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2010 Ford F-150 Harley-Davidson Edition

2010 Ford F-150 Harley-Davidson Edition


I’m not talking digital cameras.  It’s about motorcycle enthusiasts who like riding Harley-Davidson motorcycles and are likely to have an affinity toward other like-minded products that carry the lifestyle brand.

There are various elements that effect consumer choice and purchasing behavior which range from culture and social class to budgets.  There has been a lot written on the subject of purchasing behaviors and the work in trying to develop simple models which attempt to explain complex decision processes.  It is the task of marketing to create awareness and then guide a consumer through the subsequent stages of a purchasing decision that if successful ends when you purchase their product.

At least that is the thinking at Harley-Davidson and the Ford Motor Company who have combined marketing forces on the new 2010 Ford F-150 Harley-Davidson Edition.  It may have taken the leather jackets of 13 Harley riders to make one F-150 interior, but it’s quite the stylish co-branded truck and one they hope you’ll favor and purchase.  Emphasizing the co-brand badges and setting new standards in truck luxury they are clearly targeting the “image-conscious” buyer.  The last co-brand (F-350) attempt is HERE.

Over the last 10 years only 74,000 people have plunked down the $$ for a bike-badged truck.  A small manufacturing run by anyone’s measure in the automobile industry yet these “appearance packages” keep coming.  In this competitive world many buyers dismiss all the stats and simply ask the questions; “Is this a truck I want to drive, be seen in and does it reflect my personality?”

If you answer YES, then you’ll be the first to have one of these custom cool hand-made cloisonné badges.

Photo courtesy of Ford.

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