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Posts Tagged ‘Levi’

motorcycle fashion historyNo one can deny the huge impact that the American motorcycle and biker sub-culture has had on the fashion industry.

Motorcyclists spend a great deal of money and effort to find protective gear that looks fashionably good, but there is a small minority who tarnish the sport.  You know the type…  stick-on bunny ears on the helmet or the camouflage trousers and the faux Mohawk that should’ve stayed with the 90’s punk bands.

I’ve been on a clothing hiatus for a while, but back in 2009, I blogged at length about motorcycle fashions with… Limited Edition Clothing; Motorcycle Style; Dressed For Summer and the FXRG Jacket Road Test.  For all the hype fashion gets, it’s truly irrelevant and a way for the untalented to stand out.  Because if you’re talented, it’s what’s on the inside that counts, right?!

This week my friends over at Bennetts provided me an interesting visual graphic on the Evolution of Motorcycle Fashion & Clothing.  Check it out HERE and take a tour through motorcycle clothing history.  Who knows, it might even help you distinguish between clothing features that are pure fashion and those that have some genuine protective merit.

If however, you wake up in the morning with the desire to stick on a Mohawk or those bunny ears then it’s probably best that you hand over your motorcycle keys because you are about to make a motorcycle fashion faux pas.

Photo courtesy of www.bennetts.co.uk

All Rights Reserved © Northwest Harley Blog
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Harley-Davidson Facebook "Wall"

“Messy” Jesse wants to reunite with Sandra.  Mel “The Raging Ranter” Gibson is on the phone, again [THREE EXPLETIVES DELETED BY THE EDITOR DUE TO BEING VULGAR!!].  Bristol and Levi are back together.  The American Idol summer tour starts soon and The Bachelorette is close to selecting her dream man!  As if there is such a thing because Maricar “The Whip-Cracking” Dominatrix has been passed around more than a lumberjack camp salt shaker!

I’m thinking that free speech isn’t free because I have to REALLY work my brain to tune out all of this so-called “news”…

And speaking of short attention spans.  Yesterday, Facebook hit a new milestone; it reached 500 MILLION monthly active users (i.e. within the last month, 500M unique users have logged in).  That’s not the same metric as the number of registered users/accounts on a system i.e. Twitter’s 100M registered users, it’s 500M monthly active users.  That’s huge.  Also from the stats zone approximately 70% of Facebook users are from outside of the U.S., they average 130 friends, are connected with 80 pages (groups and events), post 90 pieces of content each month and spend over 700 BILLION minutes per month on the site.

Harley-Davidson Facebook "Info Page"

In a world of readily-available stimulation, where you can flip the remote or click a different link if you don’t like what you’re experiencing now, it’s really darn difficult to keep the attention of the public with mediocre product.  Motorcycle companies address this problem by adding bells and whistles, by doing their best to dazzle web surfers.  But this is akin to a wreck on the highway, you slow down to check it out, then you forget it.

So what about Harley-Davidson’s social media activity?  Is it an original that sparks rider inspiration or do you think it’s just another rendition of syndicating corporate messages?  I became interested in that question which brought to mind whether social media and specifically the Harley-Davidson Facebook page makes riders dumber?  Or smarter?  The H-D Facebook page has more than 956,000 fans.  I don’t think it’s a big stretch to suggest that some of the interaction with/or the overzealous status updates reflect more on folks who are in self-destruct mode, either by being excessively confessional or who foolishly post the bizarre and want to be in the limelight for 5-minutes of fame as dumbing-down riders.

Harley-Davidson Facebook "Events Page"

Don’t get me wrong, I like Facebook, I’ve reconnected with old friends and can easily keep in touch with current ones.  But motorcycle companies are fighting for your attention.  And people get angry if you jump in front of them with classic “stiff” marketing and demand it.  It’s like begin cut off on the highway.  You want to beep the horn or project the middle finger, you’re anything but open to being nice to the driver.  The internet democratizes access to information.  Suddenly the largest cost driven American motorcycle manufacture looks no better than a smaller independent motorcycle manufacture or the one-man customizer.

Yes, if someone’s truly interested, if they’re hooked, they’ll give you untold hours of attention.  But you’ve got to be good.  People don’t dedicate time to train wrecks, they invest in quality.  But that’s harder to come by.  Which is why some companies seem to blame the audience rather than look internally at their mediocre offering.

Photos courtesy of H-D and Facebook.

All Rights Reserved © Northwest Harley Blog

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H-D Clothing Bundle

H-D Clothing Bundle

There are many who think the new Harley-Davidson Iron 883 (Dark Custom) is the most beautiful bike sans clothing, with U.S. press fawning all over the “back-to-basic” motorcycle.

Enjoying my Friday morning cup of “bucks” I thought how H-D marketing should offer limited editions of the machine with new clothing bundles to increase motorcycle sales.  H-D and fashion go hand-in-hand.  There isn’t much the motor company can do to improve the no frills design of the Iron 883, but having a few extra choices when it comes to what clothing gets draped over the bike is surely a good thing, right?

Call it the “Fashion Victim” series.  Offer up a complete pre-bundled look with the motorbike.  This turn-key and new way of expressing your individuality might appeal to the younger generation which the company desperately solicits.  Motorcycle clothing can be found in the most prestigious boutiques around the world, but think of the time you’ll save when H-D does the heavy lifting traveling the world of fashion and pulls together leading brand names in motorcycle wear and pre-packages them for your exclusive fashion statement.

There is precedence for this.  A couple of years ago MV Augusta designed a limited edition motorcycle (Hydrogen) specifically for Hydrogen Jeans.  Customers could order designer jeans or the motorcycle to match right online!

So, in keeping with this Iron and new clothing bundle theme it would include:

  1. Jacket: Levi’s blanket lined, Big E. Extra cost for lining worn out at right hip due to knife rubbing.
  2. Pants: Vintage Lee work pants via Ballyhoo Vintage.
  3. Shoes: Chippewa moc toe (very Irish!). Cordovan polish then mink oil make them look well worn.
  4. Gloves: Marmot
  5. Shirt: JCrew. If you don’t like a fake cowboy shirt from JCrew then it’s Sears Western.
  6. Belt: Billykirk Mechanic’s. Very cool hidden buckle avoids tanks scratches.
  7. Knife: Leatherman Flair. The only one offering a corkscrew. Dude don’t look silly carting around tools but can’t even open a bottle…essential.
  8. Glasses: JPeterman. Captures that Aermachi Club look.
  9. Dew Rag: don’t be caught naked without a snot-rag/potholder/coaster bandana. Or wearing instructions!
  10. Reading material: Snowboard Magazine (A fave to maintain “dude” speak)

Cost?  Of course undertaking a ‘Bianchi‘ like journey from Amsterdam to Chicago isn’t cheap, but I’ll let H-D determine the expressive value of the package and price accordingly.

Maybe I’ll go decaf tomorrow?!

Photo courtesy of 10engines.

All Rights Reserved © Northwest Harley Blog

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