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Posts Tagged ‘huckster’

As a society we tend to think that more is better. More megapixels must result in better photos. More square footage must mean a better apartment. More calories must mean a better meal. Often times–save the last–we are wrong.

If you’ve ever attended the Sturgis Motorcycle Rally you likely noted the dizzying array of vendors, hucksters and hacks demonstrating the various trash-n-trinkets – more isn’t always better.  And what if less is not only MORE, but a competitive differentiator when it comes to rallies?  Thanks to Barry Schwartz we have a name for the phenomenon – the paradox of choice – a notion that posits that fewer choices make people’s buying process easier and they are happier with their buying decisions.

Street Vibrations in Reno is certainly no ‘big-box’ or mega outlet like Sturgis.  And it’s only half the chaos of Laughlin River Run.  That’s what I like about it!

I have the view that people connect with motorcycle craftsman i.e. “artists,” not executives.  We’re certainly not drawn to huckster hacks selling us on something we don’t need or want.  Artists speak their truth, from deep down inside.  They talk about their craft.  The philosophy and inspiration behind it.  Nothing is more powerful and you bond.  It’s as if your listening to a song and feeling what the artist is expressing.  And if the artist does this more than once, you become a fan.

Clearly I’m a Street Vibrations fan.  Largely because of the quality face-to-face time with the motorcycle craftsman – “artists” in the vendor booths.  True,  I’m also milking the last remnants of fall riding before the long cold and rainy winter sets in, but this motorcycle rally fulfills my entertainment, shopping, and information needs.  So, as motorcycles roar out of the Northwest in route to Reno… I’ll be one of them.  I’ve done this trip a number of times (blogged about in 2009 HERE; 2008 HERE; 2007 HERE) over the last 10 years.  It’s never boring and always a great experience.

Twenty-ten looks like we’ll be dancing between the rain drops for part of the ride as our posse helps bring the $$ to the local Nevada economy.

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