harry character like Denzel Washington who plays Eli, a dangerous loner who protects the only book that could save humankind or the SOA club. For some reason, there are a lot of people out to stop him, so Eli has to depend some handy kung-fu skills with a mini-sword to survive.  SOA would need martial-arts training to combat the loner and stay alive in a post-apocalyptic world.
  • Don’t trust the military (28 Days Later, 2003) – In a country overrun by zombies, it’s completely understandable that SOA would run to “church” – the first safe haven within hundreds of miles. But when that fortress is overrun by dozens of all- male military officers who haven’t seen women in weeks, their intentions toward female companions of the club are probably less than noble.
  • Conserve water (Tank Girl, 1995) – The year 2033 is basically a paradise for quirky middle-schoolers; But, drinking water is, well, harder to track down than Tiger Woods. So, don’t be surprised if the world’s most powerful corporation tries to kill everyone the club knows so they can control the water wells.
  • Kidnap an orphan (Waterworld, 1995) – This post-apocalyptic future is literally a water world, so change the location of the club and the survival basics are self-evident. Some kind of flotation device will be needed. Motorcycles are exchanged for Jet-skis. And if you can manage to collect enough old milk jugs, tie them together and form the floating Sons of Anarchic city state on the open water.  Of course they would rely on filtered pee for drinking water in the endless search for an orphan with a map to the Promised Land tattooed on her back.
  • Have a good, old-fashioned book-burning at the library (The Day After Tomorrow, 2004) – Sure, the effects of global warming occur over many years. But on FX what if global warming was impatient and decided to screw over SOA in just one week? Well, for one, Charming, California would get wicked cold – so cold that arctic wolves would roam the streets for food. Fortunately, the solution can be found at the local club house: members barricade inside.  Eat chips from the vending machine and start burning every book in sight. Who needs knowledge when the temperature is plummeting?
  • Invent time travel (12 Monkeys, 1995) – Wouldn’t it be swell if SOA could go back in time and do things differently for the good of the club? You know, so that Charming wouldn’t have been plagued by the white supremacy “virus” that forced the SAMCRO survivors to form a new society, deep under the Earth’s crust? Good thing someone invented time travel! That way, SOA can send club members back in time to try and collect information about the “virus” so that the future-people can make a cure. Time machines don’t do much about, say, the fact that the club is pretty well damned to live in the dark with a bunch of creepy scientists for company, but whatever.
  • Run! Run for your life! (Children of Men, 2006)- When every woman in Charming stops getting pregnant, civilization is bound to get a little nutty. So, imagine how SOA would react if they were in charge of protecting the sole pregnant woman on the entire planet. A friendly baby shower is out of the question and it’s best to lace up your boots and do plenty of cardio, because SAMCRO has a lot of terrorists and religious zealots to outrun.
  • Outwit, outplay, outlast (Mad Max 2: The Road Warrior, 1981) – You might think this IS the slogan for SOA. But when SAMCRO is trapped in the only remaining oil refinery and surrounded by a murderous gang of cagers that want your gasoline, the motto “outwit, outplay, outlast” may be what saves the club. First, try a decoy: While the bad dudes think the gas is in one place, take the real stuff somewhere else. Then get a loner with impressive kung-fu and driving skills to take out every last one of the psychopaths, while the club rides off into the unknown. You may not know where you’re going, but at least you’re going somewhere in the wind!
  • Be a good dad (The Road, 2009) – The apocalypse is no excuse to abandon parenting skills. In fact, this is the perfect opportunity to teach the outlaw children about peer pressure: Just because every other human on Earth has turned to murder and cannibalism to survive is no reason to adopt those habits for the club children, right? The SAMCRO offspring will not only learn valuable survival skills, but their self-esteem will be through the roof.

There you have it.  A few potential plot ideas for season 3.  I left off the possible extended two-hour episode of club hostages incorporating the Stockholm Syndrome into the tyrannical ways of the club.

Thank me later Kurt.

Photo courtesy of Comic Con and Tommy Lee Edwards.

All Rights Reserved © Northwest Harley Blog

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The business of blogs is big business.

Then there are moments which reaffirm that blogs are not about selling, but for CONNECTING.  It’s about putting it all out there unfiltered, getting into disagreements, not afraid to look like a tool.  It’s the honesty that grabs you.

Kurt Sutter is about dishing up honesty and plays the new media game where the rules are being made up as we go.   People follow him because he is so provocative, so interesting that they want to tune in.  You may know him as the writer/producer of the FX television series called Sons of Anarchy.  He is an Academy Award-winning writer, actor and is well known for his work on The Shield.

He recently did an interview HERE about blogging and provided some insight on the TV show.  He also provides a shout-out about this blog as one of his favorite motorcycle blogs.  Huh?  Sure, I’ve posted on the series, but I’ve certainly not been slobbering all over myself about the show.  In fact, I’ve been somewhat critical due to a number of episodes that I feel go beyond developing characters (Gemma’s rape; Tig bites the nose off a guys face) for the purpose of “goosing up” ratings with violence.   So where does that leave us?  Did Mr. Sutter “work” me?  I’ve been worked before.  I recognize it when I see it.  I’m not sure this time as Kurt is not some backwoods uneducated nit-wit who is clueless about the new media business.

Blind Faith once sang, it’s time to come down off your throne.  Mr. Sutter does that and for a split-second I felt like the blog mattered.  That’s the power of blogs.  You are momentarily CONNECTED.

Sutter is on Facebook, Twitter and blogs at sutterink.

Photo courtesy of FX and SOA.

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SOA_BackIt’s not the formula used for the Sons of Anarchy script!

Speaking of television, the SOA Season 2 premiere — “Albification” — was last night and for those who missed it here is a quick recap:

  1. SAMCRO has a new threat by the name of White Power.  Henry Rollins is a perfect fit/add to the cast.
  2. A Mayan (rival MC) drug-dealing member is setup as the killer of Donna (Opie’s “squeeze” in season 1) and executed.
  3. Opie’s retribution includes the club logo knife carving/body mutilation of said rival club member.
  4. Because the execution goes sideways, Jax makes adjustments to pin it on a L.A. street gang — the One-Niner’s.
  5. Gemma is carjacked then gang raped by masked men who tell her as long as SOA deals in guns she won’t be safe.

There you have it.  Guns, violence, sex, mutilation, and more gore for shock value.

Some rather disturbing moments on television to say the least.  Truly a gruesome and brutal reintroduction to Sons of Anarchy.  It makes a person wonder if the writers aren’t copycatting the crimes of antichrist-apparent Charles Manson.  Just how much more evil and gratuitous violence do we have to endure?!   What’s next Mr. Sutter?  Child pornography, body part disposal in acid, animal rituals, an ice pick stabbing in the eye, or how about another round of the old school blow torching of club tattoo’s?  How dark is dark or gory enough?  That distant growl you hear isn’t motorcycle exhaust — it’s the impending backlash of your audience saying you’ve gone too far.   The gang rape was out of bounds.  Recalibrate your violence meter.

I’ve previously posted about SAMCRO at:

Outlaw Gangs Are New Media Darlings
Men Of Mayhem
Bikes, Bullets And Brawls
Mailroom Of Life
Bottling Ideas

Photo courtesy of SOA web site.

All Rights Reserved © Northwest Harley Blog.

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