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Crispin Porter & Bogusky

Crispin Porter & Bogusky

Way back in ’05 the boyz of OCC (not to be confused with the Office of the Comptroller of the Currency) showed us what they do best with a Microsoft operating system crash while designing the custom choppers for America’s corporations.  Microsoft hired OCC to build their own name inspiring Microsoft SQL Bike.

Now Microsoft has been caught in out-right deceit!  Latest example? 

Microsoft’s new “Laptop Hunters” TV campaign, in which an attractive girl professes she’s not cool enough to buy an Apple laptop and goes for a cheaper Windows machine.  Within moments, it was revealed that “Lauren” (Lauren De Long) who is a little funky, a little folksy was not an average person, but a member of SAG (Screen Actors Guild) recruited from Craigslist.  Then, it became public that the $699 computer she purchased was an old AMD-based PC with super bad reviews.  Then a Mac user offered to GIVE her his own Apple PowerBook so she could see what she was missing.

In other words, if Microsoft and the ad agency think they can pull the wool over the public’s eyes, with lame excuses denying the truth, they’re wrong.  This “twitter-first-century” is about transparency.  Most important is that the Microsoft ad totally misses the point. The ad doesn’t even advertise Microsoft’s operating system (almost as if they know that they can’t compete in this arena), but oddly the ad promotes other PC hardware over Apple’s computers by talking about a price advantage.  This $300M ad campaign created by ad agency of the year, Crispin Porter + Boguksy was designed to boost the Windows brand following the downward spiral of user outrage over Vista.

Hey Microsoft.  1999 called.  It wants its motherboard back.

Photo courtesy of Creativity.

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