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Posts Tagged ‘Looks Ridiculous’

Gold top 10 winnerIt’s that time of year when folks are getting ready to ring in the New Year and its customary to provide a Top 10 list.

I decided to pull together a nostalgic list of some of the more ridiculous Harley-Davidson executive quotes.  There are some doozies and it makes a person wonder if they were cocktail chatter or actually written down and prepped by the PR team.  Honestly, it was difficult to narrow it down to just ten, but here they are: 

  1. “I would be really upset if you felt our strategy was about “meeting the nicest people on a Harley” because I can tell you that ain’t the strategy…” Harley CMO Mark-Hans Richer (Source: HERE)
  2. “These new bikes are leaner, yet still have a mean streak – they’re the real deal, made of real steel.” Harley CMO Mark-Hans Richer (Source: HERE)
  3. Little did we know we were doing a cross-promotion with God.” Harley CMO Mark-Hans Richer (Source: HERE)
  4. “‘Come Together’ is not merely a song in our [advert] spot – it’s an anthem for our relationship with our fans.” Harley CMO Mark-Hans Richer (Source: HERE)
  5. “We don’t do trend bikes, or fashion-statement motorcycles. We try to make something that will last forever.” **Brian Nelson, lead stylist on Project RUSHMORE  (Source: HERE)
  6. “I couldn’t care less if I ever wore a tie again.” Harley Chairman of the Board, president and CEO Keith Wandell  (Source: HERE)
  7. “None of us get up every morning and want to make people’s lives miserable and see people lose their jobs. If you think that’s the case, I apologize.”  Harley Chairman of the Board, president and CEO Keith Wandell  (Source: HERE)
  8. “We can’t survive on our core customers alone.” Harley Chairman of the Board, president and CEO Keith Wandell (Source: HERE)
  9. “The safety of our customers is our highest priority,” Harley General Manager of Motorcycle New Product Delivery Tony Wilcox (Source: HERE)
  10. “We think it’s a dichotomy” Harley Chairman of the Board, president and CEO Keith Wandell (Source: HERE)

There it is.  Do you have any memorable quotes to add to the list?

**Note: Mr. Nelson (#5) is not a company executive.

Photo courtesy of Sam Churchill.

All Rights Reserved © Northwest Harley Blog
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belushianddanThe Baby Boomer generation is a source of trends, research and discussion of and by people born from 1946 – 1964.

The “Boomers” are a key demographic, with plenty of disposable income and make up a major share of people who buy and ride Harley-Davidson motorcycles.

So, it’s rather ironic when Dan Aykroyd yesterday wrote to his fans online that he had offered to have the Blues Brothers open for Kid Rock at Harley-Davidson’s 110th anniversary celebration, but executives apparently told him that they were “too old for (their) desired demographic”.

Huh?  Really H-D.  REALLY!

This ranks right up there as the biggest marketing no brainer in the history of no brainers, but H-D exec’s say no and then add a shameless insult that is deliberately offensive to the aging hipsters and largest customer segment for the motor company?!

aykroyd-FBHere is the actual text:  Offered Blues Brothers to open for Kid Rock at Harley-Davidson 110th anniversary.  H-D execs. say B.B.’s too old… fb.me/27MHI7iYw — Dan Aykroyd (@dan_aykroyd) May 10, 2013

You might recall that Kid Rock is scheduled as the headliner for the event’s third and final night on Saturday, Aug. 31 in Milwaukee.

The Blues Brothers formed in 1978 and featured Dan Aykroyd and John Belushi as part of a musical sketch on Saturday Night Live. Their debut album, “Briefcase Full of Blues”  went to number 1 on the Billboard 200 chart.  In 1980, John Landis directed the “Blues Brothers” movie which according to Box Office Mojo, remains the 13th highest grossing film in both the ‘Musical‘ and ‘Comedy – Road Trip‘ categories and likewise ranks as having the 13th highest box office earnings for films opening in limited release.

Hey Harley-Davidson…  ever hear of Bikes, Blues and BBQ?  How about The Blues Bothers Ride?  You don’t stop riding because you get old; you get old because you stop riding!

Is it time for a public apology and to make a truly informed decision rather than sending out open insults to your customer base?

Photo courtesy of Facebook and meoutfit.com.  Rawhide video HERE.

All Rights Reserved © Northwest Harley Blog

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